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ISSA PULIRE 2021
A breath of FRESH AIR for professional cleaning!
The international exhibition, hosted for the last time in three Veronafiere exhibition halls, gives an injection of confidence and important signs of recovery in the market. The health emergency linked to the Covid 19 pandemic is at the center of the technological innovation proposed in the showcase by the companies and the interventions of the speakers at the Issa Pulire Theater. Maurizio Pedrini
Sectoral journalist and Technical Director of Dimensione Pulito
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t was not an easy task for the professional cleaning sector to create a moment of sharing like this, after more than a year and a half of absence from the exhibitions, following the Covid 19 pandemic. There are many psychological barriers, reluctance, mistrust and uncertainty about the future, consequences of an unexpected and unpredictable period. A certain skepticism hovered, quite widespread, on the eve of the opening of ISSA PULIRE 2021, both because 40
| October/2021
some historical brands of important manufacturers of machinery and chemical products, for various reasons, had long ago announced their absence, and for the objective difficulties connected with the participation of exhibitors and visitors, forced to contend with green passes, quarantines and other small or large health and bureaucratic hitches. Yet, surprisingly, the twenty-fifth edition of this exclusive biennial event, a privileged “showcase” of the Made in Italy in the sector, staged at Veronafiere
from 7 to 10 September, did not betray the best expectations. Indeed, in some ways, it has definitely surpassed them.
DEFEATED THE PESSIMISM OF THOSE WHO FEARED THE FLOP
We can therefore speak of a challenge won by the organizers of Issa Pulire Network - supported by the precious contribution of Afidamp - convinced that the sector needed, after decidedly gloomy times, a boost of positivity, in
