Rebuilding Partnerships Strengthening Connections AND

After a long hiatus due to the global pandemic, Queen Margaret College (QMC) resumed its international marketing trip in October/November 2022. The trip, which spanned four countries –South Korea, Japan, Vietnam, and Thailand – was aimed at rebuilding QMC's agency partnerships, strengthening alumnae relationships, and connecting with current and prospective families.

One of the notable aspects of the trip was the participation of Principal, Jayne-Ann Young, who joined the international marketing team for the first time in many years, signalling the importance that QMC places on its international outreach efforts and the commitment of its leadership to building and maintaining strong global connections.

The trip kicked off in South Korea, where QMC had a chance to meet with an agent and their prospective students, as well as host an alumnae dinner with Hyun Lee, who is now working in Set Design at SBS broadcasting company in Seoul, and Hayoung, who had just returned from a European holiday.

Next stop on the trip was Japan, where the QMC team was warmly welcomed by our sister school, St. Margaret's Tokyo. They had the opportunity

Manager, Misa Kitaoka, and the New Zealand Ambassador to Japan, Mr. Hamish Cooper, whose daughter attended QMC.

An alumnae brunch was held with four past students, one of whom was missing QMC so much that she re-enrolled and returned to QMC before the international trip had concluded.

Vietnam presented a new market for QMC and the team was introduced to over 15 educational agents through the seminar. This highlighted the potential for education in Vietnam and paved the way for future partnerships and connections.

Finally, the QMC team visited Thailand, where they connected with existing agents and received market insights from Education New Zealand (Manapou ki te Ao) and Immigration New Zealand (INZ). One of the highlights of the trip was the QMC international parents' dinner, where parents of Thai students joined QMC's team for an evening of warm hospitality and cultural exchange.

The trip was an important step in QMC's global outreach efforts, and the team's efforts to build strong relationships with agents, alumnae and