Quinnipiac Student Media Rate Card

QBSN

SUMMIT

CHRONICLE

Q30

WQAQ online yearbook newspaper television radio

Quinnipiac Student Media 2012-2013 Advertising Rates 203-418-7761

275 Mount Carmel Ave. Hamden, CT 06518

advertise@qustudentmedia.com

ADVERTISE WITH US

There is no better way to reach Quinnipiac students, faculty and staff than through the official student media organizations at Quinnipiac University.

Quinnipiac Student Media distributes content to the university community on a daily basis across three campuses. Each organization has the capability to disseminate your message over a variety of multimedia platforms and we will work with you to determine the best outlet for your advertisement.

UNIVERSITY DEMOGRAPHICS

Students use advertising revenue to send members to educational conferences and to buy equipment. The funding allows students to network and to create a professional-level experience right on the university’s campuses.

8,400

The Quinnipiac Bobcats Sports Network live streams men’s and women’s basketSTUDENTS

6,000 GRAD 2,000 LAW 400

UNDERGRAD

MALE

39%

CAMPUSES Mount Carmel

FEMALE

York Hill

61%

North Haven

TUITION 2012-13

$38,000

+ ROOM AND BOARD

ball and hockey. The organization is the sole broadcaster of men’s and women’s soccer, field hockey, volleyball, baseball, softball, lacrosse women’s rugby, acrobatics and tumbling and women’s ice hockey on its website.

The Summit yearbook is the only publication

that documents the history of each academic year from the students’ perspective and reaches hundreds of Quinnipiac’s newest alumni.

The Chronicle newspaper prints and distributes 2,500 copies each Wednesday during the academic year and reaches readers around the world on the Web.

Q30 television is available in every residence hall room on the Mount Carmel and York Hill campuses, reaching approximately 4,000 students.

WQAQ-FM radio broadcasts reach a one-mile radius

around the university’s Mount Carmel Campus and streams programming around the world via the Web and a mobile app.

PRINTED ADVERTISEMENT OPTIONS

1

Full page

Half page

1/4 page

Banner

1/8 page

QBSN

o n l i n e / p r i n t LEADERSHIP

ABOUT US The Quinnipiac Bobcats Sports Network (QBSN) is the

Marc Schwartz Co-Director Class of 2013 Broadcast Journalism

sole student broadcast network for most Quinnipiac athletics, giving students the opportunity to gain a passion for broadcasting sports. All broadcasts are

Matthias Gausz Co-Director Class of 2013 Broadcast Journalism

streamed live on the Internet on TheQBSN.com. The organization regularly produces the Bobcat Bulletin, a tabloid-size, print publication focusing around Quinnipiac athletics.

PRINT RATES Full page Half page 1/4 page

BROADCAST RATES

Price per issue $150 $75 $40

Banner $30 Front page banner

Semester

Year

:15 spot

$75

$150

:30 spot

$100

$200

:45 spot

$125

$250

:60 spot

$150

$300

$75

1/8 page $25 See page 1 for examples.

AWARDS • •

Named “Behind the Scenes” award winners in 2011-12 by the Quinnipiac athletics department Named New Student Organization of the Year in 2011 by the Dept. of the Student Center and Campus Life

theQBSN.com facebook.com/qbsn1 @qbsn

THE SUMMIT y ABOUT US

Each year, the staff of this award-winning yearbook publishes a 220-page hardback volume covering university events, student life, organizations and athletics.

LEADERSHIP Mary Greeley Editor-in-Chief Class of 2013 Marketing Kira Riley General Manager Class of 2013 Psychology

e a r b o o k RATES Price Full page

$600

Half page

$400

1/4 page

$250

1/8 page $200 See page 1 for examples.

FACEBOOK: facebook.com/qustudentmedia TWITTER: @qustudentmedia quyearbook.com facebook.com/qusummit @qusummit

2

THE CHRONICLE

LEADERSHIP

ABOUT US

The Chronicle is the official student-run newspaper at Quinnipiac. Each week during the academic year, the newspaper

Michele Snow Editor-in-Chief Class of 2013 History

is distributed to students, faculty and staff on three campuses and worldwide on the Web. The Chronicle is a tabloid-size publication that offers a variety of options to advertisers, including standard advertising, free-standing insert and website advertising.

PRINT RATES

Full page Half page 1/4 page Banner 1/8 page

Height

Width

Prices

15.75”

10.25”

$472.50

8”

10.25”

$216

8”

5”

$108

3”

10.25”

$85.50

4.25”

5”

$33.75

Ad space may be purchased by column inch.

1 inch x 1 column is $6.

See page 1 for examples.

2012-13 ISSUES

AD DESIGN

Aug. 29

Oct. 17

Jan. 30

April 3

The Chronicle will design your advertisement at an

Sept. 5

Oct. 24

Feb. 6

April 10

additional cost with at least two weeks notice.

Sept. 12

Oct. 31

Feb. 13

April 17

Sept. 19

Nov. 7

Feb. 20

April 24

Email advertise@qustudentmedia.com or call 203-

Sept. 26

Nov. 14

Feb. 27

May 1

418-7761 or for a quote.

Oct. 3

Dec. 5

March 6

Orientation 2013

Oct. 10

Jan. 23

March 27

ADVERTISEMENT SUBMISSION SCHEDULE WED

WEEK 1

TUE

Display ad must be reserved by 5 p.m.

WEEK 2

MON

Your ad published in the Chronicle

3

THU

FRI All copy and artwork due by 5 p.m.

SAT

SUN

n e w s p a p e r INSERT RATES

WEBSITE RATES

The Chronicle can incorporate single or multiple

QUChronicle.com receives an average of 75,000 page

8.5” x 11” inserts into its print edition.

views per month during the academic year.

Single page

$60 per thousand

QUChronicle.com rate: $100 per 10,000 page views

Additional pages

$20 per page, per thousand The Chronicle requires each advertisement to run a

Inserts must be reserved 10 days prior to the desired publication date. Inserts must be received at the address below by the Friday prior to publication.

Send inserts to:

Trumbull Printing

INSERT FOR QUINNIPIAC CHRONICLE (DATE)

205 Spring Hill Road

Trumbull, CT 06611

minimum of 10,000 page views.

Advertisement sizes: Home page medium rectangle (300 x 250 pixels) Internal page medium rectangle (300 x 250 pixels) Photo gallery medium rectangle (300 x 250 pixels) Internal page skyscraper (120 x 600 pixels)

DISCOUNTS AND SPECIAL CHARGES Substantial savings are available by signing contracts to advertise in multiple issues of the Chronicle. Advertisers

Sports blog wide skyscraper (160 x 600 pixels) Sports blog standard banner (468 x 60 pixels) Arts & life blog standard banner (468 x 60 pixels)

may agree to contracts at the following savings: 2 - 4 issues: 15 percent off total bill 5 - 9 issues: 20 percent off total bill

AWARDS

10+ issues: 25 percent off total bill •

Named 2012 New England College Newspaper of

Contract advertisers who fail to run ads in the contracted

the Year by the New England Society of Newspaper

number of issues will be billed the difference between the

Editors

full and discounted price of the ads retroactively.

•

Earned 19 awards from the Connecticut Society of Professional Journalists in 2012

Quinnipiac University departments receive a 10 percent advertising discount. Recognized Quinnipiac student

•

Earned the Online Pacemaker award from the College Media Association in 2011

organizations are not charged for advertisements.

4

quchronicle.com

facebook.com/quchronicle

@quchronicle

Instagram: quchronicle

Q30

t e l e v i s i o n LEADERSHIP

ABOUT US Q30 is the official student-run television station at Quinnipiac.

The station broadcasts closed-circuit on Channel 30 to the

Sunny Nariyani General Manager Class of 2013 Film, Video and Interactive Media

Mount Carmel and York Hill campuses throughout the academic year. Q30 broadcasts live and taped programs from the Carl Hansen Student Center media suite and the Ed McMahon Mass Communications Center.

Kyle Gravitte Vice President Class of 2013 Film, Video and Interactive Media

BROADCAST RATES Type

:30 Spot

Slider

Sponsorship

Description

A video advertisement can be provided by the advertiser or produced by Q30

A still slide containing a message the business or organization wishes to show

A business/organization is associated with a specific show

Price

$500 per year $300 per semester

$250 per year $100 per semester

$800 per year $450 per semester

Time of air

At least five times each week

Several times each day

The duration of one show

WEBSITE RATES

PRINT RATES

Medium Rectangle (300 x 250 pixels) $200 per month

Q30 prints and distributes 500 copies of Timecode, a

Skyscraper (120 x 600 pixels) $175 per month

and accomplishments of Q30 and its members.

newsletter that updates the campus community about news

Price per issue Full page $120 Half page $70 1/4 of a page $40

Full banner (468 x 60 pixels) $125 per month Vertical banner (120 x 240 pixels) $125 per month

Banner $30 1/8 of a page See page 1 for examples.

Half banner (234 x 60 pixels) $75 per month

$25

AWARDS

BUNDLE RATE Q30 provides special rates for the purchase of two or more ads.

The purchase of the three following will result in the bundle discount.

• 30-second spot • Slider • Sponsorship • Half banner on Web

5

Q30.org

$1,350 per year

•

Earned six Connecticut Society of Professional Journalists awards in 2012, including first place awards in general reporting and news feature

facebook.com/q30television

@q30television

WQAQ-FM 98.1

r a d i o LEADERSHIP

ABOUT US Since 1969, this nonprofit educational radio station has provided the Quinnipiac community with around-the-clock

Benjamin Goodheart General Manager Class of 2013 Film, Video and Interactive Media

music, news and public-service information. WQAQ can be found on the FM dial at 98.1. WQAQ also broadcasts to the world through a live stream on the Internet and via a mobile app.

UNDERWRITING

BROADCAST RATES

Underwriting is a great way to spread the word about your business and target a new demographic within the Quinnipiac community. WQAQ is a nonprofit organization. Supporting it through the use of underwriting contributes to the education

Semester :15 spot $150 :30 spot

$250

Year $250 $350

of the students and your contributing to your local community radio.

THE FACTS

• Spread the word about your business

The nature of our rotation schedule guarantees

• Improve your company image • Underwriting segments roll over from year to year • Tax deductible

times during peak hours (10 a.m. to 10 p.m.) on weekdays and three to five times during peak

Underwriting is not advertising, but it does offer most of the advantages of advertising. They are similar in a number of ways, but the main distinctions between underwriting and advertising are: •

your underwriting will be played five to eight

Underwriting cannot be a call to action (i.e. “Come to my store.”)

hours on weekends.

If you are a returning sponsor of WQAQ, an advertiser may choose to use past underwriting segments or create new content for each year.

Since WQAQ is a non-profit, your sponsorship of the station is tax deductible.

•

Underwriting cannot mention sales or prices.

•

Underwriting cannot make claims about product quality (i.e. “This food is the best in town.”)

WQAQ.com

facebook.com/WQAQradio

@WQAQradio

6

POLICIES & BILLING POLICIES

PAYMENT

Quinnipiac Student Media (QSM) reserves the right to refuse

Prepayment is required unless other terms are agreed upon.

any advertisements or cancel any contracts for any reason.

Payment is due seven days prior to publication or broadcast

QSM also reserves the right to alter any advertisement for any

date. If credit is extended, payment is due within 30 days of

reason. No advertising copy will be accepted by telephone.

invoice date.

In addition, QSM may choose to refuse advertising that, in the

Payment should be made by check or money order (credit

judgement of student leaders and QSM business representa-

card payments are not accepted) to “Quinnipiac Student

tives, falls into any of the following categories:

Media” and mailed to:

• Advertisements considered to be libelous, obscene, in poor taste or defamatory toward a group or individual • Advertisements asserting claims that are clearly and

Quinnipiac Student Media Quinnipiac University 275 Mount Carmel Ave. PO-STA Hamden, CT 06518

demonstrably false, the publishing of which might be damaging to the community

If payment is not received by the due date, QSM reserves the right to cancel all advertising agreements.

The Quinnipiac Student Handbook states: “University-funded student media outlets may choose to

If QSM retains a collection agency and/or attorney to collect

refuse advertising that can be considered libelous,

overdue amounts, all collection costs, including attorney fees,

defamatory, obscene, in poor taste, is demonstrably false,

shall be paid by the advertiser.

or otherwise conflicts with the values of the Quinnipiac University community. Advertising that promotes the use of alcoholic beverages, off-campus housing, non-Quinnipiac degree programs, violations of any local, state or federal laws, or university policies is prohibited. The Office of the Dean of Students reserves the right to prohibit any individual or category of advertising in University-funded student media at its discretion.”

QSM assumes no financial responsibility for typographical or printing errors, or for the omission of any copy on advertisements. QSM reserves the right to identify copy with the word “Advertisement.”

Only the publication of an advertisement constitutes acceptance of the advertisement.

7

Rates are subject to change without notice.

CONTACT US Laura Leone Business Representative Class of 2013 Advertising Steven McSpiritt Business Representative Class of 2014 Marketing 203-418-7761 advertise@qustudentmedia.com

Designed by Nicole Cornetto ’13

Adviser: Lila Carney, assistant director of student media

lila.carney@quinnipiac.edu

203-582-8358