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New Master for WCEC

THE chairman of a business which has been re-pivoted to make hospital gowns for the NHS during the Coronavirus pandemic has been appointed as the new Master of the Worshipful Company of Environmental Cleaners (WCEC).

John Shonfeld founded laundry and garment manufacturing and rental business, Tibard Ltd, with his wife Sue in 1979, from a bedroom in their family home. The company now has a turnover of £18.5 million annually, employs 150 people and exports to the Middle East, Asia, Europe, China, the Mediterranean, and a fast-growing market in the Caribbean. In the past six weeks, Tibard has switched from producing chefs’ wear and uniforms to making up to 10,000 gowns a week - along with some shrouds - for use by medical staff in the UK and South Africa.

John Shonfeld has replaced Barrie Torbett as Master of the WCEC for 2020-21. There have also been several other new appointments for the year, with Barrie Torbett becoming Deputy Master, Gary Fage becoming Senior Warden, Jim Melvin installed as the new Junior Warden, and Past Master Philip Morrish as the new Clerk.

CLARE Humphrey has been appointed to the professional division of Miele as category manager where she will lead the new product releases Miele GB has planned this year.

In her new role, Humphrey will manage product launches by working closely with the product team at Miele’s Germany HQ and ensuring optimum product ranging for the UK market, right through to installation into customers’ premises. She will work with the rest of the marketing team to develop the best way to promote new products - including washing machines, tumble dryers, laboratory glasswashers, medical and dental technology, ironers, and dishwashers - to target businesses in sectors such as care and hospitality.

Melissa Kershaw, senior marketing manager at Miele Professional, said: “I’m delighted Clare is now part of the professional marketing team, joining at a really exciting time with a number of new products on the horizon. Her wealth of sales experience makes Clare very adept at putting the customer at the heart of our offerings when bringing new products to the GB market.”

Miele appoints product category manager

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John Shonfeld said: “Staff and colleagues at Tibard have rallied to the national cause to keep the NHS supplied during the pandemic. In the space of just a few weeks, we have found new suppliers and changed our product lines and we are now working 12 hours a day to meet demand. I am delighted and honoured to become Master of the WCEC and looking forward to performing the role over the next year but, for the immediate future, we are firmly focused on doing our bit to help the fight against Coronavirus.” WWW.WC-EC.COM

Clare Humphrey said: “What attracted me to this position was the scope of the role. I’ll have full exposure to everything regarding the products manufactured by Miele’s professional division, from sales, to training, to merchandising. I’m particularly excited about getting our new products out there and into the premises of customers, especially those in key sectors such as care that will benefit from the infection prevention elements of our products, something that is crucial now more than ever.” WWW.MIELE.CO.UK/ PROFESSIONAL

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