Quinnipiac Student Media Advertising Kit 2014-15

Quinnipiac Student

Media 2014-15 Ad Kit

Phone: (203) 418-7761 | Email: advertise@qustudentmedia.com

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Print The Quinnipiac Chronicle

QBSN: The Magazine

The Quinnipiac Chronicle, in its 84th year, is the official

QBSN: The Magazine is a high-gloss, 24-page publication featuring in-depth coverage, exclusive content, photos and interviews focusing on Quinnipiac athletics. The magazine is in its second year and has quickly become the cornerstone for sports coverage at Quinnipiac.

student newspaper of Quinnipiac University. With 80 percent campus readership, the Chronicle is the best option for reaching a diverse range of QU students, faculty and staff. The Chronicle publishes news, arts & life, interactive, opinion and sports sections each Wednesday during the academic year.

Option

Price per Issue

Dimensions

Full Page

$390

10.25” x 16”

1/2 Page

$235

10.25” x 8”

1/4 Page

$135

5” x 8”

1/8 Page

$65

5” x 4”

Banner

$85

10.25” x 3”

Insert

$175 first page, $50 for each additional page

2014 - 2015 Publication Dates Fall 2014

Option

Price per Issue

Dimensions

Back Cover

$550

8.5” x 11”

Inside Cover

$440

8.5” x 11”

Full Page Inside

$350

8.5” x 11”

1/2 Page Inside

$195

8.5” x 5.5”

1/4 Page Inside

$140

4.25” x 5.5”

2014 - 2015 Publication Dates Fall 2014

Spring 2015

October 6

March 2

December 1

April 20

Circulation and Distribution

Spring 2015

August

27

January

21, 28

September

3, 10, 17, 24

February

4, 11, 18, 25

October

1, 8, 15, 22, 29

March

4, 25

November

5, 12, 19

April

1, 8, 15, 22, 29

December

3

Twice each semester, 1,000 copies of QBSN: The Magazine are printed and distributed around Quinnipiac’s three campuses and at athletic events.

Deadlines Ad space must be reserved a week prior to print. Artwork is due Friday prior to print.

Circulation and Distribution Each week during the academic year, 2,000 copies of the Quinnipiac Chronicle are distributed across the school’s three campuses as well as the local Hamden area.

Special Issues* August 27 is the first issue of the school year Sept. 17, Oct. 15, and Nov. 5 are out during an Open House October 22 is out during Parent’s Weekend January 21 is the first issue of the Spring Semester February 18 is the QU vs. Yale game preview March 25 is out during Admitted Students Days * Advertisements in special issues carry an additional 10 percent cost due to

increased circulation numbers. Typically, an additional 500 papers are printed, but specific numbers are subject to change.

Print Ad Design Basic print ad design costs $50.

The designed ad is only for use in Quinnipiac Student Media printed materials. Please allow for an additional two weeks for design and proofing of the ad.

Broadcast Q30 Television

The QBSN Live Broadcast

Q30 Television shows engage more than 30 percent of the QU population. Don’t have a commercial? We can produce one for you. Visit q30television.com to watch Q30 shows and programs.

The Quinnipiac Bobcats Sports Network is the sole broadcaster for most Quinnipiac athletics. Live broadcasts and video coverage for home games are featured on theQBSN.com.

Option

Semester

Year

Commercials

:30 spot

$125

$200

QBSN offers options for advertisers to create pre-produced commercials, or have QBSN on-air talent read the commercial live during a break in the game action.

Commercial production: $600 Show Sponsorships Sponsorship opportunities with Q30 Television offer unlimited potential to access and engage QU students. Rates start at $30/episode.

WQAQ 98.1 FM Radio WQAQ 98.1FM is the official student-run radio station of Quinnipiac University. It broadcasts both over the air and online 24/7 while school is in session. With an estimated listener base of 500 students, WQAQ is an excellent value for new and long-term relationships with Quinnipiac University.

Visit wqaq.com for more information.

Option

One Month

Semester

One Year

:30 spot

$75

$125

$200

Pre/Post-game Show Sponsorships Prior to and following each game, QBSN hosts shows featuring commentary, updates, news and interviews. By sponsoring a show, your business will be mentioned at the beginning, before and after breaks and at the closing of the show.

Option

Semester

Year

$125

$200

Reader (:15-:30)

$75

$125

Pre/Post-game Show Sponsorship

$400

$600

Pre-Produced Commercial (:30)

Online q30Television.com

theqbsn.com

Q30 posts new video content on its site on a weekly basis.

Average 7,000 views per month

QBSN streams live coverage of Quinnipiac Athletics home games on its site, as well as posting new content several times a week.

Average 2,560 views per month

Option

Month

Semester

Skyscraper (120 x 600 px)

$25

$75

Banner (468 x 60 px)

$25

$75

quchronicle.com The Chronicle posts new story, pictures, and breaking news daily.

Average 25,000 views per month Option Medium Rectangle (300 x 250 px)

Month

Semester

$50

$150

Option Banner (970 x 70 px)

Month

Semester

$50

$150

WQAQ.com WQAQ streams music, sports, and talk shows live from its site 24/7.

Average 2,500 views per month Option Square (220 x 220 px)

Month

Semester

$15

$45

Our Students demographics

Spending 62%

female

38%

undergraduate

$30 million each year in the greater New Haven area

male

students

72%

Quinnipiac students spend more than

28%

graduate

31% health science 28% arts & sciences 26% business & engineering 9% communication 6% nursing

15%

36%

on travel

on food

13%

11%

on technology

11%

on personal care

on clothes

7%

on entertainment

SOURCES: Quinnipiac.edu, US News & World Report, re:fuel College Explorer, circuIRPS infograph designed by Greg Rava (greg@gregrava.com)

Policies and Billing Quinnipiac Student Media (QSM) reserves the right to refuse any advertisements or cancel any contracts for any reason. QSM also reserves the right to alter any advertisement for any reason. No advertising copy will be accepted by telephone.

In addition, QSM may choose to refuse advertising that, in the judgment of student leaders and QSM business representatives, falls into any of the following categories: •

Advertisements considered to be libelous, obscene, in poor taste or defamatory toward a group or individual.

•

Advertisements asserting claims that are clearly and demonstrably false, the publishing of which might be damaging to the community.

The Quinnipiac Student Handbook states: “University-funded student media outlets may choose to refuse advertising that can be considered libelous, defamatory, obscene, in poor taste, is demonstrably false, or otherwise conflicts with the values of the Quinnipiac University community.

Advertising that promotes the use of alcoholic beverages, off-campus housing, non-Quinnipiac degree programs, violations of any local, state or federal laws, or university policies is prohibited. The Office of the Dean of Students reserves the right to prohibit any individual or category of advertising in University-funded student media at its discretion.”

QSM assumes no financial responsibility for typographical or printing errors, or for the omission of any copy on advertisements. QSM reserves the right to identify copy with the word “Advertisement.”

Only the publication of an advertisement constitutes acceptance of the advertisement.

Rates are subject to change without notice.

Payment should be made by check or money order to “Quinnipiac Student Media” and mailed to: Quinnipiac Student Media (PO-STA) Quinnipiac University 275 Mount Carmel Ave. Hamden, CT 06518 ATTN: Lila Carney If payment is not received by the due date, QSM reserves the right to cancel all future advertising agreements and charge interest.

For every 30 days past due, an additional 10 percent will be added to the bill.

If QSM retains a collection agency and/or attorney to collect overdue amounts, all collection costs, including attorney fees, shall be paid by the advertiser.