QBSN
SUMMIT
CHRONICLE
Q30
WQAQ online yearbook newspaper television radio
Quinnipiac Student Media 2012-2013 Advertising Rates 203-418-7761
275 Mount Carmel Ave. Hamden, CT 06518
advertise@qustudentmedia.com
ADVERTISE WITH US
There is no better way to reach Quinnipiac students, faculty and staff than through the official student media organizations at Quinnipiac University. Quinnipiac Student Media distributes content to the university community on a daily basis across three campuses. Each organization has the capability to disseminate your message over a variety of multimedia platforms and we will work with you to determine the best outlet for your advertisement.
UNIVERSITY DEMOGRAPHICS
Students use advertising revenue to send members to educational conferences and to buy equipment. The funding allows students to network and to create a professional-level experience right on the university’s campuses.
8,400
The Quinnipiac Bobcats Sports Network live streams men’s and women’s basketSTUDENTS
6,000 GRAD 2,000 LAW 400
UNDERGRAD
MALE
39%
CAMPUSES Mount Carmel
FEMALE
York Hill
61%
North Haven
TUITION 2012-13
$38,000
+ ROOM AND BOARD
ball and hockey. The organization is the sole broadcaster of men’s and women’s soccer, field hockey, volleyball, baseball, softball, lacrosse women’s rugby, acrobatics and tumbling and women’s ice hockey on its website.
The Summit yearbook is the only publication
that documents the history of each academic year from the students’ perspective and reaches hundreds of Quinnipiac’s newest alumni.
The Chronicle newspaper prints and distributes 2,500 copies each Wednesday during the academic year and reaches readers around the world on the Web.
Q30 television is available in every residence hall room on the Mount Carmel and York Hill campuses, reaching approximately 4,000 students.
WQAQ-FM radio broadcasts reach a one-mile radius
around the university’s Mount Carmel Campus and streams programming around the world via the Web and a mobile app.
PRINTED ADVERTISEMENT OPTIONS
1
Full page
Half page
1/4 page
Banner
1/8 page
QBSN
o n l i n e / p r i n t LEADERSHIP
ABOUT US The Quinnipiac Bobcats Sports Network (QBSN) is the
Marc Schwartz Co-Director Class of 2013 Broadcast Journalism
sole student broadcast network for most Quinnipiac athletics, giving students the opportunity to gain a passion for broadcasting sports. All broadcasts are
Matthias Gausz Co-Director Class of 2013 Broadcast Journalism
streamed live on the Internet on TheQBSN.com. The organization regularly produces the Bobcat Bulletin, a tabloid-size, print publication focusing around Quinnipiac athletics.
PRINT RATES Full page Half page 1/4 page
BROADCAST RATES
Price per issue $150 $75 $40
Banner $30 Front page banner
Semester
Year
:15 spot
$75
$150
:30 spot
$100
$200
:45 spot
$125
$250
:60 spot
$150
$300
$75
1/8 page $25 See page 1 for examples.
AWARDS • •
Named “Behind the Scenes” award winners in 2011-12 by the Quinnipiac athletics department Named New Student Organization of the Year in 2011 by the Dept. of the Student Center and Campus Life
theQBSN.com facebook.com/qbsn1 @qbsn
THE SUMMIT y ABOUT US
Each year, the staff of this award-winning yearbook publishes a 220-page hardback volume covering university events, student life, organizations and athletics.
LEADERSHIP Mary Greeley Editor-in-Chief Class of 2013 Marketing Kira Riley General Manager Class of 2013 Psychology
e a r b o o k RATES Price Full page
$600
Half page
$400
1/4 page
$250
1/8 page $200 See page 1 for examples.
FACEBOOK: facebook.com/qustudentmedia TWITTER: @qustudentmedia quyearbook.com facebook.com/qusummit @qusummit
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THE CHRONICLE
LEADERSHIP
ABOUT US
The Chronicle is the official student-run newspaper at Quinnipiac. Each week during the academic year, the newspaper
Michele Snow Editor-in-Chief Class of 2013 History
is distributed to students, faculty and staff on three campuses and worldwide on the Web. The Chronicle is a tabloid-size publication that offers a variety of options to advertisers, including standard advertising, free-standing insert and website advertising.
PRINT RATES Full page Half page 1/4 page Banner 1/8 page
Height
Width
Prices
15.75”
10.25”
$472.50
8”
10.25”
$216
8”
5”
$108
3”
10.25”
$85.50
4.25”
5”
$33.75
Ad space may be purchased by column inch. 1 inch x 1 column is $6.
See page 1 for examples.
2012-13 ISSUES
AD DESIGN
Aug. 29
Oct. 17
Jan. 30
April 3
The Chronicle will design your advertisement at an
Sept. 5
Oct. 24
Feb. 6
April 10
additional cost with at least two weeks notice.
Sept. 12
Oct. 31
Feb. 13
April 17
Sept. 19
Nov. 7
Feb. 20
April 24
Email advertise@qustudentmedia.com or call 203-
Sept. 26
Nov. 14
Feb. 27
May 1
418-7761 or for a quote.
Oct. 3
Dec. 5
March 6
Orientation 2013
Oct. 10
Jan. 23
March 27
ADVERTISEMENT SUBMISSION SCHEDULE WED
WEEK 1
TUE
Display ad must be reserved by 5 p.m.
WEEK 2
MON
Your ad published in the Chronicle
3
THU
FRI All copy and artwork due by 5 p.m.
SAT
SUN
n e w s p a p e r INSERT RATES
WEBSITE RATES
The Chronicle can incorporate single or multiple
QUChronicle.com receives an average of 75,000 page
8.5” x 11” inserts into its print edition.
views per month during the academic year.
Single page
$60 per thousand
QUChronicle.com rate: $100 per 10,000 page views
Additional pages
$20 per page, per thousand The Chronicle requires each advertisement to run a
Inserts must be reserved 10 days prior to the desired publication date. Inserts must be received at the address below by the Friday prior to publication. Send inserts to: Trumbull Printing INSERT FOR QUINNIPIAC CHRONICLE (DATE) 205 Spring Hill Road Trumbull, CT 06611
minimum of 10,000 page views. Advertisement sizes: Home page medium rectangle (300 x 250 pixels) Internal page medium rectangle (300 x 250 pixels) Photo gallery medium rectangle (300 x 250 pixels) Internal page skyscraper (120 x 600 pixels)
DISCOUNTS AND SPECIAL CHARGES Substantial savings are available by signing contracts to advertise in multiple issues of the Chronicle. Advertisers
Sports blog wide skyscraper (160 x 600 pixels) Sports blog standard banner (468 x 60 pixels) Arts & life blog standard banner (468 x 60 pixels)
may agree to contracts at the following savings: 2 - 4 issues: 15 percent off total bill 5 - 9 issues: 20 percent off total bill
AWARDS
10+ issues: 25 percent off total bill •
Named 2012 New England College Newspaper of
Contract advertisers who fail to run ads in the contracted
the Year by the New England Society of Newspaper
number of issues will be billed the difference between the
Editors
full and discounted price of the ads retroactively.
•
Earned 19 awards from the Connecticut Society of Professional Journalists in 2012
Quinnipiac University departments receive a 10 percent advertising discount. Recognized Quinnipiac student
•
Earned the Online Pacemaker award from the College Media Association in 2011
organizations are not charged for advertisements.
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quchronicle.com
facebook.com/quchronicle
@quchronicle
Instagram: quchronicle
Q30
t e l e v i s i o n LEADERSHIP
ABOUT US Q30 is the official student-run television station at Quinnipiac. The station broadcasts closed-circuit on Channel 30 to the
Sunny Nariyani General Manager Class of 2013 Film, Video and Interactive Media
Mount Carmel and York Hill campuses throughout the academic year. Q30 broadcasts live and taped programs from the Carl Hansen Student Center media suite and the Ed McMahon Mass Communications Center.
Kyle Gravitte Vice President Class of 2013 Film, Video and Interactive Media
BROADCAST RATES Type
:30 Spot
Slider
Sponsorship
Description
A video advertisement can be provided by the advertiser or produced by Q30
A still slide containing a message the business or organization wishes to show
A business/organization is associated with a specific show
Price
$500 per year $300 per semester
$250 per year $100 per semester
$800 per year $450 per semester
Time of air
At least five times each week
Several times each day
The duration of one show
WEBSITE RATES
PRINT RATES
Medium Rectangle (300 x 250 pixels) $200 per month
Q30 prints and distributes 500 copies of Timecode, a
Skyscraper (120 x 600 pixels) $175 per month
and accomplishments of Q30 and its members.
newsletter that updates the campus community about news
Price per issue Full page $120 Half page $70 1/4 of a page $40
Full banner (468 x 60 pixels) $125 per month Vertical banner (120 x 240 pixels) $125 per month
Banner $30 1/8 of a page See page 1 for examples.
Half banner (234 x 60 pixels) $75 per month
$25
AWARDS
BUNDLE RATE Q30 provides special rates for the purchase of two or more ads. The purchase of the three following will result in the bundle discount. • 30-second spot • Slider • Sponsorship • Half banner on Web
5
Q30.org
$1,350 per year
•
Earned six Connecticut Society of Professional Journalists awards in 2012, including first place awards in general reporting and news feature
facebook.com/q30television
@q30television
WQAQ-FM 98.1
r a d i o LEADERSHIP
ABOUT US Since 1969, this nonprofit educational radio station has provided the Quinnipiac community with around-the-clock
Benjamin Goodheart General Manager Class of 2013 Film, Video and Interactive Media
music, news and public-service information. WQAQ can be found on the FM dial at 98.1. WQAQ also broadcasts to the world through a live stream on the Internet and via a mobile app.
UNDERWRITING
BROADCAST RATES
Underwriting is a great way to spread the word about your business and target a new demographic within the Quinnipiac community. WQAQ is a nonprofit organization. Supporting it through the use of underwriting contributes to the education
Semester :15 spot $150 :30 spot $250
Year $250 $350
of the students and your contributing to your local community radio.
THE FACTS
• Spread the word about your business
The nature of our rotation schedule guarantees
• Improve your company image • Underwriting segments roll over from year to year • Tax deductible
times during peak hours (10 a.m. to 10 p.m.) on weekdays and three to five times during peak
Underwriting is not advertising, but it does offer most of the advantages of advertising. They are similar in a number of ways, but the main distinctions between underwriting and advertising are: •
your underwriting will be played five to eight
Underwriting cannot be a call to action (i.e. “Come to my store.”)
hours on weekends. If you are a returning sponsor of WQAQ, an advertiser may choose to use past underwriting segments or create new content for each year. Since WQAQ is a non-profit, your sponsorship of the station is tax deductible.
•
Underwriting cannot mention sales or prices.
•
Underwriting cannot make claims about product quality (i.e. “This food is the best in town.”)
WQAQ.com
facebook.com/WQAQradio
@WQAQradio
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POLICIES & BILLING POLICIES
PAYMENT
Quinnipiac Student Media (QSM) reserves the right to refuse
Prepayment is required unless other terms are agreed upon.
any advertisements or cancel any contracts for any reason.
Payment is due seven days prior to publication or broadcast
QSM also reserves the right to alter any advertisement for any
date. If credit is extended, payment is due within 30 days of
reason. No advertising copy will be accepted by telephone.
invoice date.
In addition, QSM may choose to refuse advertising that, in the
Payment should be made by check or money order (credit
judgement of student leaders and QSM business representa-
card payments are not accepted) to “Quinnipiac Student
tives, falls into any of the following categories:
Media” and mailed to:
• Advertisements considered to be libelous, obscene, in poor taste or defamatory toward a group or individual • Advertisements asserting claims that are clearly and
Quinnipiac Student Media Quinnipiac University 275 Mount Carmel Ave. PO-STA Hamden, CT 06518
demonstrably false, the publishing of which might be damaging to the community
If payment is not received by the due date, QSM reserves the right to cancel all advertising agreements.
The Quinnipiac Student Handbook states: “University-funded student media outlets may choose to
If QSM retains a collection agency and/or attorney to collect
refuse advertising that can be considered libelous,
overdue amounts, all collection costs, including attorney fees,
defamatory, obscene, in poor taste, is demonstrably false,
shall be paid by the advertiser.
or otherwise conflicts with the values of the Quinnipiac University community. Advertising that promotes the use of alcoholic beverages, off-campus housing, non-Quinnipiac degree programs, violations of any local, state or federal laws, or university policies is prohibited. The Office of the Dean of Students reserves the right to prohibit any individual or category of advertising in University-funded student media at its discretion.” QSM assumes no financial responsibility for typographical or printing errors, or for the omission of any copy on advertisements. QSM reserves the right to identify copy with the word “Advertisement.” Only the publication of an advertisement constitutes acceptance of the advertisement.
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Rates are subject to change without notice.
CONTACT US Laura Leone Business Representative Class of 2013 Advertising Steven McSpiritt Business Representative Class of 2014 Marketing 203-418-7761 advertise@qustudentmedia.com
Designed by Nicole Cornetto ’13
Adviser: Lila Carney, assistant director of student media
lila.carney@quinnipiac.edu
203-582-8358