Graphic Design Portfolio

Page 1

GRAPHIC DESIGN

WORK BY

QUISHA ZATA

2020-2022
I love how space can create different patterns!

, hello there

take a look in s i d e dnajneyoym ow r k
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DESIGNER

HELLO!

name is Quisha Zata, I was born on November 22, 2000. I’m

fresh graduate of Visual Communication Design from Telkom University, living in Jakarta.

interests are

and fashion.

inspirations are Wes Anderson,

Kahlo and Anna Wintour.

work hard and explore

EXPERIENCE

ISOBAR - DENTSU ISOPOST INDONESIA

INTREPID GROUP ASIA

OFFICE STUDENT BUDDY

SOFTWARE SKILLS ABILITIES Writing Design Painting Ai Ps Xd MAN 4 JAKARTA (2015 - 2018) Ilmu Bahasa & Budaya TELKOM UNIVERSITY (2018 - 2022) Visual Communication Design (Advertising) CONTACTS ORGANIZATION EXPERIENCE WORK
+6285886804335 quishaza@gmail.com https://www.behance.net/quishazata INTERNATIONAL
CLUB (2019 - present)
Graphic Design Intern (March-August 2022) Creative Designer Member of Art Media Publication Division HUBBLY SPACE APPAREL Graphic Design Intern (May-November 2021)
My
a
My
film
My
Frida
I love to
new things in life.
PROFILE -social media branding -IOSBC guidebook design

STUDIO

GUINNESS digital ads & merch design (internship) NATUR-E digital ads (internship) CLOCOLLECT ui/ux design (personal) HUBBLY branding (collaborative project) JAVAREH packaging (freelance) 01 07 17 23 31 37 LEMBAYUNG display font (personal) 45 IMMUNITY editorial (personal) 49 LOGO HUBBLY & LOCKEY 53 LR
digital ads (freelance) TABLE OF CONTENT

GUINNESS

DIGITAL ADS

The projects I worked on during internship at ISOBAR - dentsu. I was responsible for visuals for deck, social media, following brief directed by our Art Director and Creative Group Head.

website banner
01 DIGITAL ADS GUINNESS 2021

DIGITAL ADS

FEEDS & STORY)

Digital ads for Guinness products: Guinness Smooth and Foreign Extra Stout. With “painting with lights” concept and Guinness color tone, the visuals were created using digital imaging for “momen sore” and “perpaduan rasa”.

(INSTAGRAM
DIGITAL ADS 02 GUINNESS 2021
DIGITAL ADS 03 GUINNESS 2021
Smooth Session Collaboration is a virtual music collaboration of The Adams x Danilla for Guinness Smooth event. I designed feeds and insta story templates. *photo by Guinness Smooth Session SMOOTH SESSION COLLABORATION GUINNESS 2021 04 DIGITAL ADS 01*

GUINNESS TEES (MERCH DESIGN)

The liquid of Guinness is music and magic. With digital imaging, I tried to visualized Guinness icon, The Harp as aurora phenomenon followed by dancing birds.

05 GUINNESS 2021 MERCH DESIGN
06 GUINNESS 2021 GREETING CARD DESIGN A5 TENT CARD DESIGN SPLASH DESIGN MERCH DEISGN

LR STUDIO

DIGITAL ADS

LR Studio is a local clothing brand specializing in women’s loungewear with the principles of elegance, comfortable and contemporary.

As their graphic designer, I focus on designing their post, poster and catalogue on social media.

07 SOCIAL MEDIA LR STUDIO 2022

SOCIAL MEDIA CATALOGUE

Social media is one of the main media to show and promote LR Studio’s collections. It’s also the place where LR and audience can interract and how the brand stays relevant to audience.

08 SOCIAL MEDIA LR STUDIO 2022
09 SOCIAL MEDIA LR STUDIO 2022 TYPEFACE : MANTRA Cormorand
10 SOCIAL MEDIA LR STUDIO 2022
New drop pattern teaser posters.

Daily feeds and insta stories for LR Collections on social media that include new collection posters,catalogue and a little games.

11 SOCIAL MEDIA LR STUDIO 2022

OUTFIT INSPO

Some outfit ideas for LR audience to see how the collections rock the entire outfit of the day.

12 SOCIAL MEDIA LR STUDIO 2022

LR X SWEETENER COLLAB

It’s a collaborative project between LR Studio and Sweetener Studio. The products are phone cases with mixed patterns of LR and Sweetener. I was responsible for teaser poser, catalogue and promotions on LR’s social media.

13 SOCIAL MEDIA LR STUDIO 2022

SHOPPING BAG

I designed their typographic pattern of their logo for shopping bag.

14 PACKAGING LR STUDIO 2022
KINDLY SCAN THE QR TO SEE MOTIONS & VIDEOS DEMO FROM ME! LR STUDIO 2022 15 SOCIAL MEDIA
16 SOCIAL MEDIA LR STUDIO 2022

NATUR-E

Natur-E digital ads were some projects I worked on during internship at Intrepid Group Asia. Since Intrepid is an e-commerce enabler, I was responsible to make designs for marketplace and Insta ads. I used digital imaging for all of the digital ads.

DIGITAL ADS 17 DIGITAL ADS NATUR-E 2022
I was responsible to make a key visual for banners and SKU thumbnail. 18 DIGITAL ADS NATUR-E 2022 9.9 MEGA DEALS
19 DIGITAL ADS NATUR-E 2022
For Gopay Kebut promo, I made a key visual for banners and Insta ads. NATUR-E GOPAY KEBUT

NATUR- E STORE BANNER LOCAL BEAUTY SPACE

I made banners and Insta ads for Nature-E Store Banner Local Beauty Space for Shopee platform.

20 DIGITAL ADS NATUR-E 2022

some KV I designed for Natur-E 9.9 Promo and Payday June.

21 DIGITAL ADS NATUR-E 2022
22 DIGITAL ADS NATUR-E 2022 I designed Natur-E SIS for Shopee to showcase promo, products and gifts that Natur-E offered during 8.8. NATUR-E 8.8 SIS SHOPEE

CLOCOLLECT

UI/UX DESIGN

Clocollect is a personal project I made for UI/UX design. It’s a prototype of an app for people who love fashion to barter clothes and build communities.

23 UI/UX DESIGN CLOCOLLECT 2020

barter for the better.

Cloth barter can be another option after

It is sustainable, good for

and no more

thrifting.
environment
overpriced secondhand. Roboto Syne 25 UI/UX DESIGN CLOCOLLECT 2020 TYPEFACE MEANINGS Inspired by: THRIFTING IDEA Keyword: FASHION SUSTAINABILITY
On Profile user can see anyone’s available items for barter. User can click ‘request item’ to ask the item’s owner or keep swiping right and left to see what’s on display. PROFILE ARTICLES EXPLORE FOR BARTER ITEMS FOLLOWING POSTS 26 UI/UX DESIGN CLOCOLLECT 2020

Users can join multiple communities to have fashion knowledge as much as possible.

27 UI/UX DESIGN CLOCOLLECT 2020 COMMUNITY FEATURE

Users click menu tab to see liked items, message, find connection & communities, barter history and settings.

SWIPE RIGHT OR NEXT

Dating app but make it fashion! That’s how users find connections. They are able to swipe right when they get interested in another user to barter or discuss about fashion and be friends.

28 UI/UX DESIGN CLOCOLLECT 2020
29 UI/UX DESIGN CLOCOLLECT 2020
30 UI/UX DESIGN CLOCOLLECT 2020 User will get notified if they get their item requested by another user. REQUESTED ITEM MESSAGE

HUBBLY SPACE

Hubbly is a clothing brand founded by Aldin Herdhiansyah and I. It’s a collaborative project for experimental design. We designed the collections and also worked on the branding.

The brand is about spirituality and universe. We explored our feelings and connected them to space. Our vision was to make happiness and wishes visible to everyone with our tagline “Your Current Wishes”. We created futuristic and playful visual for our design concept.

31 BRANDING HUBBLY 2020
32 BRANDING HUBBLY 2020

SPACE SUEDE by HUBBLY

The collection explores honesty and self growth inside us. When places and times are limited, we as souls have no limit to grow, we could grow as big as we want and believe. All we need is a companion and trust. (fabrics: faux suede x canvas)

33 BRANDING HUBBLY 2020

WISHING MACHINE

A place to say Your Current Wishes.

THE SEARCH OF HAPPY LIFE WITH CLIO

The illustration speaks about self growth and how we’re going to find a place, when no other place better than that, a place full of happiness. A place where we keep growing, forgiving and accepting. And to get in to the journey, we must have a great company.

34 BRANDING HUBBLY 2020

The products are promoted through Instagram. We use storytell to deliver our messages behind the brand.

SOCIAL MEDIA THANK YOU CARD
35 SOCIAL MEDIA HUBBLY 2020 TYPEFACE : SYNE
SUPER SNACK SUN FLORA Manual sketches for illustration, logo and mascot Space Suede fabrics Illustrations for stickers Space Suede logo HUBBLY 2020 36 BRANDING

JAVAREH

PACKAGING LABEL 37 PACKAGING JAVAREH 2022

CONCEPT

Javareh is a Sundanese coffee brand that produces varieties of coffee. Communicating Indonesian culture on the packagings with Indonesian coffee inside, I made them minimalist and modern with some playful Matisse-inspired illustrations. The illustrations visualize Indonesian cultue with a little pattern on them, Indonesian traditional dance, and tropical plants. The color choices are pastel earth-tone to make them warm and fresh looking as the goal client’s was to reach younger consumers.

38 PACKAGING JAVAREH 2022
39 PACKAGING JAVAREH 2022 COLOR PALETTE TYPEFACE KOPI BLACK WINE PP Woodland 100 % SEPUNCAK RASA Diproduksi oleh: Roast date:Weight: Kopi asli Javareh Coffee Cirebon 45151 Indonesia kopi bubukbiji kopi

BLACK WINE

Black Wine is one of coffee products that is produced by Javareh.

The illustrations represent black wine and coffee.

40 PACKAGING JAVAREH 2022
41 PACKAGING JAVAREH 2022 KOPI SOENDA TYPICA 100 % SEPUNCAK RASA Diproduksi oleh: Roast date:Weight: Kopi asli Javareh Coffee Cirebon 45151 Indonesia kopi bubukbiji kopi COLOR PALETTE TYPEFACE PP Woodland

SOENDA TYPICA

Soenda Typica is one of coffee products that is produced by Javareh. The illustrations represent a Sundanese traditional dance called Jaipong and coffee plant.

42 PACKAGING JAVAREH 2022
43 PACKAGING JAVAREH 2022 KOPI LUWAK LIAR 100 % SEPUNCAK RASA Diproduksi oleh: Roast date:Weight: Kopi asli Javareh Coffee Cirebon 45151 Indonesia kopi bubukbiji kopi COLOR PALETTE TYPEFACE PP Woodland

LUWAK LIAR

Luwak Liar is one of coffee products that is produced by Javareh. The illustrations represent mongoose (luwak) and coffee plant.

44 PACKAGING JAVAREH 2022

LEMBAYUNG

FONT

Lembayung is a decorative display font that is inspired by an Indonesian traditional weapon called “Kujang”. Although the curves are created from weapon shapes, it still appears feminine and elegant which makes it perfect for logos and headings.

DISPLAY
45 DISPLAY FONT LEMBAYUNG 2021
46 DISPLAY FONT LEMBAYUNG 2021

The process of Lembayung Display Font started with manual sketching.

PROCESS & SKETCH ascender uppercase height lowercase height baseline descender
47 DISPLAY FONT LEMBAYUNG 2021
This decorative display font can be used on poster or zine covers. 48 DISPLAY FONT LEMBAYUNG 2021

IMMUNITY

EDITORIAL (REDESIGN)

Immunity is about coming of age, vulnerability and things that Clairo had never talked about. The use of plastic in the visual represents immunity, as her songs are about being immune to the things that make her (and her listeners) weak or sad. Meanwhile the whole picture is kind of blurry, the visual has more focus on her eyes. Because eyes contain a whole life story.

49 EDITORIAL IMMUNITY 2021
Immunity
front cover.
50 EDITORIAL IMMUNITY 2021

The typefaces are Cigra and Metropolis. They visualize simplicity, pop culture and have “effortlessy beautiful, lowkey style” which how I picture Clairo in my head. The straight line across the cover with sharp sparkle become an accent that has “coming of age” meaning.

Immunity back cover

51 EDITORIAL IMMUNITY 2021
52 EDITORIAL IMMUNITY 2021

HUBBLY

Clothing Brand

Hubbly is a clothing brand about universe and spirit. The name “HUBBLY” is inspired by NASA’s telescope called “Hubble”. The brand’s vision is to spread kindness and happiness through daily wear.

01
TYPEFACE
SYNE A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
LOGO 53 HUBBLY LOGO

LOCKEY Keychain Brand

Lockey is a brand for keychains with Streetwear concept. The products are keychains. The characteristics of the brand are youthful and bold.

TYPEFACE
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z LOGO GOTHAM 02 54 LOCKEY LOGO

YOU

THANK
quishaza@gmail.com
2022 Quisha Zata

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