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Ar eyourDes cr i pt i onsAct ual l y“ Sel l i ng”yourPr oduct s ? Di dyouknow t hatoutoft het ot alpur chas ef ai l ur es , about20%ar ear es ul tofi ncompl et eori neffect i vepr oduct des cr i pt i ons ?Asf ort hecus t omer s, about87%t hi nkt hatt hepr oductdes cr i pt i onsar eext r emel yi mpor t ant whenmaki ngapur chas eonl i ne. Thes es t at sar epr obabl yenought ohi ghl i ghtt hei mpor t anceofpr oduct des cr i pt i ons . I deal l y, yourpr oductdes cr i pt i onsar enotonl ys uppos edt odes cr i beyourpr oduct s , buts el lt hem. Apar tf r om i ncl udi ngever ymi nut edet ai laboutyourpr oduct s , yourdes cr i pt i onss houl dbeent i ci ngenoughf ort he cus t omer st ot akeani nt er es ti nyourpr oduct sI not herwor ds , pr oductdes cr i pt i oncopywr i t i ngcal l sf or per s uas i ve, qual i t ycont entt hatappeal st ot hebuyer s . Now, t her ear evar i ouswayst odot hat . Let ’ ss t udyeachoft hem onebyone.
1.Know your audi ence Bef or eyous t ar twr i t i ngapr oduc tdes c r i pt i on t o“ s el l ”yourpr oduc t ,t hefir s ts t epi st ofind outwhoyou’ r ewr i t i ngf or .Anal yz ewhatwi l l appealt ot hem.Ands t ar ti nc or por at i ngal l t hati nyourpr oduc tdes c r i pt i on.
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2.Br ands t or yt el l i ng changest hegame Openi ngyourpr oduc tdes c r i pt i onwi t ha br ands t or yi sagr eatwayt oengageyour buyer s .I twon’ tonl yengaget hem,butwi l l hel pt hem devel opas ens eoff ami l i ar i t yand c omf or ti ndeal i ngwi t hyou.
Mos tpeopl el i mi tt hei r at t ent i ononl yt oyourheadl i ne, r at hert hant her es toft he des c r i pt i on.Whi c hi swhyi t needst obeuni que,s pec i fic , andc onvi nc i ngatt hes ame t i me.
4.Ver bs> Adj ect i ves Tr yt oi nc l udemor ever bs , r at hert hanadj ec t i ves ,i nyour pr oduc tdes c r i pt i ons .That ’ s bec aus e,us i ngmor ever bswi l l hel pyouc onveyt heendr es ul t ofbuyi ngyourpr oduc t . Adj ec t i ves ,wher eas ,mer el y des c r i beyourpr oduc t .
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3.Wr i t i nguni queand s peci ficheadl i nes
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5.Pr oductbenefit s s peakl oudert han t hef eat ur es I ns t eadofj us tel abor at i ng ont hef eat ur esofyour pr oduc t ,youneedt oi nc l ude det ai l sabouthow your pr oduc ti sgoi ngt obenefit t hec us t omer s .Orhow i tfit s i nt ot hei rl i ves .
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Pr oductdes cr i pt i oncopywr i t i ngcanver ywel lbecons i der edanar t . Mer el ydes cr i bi ngyourpr oductdoes n’ t makeani nfluent i alcopy. Onet hatact ual l yconnect swi t ht hebuyer , does . I fyouar el ooki ngt ohi r epr oductdes cr i pt i onwr i t er s , youhavear r i vedatt her i ghtaddr es s . Wr i t et ousat eam wi l lgetbackt oyouatt heear l i es t . mai l @qui kt eki nf o. com andourt
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