When we checked the Hotel Elysee Website, we realized there is not interaction with their customers. They are easy to reach through the regulars communcation tools but there is no links to Facebook, Twitter,I tunes, You tube.
Social Influence Action Plan The Hotel ElyséeVal d’Europe is located in great area 5 minutes away from Disneyland Paris, 1 minute away from Val d’Europe and la Vallée Village. Those brands, they do have a Social Network influence. See the example down :
Val d’Europe
La VallĂŠe Village
La VallĂŠe Village
Disneyland Paris
Create customers The Hotel Elysée Val d’Europe should be focus on 3 customers market : Business Shopper Family To Develop a Social Influence Action Plan
The Hotel Elysée Val d’Europe might create: an apps (focus on Business customers) A facebook and twitter account (focus on the shopper) Develop of customer loyalty program through the web page and attach a survey (focus on the family) Create their own blog (focus on the 3 customers categories) A web Radio (focus on the 3 customers categories) A web TV to show the partnership with their associates and also the activities the customers, they can enjoy.
The hotel Elysée Val d’Europe if it applies this process, it might be able to measure it : By the customers attendance on his blog, facebook, web TV & Radio By the answer provide by the survey The event increase at the hôtel The apps upload increase The room sales increase
Good Examples
Walt Disney World Swan & Dolphin