MKT-450 MODULE 1 MARKET SEGMENT ESSAY
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Choose a "market segment" of interest to you. An example of a market segment is "consumers who purchase automobile insurance." Research demographic and psychographic information about this segment. In a 250-500 word essay, describe the segment and what marketing opportunities you can associate with the segment. A minimum of 3 references are required. Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.