Queen West Vintage Style

Queen West Vintage Fashion

With vintage fashion culture firmly entrenched in Queen West and growing locally and globally, the Lucky Charm Vintage team is a newcomer on the scene of the vintage fashion movement. Opened in January 2022, it’s run by team members and sisters Kerry, Casey and Lauren who have always wanted to open a vintage store. When they found a space had opened up on one of the city’s most prominent blocks, they knew it was a now-or-never opportunity. With the opening of Lucky Charm, they’ve turned their hobby into a business. Family has been instrumental: with their family background in owning restaurant businesses and each sister bringing a different skill set to the table (business development, thrifting, and customer service), it was a good time for them to turn their passion into a full-time career. Their support network helped them bring everything together quickly when the opportunity came up. Here’s what the Lucky Charm Vintage team had to share:

Why did you settle in Queen West and how did you choose your business name?

It’s the history of Queen West Vintage that drew us in. We have long-time vintage lovers coming in and they are getting excited that vintage is back. And contrary to what you would think, it’s actually beneficial to have many vintage stores in one area, for people to shop among them all. ‘Lucky Charm’ was inspired by that feeling of finding that one-of-a-kind item at a vintage store that you know was destined for you. Plus, it’s a nod to our Irish background.

[Our name] was inspired by that feeling of finding that one-of-akind item at a vintage store that you know was destined for you.

Why should people shop vintage?

There’s the sustainability and environment aspect. Sadly, so much of clothing that’s produced ends up in landfill. Vintage finds can also give you amazing quality and unique silhouettes. You can find those one

of a kind pieces that express your personality. Customers often have a story behind their special piece that will stay with them for a lifetime.

What’s passe, what’s current, and what’s in the future of vintage clothing trends?

The 60s and 70s vintage stock is dwindling generally speaking due to its increasing scarcity. Now, people want denim ‘mom jeans’. Leather jackets are a vintage wardrobe staple. Vintage cowboy boots are also prized, and hard to find in women’s sizes - so buy them when you see them! Y2Kera clothing is coming back like graphic tees and sunglasses. Fast fashion pieces like Shien and Fashion Nova are also showing up in vintage warehouses. We predict in 5 to 10 years, vintagelovers will be looking for Y2K Paris Hilton-type items and late-2010s Twee, Indie Sleaze, and Jersey Shore leopard prints. We feel Lucky Charm is a hidden vintage gem in the fashion scene. The store staff are amazing and have a good eye for fashion. We are focusing on customer service to elevate and make vintage fashion more accessible for everyone, of any age and background. Visit them: Lucky Charm Vintage 322 Queen Street West @luckycharmto