ISSA PULIRE 2021

IISSA P u LIRE 2021

A breath of FRESH AIR for professional cleaning!

The international exhibition, hosted for the last time in three Veronafiere exhibition halls, gives an injection of confidence and important signs of recovery in the market. The health emergency linked to the Covid 19 pandemic is at the center of the technological innovation proposed in the showcase by the companies and the interventions of the speakers at the Issa Pulire Theater.

Maurizio Pedrini

Sectoral journalist and Technical Director of Dimensione Pulito

It was not an easy task for the professional cleaning sector to create a moment of sharing like this, after more than a year and a half of absence from the exhibitions, following the Covid 19 pandemic. There are many psychological barriers, reluctance, mistrust and uncertainty about the future, consequences of an unexpected and unpredictable period. A certain skepticism hovered, quite widespread, on the eve of the opening of ISSA PULIRE 2021, both because some historical brands of important manufacturers of machinery and chemical products, for various reasons, had long ago announced their absence, and for the objective difficulties connected with the participation of exhibitors and visitors, forced to contend with green passes, quarantines and other small or large health and bureaucratic hitches. Yet, surprisingly, the twenty-fifth edition of this exclusive biennial event, a privileged “showcase” of the Made in Italy in the sector, staged at Veronafiere from 7 to 10 September, did not betray the best expectations. Indeed, in some ways, it has definitely surpassed them.

DEFEATED THE PESSIMISM OF THOSE WHO FEARED THE FLOP

We can therefore speak of a challenge won by the organizers of Issa Pulire Network - supported by the precious contribution of Afidamp - convinced that the sector needed, after decidedly gloomy times, a boost of positivity, in

the sign of a restart. Thus the expectations of the 300 exhibitors - distributed over 12,000 square meters - and of the 10,037 visitors (of which over 14% foreigners), were not disappointed at all. In short, the manufacturing companies with their rich range displayed in an elegant showcase in Pavilions 2,5, 6, and the ten leading cleaning and Facility Management companies, gathered in the stands set up at the ISSA Pulire Theater, in Hall 4, have more than one reason to smile, taking stock of their difficult choice. The widespread feeling, for those like us who lived the three intense Veronese days on the field, is that the participants in the event have definitely left the dark days of the pandemic behind, to look to the future with moderate optimism. Of course, the comparison with the previous edition, in terms of turnout, was for the first time in negative balance: in 2019, in fact, PULIRE had concluded with 17,000 visitors (+ 6% on 2017), over 30% of whom were foreigners. But the pessimists, who feared the flop, and there were not a few, went disappointed. The first test passed by ISSA PULIRE 2021, given the times, was that of the maximum safety conditions guaranteed to guests: an objective achieved thanks to the accreditation of the Veronafiere exhibition center to the GBAC STAR program, the only one designed to help facilities to establish a complete system of cleaning, disinfection and prevention of infectious diseases.

THE PRODUCTS CREATED TO RESPOND TO THE HEALTH EMERGENCY

Covid 19, which has changed our lives so heavily for two years now, finally making cleaning, sanitation and hygiene the absolute protagonists, was the focus of attention. This time, in fact, the innovation of manufacturers of machinery, equipment and chemical products has focused, first of all, on solutions and products designed and manufactured in response to the health emergency, many of which are the result of the precious collaboration between institutions, universities, companies of services and manufacturers. Likewise, in the Issa Pulire Theater the multiple scientific, health and social implications linked to the spread of the virus have been exhaustively treated, especially in the close relationship between safety linked to cleaning procedures and disease prevention, catalyst of very interesting communications from experts (doctors, managers, university professors, representatives of foundations and production categories, etc.), with over forty interventions by the ten multiservice companies, among the most important in Italy, and sector associations, representing the entire cleaning supply chain, from producers to end users.

ISSA PULIRE NETWORK IS ALREADY LOOKING TO MILAN 2023

The most substantial novelty of the three-day exhibition, needless to hide it, was the new brand taken on by the historic event, born in 1982 and landed in Verona for the first time in 1985, and that had been located there since 1991. ISSA PULIRE Network made its debut for the latest edition of the Fiera in Verona, with great ambitions for growth. The largest international platform dedicated to trade fairs for professional cleaning, facility management and events for high-level professionals, was presented at the inaugural ceremony, which was attended by Toni D’Andrea, CEO of ISSA PULIRE Network, Michel de Bruin, president of ISSA EMEA Council, John Barret, Executive Director of ISSA, Giuseppe Riello, president of Afidamp, and Maurizio Danese, president of Veronafiere. Danese’s farewell appeared sad, mirroring that of the city on the banks of the Adige. It was a little distracted - compared to the past - on the occasion of the last edition of the important exhibition lived at home which, thanks to PULIRE, for years became the undisputed Italian capital of cleaning and hygiene. The president of Veronafiere, offering his best wishes to the organizational staff in view of the handover at Fiera Milano, proudly retraced the stages of the growth of PULIRE, from a small exhibition organized by a small group of exhibitors of cleaning machines and equipment, to the International show known and appreciated in Europe and in the world.

ISSA PULIRE THEATER, AN ARENA WHERE TO REFLECT ON THE FUTURE SCENARIOS OF THE SECTOR

Another new element proposed by this edition, as we said, was the space, with relative stands located inside the Fair in Pavilion 4, dedicated to ten of the largest service companies - Facility Management, and to a leading company in the management and information system for the continuous testing of cleaning and disinfection service contracts. In this context, a special “arena” was created, the ISSA PULIRE Theater, complete with a green parterre, on which an elegant sitting room has been created, in front of which special stands have been erected. The authoritative voices of many interpreters of the sector are echoed in this area, very attractive also from a scenographic level, equipped with a maxi

IISSA P u LIRE 2021

screen, committed to tackling the most current problems of professional cleaning. In the context of ISSA LAB - this is the name chosen to define the space dedicated to discussion on the major issues of the present and the future that affect the sector - four different types of areas sensitive to the issues addressed have been identified. On them there were speeches of about twenty minutes which essentially concerned good practices, innovative ideas and new technologies. An experience, certainly appreciable, to give voice, in the moment of recovery, to the entire cleaning supply chain, sharing skills, methodological and professional experiences on problems and solutions, procedures and processes, to raise and disseminate quality content and security in the provision of the service.

THE AFIDAMP SPACE, A PLACE FOR MEETING, DISCUSSION AND PROFESSIONAL GROWTH

For the first time, Afidamp did not appear as organizer of the event, but in the original role of association, interpreter of projects and multiple initiatives at the service of members, committed to promoting moments of information, study and debate on highly topical issues for the professional cleaning sector. This was the best way to reaffirm the centrality and mission of the association, founded in 1981, which celebrated its fortieth anniversary in Veronafiere. A cultural and professional vocation enhanced thanks to the constant commitment of the director, Stefania Verrienti, and of all the staff represented by her precious collaborators. In Hall 6 stand D2/1, the association that brings together Italian producers and distributors in the sector organized a series of meetings which were attended, as speakers, by representatives of companies, trade associations and suppliers. Very interesting, in particular, are the in-depth analyzes dedicated to the CAM (Minimum Environmental Criteria) topic, three months after their entry into force, as well as the analysis of the traditional, highly anticipated survey conducted by Afidamp, which annually photographs the trend of the sector in terms of production and distribution, this time carried out in collaboration with CERVED. Without forgetting the updates dedicated to the machinery sector, but above all the deepening of the National Plan 4.0, with a focus on incentives for the professional cleaning industry. Finally, the 40th anniversary celebration ceremony offered the occasion for the delivery of Senior Member and Best Member awards to particularly deserving personalities that are part of Afidamp. ■

IISSA P u LIRE 2021

PRODUCT of the year

by Cristina Cardinali

ÈnozoPRO Aqueous Ozone Spraybottle by Consesus Group is the winner of the second edition of the Product of the year award, a competition that involved some of the exhibitors present at ISSA PULIRE.

The international jury

Taher Patrawala, Managing Director of Media Fusion LLC; Yussif Salford, Presidente dell’Associazione Contract Cleaners Association of Ghana (CCAG); Andrew Dunning, Director of the Industrial Cleaning Machine Manufacturers Association (ICMMA) and Toni D’Andrea, Ceo of ISSA PULIRE NETWORK. The second edition was attended by 45 products from 32 companies from: Italy, the Netherlands, Switzerland, Austria, the United States and Sweden.

THE WINNER

EnozoPRO is a multi-purpose device that uses water from the faucet, patented diamond plates and a small electric charge to create a safe and efficient detergent, disinfectant and deodorant. This innovative product replaces the necessity of synthetic chemicals, which contributes to chemical pollution, waste production and risks of irritation.

The other 4 finalists:

Water has never been so important to COMAC

Water is a precious resource, above all if we consider that the amount of freshwater available to the inhabitants of the planet is constantly decreasing. It is a substance that is used in large quantities, even during the easiest cleaning operations. Comac has always been sensitive to this theme, and for this reason, has wanted to respond to the issue of safeguarding water resources with solutions that conserve it. Water has never been

so important to Comac, this is the reason why the company created the

#comac4water project that is focused on finding the best solutions for recycling water.

NON STOP CLEANING: THE ON-BOARD RECYCLING SYSTEM FOR COMAC’S FLOOR SCRUBBERS

Comac solutions for recycling and reusing the water used during floor cleaning operations include the Non Stop Cleaning system. The NSC is a

recycling system installed directly on board Comac C85 NSC floor scrubber that allows the machine to work by reusing the water used for scrub-

bing. This is an extremely innovative yet practical solution, which provides a great advantage in economic terms and minimizes the environmental impact of cleaning operations. C85 NSC is part of the #comac4water concept as the scrubbing water can be reused for five days (with an estimated use of 3 hours a day), thus reducing freshwater consumption. It also allows the operator to avoid the effort of having to empty and refill the tanks of the scrubbing machine several times.

THE THREE PHASES OF THE NSC SYSTEM

The concept of the Non Stop Cleaning is easy to understand as the system comprises three phases: in the first, water is used normally and collected by vacuuming. In the second phase, water is filtered and purified, completing the water recycling phase. In the third phase, water is therefore available for use again. To meet the most specific cleaning needs, also C85 NSC PREMIUM is available. This version is equipped with an

additional filtration stage to obtain

even more purified water, thus working with clear water. A Comac C85 floor scrubber equipped with Non Stop Cleaning Premium system, not only reduces the unproductive solution loading and unloading times but, above all, saves up to 80% of water and 90% of chemical. This is an high economical advantage, that minimizes the envi-

ronmental impact of floor cleaning

operations without compromising the cleaning quality.

OUR CLIMATE IS WATER

Currently, approximately two billion people around the world are living in water-stressed areas. This will be the situation of more than half the world’s population by 2050 if no action is taken. Not to mention the fact that climate change is already greatly intensifying the world water crisis – intensifying floods, prolonging droughts, and more. In many ways, the worst impacts of the climate crisis will be felt through water. With this in mind, Comac offers technologies that are designed to respect the environment while helping cleaning professionals use resources more responsibly, at the same time as offering a range of advantages when it comes to cutting cleaning costs, granting more working autonomy, saving time and improving cleaning results.

www.comac.it