FASHION J.McLaughlin travels to coastal Maine to photograph its September catalogue

J.MCLAUGHLIN’S SEPTEMBER STYLE

J.MCLAUGHLIN WAS founded as an American sportswear brand in 1977 by brothers Jay and Kevin, and has since become a staple of preppy attire. Rooted in the tradition of work, sport, and play, the brand has evolved into a style, offering traditional and unpretentious apparel for everyday wear.

Years before Brooklyn’s boom, Jay McLaughlin would purchase and renovate old Park Slope brownstones, using the proceeds to finance the founding of the brand. As a result, New York City holds a special place in the brand’s heart. Currently headquartered in Brooklyn, J.McLaughlin’s first brick-and-mortar shop was located in an Upper East Side enclave, and now the brand boasts 160 stores throughout the country—from metropolises like Dallas to suburban outposts like Palm Beach and Greenwich.

For the September catalogue, J.McLaughlin ventured to coastal Maine to photograph its newest looks for fall at the Claremont Hotel in Desert Island—an area known for Acadia National Park and abundance of Hinckley Yachts. The collection, filled with colors reflective of the hues of autumn and inspired by the area, features the easy silhouettes for which the brand is so well known, luxe texture, layers perfect for the cooling weather, and exciting prints. Highlights include a Watson Velvet Jean and signature Artlette Ribbed Turtlenecks that come in an array of colors, flowing silk midi dresses, and a range of accessories—from an equestrian tote and suede bags to velvet loafers and knee-high boots. u

J.McLaughlin’s September catalogue was photographed in coastal Maine and features printed silk midi dresses. Opposite page: Lounging on a Hinckley yacht in an Arlette Ribbed Turtleneck and Watson Velvet Jeans (left) and the Eamon Cashmere Sweater and Parker Pants (right).

Mollie Silk Dress in Dark Blue/Marigold paired with ankle high suede boots; the September collection features a range of handbags inspired by the colors of Acadia National Park (inset). Opposite page, clockwise from above: Signature Arlette Ribbed Turtlenecks paired with Watson Velvet Jeans, and Concetta Suede Loafers and Luna Velvet Loafers; the Brynn Dress in Canelock (left); Durham Ruffle Top in Savannah in Black/Sand.