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WINDOWS USER AD GUI concept / copywrite / illustration / design / production
A play on the words “Groovy Baby” a la Austin Powers: I used the computer term Graphic User Interface or GUI to create GUI BABY, in conjunction with psychadelic colour scheme and trendy Imac sporting a hippy flower to create a fun, eye-catching advert for the title -
Computer Magazine Windows User
freefallMARketing 083 676 7290
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freefallMARketing 083 676 7290
WINDOWS USER IN HOUSE AD DEBUG concept / copywrite / Illustration / design / production
To Debug means to clean up your computer system: Instead I illustrated this computer term by showing a traditional mosquito coil repelling the much maligned insect. Designed without competing background to maximise imagery and message -
Computer Magazine Windows User
Fiat Accompli
We have seen ‘retro chic’ before but Fiat’s new baby takes things to a new level of ‘retro cute’
The new Fiat 500 is all the car you ever really need. People have grown since 1957, cars more so, and little cars can do big things: carry four people, go on motorways, comfortably exceed lowest-common- denominator speed limits. As for that accessories catalogue, you can have chrome hubcaps for the steel wheels you might choose instead of the alloys, or various stripes perhaps in Italian- flag colours, a chequered roof, bits of extra chrome, and much more. Plus there’s all the usual Fiat sat-nav/Blue&Me/stereo repertoire and several finance packages featuring the figure five. The new trick, then, is to make the little-big car irresistibly desirable - and haven’t they just ! www . fi a t. co . uk / fi a t5 0 0
INSIDE! EXCLUSIVE SPECIAL PRINT OFFER FIAT BRAVO UK LAUNCH GETTING IT RIGHT
Issue 135 £3.95
Fiat Accompli
LAMBO TRIPLE TEST COUNTACH-DIABLOMURCIELAGO
We have seen ‘retro chic’ before but Fiat’s new baby takes things to a new level of ‘retro cute’
Arrivo! FIAT’S
VILLA D'ESTE RED CARS AT LAKE COMO
NUOVA 500
The new Fiat 500 is all the car you ever really need. People have grown since 1957, cars more so, and little cars can do big things: carry four people, go on motorways, comfortably exceed lowest-common- denominator speed limits. As for that accessories catalogue, you can have chrome hubcaps for the steel wheels you might choose instead of the alloys, or various stripes perhaps in Italian- flag colours, a chequered roof, bits of extra chrome, and much more. Plus there’s all the usual Fiat sat-nav/Blue&Me/stereo repertoire and several finance packages featuring the figure five. The new trick, then, is to make the little-big car irresistibly desirable - and haven’t they just ! www.fiat.co.uk /fiat500
www.auto-italia.co.uk
10 AUG – 7 SEP 2007
ALFA ROMEO TZ2
THE STAR THAT SHONE TWICE AS BRIGHT
FIAT 500 LAUNCH ADVERTORIAL
concept / copywrite / design / production
A series of Advertorials I created during the launch of the Fiat 500. Play on the ter m Fait Accompli, or accomplished, the minimalist monochromatic layout created a very classic, upmarket design, For Auto Italia Issue 135
B IG CATS, C HIC CITIES, C OOL BEACHES A land of stunning contrasts, South Africa offers a world of experiences in one unique country.
CONSTANTIA UITSIG, near Cape Town Located only 20 minutes from the heart of the city, this boutique retreat is renowned for its wine, cuisine and unrivalled vineyard setting.
Explore it to the full with the Luxury Travel Experts, Abercrombie & Kent with a relaxing finale in the Indian Ocean. Experience the buzz of chic,
GROOTBOS, Hermanus A luxury wilderness resort where you can witness gigantic whales, watch the underwater antics of Cape Fur seals and see great white sharks soar through the ocean spray.
cosmopolitan Cape Town, get close to the Big Five in the Kruger National Park and watch majestic whales breaking the waves at Hermanus - before settling
TANDA TULA, Timbavati One of the most authentic designer-safari camps near the Kruger, and the perfect base to search for the Big Five or take part in the resident elephant research project.
on the island-paradise of Mauritius. A&K have selected four of their favourite retreats, perfect for a stylish South Africa-Indian
LE TELFAIR GOLF RESORT & SPA, Mauritius On one of the island's finest beaches, this former sugar plantation combines colonial elegance with a championship golf course and Six Senses Spa.
Ocean adventure. 12 night South Africa-Indian Ocean adventures START FROM ÂŁ3,995 PP* * Includes flights, transfers, car hire, accommodation and most meals
To experience South Africa in style, call the Africa travel experts on 0845 0700 611 www.abercrombiekent.co.uk
A&K ADVERTORIAL CONDE NASTE concept / design / production
A series of Advertorials I created for various A&K destinations. To Supplement the Ad campaign these informative guides still needed to meet the high standard and brand guidelines set by the client. Clean, contemporary and upmarket, yet still provide ample space to incorporate fairly large amount of copy: Conde Naste Traveller
Introducing 3 new bathroom concepts from Porcelanosa A choice of 3 bathroom suites including taps at a price to suit your budget.
Usual retail price £6,124.00 Offer price £3,999.00
Usual retail price £5,960.00 Offer price £3,499.00 Buy as a suite and make huge savings on normal retail prices This exclusive promotion runs until 31st December 2006 and cannot be used in conjunction with any other offer. The prices quoted are offered across our showroom network in the UK only. Each offer includes the bathroom suite and associated taps and waste but does not include tiles and accessories.
INSPIRED BY SPAIN. DESIGNED BY PORCELANOSA. Specialists in ceramic, porcelain & natural tiles and bathrooms. Call 0808 156 1618 for more information or visit www.porcelanosa.co.uk Nottingham Road, Chilwell, Nottingham NG9 6DP. Tel: 0115 983 6500
Usual retail price £4,620.00 Offer price £2,999.00
PORCELANOSA ADVERTORIAL
concept / design / production
A series of Advertorials I created for Italian upmarket tile company Porcelanosa: Modular layout with images placed in a mosaic, yet still keeping within the brand guidelines of with contacts and strap at foot of layout full imagery on top. As created for: Interior Design Magazine, Devon Today, Sunday Times Magazine, Living Edge
WHEELSPROMOTION
Rays Wheels are available directly from their European distributors, Co-ordSport, with offices in the West Midlands and Germany, or through a network of dealers and fitting centres. Contact Co-ordSport for details of your nearest dealer.
RAYS Co. Ltd MANUFACTURING ‘HIGH END’ WHEELS FOR BOTH MOTORSPORT AND STREET USE SINCE 1973
Over
the years RAYS wheels has become synonymous with innovative design and cutting edge technology. It is also famed for it’s incredible lightweight – a vital feature in both motor sport and street tuning, since lowering the unsprung weight provides better handling and performance. All processes from concept, design, manufacturing, to logistics are carried out ‘in-house’ for the most accurate and efficient service possible. This is why RAYS is the wheel of choice for many ‘Works Teams’. The factory-backed racing
teams of Nissan, Honda, Toyota, Mazda, and others turned to RAYS to manufacture wheels for their top-tier racing programs. RAYS equipped vehicles have achieved success in JGTC (Japan all Grand Touring Championship), Formula Racing, Le Mans, BTCC (British Touring Car Championship) and more. RAYS has led the field by introducing new manufacturing techniques that have made the traditionally more expensive forged wheels available to the general public at an affordable
price. This benefit has not gone unnoticed by the motor industry and now RAYS wheels are not just included in Works racing programs, they are being made available on special edition models (i.e. Nissan 350Z Track Model) and high performance OEM Vehicles. With these credentials you can be confident that any RAYS wheel that you choose – be it cast or forged – will be the very best in it’s own particular class, providing superior strength, exceptional lightness, leading-edge design, as well as complete balance.
WHEELSPROMOTION
Rays Wheels are available directly from their European distributors, Co-ordSport, with offices in the West Midlands and Germany, or through a network of dealers and fitting centres. Contact Co-ordSport for details of your nearest dealer.
OFFICIALPROGRAMME 14-12-08
RAYS Co. Ltd MANUFACTURING ‘HIGH END’ WHEELS FOR BOTH MOTORSPORT AND STREET USE SINCE 1973
Over
the years RAYS wheels has become synonymous with innovative design and cutting edge technology. It is also famed for it’s incredible lightweight – a vital feature in both motor sport and street tuning, since lowering the unsprung weight provides better handling and performance. All processes from concept, design, manufacturing, to logistics are carried out ‘in-house’ for the most accurate and efficient service possible. This is why RAYS is the wheel of choice for many ‘Works Teams’. The factory-backed racing
teams of Nissan, Honda, Toyota, Mazda, and others turned to RAYS to manufacture wheels for their top-tier racing programs. RAYS equipped vehicles have achieved success in JGTC (Japan all Grand Touring Championship), Formula Racing, Le Mans, BTCC (British Touring Car Championship) and more. RAYS has led the field by introducing new manufacturing techniques that have made the traditionally more expensive forged wheels available to the general public at an affordable
price. This benefit has not gone unnoticed by the motor industry and now RAYS wheels are not just included in Works racing programs, they are being made available on special edition models (i.e. Nissan 350Z Track Model) and high performance OEM Vehicles. With these credentials you can be confident that any RAYS wheel that you choose – be it cast or forged – will be the very best in it’s own particular class, providing superior strength, exceptional lightness, leading-edge design, as well as complete balance.
£5.00 www.raceofchampions.com
ADVERTORIAL RACE OF CHAMPIONS design / production
Advertorial based on the book template I created for the showguide. Designing and branding it according to the official guide gave it more credibility and allowed it to sit seemlessly within the pages of the guide: Race of Champions Official Showguide 2012
“It was a refreshing change to visit a Fiat Garage and meet someone who’s really interested in customer service. Service Managers at main dealers should be made to spend a week with you.” Mr I Henson
“I absolutely cannot fault this garage.The owner is excellent. They are very honest and know what they are talking about - I would highly recommend them in the future” Miss E Jones
Specialist for Fiat and Alfa Romeo in Milton Keynes 134 Tanners Drive, Milton Keynes www.daysmk.co.uk 01908 610700 t -PX $PTU TFSWJDJOH t 'SFF MPBO DBST BWBJMBCMF t .05T t FuMM %JBHOPTUJDT t $PNQFUJUJWF MBCPVS SBUFT These and more quotes can be viewed at the Fiat & Alfa Forums.
Issue 139 ÂŁ3.95
Inside:
Lamborghini Gallardo
by Reiter Engineering
Lancia Beta
35th Anniversary Group Test
Fiat New 500
1.3 Multijet Sport Test
8C COMPETIZIONE
Specialist for Fiat and Alfa Romeo in Milton Keynes 134 Tanners Drive, Milton Keynes www.daysmk.co.uk 01908 610700 t -PX $PTU TFSWJDJOH t 'SFF MPBO DBST BWBJMBCMF t .05T t FuMM %JBHOPTUJDT t $PNQFUJUJWF MBCPVS SBUFT These and more quotes can be viewed at the Fiat & Alfa Forums.
771357 451043 9
“I absolutely cannot fault this garage.The owner is excellent. They are very honest and know what they are talking about - I would highly recommend them in the future� Miss E Jones
3 9
30 NOV - 27 DEC 2007
“It was a refreshing change to visit a Fiat Garage and meet someone who’s really interested in customer service. Service Managers at main dealers should be made to spend a week with you.� Mr I Henson
www.auto-italia.co.uk
Worth the wait ?
FERRARI500 F2
The most successful GP car - ever
DAYS MK ADVERT
Copywrite / design / production
Advert created for Italian Car Service Specialists Days MK . Juxtaposition of the word Service and Belissimo created “Servisimo� whichb alluded to the quality of service one would receive when taking your beloved car to them. Classic, clean, contemporary layout, help reflect an upmarket image, which you would expect at an Italian Service centre.: Auto Italia Issue 135