Advertising Features Training Manual 2009

AD FEATURES

TRAINING MANUAL

display

homes&land March 2009 – Advertising promotion

your complete

guide to

Gold Coast

Updated March 2009

property

CONTENTS 2

design & layout tips general information ads & rules text photos

G buy

G design

G build

what to do February

layout/dummy emails article summaries photos text pdf proofs corrections

final output

preflight ECC – Arkitect ECC – graphics to Cyber ECC – creating newsholes

G live

10 feature schedule 11 classified cheat sheet 12 checklists

9 11, 200

Light and

tangy Catch up on the Coast’s most flavoursome food news

WIN Dinner for two at Sushi Train Broadbeach

onthe

WATER August 2006

Advertising Promotion

IMPACT

Simon Mellick Design Editor News Limited Community Newspapers

YOUR COMPLETE

GOLD COAST BOATING GUIDE

Weekend Bulletin Gold Coast

December 16-17, 2006

homesite.com.au

Yuletidmeakeover

T’S a quality every page should have, even the small ones. Design styles come and go but the general principles remain constant. Try this test. Pick a page and in the first few seconds determine your immediate point of focus. If your eyes wander around the page, then that design has failed. You should be drawn to the main image, the lead heading or sometimes a combination of both. Pages where everything is about the same size (including the images) lose focus, impact... and readers. The other major roadblock to readability is clutter produced by reverses, screens, boxes and multiple type faces. Simple is best – let the words do the work. We live in a time-poor society. It’s our job to direct readers to what we regard as important. Newspapers are one of the best exponents of this powerful tool in a competitive market. We should use it to full effect. This guide is meant to encourage creativity, not restrict it. The design and typography rules set the goal posts so The Gold Coast Bulletin has it’s own distinct, uniform look.

’Tis the season to decorate

DESIGN

WINE, DINE & ENTERTAIN

ON TEDDER AVE MAIN BEACH

LAYOUT TIPS

Tastes of Tedder

ESTAURATEUR Wendy Van Alphen says while Aruba Restaurant is already renowned for having the best breakfast on the strip, it is now coming to the fore for evening dining as well.

F fine wining and dining is to your taste, then you’re likely to be a fan of Tedder Avenue. This famous dining strip is where Main Beach exclusivity meets the warmth of a close community – if you’re a regular expect to be greeted by name, but the smiles are just as warm if it’s your first visit. The hospitality hub’s reputation for innovative fare has attracted some of the Gold Coast’s top chefs. Among them is Chill’s Daran Glasgow, the talent that took Songbirds in the Forest to the top at the Restaurant and Catering Queensland, Gold Coast awards, and Restaurant b’s young guns Luke Cowden and Josh McAuly, who star on Channel Nine’s The Good Life. Team this with entertainment, from wine dinners to live music like that at Tooleys, and you’ve got a recipe for success.

Updated March 2009

“Aruba has a young team of extremely talented and innovative chefs who constantly

push the boundaries, creating new and exciting dishes to tempt diners,” she says. “There’s also a second-to-none wine selection with excellent wines from Australia and New Zealand.” Wendy says she and her team pride themselves on giving the customer the complete package. “From the moment they arrive at the front

Creative cuisine ESTAURANT b remains at the forefront of Gold Coast dining trends after taking out Most Innovative Menu at Gold Coast Magazine’s People’s Choice Awards. Owner Angela Richards and head chef Luke Cowden are gearing up for Tedder Avenue’s busy summer season with the launch of their first monthly degustation evening. On September 22 from 7pm, customers can taste many of the dishes from the award-winning menu. “Fine, diverse wines and champagnes from around the world have been chosen to accompany each of the degustation’s eight courses,” Angela says.

Licensed Restaurant

ADS & RULES • Create the layout with all ads 2mm apart • When looking at the dummy, suggest moving ads if they have been badly positioned. Check with Ad Reps & Dean Publications first before doing so • Inform ECC & EAP of any ads changes if you are sending pages as graphics • Sometimes ads are positioned close to the top of the page, creating ugly dog legs. Ask the Ad Rep to create a filler to make the page a clearskin. Start banner/strap beside ads. Do not fill with anything bigger than a 6x3 ad • Rules are 0.5mm thick and 100% black • Create rules 2mm away from ads and 6mm away from text (total space between ads and text should therefore be 8mm) • Not all features rule pages so check before sending to ECC/checking proofs • For features which do not require rules, then the total space between ads and text can be 6mm

TEXT • Text has no colour, except the occasional first letter in a main story dropcap • First word is always capped in the introduction • Body text size is 9pt with 8.7pt–9.5pt leading • Watch out for multi-deck headings, the usual rule is no more than 2-3 lines. • When headings are two decks, try and keep lines similar in length, or top heavy • No text over photos in stories • Text should read left to right. Avoid text jumping over a photo or running awkwardly around images. Justify horizontally where possible • All text should be justified vertically • No drop shadows or outlines on headings/text – with the exception of covers • Text columns should be no smaller than 34mm wide and no larger than 75mm wide. For single columns stories 85mm is the maximum width acceptable

seared beef on roasted spinach and onion with a timbale of pumpkin, goats’ cheese and red onion. For main course, you might like to try the crispy skinned Atlantic salmon with a soy mirin glaze. Dessert delights with dishes like chocolate cannoli with a whitechocolate mascarpone cream wrapped in hazelnuts.

land scallops with cauliflower puree, truffle oil, watercress and beurre blanc. Guests can look forward to the fresh spanner crab and prawn tortellini with oyster mushroom, prosciutto-wrapped asparagus and micro herbs, and the twice-cooked duck with wild rice, poached pear, seared scallops and duck sauce. The courses continue with harissa-brushed lamb rump, confit kipfler potato, fricassee of exotic mushroom and cumin sauce. Then there’s pan-fried apple and fig bread and butter pudding with muscat caramel ice cream. Delivering a savoury conclusion will be a selection of cheeses, served with lavosh, king’s bread and Maggie Beer’s quince paste. Seats for the degustation evening, priced at $170 per person, are limited and early bookings are advised. Restaurant b is open six days a week from Tuesday to Sunday for lunch and dinner.

Angela Richards and Luke Cowden “This evening is great for small groups or just for that special dining experience.” The menu includes the restaurant’s renowned duck broth, as well as an asparagus and globe artichoke salad with liguarian olives, infant herbs and lime vinaigrette. There’s also seared Queens-

THE PLACE TO

• Try to keep a format that is either horizontal on one page then vertical on the next. This helps to keep a balanced look • To avoid headings on opposite pages running into each other, start one page with a pic above heading and editorial, then swap for the opposite page • Every page needs a banner/strap with the feature name on the left and Advertising Promotion (Helvetica Roman/Light 9pt) on the right • Only use feature name in folios when not being used in banners/straps • Folios should include page numbers, The Gold Coast Bulletin, Day, Month & Year • Bleed is acceptable on all quarterfold, trimmed magazine & tabloid stitch & trim features. However too much can make a spread look cluttered. Use bleed on one page then on the opposite page in the next spread. • 8mm gap between stories • 5mm gap for secondary story between text and keylined/background boxes • Centrespreads – no text running through gutter (only acceptable true spreads ROP)

door they are greeted with a warm smile and made to feel welcome,” she says. “Our friendly restaurant has a busy, buzz-ing atmosphere with lots of laughter, glass clinking and a relaxed ambience.” Head chef Mark Hamilton has just launched his new spring menu. Highlights include an entree of Szechwan-

R Savour the spring menu

GENERAL INFORMATION

Advertising Feature

Warm welcome at appetising Aruba

b ...

BYO Takeway or Dine-In

Chinese Restaurant B31H624229-C

LUNCH 11.30-2.30pm Tues-Fri DINNER 5-10pm 7 Nights

PH: 5571 0277

9/20 Tedder Ave MAIN BEACH

MONTEGO’S Special... for

EARLY BIRD DINING SPECIAL 5PM-7PM Purchase 1 Main Meal and receive 2nd meal ½ price *Conditions apply

the best...

Award Winning Restaurant OPEN 7 DAYS

Ha r

OF MAIN BEACH

&S HIRA shi r

dy ’s

Z $25’

cab ern et

•book now for our first • • degustation dinner • Friday 22nd September from 7pm

Restaurant B also caters for business and corporate groups

Breakfast, Lunch, Dinner

BREAKFAST • LUNCH • DINNER

20 Tedder Ave, Main Beach

Phone 07 5528 1811

B31H624229-A

‘SH AN KS

lunch and dinner T u e - S u n

5564 0900

4/17 Tedder Avenue Main Beach

THURSDAY, AUGUST 31, 2006 - THE GOLD COAST BULLETIN

27 Tedder Ave Main Beach ph +61 7 5571 1777 www.montegos.com.au

B31H624229-B

B31H624303

Horizontal Left WINE, DINE & ENTERTAIN

ON TEDDER AVE MAIN BEACH

Advertising Feature

Heart of café culture

HAT people love about Tedder is the village atmosphere where the locals can get together for a coffee and a chat, says Hard Coffee owner Ben Raymond.

Hard Coffee owner Ben Raymond has a hands-on role

Ben likens the close-knit community feel of the famous strip to that of an extended family. It was enough to lure the local lad back from a highflying life in London where he was working as a stockbroker on the floor of the London Stock Exchange. “I returned from London three years ago and myself and my family set up shop, and shop, and yet another shop,” Ben says. The additional shops he is referring to are Crema Espresso in the Meriton building in Southport and another Crema Espresso to open in the new Wave building at Broadbeach mid-October. Ben has a hands-on role in the shops, supported by staff members, including his chief barista and training manager Donna Joris. While Hard Coffee offers a variety of made-to-order items, including all-day breakfasts, salads, sandwiches, BLTs and cakes, Ben says its success has always been about the coffee. “I believe consistency is essential in the success of

any business, and at Hard Coffee you will always have that consistently great cup of coffee,” he says. “We have our own unique blend of espresso coffee, sure to tantalise any die-hard coffee connoisseur. “After all, life’s too short to drink bad coffee.” Hard Coffee is open daily from 7am. For more information A cappuccino from Hard Coffee call 5526 4858.

restaurant + bar

Food in the fast lane M

ANO’S is getting into gear for the Lexmark Indy 300. As the home of HSV, the venue is an offtrack hub during the international event. Managers Shanan Harmelin and Catie Rizzo have organised an Indy itinerary that will draw diners and motor enthusiasts alike. “We are pumping it up at Mano’s for this year’s Indy,” Shanan says. “We aim to provide a destination that will attract international, interstate, local and corporate clientele to our off-track venue, with the key focus being dining and entertainment.”

The Indy line-up starts with celebrity barmen. Taking to the taps will be local personalities, a mixture of V8 and Indy drivers, and the beautiful Indy calendar girls. Then there’s the big one – the Mano’s V8 VB Super Lunch. The street is closed off, the corporate Mano’s marquee erected, and 250 regulars, international guests and V8 super car fans are invited to have lunch and raise money for the Gold Coast Children’s Hospital Ward. Over the past three years the event has raised close to $150,000 to buy much-needed medical equipment for the kids.

It’s the ladies’ turn to lunch on October 20, with the Girls Just Want to have Fun Charity Lunch raising funds for Life Education. In the meantime, you can sample from a new menu of chef Matt Webber’s popular fare. Catie recommends the spring special, a twocourse set menu at $35, for top value. Seafood Sunday is also popular, and includes an everchanging selection of the freshest seafood. Team these tempting tastes with live music from Taj or Phoenix Calling on Friday nights, and the new sounds of Sunday afternoon live music.

Breakfast Lunch Dinner

7 DAYS 7am til late

LIVE MUSIC Friday Nights Sunday Afternoon

Chef Matt Webber (back) and managers Catie Rizzo, and Shanan Harmelin

Enjoy entertainment and a meal O

PEN since 2002, Tooleys’ mix of live entertainment and favourite flavours has gone down well with diners. Heading up the venue as restaurant manager is a face Main Beach regulars will know well. Hospitality stalwart Antonio Faustino has had several homes on the Tedder strip, from Bahia to Barcelona, but has been making his mark at Tooleys for the past three years.

Antonio Faustino and Justin Houghton

Presiding over the kitchen is New Zealand-born head chef Justin Houghton, who has been serving up Tooleys’ menu of modern Australian cuisine for two years. The selection includes a comprehensive range of dishes, but Antonio says it’s the wood-fired pizzas that are the firm favourite. “We’re famous for our pizzas,” he says. And you can go gourmet without breaking the bank, with all main meals under $25 and all the bottles on the wine list under $30. Customers also respond well to the regular specials. “On Monday after 6pm, one kid gets to eat free with each paying adult,” Antonio says. “Tuesday features our famous lamb roast, which is $15 including a glass of sparkling, red or white wine or beer.” Happy hour runs every day from 5pm to 6pm, wrapping up with free bar snacks served at 6pm, or there is Corona bucket specials on Friday, Saturday and Sunday. The girls get pampered with a free glass of champagne on Ladies’ Night each Sunday from 6.30pm. Live entertainment is an ongoing attraction – catch live music on Fridays and Saturdays from 7.30pm, and on Sundays from 4.30pm. To keep you entertained in the meantime there’s five big television screens on which all the big fights, footy matches and other sporting events are aired. Tooleys is open daily for lunch and dinner, from 10am to midnight.

PH 5526 4022 • 19 TEDDER AVE email: shanan@manos.com.au to book your function

B31H624812-B

Tooleys

Meet me at ...

RESTAURANT + BAR

Lunch & Dinner 7 Days

11am til Late

All meals under $25

All bottles of wines under $30

Live Music Fri, Sat & Sun Nights

PH: 5532 0600

Tedder Ave MAIN BEACH

B31H624812-C

THE GOLD COAST BULLETIN

Vertical Right

- THURSDAY, AUGUST 31, 2006

DESIGN

Advertising Promotion

KITCHEN DESIGN STUDIO Interior Renovations

Hig prop

Kitchen and Bathroom Design Complete Project Management

5527 5655

Visit our Showroom Open 6 Days 84 Bundall Road, Bundall email: interiors@design-design.com.au www.design-design.com.au

LAYOUT TIPS

B26H629025

ALL HOME LOANS

EMAND for prime waterfront home sites and luxury homes on the northern Gold Coast continues to grow.

22 YEARS FINANCIAL EXPERIENCE!

EMPLOYED – Full Doc • Proof of income from

SELF-EMPLOYED – Low Doc

Comparison Rate 7.82%

Comparison Rate 7.78%

• No proof of income from

6.49%

7.19%

• No deposit home loans up to 107.50% • Development ﬁnance up to 100% • Low doc residential loans up to 95% • Private mortgages up to 85% • Low doc commercial up to 75% • Commercial loans up to 80%

Phone Andrew Evans on 5527 9911

Simply cover existing bench top with this stunning Italian Stone.

HELBROOKE Homes specialises in one-off, individual designs that reﬂect clients’ ideas for their dream home.

5593 7073

Open daily by appointment only Visit our showroom Saturdays 9am - 4pm

www.griolistone.com.au

B02I63297

IS YOUR KITCHEN LOOKING TIRED? Simply resurface existing bench-top and splash back. Replace or spray existing doors. For a new modern look without the fuss or expense of pulling out your entire kitchen, Contact Grioli Stone.

RE-COLOUR your CARPET

tired looking

SAVE

Most

50%-80%to

• Largest/main heading on the page • Kickers/preambles are placed after the heading and before text.  They are normally a smaller and finer font to headings but larger than body text (refer to paragraph styles on feature template). Usually sits 6-8mm from heading • Introduction/first paragraph of text will have a 3 character drop cap.  Text is usually 10pt in size with 10.5pt for leading and sits 8mm from heading 6mm from kicker

• Bleach spots repaired • Restore lost or faded colour • Colour refresh or colour tint • Full carpet dyeing – complete colour change • Certified dye technicians • Established over 25 years

Void

Ensuite

Bed 1

Upstairs complete without state-of-theart technology. This home comes equipped with a StarServe networking system, fully ducted air-conditioning, ducted vacuum system, intercom and security system, all to make life that little bit more comfortable. The kitchen features a threemetre granite-top island bench, stainless-steel DeLonghi appliances, frosted-glass pantry doors and overhead cupboards, making it perfect for any aspiring chefs. All bathrooms contain ﬂoorto-ceiling imported Italian tiles for a pristine ﬁnish. The pivot entry door is western red cedar with four clear-glass inserts.

Timber flooring has been used in the entry, hallway and staircase, with plush carpets used in all bedrooms. The exterior of the home is elegant with a stone feature wall at the gate and a timber-tone garage door. Based in Burleigh, Chelbrooke Homes builds as far out as Springfield Lakes, just south of Ipswich. Chelbrooke Homes has two display homes, one at the The Observatory in Reedy Creek and the other at the Master Builders display village in Pacific Pines. For more information call Chelbrooke Homes on 5522 1005.

B24F647497

UBD Map 8 B16 PACIFIC HWY

Bathrooms have a pristine ﬁnish

Heat, scratch and stain resistant.

The winning design has incorporated a music room

Room to move and enjoy

• Smallest heading on page C • No kickers/preambles • Introduction/first paragraph of text will have a 2 character drop cap.  Text is 5593 7073 usually 9.5pt with 9.5pt leading and sits 6mm from heading RE-COLOUR CARPET • A black 1pt keyline or coloured background can be used for a break-out box or (if E -80% there is more than one) secondary story, to break up page. 50%SAV Make sure the coloured background is about 20% of colour make-up to allow text to be read easily Simply cover existing bench top with this stunning Italian Stone.

HELBROOKE Homes specialises in one-off, individual designs that reﬂect clients’ ideas for their dream home.

B02I63297

your

tired looking

d o n ’t w e a r o u t . . . carpets Most ...they just ugly out! • Bleach spots repaired • Restore lost or faded colour • Colour refresh or colour tint • Full carpet dyeing – complete colour change • Certified dye technicians • Established over 25 years

Director Peter Riewoldt has been in the building industry for almost 20 years and has been building on the Gold Coast for the past eight years. “I believe service and quality is a priority while providing a costeffective product that competes with large national companies,” he said. A home built at 32 Fifteenth Ave, Palm Beach, which won the 2006 Master Builders individual home $300,000 to $400,000 category, is an example of an individual design created by the client. The 395.4sq m home designed by Dignum Design, has four spacious bedrooms, three bathrooms, music room and a multi-purpose room that doubles as a media and study area. The master bedroom has a private balcony and a large ensuite with floor-to-ceiling tiles for a peaceful, retreat-like feel. “With high ceilings both downstairs and upstairs, and void areas in the entry and the family room, the feeling of spaciousness is the first thing you notice,” said Mr Riewoldt. “The open-plan living design downstairs is complemented with plenty of natural light filtering throughout the home.” Bi-fold doors open to the pool and entertaining area outside. A modern home is no longer

Living

Music

Guest

Garage

L’dry Kitchen Pwdr

Patio

Rare riverfront lots at Oyster Cove with boating pontoons installed are ready for the good life people attending recent get-togethers, including a wine tasting, ﬁshing seminar and a Malaysian-barbecue cooking demonstration. “We have a wine society dinner and a boating seminar coming up as well,” he said. “These events are great fun and have created a number of new friendships. “We also see mates and families going on ﬁshing excursions or boating trips on the Broadwater and South Moreton Bay, and there are always barbecues among friends.

“Such spirit and camaraderie turn residential areas into genuine communities, which is an important consideration when buying land or a home.” Sales records show Oyster Cove properties have increased in value by about 300 per cent in the past six years. “We offer secure, peaceful living in gated precincts with a range of wonderful lifestyle options,” said Mr Blackman.

“The community will also beneﬁt from a new village centre that is destined to become a social hub for residents, as well as providing a host of services.” To inspect any of the properties on the market at Oyster Cove, visit the sales and information centre in Serenity Boulevard, off Helensvale Road. For more information call 5530 8833 or go to www.oystercove.com.au

Dining

Downstairs

Bed 2

Void

Balcony

13 colours to choose from.

Porch Entry

Family Room

Bed 3

Bath

WIR

make the move to oyster cove

Void

Ensuite WC

Bed 1

with your own

Upstairs

complete without state-of-theart technology. This home comes equipped with a StarServe networking system, fully ducted air-conditioning, ducted vacuum system, intercom and security system, all to make life that little bit more comfortable. The kitchen features a threemetre granite-top island bench, stainless-steel DeLonghi appliances, frosted-glass pantry doors and overhead cupboards, making it perfect for any aspiring chefs. All bathrooms contain ﬂoorto-ceiling imported Italian tiles for a pristine ﬁnish. The pivot entry door is western red cedar with four clear-glass inserts.

rare north facing riverfront land

Balcony

www.aih.com.au

B02I69865

Phone Andrew Evans on 5527 9911

7m pontoon and

direct access to the Broadwater. from 550k.

UBD Map 8 B16 Coomera River To Broadwater

BROADWATER AVE

PACIFIC HWY

After

Oyster Cove LE RD VA

NS LE

Exit 60

OXLEY

PHOTOS

On-site Commercial & Residential

B24F647497

Before

BVD

Sales & Information Centre

To Runaway Bay

Our last direct ocean access land release - until 2008. Just 9 blocks remain. This gated precinct is in a beautiful and tranquil natural setting. Oyster Cove is on the move with construction of a new marina village soon to commence which will complement the community lifestyle of this masterplanned address. Come out and experience Oyster Cove this weekend, 10am-5pm.

Phone 5502-6269 or 0412-936-301 www.colourcarpet.com 84 -

Sales Oﬃce, Serenity Blvd, Oyster Cove, Hope Island. www.oystercove.com.au

High ceilings create a feeling of spaciousness

Bathrooms have a pristine ﬁnish

home - Weekend Bulletin, September 2-3, 2006

• All pictures must have captions – 2mm from photo • Main story should have largest photo on page • ROP, Sun, Cars Guide, Real Estate & Classified features all photos have 0.5mm 100% black keyline • No keylines on stitch & trim features – quarterfold is optional • Resolution is 200 DPI with 150 at the lowest – make sure resample image is un-ticked before changing resolution. Re-tick when changing size • Photos should be saved as an EPS in the ‘to be enhanced’ folder at correct image size and RGB. Do not resize image (in indesign) less than 70% or more than 120% • All photos using clipping paths/deep etched should also be saved as an EPS file • Use the most flattering image to portray clients company. Avoid using shop fronts and check backgrounds for rubbish/equipment • Use drop shadows only in Indesign – Opacity: 30% X & Y, offset: 0.5m, Blur: 2, Spread: 7, Colour: 100% Black • If you need to do a drop shadow in Photoshop only do it after the image has been enhanced and as 100% black • Avoid having photos sitting on ads where possible • Check photos with Ads – change if duplication occurs, if none are available use a generic image or ask to move ad away from story

13003

home - Weekend Bulletin, September 2-3, 2006 - 109

Horizontal Right

13003

LE RD VA

AUSTRALIAN INVESTMENT HOUSE

Oyster Cove NS LE

High ceilings create a feeling of spaciousness

Advertising Promotion

Current property stock in most residential communities and international resort developments is also falling to low levels. Property analysts say population growth in southeast Queensland is continuing unabated, with the northern Gold Coast being highlighted as one of the most keenly sought-after residential areas for the lifestyles it offers. At the $500 million Oyster Cove community, only a small but exclusive choice of riverfront lots with boating pontoons, lakefront lots and luxurious Boulevard Homes remain for sale in the most recently released stage of the development. Marketing director Philip Blackman said Oyster Cove offered great lifestyle benefits, and that prices and property valuations were being maintained regardless of market fluctuations. “Large riverfront lots averaging 800sq m, such as those in our Serenity Shores precinct, are hard to find anywhere in Queensland,” said Mr Blackman. “Inevitably prices of remaining stock of this kind at Oyster Cove must rise as more people seek the lifestyles we offer. “Oyster Cove is a great community of about 1300 people who enjoy a number of lifestyle options, such as boating and fishing in the surrounding river network, the Broadwater, Moreton Bay or the ocean, or simply relaxing in a protected, peaceful environment.” Mr Blackman said the community also enjoyed socialising, with good numbers of

Coomera River To Broadwater

BROADWATER AVE

EMAND for prime waterfront home sites and luxury homes on the northern Gold Coast continues to grow.

# Comparison rate (CR) calculated on a loan amount of $150,000, over a term of 25 years, based on monthly repayments. These rates are for secured loans only. Fees and charges are payable. A Comparison Rate Schedule will be available at the premises of Australian Investment House. Employed – Full Doc product is a one year introductory ﬁxed rate. Self-Employed – Low Doc product is a 3 year ﬁxed rate product. WARNING: This comparison rate (CR) is true only for the examples given and may not include fees and charges. Different terms, fees or other loan amounts might result in a different comparison rate.

compared to new carpet

WIR

7.19%

www.griolistone.com.au

High demand for rare properties and lifestyle

B26H629025

Open daily by appointment only Visit our showroom Saturdays 9am - 4pm

Bath

Advertising Promotion

• No proof of income from

12 Year Warranty

Bed 3

Vertical Left

22 YEARS FINANCIAL EXPERIENCE!

Comparison Rate 7.78%

Bed 2

Void Family Room

home - Weekend Bulletin, September 2-3, 2006

84 -

ALL HOME LOANS

6.49%

After

Phone 5502-6269 or 0412-936-301 www.colourcarpet.com

5527 5655

Comparison Rate 7.82%

Patio

Dining

Downstairs

Visit our Showroom Open 6 Days 84 Bundall Road, Bundall email: interiors@design-design.com.au

SELF-EMPLOYED – Low Doc

L’dry Kitchen Pwdr

Exit 60

Interior Renovations

www.design-design.com.au

Living

Music

Guest

Garage

OXLEY

On-site Commercial & Residential

Kitchen and Bathroom Design Complete Project Management

EMPLOYED – Full Doc • Proof of income from

Porch Entry

Before

KITCHEN DESIGN STUDIO

SECONDARY STORIES

d o n ’t w e a r o u t . . . carpets ...they just ugly out!

compared new carpet

Balcony

Updated March 2009

13 colours to choose from.

LEAD STORIES

The winning design has incorporated a music room

Room to move and enjoy

Heat, scratch and stain resistant.

12 Year Warranty

Balcony

www.aih.com.au

AUSTRALIAN INVESTMENT HOUSE

B02I69865

BVD

Sales & Information Centre

To Runaway Bay

WHAT

educationstudyandcareers

advertising promotion

contents

00 00 00 00

section

section section section

00 00 00 the team

Updated March 2009

AD FEATURE PROCEDURES

editor elizabeth campbell 5584 2219 editorial dean publications 5591 5623 advertising 5584 2204 cover ?????

southern cross uni 1/2

LAYOUT/DUMMY The Gold Coast Bulletin Wednesday, September 20, 2006 | 3

EFORE you begin a feature you need to get a layout from the Ad Rep – usually it is hand drawn and very vague. Try to receive an electronic dummy from Corolla/ Lorraine as early as possible. Sometimes there are late bookings and the Ad Reps can forget to inform us of any changes. You may find that when sending pages to ECC there is a new ad on the page – which results in you having to rebuild the entire page from scratch. An electronic dummy is the latest version of a feature. Small features that run in ROP do not come in electronic form so always check with ECC on the day of sending to confirm that you have the latest information.

• Once you have received your layout, create a folder under L:\06 Ad Features with the name of the feature and date it will be running eg. Homes 16sept09 • Create 4 sub folders under this file – graphics to cyber, pics, text, zz delete b4 archive (you can find these in ‘features never delete’ folder) • Under pics create 3 sub folders – final tifs, originals & to be enhanced • Under zz delete b4 archive create 2 sub folders – emails, pdfs • Each feature has its own style depending on where it is placed in the newspaper. Open template from L:\06 Ad Features\00 FEATURES-NEVER DELETE and save into new folder (naming it exactly the same eg. Homes 12sept09) • Under Master Pages change banners/straps & folios • Insert pages needed • Draw in each ad with a light colour background. Include Client name, ad number & size if placing ads on feature. Check if style uses rules & place accordingly • Place in guide lines 8mm from ads (6mm if ads rules are not required)

Change folios and banners before drawing in ads

Create a folder to save all of your files effectively

EMAILS

EAN Publications and Liz (Editor) will email the stories and photos. Sometimes when they don’t know who is doing a feature they will forward emails to GCBAdcreative so make sure you check the inbox for photos/stories. Ask IT to set up your mailbox to be able to access this email address. Large images may also be sent to the GCBulletin Gmail account. If you do not have access to this account refer to Melissa Rudzyn, or the Ad features team, to gain access.

• Create a folder under GCBAdcreative with number then Feature name and date (same as working folder) eg. 01 Homes 12sept09 • Move all emails to this folder. Once a feature is finished, copy all emails into your zz delete b4 archive/emails folder, that way if something goes wrong you can access all correspondence and check where the mistake was made • Save all attachments into correct working file folder eg. stories & article summaries into text and photos into originals • If you are sent an email for someone else’s feature forward to them straight away or leave marked as unread in the appropriate email folder

Save all emails into its own folder under GCBAdcreative

WHAT

ARTICLE SUMMARIES

Updated March 2009

• Print article summary – this is a quick reference on what client goes on which page and where to find the photos/images • Mark off each story on your article summary as it comes in and rename into the text folder with page number at beginning of filename (this is for quick reference when placing), do the same for photos/images under originals • To make it easier on where you are up to with a page, tick when stories/photos have arrived and highlight when placed on the page. When a page is saved as a PDF write PDF in page number column and highlight once emailed. Everybody has their own style, so don’t worry if another way works best for you

PHOTOS

Mark off your article summary to remind you of where you are

NCE you start to save a few files in the ‘to be enhanced’ folder send an Image Request Form for your photos to be enhanced. When filling out the request form make sure all details are correct especially the link to the enhanced folder.

• Not all photos are emailed to us from Judy. Each story has information on where to access images. Most times these papermasters are found under L:\05 Ad Photos. You will be given the date and client name (sometimes clients have 2 names so check the story for other alternatives). • Copy entire folder into originals and rename with page number at beginning. Make sure you keep initials of photographers on the file name in case you need it for contents box (when used as cover shot) or acknowledgements in captions • If the photo has not been taken yet or emailed leave information on photo space in a yellow coloured box to remind you & Judy where to find it • Before sending an Image Request Form make sure all photos are saved at correct size • Always remember to leave a space for a caption 2mm under photo and highlight in yellow for Judy to supply • If you have more than one photo for a story make sure there is an obvious main photo. Check to see whether or not the photo is landscape or a portrait shape, this will help you plan your layout • Ask imaging to add in sky or colour for background if needed (especially when photos do not use a keyline) • Occasionally you may need to source an image from the News Image Gallery. Any photo from this library needs to have a print screen for Editorial’s/Graham Long’s approval

TEXT • When placing text files, place a P (stands for placed) at the beginning of the file name, this is useful if another person is helping with the feature. It is also easy to lose track of text files when working on a large feature •A ny overflow text should be highlighted in yellow for Judy & Liz to cut. Make the overflow the same column width as the story – this lets Judy know how much needs to be deleted •A pply paragraph styles before laying out page. Once styles have been changed you can start designing • Leave image space for photo and place when you have a good idea on how the page will look • Once you have placed text check that all hyphens are en-hyphens (shortcut Ctrl+Alt+ - ) or right mouse click insert special character En Dash •C heck for widows (single word at end of paragraph), push word from above line down or change tracking (no more than -20pt or +20pt) • All text is to be vertically justified • By lines and acknowledgements should be styled as follows: Writer’s name photographer acknowledgement as follows: Picture: Photographer’s name

Send imaging a request form to enhance photos Advertising Feature

Weight loss that works A

T 136.6kg, Melissa knew she had to do something about her weight.

“I was a size 26 and couldn’t fit into seats that had arms. I thought to myself, this is no way to live,” she said. “I tried so many diets and lost 15kg, only to put it back on again. “I also tried pills, which a doctor said would help me lose weight, but they didn’t.” Melissa went to a Cohen’s Lifestyle Clinic presentation where she discovered Dr Cohen’s belief that being overweight or obese was a medical condition that could be overcome with his eating plan. “After the first three days, the program became easier to follow, and then it was no problem at all,” she said. “The weight just came off, and I have now lost 66.5kg. “I went to the doctors the other day and they were amazed with the amount of weight I had lost. “The doctor then said the scariest words I had ever heard, that I had been morbidly obese, but now I was healthy.”

Inset: Caption ??? Caption ???

Melissa said she had slimmed to a size 12 to 14 and could walk in to ‘normal’ shops to buy clothes. “People now look at me as a person, not a blob,” she said. “I feel great, have more energy and my self-esteem and confidence is high. “All you have to remember is this diet is only for a while, it’s not forever – just think of how great you will look and feel.” Melissa said the program was great because it worked. “I am a new person because of this program and it’s like my husband has a new wife,” she said. “Remember, you can do it if you believe in yourself.”

Cohen’s Lifestyle Clinic 35 Crombie Avenue, Bundall Call: 5580 8880 Website: www.cohens.com.au

Regain body balance HEN May Daley injured her W back a few years ago, it triggered arthritis in her right knee.

After a month of physiotherapy, antiinflammatory drugs and pain killers that gave her no relief, she started treatment at Golden Bridge clinic. “Within a few days the worst of the pain had gone, and for the first time in five weeks, I was able to walk,” she said. “The treatment and help I received was wonderful.” Golden Bridge and Silver Bridge clinics offer traditional Chinese medicine treatments as an alternative to western medicine. Practitioner Wolf Miao said rather than focusing on pathology, Chinese medicine aimed to strengthen and tone the body, and bring it into balance. “Our clinics use a combination of Chinese herbal medicine, acupuncture, massage (Tui Na) and exercise therapy (Qi Gong), along with lifestyle advice, to assist in the process of deep and natural healing,” he said. Another of Mr Miao’s clients, Norman Dobson, sought Mr Miao’s help for the relief of sciatic pain. “After trying other treatments with no success, I was advised to see Wolf,” he said. “Through acupuncture and herbal treatment, the pain has completely gone. “I also had tinnitus (ringing ears) for

Practitioner Wolf Miao 35 years and decided to have treatment. “There has been definite improvement in the noise and my stress levels after a few treatments, and my general wellbeing has improved immensely.” Mr Miao holds a Bachelor of Medicine (Shanghai, China), diploma of traditional Chinese medicine (Shanghai,

Golden Bridge and Silver Bridge clinics Southport: 5531 4897 Palm Beach: 5534 3488 China), and a masters degree – acupuncture (RMIT, Victoria).

CLASSIFIED ADVERTISING PH. 1300 72 40 40

GOLD COAST SUN - Wednesday, September 13, 2006 (S) - Page 85

All text overflow to have a coloured box for Editorial to cut

WHAT

DO Updated March 2009

PDF PROOFS

HEN you have finished laying out the page, send a copy to Dean Publications for captions, cuts & photos not yet received.

reate Low Res PDF proofs of each page. You can send a few pages at a time – •C just make sure the final file size is less than 2mb • File/Print Preset/Print to Postscript/Range: Select page number/s • Save under P:\AllDepts\LowResPDFProof\in •C ollect from P:\AllDepts\LowResPDFProof\out and save into PDF proofs folder under zz to delete b4 archive • Create new email and attach PDF. Send to: judy [judy@deanpublications.com] You can also send to: Chantay Logan [chantay@deanpublications.com]; Beth Crozier [beth@deanpublications.com] (but always CC Judy if you do so)

CORRECTIONS

OMEONE from Judy Dean’s office will email you with corrections. If you haven’t received anything after a few hours, ring the office on 5591 5623, incase their email has gone down or they’ve forgotten

• Open annotated PDF and click on Comments tab at bottom of page • Go through changes carefully & tick each correction once completed, (call the office if you have difficulty understanding changes). Save PDF into PDF proofs folder under zz to delete b4 archive • Resend a new PDF if you haven’t received all corrections or they have requested new images and you require new captions

EDITORIAL

NCE you have finalised all corrections from Judy Dean’s office and all photos are finalised, print out a new copy for Liz in black & white.

• Before handing in your proofs check the page for widows, en-hyphens, justifications, correct styles and folios etc • Liz will sub-edit every story and double check styles, widows and en-hyphens. She may ask you to change the layout of the page or photos if she thinks it needs to be altered in any way • If an AD Rep ask you to send photos or proofs of pages to clients always say NO, same goes with editorial changes in stories. Always direct them to Liz. This is because the reps may give you misleading information unintentionally and you will be blamed for the mistake. Editorial changes incorrectly checked can lead to the company being sued. Bulletin photos have copyright, therefore Liz will need to verify that the clients are using the photo appropriately • When Liz has brought back the proofs, go through carefully and call her if you have difficulty understanding the changes, reproof and get her to check again • Once everything has been approved, send Liz a low res PDF of the whole document. (also print any photos used from News Image) for Kelli Lemass and Graham Long in Editorial. Once Liz has done a final proof of the feature on screen, she may email you with some further, minor changes. After making all this changes print a final copy in colour to show Liz. Once there are no more changes from Liz, then pass on a full black & white copy to Kelli in editorial.She will again go through and double check the editorial and may ask you to change the layout of the page or photos if she thinks it needs to be altered in any way

FINAL

OUTPUT Updated March 2009

PREFLIGHT

Run a preflight on all ads before placing onto the page

EFORE sending pages to the Edition Control Centre (ECC)/Pagination, you need to do a preflight on the entire document to check that there will be no problems when printing. • File/Preflight – will check for missing fonts and RGB images • View/Overprint Preview (Ctrl+Alt+Shift+Y) – checks Knockout/Overprint on images and ads • Separations Preview (Shift+F6) – check that there is no CMYK Black. Change to 100% black or ask Reps to resupply if sent electronically. • Paragraph/Character Styles – there should be no style called Normal. Delete style and change to None

ADS • If you are placing ads, run a preflight on each one before creating a high res PDF. If you run a preflight with the ads on the page it will take a long time and could cause the program to crash • Ads supplied from Quickcut or Websend should be checked & saved as EPS files from Ad Control. Do not reduce to less than 98% or increase more than 102%. Always let the rep know that the ad has been resupplied incorrectly • Check that bleed is correct – always inform Ad Rep if wrong size • All supplied ads when placed should have a background of white • All ads built in house should be saved as a high res PDF. Do not copy and paste the ad directly onto your page. Set up a folder in the exisiting special feature ads folder in bully ads and place all high res PDF’s of inhouse ads in this folder. eg. L:\01 Bully Ads\D 28 Apr 08 - E 03 May 08\05 Friday\SF Metro\HIGH RES PDFs

EDITION CONTROL CENTRE ARKITECT

F you are placing ads onto your document you will need to send the entire page to Arkitect in ECC. This is the final check before the Print Centre. Any mistakes left unchecked here will be printed so you need to be sure that everything is perfect. If the error is major, you may have the time to fix it. However be prepared to answer questions from Management as it costs the company money to call back pages from the Print Centre.

• Ask ECC for naming convention • Export entire page as an EPS File/Export • Type in file name with correct page number & date eg. gcb01febfapp001.eps and save into P:\ToDirector01\in • Check presets – GENERAL: Range (Page Number), A Spreads (if required), Postscript Level 2, Colour CMYK, Preview TIFF, Embed Fonts Complete, Data Format Binary ADVANCED: Preset: High Resolution, Ink Manager CMYK • Export • ECC will inform you of any corrupt/missing pages • Go to Arkitect terminal and view all final pages on screen • Do usual checks again – folios, knockout, CMYK Black, bleed etc, • Clear pages and resend again if needed • Email ECC once pages have been approved

Check for CMYK Black in your Separations Preview

FINAL

OUTPUT Updated March 2009

EDITION CONTROL CENTRE GRAPHICS TO CYBER

YBERGRAPHICS is the live page. It will be created with folios and ads already in position for editorial to start building their features. You can build the pages directly in Cyber or create in Indesign and send as graphics (EPS files). Ad Features currently build everything in Indesign and send as graphics.

• After running a preflight on your document, copy into a new file at the exact size of your editorial copy only (do not select ads, rules or folios). Allow 1.5mm of white at the bottom of the page for overhanging letters • It is important that your graphics are clean. If you have white space or overhanging text Cyber will stretch & cut your graphic to fit the page • Save each page individually into your ‘graphics to cyber’ folder naming them pg1featurename00month – page number should be at the beginning followed by feature name & date (no gaps). Make sure there are no symbols in the name, or the name is not too long, otherwise it will not send through to CYBER. • Double check that no information is missing eg. banners/straps, headings & intros are correct sizes, captions, keylines on photos, correct justification on text, no overflow, no RGB, photos are enhanced, knockout & overprint • Export file as an EPS into appropriate folder and save with same file name. P:\Editorial\GCB\Graphics\in (ROP) P:\Editorial\GCS\Graphics\in (Sun) P:\Editorial\GRE\Graphics\in (Real Estate) P:\Editorial\GTR\Graphics\in (Tweed Real Estate) P:\Editorial\GTS\Graphics\in (Tweed Sun) P:\Editorial\GTT\Graphics\in (Tuesday Mag) • Check your settings – GENERAL: Range 1, A Spreads (if required), Postscript Level 2, Colour CMYK, Preview TIFF, Embed Fonts Complete, Data Format Binary ADVANCED: Preset: High Resolution, Ink Manager CMYK • Once you have sent all graphics, go to the Cyber computer and you can start placing. Please refer to next page for detailed instructions. • If you need to resend a page due to errors, save file with RVSD or NEW at the beginning of the file name & send • Once you have printed final proofs from cyber or checked pages on RIPVIEW, do usual checks again – any mistakes left unchanged will be printed • Signoff on all pages in cyber once you are happy with the final proofs (refer to next page for instructions on how to do this) • You should have filled out a checklist for the feature. Attach the checklist to the final proofs you have checked from cyber, and store them in the final proofs tray, for future reference if needed.

Create graphics with 1.5mm white space for overhang on text

Send ECC an email with details on the feature

FINAL

OUTPUT Updated March 2009

EDITION CONTROL CENTRE GRAPHIC NEWSHOLES • Log onto Cybergraphics: Username: sinclaire Password: emmas gcb/gcs • Choose configuration: Default (GCB), General (GCS); OK • Select publication & date • If you need to select a different publication type Ctrl+Shift+Alt+P. GCB: Bulletin/ Bully Carsguide/BITE/Home/Coast Confidential; GCS: Sun/Sun Carsguide; GTS: Tweed Sun, GTT: Play/Paradise; GRE: Real Estate; GTR: Tweed RE • Open pages in single form, not in planner Ctrl+O ind Graphics under the Open Desk Menu (F10) and look at measurements •F (Cyber works in picas) • Type N on the live page – a clear newshole will appear • Using the X & Y, width & depth co-ordinates, resize the newsholes by typing in the exact measurements as your graphics (in picas) • Double click inside the newshole to name it. Use any name you like – cyber just needs some sort of word it can recognise. Without this, the newshole will not allow an image to appear. Save changes Ctrl+S • To place the graphic we need to create a graphic box inside the newshole. Type G and a graphic automatically appear • Click and drag the graphic out to completely cover the newshole • If advertisements are covered by the graphic type D to dogleg around the ads causing no further obstruction • From the graphics menu click and drag the image into the graphic. If you have created the newshole correctly, the graphic will fit exactly • Double check for cropping and placement by clicking on the image to see that it appears within the marching ants – stretch or reduce to fit the required size • To rule a page type R twice (RULD should appear) and enter. This automatically rules between ads and newsholes. Remove all rules between ads. • To move items use the space bar to toggle between size and move. This action can be viewed on the task bar at the bottom of the page • Proof only when pages are complete Ctrl+T, scroll through and select Ad, Prf1 (GC) for a normal or proof GOH2 for a ripped proof, or Ripview to view on screen. • Once you have received the proofs, do usual checks again – any mistakes left unchanged will be printed • Ctrl+T, scroll through and select Signoff Edit – GCB/GCS to consign pages to ECC • Sign checklist & attach to final proofs and then place in final proofs tray

FEATURES

SCHEDULE Updated March 2009

• Open features schedule from Intranet: Departments/Advertising/Features List • Open print schedule from Intranet: Departments/Print Centre/Weekly Press Schedule • Open previous weeks excel feature schedule: L:\06 Ad Features\00 FEATURES-NEVER DELETE\00 Features Schedule and resave with current Monday’s date • Delete all features except for Classies, Bite, GCBlue & Homes (these are used weekly) • Change all dates for Classies, Bite, GCBlue & Homes to current dates (times should stay the same) • Add in new features from Features List – cross reference times, page numbers & dates with print & press schedules (I:\FEATURE PRODUCTION SCHEDULE or intranet departments/print centre/feature production schedule). If there are any discrepancies please confirm with Sarah Lukken. Please notify Glenn Staker, Dennis Greatorex and ECC if features that have their own print schedule have changed in any way! • Include features for the following week that may be required to start earlier (up to the following Thursday). • Check for Real Estate & Sun features (extra features that are not on the Features List – check blue folder for dates). These lists should be in features schedule folder in GCBAdcreative. • Once you have a first draft of the Features Schedule ready (there may be some page numbers that still need to be confirmed) email selection to GCBSprojects, Sarah Lukken, Liz Campbell & Judy Dean – they will then confirm all missing information • Chase up & confirm all Coast Confidential features with Mel Barker/Lesley Bonser – likewise with other departments for their features • Once all features have been confirmed for the week (usually late Tuesday morning) email to list provided by Melissa. • If there are any last minute changes (after you have sent out final Features Schedule) – highlight new information in red and include in the email that the schedule has been updated

Proof out weekly press schedule from Print Centre

Print off Advertising features list from Intranet for reference

Email final version

CLASSIFIED

CHEAT SHEET

Advertising Promotion

Bonding together University has new career development centre for students • Page 117

Updated March 2009

Find more jobs at...

• Send page to Pagination with rule but without banner by Tuesday 2pm • Image size to send to Pagination is: 193.25mmx111mm (make sure rule is 0.5mm from bottom of page and include the 5mm white space top & bottom)

career temping — what a great choice! Kelly Services is one of the largest agencies on the Gold Coast and we are consistently busy with both short and long-term assignments for highly skilled temporary staff. We provide outstanding service to our clients and need outstanding temps to ensure we maintain our successful track record. Apply online at www.kellyservices.com.au • Administrative Assistant • Inbound Call Centre Operators

• Reception/Switchboard • Accounts Payable/Receivable

• Project Secretaries • Payroll

J1422332H-F

WEDNESDAY – CAREERONE

(07) 5509 7777 www.kellyservices.com.au

Classifieds - Reach the most on the Coast Ph: 1300-112345

Weekend Bulletin, October 14-15, 2006 - 89

BUSINESS OPPORTUNITIES – FRIDAY

Advertising Promotion

Workshops target tourism professionals

• Send page to Pagination with rule but with banner by Thursday 4pm • Image size to send to pagination is: 259mmx180mm (make sure rule is 0.5mm from bottom of page and include the 5mm white space top & bottom)

REMIUM positions in the global P tourism market have always been strongly contested, but in recent times Australia has

Former in-flight therapist Paula Morgan (left) with spa director Sheryle Pyatt

Sky-high ambitions for beauty graduates

PEOPLE PROFILES – FRIDAY

TUDYING beauty therapy can take a career soaring to new heights.

Director of The Ephraim Spa Sheryle Pyatt said therapists were now employed on many premium airlines to give in-flight massages, facials and other treatments to ease the physical and mental tensions of long-haul international travel. “One of The Ephraim Spa’s senior therapists is originally from London, but decided to settle on the Gold Coast after working on Virgin Atlantic as an in-flight

• Normally placed underneath Business Opps on a Friday as 3x modules with own banner no rule (be careful – it can also go under the Business Review page which uses a ROP template!) • Send entire page to Pagination with both banners by Thursday 1pm • Image size to send to pagination is: 259mmx375mm • No folio

therapist, seeing the world and enjoying the exciting international lifestyle of a flight attendant,” she said. Ms Pyatt said in-flight therapists needed to be highly skilled at working with people from many different cultures and language groups. “You’ll need to qualify both as a beauty therapist and undergo rigorous flight attendant training, including first aid and CPR training,” she said. “In return you’ll gain valuable international experience and contacts, and the chance to work all over the world.”

experienced increased competition from other overseas destinations. Frank Pollard, Griffith University’s executive development director, said it had placed significant pressure on wholesalers and operators to come up with sophisticated strategies to retain their place as leading providers of tourism product. “In response to this situation Griffith University, in conjunction with Don Jolly and Associates, is offering two workshops aimed at assisting middle and senior tourism executives in the preparation of sustainable and competitive plans,” he said. “The Global Tourism Strategies workshop provides a hands-on environment where participants can develop tourism marketing strategies for their businesses. “Global Tourism Sales uses a range of role play and activities to unleash participants’ creativity in designing targeted tourism sales presentations.” The executive workshops are available at Griffith University’s Gold Coast campus next month and will be conducted by tourism specialist and training consultant Don Jolly. Mr Jolly has 25 years’ industry experience with a range of global brands, including Tourism Australia and Qantas. “These workshops are designed to give enhanced confidence, direction and enthusiasm to tourism professionals on the brink of new challenges to diversify into international markets,” said Mr Pollard. For more information go to the website at www.griffith.edu.au/execdev.

CAREERONE – COVER

• Send page to Pagination with banner & rule by Friday 10am • Image size to send to pagination is: 259mmx285mm (make sure rule is 0.5mm from bottom of page)

CAREERONE – BRIEFS

• Send page to Pagination with rule but without banner by Friday 10am • Image size to send to Pagination is: 193.25mmx158mm (make sure rule is 0.5mm from bottom of page and include the 5mm white space top & bottom)

Weekend Bulletin, October 21-22, 2006 - 00

Classifieds - Reach the most on the coast Ph: 1300-112 345

BUSINESS OPPORTUNITIES

Advertising Promotion

Griffith’s new growth formula A

NEW program promises to deliver the skills behind building a better business.

Griffith University’s Business Growth Toolkit series is aimed at business managers and small business owners. Frank Pollard, from Griffith’s Business School, said growing a business was no easy feat. “There are many aspects to consider and good advice from any quarter is always valuable,” he said. “Griffith Business School has developed a program specifically to assist business on the Gold Coast in this area. “Comprised of five courses covering personal and business leadership, funding entrepreneurial ideas, improving customer service performance and recruitment strategies, the program provides the latest business knowledge in a practical manner able to be applied to any business the next working day.” The program runs on five consecutive Saturdays from November 4. “To meet the needs of our target audience, the seminars are held outside the pressures of the working week,” said Mr Pollard. “They’re conducted in small groups to help focus the learning process on participants’ own organisation and business situations.” The first seminar, presented by Dr Ruth McPhail, focuses on personal leadership.

fast facts u The Business Growth Toolkit series consists of five interactive seminars, which start on November 4. u Those interested can complete the whole program for $3500 or choose various seminars at $750 a day. Each seminar runs from 8.30am to 4.30pm and lunch is included in the price. “Leadership, at all levels, is critical to any organisational endeavour,” he said. “This is particularly so in the emerging knowledge economy where leaders face a continuous challenge to deal with uncertainty, hyper competition and discontinuity in a fast-changing globalised environment.” The November 11 seminar, with Dr Geoff Carter, covers organisational leadership. “You will examine your business within a framework based on the most up-to-date management research,” said Mr Pollard. Participants in the November 18 seminar will be given grounding in entrepreneurship by associate lecturer Paul Waight. Key topics include the entrepreneurial mindset, creativity and opportunity identification, unlocking market development potential, entrepreneurial marketing, leveraging

Frank Pollard, from Griffith University Business School, has advice on growing a business human resources, feasibility analysis and designing a business plan. Dr Rodd Gapp will focus on customer service on November 25. The final seminar, presented by Dr McPhail, covers recruitment, an increasingly important issue

considering current skill shortages. “After a decade of trying to reduce numbers, organisations are becoming aware that people are their only source of sustainable competitive advantage,” said Mr Pollard. “This course is designed to ensure

recruitment and selection is delivering your business the best people and the best possible outcomes.” For more information email Katrina Best on katrina.best@griffith. edu.au, call 5552 9050 or go to www.griffith.edu.au/execdev

CAREERONE – TUITION AND SPARES

• Send page to Pagination with banner & rule by Friday 10am • Image size to send to pagination is: 259mmx180mm (make sure rule is 0.5mm from bottom of page and include the 5mm white space top & bottom)

SPECIAL FEATURES – MONTHLY

• Send with ads, rules & own banner (make sure you have the feature name at the top in the style of ROP straps) • Image size to send to pagination is: 259mmx375mm • No folio ** BUSINESS REVIEW IS NOT A CLASSIES PAGE, MAKE SURE TO USE ROP TEMPLATE **

THE Gold Coast BULLETIN, Friday, Month 00, 2006 - 00

Classifieds - Reach the most on the coast Ph: 1300-112 345

Real Estate

Land for sale Advertising Promotion

Stockland releases next stage of Highland Reserve P

ROPERTY giant Stockland has launched the third stage of its $400 million Highland Reserve subdivision at Upper Coomera.

fast facts u The Brush Box is the latest land release at Highland Reserve, Upper Coomera.

The new precinct, called the Brush Box, boasts 72 blocks ranging in size between 480sq m and 2060sq m, with prices between $159,000 and $213,000. Stockland, one of the Gold Coast’s largest land owners, is also behind the Pacific Pines, Jacobs Ridge and The Observatory, at Reedy Creek, subdivisions. It also launched Highland Reserve in November last year. Stockland Gold Coast regional manager Col Dutton said sales at Highland Reserve were encouraging and gaining strength. “Now that the lake is nearing completion, the first homes are under construction and the development of the infrastructure is well advanced, potential buyers are looking more keenly at Highland Reserve,” said Mr Dutton. “There are now only 10 blocks remaining in the original two stages, Candlebark and Lilly Pilly,” he said. Mr Dutton said Highland Reserve, which is expected to be completed in 2012 with 20 stages, would eventually be home to more than 1000 families. Planned community facilities will include 19ha of active areas and neighbourhood parks, walking and cycling trails, kick-about areas, tennis courts and children’s playgrounds,” he said.

In the foothills of a bushland conservation park, Highland Reserve sits on 336ha site on Reserve Road. Stockland bought the former grazing property in July three years ago for $33 million. Mr Dutton said it was in the process of developing a display village that will be opening in February next year. For more information visit the sales and information centre at Candlebark Circuit, off Reserve Road, go to www.highlandreserve@stockland.com.au, or call 5502 8468.

Classifieds – Reach the most on the coast

Ph: 1300-112 345

u The development sits on a 336ha site at Reserve Road. u The Brush Box has 72 blocks between 480sq m and 2060sq m. u Prices for the lots range between $159,000 and $213,000. u Highland Reserve, which is expected to be completed in 2012 over 20 stages, will be home to more than 1000 families.

The picturesque Upper Coomera valley sets the scene for Highland Reserve’s latest release

Weekend Bulletin, October 28-29, 2006 - Page 1

CLASSIFIED

CHECKLIST Updated September 2007

STEP 1. FINAL PAGE CHECK � Dropcap sizes (main story is 3 deck, secondary stories are 2deck, red cap for RE) � Heading styles & kicker alignments � Keylines on photos � Captions, widows, en-hyphens � Photos are enhanced � Knockout & overprint � Rules & ads (if needed)

STEP 2. PREFLIGHT � Text overflows & widows, rgb images, image background is white, missing & modified photos, knockout & overprint.

STEP 3. PLACE AND CHECK ADS (SPECIAL FEATURES ONLY) � Mark each ad off the dummy, � Place in the correct position within guide lines, � Check ad sizes carefully do not reduce or enlarge more than 98%/102% (if unsure always check with Ad Rep – write down all information given by this rep with date & time). � Check all ads for Knockout & Overprint & Paragraph/Character Styles have NORMAL deleted (change to NONE)

STEP 4. ALWAYS SEND PAGE AS A GRAPHIC!!

** double check classie cheat sheet before continuing... **

STEP 5. GRAPHIC IS BUILT TO CORRECT SIZE � 259mm wide; Careerone Briefs & Careerone Wednesday 193.25mm, � Half page – with banner is 180mm, Careerone Briefs (without banner) 158mm, Careerone Wednesday (without banner) 111mm � Full page – with banner 375mm

STEP 6. GRAPHIC INCLUDES ALL INFORMATION REQUIRED � 5mm white space above & below � Banners (careerone wednesday & briefs go without), � Rules (to sit 0.5mm from bottom of graphic) & no folios, � Ads (if needed)

STEP 7. SAVE AS EPS WITH CORRECT SETTINGS � File names should have feature name & date with no gaps eg. careeronebriefs14jan06.eps � GENERAL: Range 1, A Spreads (if required), Postscript Level 2, Colour CMYK, Preview TIFF, Embed Fonts Complete, Data Format Binary ADVANCED: Preset: High Resolution, Ink Manager CMYK

STEP 8. SAVE INTO APPROPRIATE FOLDER � N:\011 Bulletin Classifieds\0 EPSs for CLASSPAG\ � For special one-off features create a new folder with date

STEP 9. CALL PAGINATION EXT. 2566

FEATURE NAME:

PUBLICATION DATE:

SIGNATURE & DATE SENT:

ROP

CHECKLIST

STEP 1. FINAL PAGE CHECK

Updated March 2008

� Dropcap sizes (main story is 3 deck, secondary stories are 2 deck) � Heading styles & kicker alignments � Keylines on photos (no keylines on Tues Mag features) � Captions, widows, en-hyphens � Photos are enhanced � Knockout & overprint � Text overflows � Folios, cover date & advertising promotion (advertising feature for sun features) � Content box has correct information, details & pages (page no. for Homes)

STEP 2. PREFLIGHT � Rgb images, image background is white, missing & modified photos, font issues

STEP 3. ALWAYS SEND PAGE AS A GRAPHIC!! ** Only on rare occasions do we send with ads **

STEP 4. GRAPHIC IS BUILT TO CORRECT SIZE � Make sure page is clean with no overhanging text and image boxes

STEP 5. GRAPHIC INCLUDES ALL INFORMATION REQUIRED � Banners & captions (Page numbers for Attitudes & Tweed Shopper) � No rules, folios, ads

STEP 6. SAVE AS EPS WITH CORRECT SETTINGS � File names should have feature name & date with no gaps eg. pg1healthyliving14jan06.eps � GENERAL: Range 1, A Spreads (if required), Postscript Level 2, Colour CMYK, Preview TIFF, Embed Fonts Complete, Data Format Binary ADVANCED: Preset: High Resolution, Ink Manager CMYK

STEP 7. SAVE INTO APPROPRIATE FOLDER � Bulletin: P:\Editorial\Gcb\Graphics\in Sun: P:\Editorial\Gcs\Graphics\in Sun Tweed: P:\Editorial\Gts\Graphics\in Tweed Real Estate: P:\Editorial\Gtr\Graphics\in Tuesday Mag: P:\Editorial\Gtt\Graphics\in Real Estate: P:\Editorial\Gre\Graphics\in

STEP 8. PLACE IN CYBER � � � �

Find out page numbers from ECC Following the CYBER cheat sheet, place all graphics Place any filler ads and rules if required Print out a proof to do final checks

STEP 9. CHECK RIP PROOFS � Re-check first step again marking on each proof with a highlighter

STEP 10. CONSIGN EACH PAGE IN CYBER STEP 11. SAVE COVER AS HIGH-RES PDF AT 70% � Move file to J:\EdArt\04.Images\23 Ad Features Magazine Covers

FEATURE NAME:

PUBLICATION DATE:

SIGNATURE & DATE SENT:

STITCH & TRIM

CHECKLIST

STEP 1. FINAL PAGE CHECK

Updated October 2008

FEATURE NAME:

� Dropcap sizes (main story is 3 deck, secondary stories are 2 deck) � Heading styles & kicker alignments � Keylines on photos � Captions, widows, en-hyphens, thin space (eg. sq m) � Colours are consistent on straps, (and fact file boxes when applicable) � Check contact details in fact file boxes match story � Photos are enhanced and are all linked to images in final tiffs folder � Knockout & overprint � Folios & cover date � Content box has correct information, details & pages (if contents has pictures check page numbers) � Rules & ads � Text overflows

PUBLICATION DATE:

SIGNATURE & DATE SENT:

STEP 2. PREFLIGHT � RGB images, image background is white, missing & modified photos, font issues

STEP 3. PLACE AND CHECK ADS � Check all preflights on ads before placing onto document � Ads are to be saved as high res PDF file and then placed on page � Mark off each ad on dummy when placed � Check all ad key numbers (make sure all key numbers on placed ads match the key number on the hard copy proof and the dummy) � Place in the correct position within guide lines (check all text and logos are in the live image area on bleed ads) � Check all ads for 4-colour black � Check all ads in overprint preview for knockout � Check ad sizes carefully do not reduce or enlarge more than 98%/102% (any adjustments always check with Ad Rep – write down all info given by the rep with date & time)

STEP 4. ALWAYS SEND PAGE DIRECT TO ARKITEX!! STEP 5. SAVE AS EPS WITH CORRECT SETTINGS � Using the naming convention given by ECC send entire page with folios, rules & ads to: P:\ToDirector\In � GENERAL: Range 1, A Spreads (if required), Postscript Level 2, Colour CMYK, Preview TIFF, Embed Fonts Complete, Data Format Binary ADVANCED: Preset: High Resolution, Ink Manager CMYK

STEP 6. SEND ECC AN EMAIL � Using the standard email for ECC fill in all appropriate details

STEP 7. ON-SCREEN CHECK � Re-check stage one again, check for knockout issues & bleed. If unsure ask for RIP proof � Check all pages have landed in correct position eg. page1 is on page 1

STEP 8. SEND ECC EMAIL FOR APPROVAL STEP 9. SAVE COVER AS HIGH-RES PDF � Move file to J:\EdArt\04.Images\23 Ad Features Magazine Covers

STEP 10. CREATE PDF OF FRONT COVER WITH TRIM MARKS � Email Melissa Rudzyn a PDF of the front cover displaying a full black keyline (outline) indicating where the product should be trimmed (in Melissa’s absence please forward this

PDF in email format to GCP-DL-PREPRESSTRIM FEATURES and GCP-DL-PRINTCTRTRIMFEAT email groups))

STEP 11. LOW RES PDF EMAILED TO MELANIE PRIOR

(ONLY FOR REAL ESTATE FEATURES)

BITE

CHECKLIST Updated February 2008

FEATURE NAME:

STEP 1. FINAL PAGE CHECK � Text overflows – check no text has been cut off any stories � Dropcap sizes (main story is 3 deck, secondary stories are 2 deck) � Heading styles & kicker alignments (Main headings in features section are correct size - “Features main heading” in paragraph styles) � Keylines on photos � Captions, widows, en-hyphens � Photos are enhanced and are in final tiffs folder � Knockout & overprint � Check colours are consistent � Cover date & advertising promotion (the first four pages should not have advertising promotion on them) � All cover information is included (WIN box, Inside features box) � Contents box has correct information (includes feature name and Dean publications contact details when necessary, includes photographers name and cover blurb) � Social pictures are from correct week, cross check with list supplied by advertising

PUBLICATION DATE:

SIGNATURE & DATE SENT:

STEP 2. PREFLIGHT � RGB images, image background is white, missing & modified photos are all linked, knockout & overprint, font issues

STEP 3. ALWAYS SEND PAGE AS A GRAPHIC!!

** Only on rare occasions do we send with ads **

STEP 4. GRAPHIC IS BUILT TO CORRECT SIZE � Make sure page is clean with no overhanging text and image boxes

STEP 5. GRAPHIC INCLUDES ALL INFORMATION REQUIRED � Banners, captions and page numbers � No rules

STEP 6. SAVE AS EPS WITH CORRECT SETTINGS � File names should have feature name & date with no gaps eg. pg1bite14jan08.eps � GENERAL: Range 1, A Spreads (if required), Postscript Level 2, Colour CMYK, Preview TIFF, Embed Fonts Complete, Data Format Binary ADVANCED: Preset: High Resolution, Ink Manager CMYK

STEP 7. SAVE INTO APPROPRIATE FOLDER � Bulletin: P:\Editorial\Gcb\Graphics\in

STEP 8. PLACE GRAPHICS IN CYBER � Following the Cyber cheat sheet place all graphics in cyber � Place any filler ads on pages which require these or chase ad reps to book filler ad space

STEP 9. CHECK RIP PROOFS � Re-check first step again marking on each proof with a highlighter � Check folios are correct � Check that no part of your graphics has been cut off

STEP 10. CONSIGN ALL PAGES IN CYBER STEP 11. SAVE COVER AS HIGH-RES PDF AT 70% � Move file to N:\06 Ad Features\00 FEATURES-NEVER DELETE\00 EPS COVERS

STEP 12. ATTACH THIS PAGE TO FINAL PROOFS

� Place all final checked proofs, with this page attached, in the final proofs tray

FINAL

OUTPUT Updated October 2007

GLOSS COVERED FEATURES INDESIGN SETUP

HEN a feature has a gloss cover, the cover material will be sent to an outside printer. The remaining document will be outputted to the Print Centre. To make sure that there are no grip marks for the final stitch & trim with the cover, we need to send our document as spreads. Pages will also need to be offset 5mm. For this reason we need to set up the indesign document differently. • The feature will be built as 2 separate documents. One for the cover; one for the main book.

COVER • Build document as usual (with correct page numbering) in Indesign • Always use the printer specifications for final setup: make sure correct photoshop curves have been used for images & ads; use their distiller options when creating a PDF; send both PDF & Indesign documents (with all components packaged, text converted to outlines) via FTP Server/disc/email.

MAIN BOOK • The document setup should be built as spreads. For example on a 56page feature, the indesign document is in fact 52 pages (because we have removed the cover pages). Pg 54 will be positioned on the LHS of pg 3, pg 53 will be on the RHS of pg4. You’ll know that you’ve set it up correctly when the centrespread is 28,29 • When you send final pages to ECC, page 3 is in fact page 1 in Arkitek so you’ll need absolute concentration during this time! Send each spread as Print to Postscript and follow instructions on Gloss Covered Features – Arkitek Output

FINAL

OUTPUT

GLOSS COVERED FEATURES â&#x20AC;&#x201C; ARKITEK OUTPUT 1. Print to Postscript Make sure the Indesign document is setup with correct page pairing before sending to Arkitek! Type in page number and select spreads â&#x20AC;&#x201C; this will automatically select facing page regardless of left hand or right hand position. eg. Page 3 will be paired with 54; page 2 will pair with 53

2. Setup Offset: 0mm and Page Position: Centred

3. Marks and Bleed Right Hand Pages eg. 3,5,7 etc Offset: 0mm and Bleed: Right 5mm (note on thumbnail: pink should overhang on RHS) Left Hand Pages eg. 4,6,8 etc Offset: 0mm and Bleed: Left 5mm (note on thumbnail: pink should overhang on LHS)

4. Output Check that only CMYK show under ink manager. If there are RGB, spot & Pantone spot colours, change swatch palette before proceeding.

5. Advanced Transparency Preset: High Resolution Proceed to Save Save PS with naming convention given by ECC and save into P:\ToDirector01\in NOTE: Remember pg 3 in Indesign is actually pg 1 in Arkitek!!

DVD BURNING

ARCHIVES Updated September 2007

• Place features ready for buring into appropriate folder in: K:\AdStorage\06 Features Burning\00 Cd BackUp • Open CDBurnerXP Pro 3 • Select: Click here to create a new Data CD/RW etc • Insert DVD • Continue Multi-session • Check in bottom panel that there is enough room left on the disc for another burning session • In top left hand panel, locate file to be burnt from K: drive and click so it appears in right hand panel • Click on files to be loaded one at a time, then click ADD and wait until it appears on both sides • Once all files are added (on both sides) click BURN • Wait for burning to finish then click DONE • Check DVD has been burnt correctly • Delete files from K: drive • Label DVD and cover accordingly