Top 5 eCommerce Copywriting Tips

Page 1

TOP 5 ECOMMERCE COPYWRITING TIPS


1.

BID ADIEU TO YOUR COMMONLY USED WORDS


01

EDITING

sdrow desu ylnommoc ruoy ot ueida diB

Once you’re done writing and begin to edit your copy, try to eliminate “literally, well, therefore, henceforth, besides, etc.” and other related words as they are not required.

REMOVE LONG PHRASES You can also look for long phrases such as “as a result, revolutionary product, no matter what, at the end” and remove them from your copy.

It will certainly simplify your writing and

help

audience.

you

connect

with

more


CONNECT WITH 2. YOUR TARGETED CUSTOMERS


01 02 03

USE NATURAL TONE Use a natural tone, and avoid slang, business jargon, etc.

KEEP IT SIMPLE Keep your sentences simple, short, and appealing.

EMOTIONAL CONNECTION Try to forge an emotional connection with your prospective customers.

04

ADDRESS PAIN POINTS

05

AIM FOR THE LONG RUN

Address the pain points and educate your prospects on how your product can offer a suitable fix.

Sell them a positive experience for turning them into repeat customers.


SIMPLE & EFFECTIVE 3. HEADLINES Avoid

using

headlines

with

puns

as

you

may

inadvertently confuse your audience. Believe us, they don’t have enough time to stop and ponder over what you are trying to say. So, keep it simple and meaningful.


CLEAR THOUGHT 4. APPROACH Advocate your customers and provide them with the possible solutions to their issues. Avoid writing long sentences that reduce the user' s interest & readability.


DO NOT 5. OVERBURDEN THE CUSTOMER WITH UNWANTED INFO

01 02 03

HIGHLIGHT THE PROBLEM Highlight the problems of your customers before you sell the solution (product)

VISUALIZATION Help your customers visualize how they will feel after using your product.

SELLING FACTORS If you are selling air conditioners online, rather than just saying it is energy efficient, you could say ‘save $100 on your yearly electricity bill’.


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