TOP 5 ECOMMERCE COPYWRITING TIPS
1.
BID ADIEU TO YOUR COMMONLY USED WORDS
01
EDITING
sdrow desu ylnommoc ruoy ot ueida diB
Once you’re done writing and begin to edit your copy, try to eliminate “literally, well, therefore, henceforth, besides, etc.” and other related words as they are not required.
REMOVE LONG PHRASES You can also look for long phrases such as “as a result, revolutionary product, no matter what, at the end” and remove them from your copy.
It will certainly simplify your writing and
help
audience.
you
connect
with
more
CONNECT WITH 2. YOUR TARGETED CUSTOMERS
01 02 03
USE NATURAL TONE Use a natural tone, and avoid slang, business jargon, etc.
KEEP IT SIMPLE Keep your sentences simple, short, and appealing.
EMOTIONAL CONNECTION Try to forge an emotional connection with your prospective customers.
04
ADDRESS PAIN POINTS
05
AIM FOR THE LONG RUN
Address the pain points and educate your prospects on how your product can offer a suitable fix.
Sell them a positive experience for turning them into repeat customers.
SIMPLE & EFFECTIVE 3. HEADLINES Avoid
using
headlines
with
puns
as
you
may
inadvertently confuse your audience. Believe us, they don’t have enough time to stop and ponder over what you are trying to say. So, keep it simple and meaningful.
CLEAR THOUGHT 4. APPROACH Advocate your customers and provide them with the possible solutions to their issues. Avoid writing long sentences that reduce the user' s interest & readability.
DO NOT 5. OVERBURDEN THE CUSTOMER WITH UNWANTED INFO
01 02 03
HIGHLIGHT THE PROBLEM Highlight the problems of your customers before you sell the solution (product)
VISUALIZATION Help your customers visualize how they will feel after using your product.
SELLING FACTORS If you are selling air conditioners online, rather than just saying it is energy efficient, you could say ‘save $100 on your yearly electricity bill’.
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