®gooch onscreen foliocs6

103 Earlshall Road London SE9 1PP | 07764 765 675 | Email richardgooch@me.com

Bic | Beautifully Smooth Atlantis pen campaign

Beautifully Smooth

Accentuate every curve of every letter with the smooth writing BIC速 ATLANTIS速 ball-pen. Even the price is attractive!

Bic | Fly Bic Atlantis

Fly BIC Atlantis

.

Glide along the page with the smooth writing BIC速 ATLANTIS速 ball-pen.

Tesco | Olympic activity Tesco Olympic POS activity 2011 Initial concepts

one stop

Shop at Tag.

©SHOP 2011

Shop at Tag.

©SHOP 2011

Tesco | Mid–range own brand packaging concept Tesco Mid-range packaging concepts

Route 1: Simply Better

Volvo | Parts packaging concept

Hackett | Christmas identity

eative

Canon | Harry Potter PIXMA promotion

Promotional ‘wand’ leaflet dispenser • Rolled leaflets fit into slotted base

create manage deliver

Shop at Tag. ©SHOP 2011

Canon | POS pitch presentation

Creative Canon | delivery Powershot POS

oblerone

Toblerone

create manage deliver

create manage deliver

Info panels panels Info

Shop at Tag. ©SHOP 2011

Shop at Tag. ©SHOP 2011

Citibank | Commercial Bank identity

INTRODUCING THE LOCAL BANK THAT CAN SERVE YOU GLOBALLY

10

11

Trade foreign currencies in your language, in your time.

If you are transferring money to a new

Accounts you will need to call Citiphone

Citibank Online, choose the “Transfer

not appear on your payee list. The payee

payee, please choose “Add a payee for new

on 0800 00 55 00 to activate the payee

to a Citibank account abroad (Existing

activation is required only once and before like to transfer funds, then select the

or one off transfers” choosing the type of

before you can transfer money. Please

Payee)” link Please note that for security

the first payment can be made to this

Citibank account holder abroad to whom

payee as “ International Citibank Accounts

note, if calling from abroad dial +44

purposes, if you’ve just set up a new

particular payee. Afterwards you will be

you would like to send the funds.

“. Choose the country that the account

20 7500 5500. After you have set up

International Citibank Account payee you

able to transact with the existing payee

Enter the amount you would like to

is located in and fill in the payee and

your new payee or you are transferring

will need to call Citiphone to activate the

without any additional contact needed.

transfer. You will be notified of the

account details as required. When setting

funds to an existing payee, under the

payee before you can transfer money.

exchange rate on the transaction

up a payee type of International Citibank

“Transfers & Payments” section of

If you don’t activate the payee it will

confirmation screen. Confirm the details

Choose the account from which you’d

of the transaction, click next and the transaction will be completed.

French Connection + Universal Studios | Kick-Ass movie fashion promotion

Creative Examples French Connection

Clothing range from French Connection to coincide with the Kick Ass film launch in cinemas. 3D type, window vinyls and metal weapons used as merchandising props. Activity also included editorial pieces and promotional marketing.

Product display The product treatments have been separated from the window graphics as they can be swapped over from concept to concept.

Each are designed to add interest and maintain the balance between movie and fashion promotion.

Window sucker

Idea 2: 3D Type

Product applied to windows suckers.

Focal with point given to the name of the movie,

Quote from movie printed using ink reactive to UV light – creating a striking effect in low light conditions

Products smashing into the back wall – die cut front board with cracked graphic printed.

reflecting the typographic emphasis of promotional material. Supported by large character standees, surrounded by hanging French Connection product.

Plinths lit inside through aperture at top, creating heros of hanging garments.

Type lit with spots to create vibrant display with dramatic shadows behind for added depth.

Weapon used by ‘Kick Girl’ replicated to create a hanging rail for garments.

Lenticular panels can be hung or mounted, adding further drama and movement to the promotion.

French Connection Kick Ass Window Concepts January 2010

© Tag 2010

French Connection Kick Ass Window Concepts January 2010

Ernest Jones | Christmas identity

Canon | 70D ATL campaign

POWER TO YOUR NEXT STEP We all have a next step.

Capture the moment at seven frames per second.

Take your next step at canon-europe.com

YouTube

© Brutus Östling. Canon Ambassador

Ernest Jones | Watch Collection brochure

Freespirit | Concept store identity Creative Examples Freespirit

Instore campaign that moves the brand towards a more ironic, quirky fashion audience that doesn’t take itself to seriously. We also managed an overall store refresh to create a brighter, more vibrant shopping experience.

Š Tag 2010

Sony | Trade presenter

Premium | Digital SLR Cameras

Digital SLR Cameras | Premium

DIGITAL IMAGING 20

Improved design

Limitless possibilities for serious photographers who don’t compromise. Discover the ultimate match for your personal artistic vision. Delivering flawless images, awesome shooting responses and infinite creative possibilities.

ESSENTIALS 80

Longer battery life

900 • 24.6 effective megapixels • Bright and high quality viewfinder (100% field coverage) • 11-points centre dual-cross AF, 10 assist points and f2.8 sensor • ISO 100-3200 (boost to 6,400)

850

• 24.6 effective megapixels

• Bright and high quality viewfinder

• Bright and high quality viewfinder

• 11-points centre dual-cross AF,

• D-Range optimiser • Robust magnesium body and fully

10 assist points and f2.8 sensor

(100% field coverage) • 11-points centre dual-cross AF, 10 assist points and f2.8 sensor

• ISO 100-3200 (boost to 6,400)

• ISO 100-3200 (boost to 6,400)

• Integrated eyepiece shutter

• Photo TV HD

• Photo TV HD

• Stamina: 880 shots

• D-Range optimiser

• D-Range optimiser

• Compact Flash/Memory Stick DUO

• Robust magnesium body and fully

• Robust magnesium body and fully

weather and dust sealed

• Wireless remote control included • Optional vertical grip

Body only SAP: DSLRA900.CEH EAN: 4905524520262

weather and dust sealed

weather and dust sealed

• Integrated eyepiece shutter

• Integrated eyepiece shutter

• Stamina: 880 shots

• Stamina: 880 shots

• Compact Flash/Memory Stick DUO

• Compact Flash/Memory Stick DUO

• Wireless remote control included

• Wireless remote control included

• Optional vertical grip

• Optional vertical grip

Available: Current

Available: Current

Body only

Body only

SAP: DSLRA900.CEH

SAP: DSLRA900.CEH

EAN: 4905524520262

EAN: 4905524520262

Colours:

Colours:

NETWORK COMMUNICATIONS 220

Available: Current

HOME ENTERTAINMENT 180

(100% field coverage)

• Photo TV HD

500

• 24.6 effective megapixels

Colours:

018

For trade prices, see price list enclosed on page 269

QUICK FIND THE RANGE DIGITAL SLRs 20 | COMPACTS 32 | HD CAMERAS 38

019

Jaguar | F-Type Desire Poster

John Lewis | Valentine press pack

Champagne truffle hearts £5.75

Bra £20

Rose trinket box £30

Short £20

Wine tasting £9.95

(Back detail shown)

Box of Belgium chocolates £10 Marshmallow hearts £3

do How I

love thee ?

something to eat ?

year

Shaving set £35

H2go Gift set £19.95

what

Pink mini fridge £65

Thong £8

Show that someone special just how much you care and are thinking about them this Valentines Day with John Lewis’ great selection of gifts to suit all tastes and budgets. From luxurious girly underwear to funky gadgets for him, stylish toiletries and designer champagne flutes, John Lewis offers everything to set hearts racing! Add a cute touch of romance to the day with heart shaped confectionery – after all, the way to every girls heart is guaranteed with scrumptious choccies. And boys – don’t pretend you don’t love them too!

2

Cocktail evening £9.95

Praline hearts £3.50

can I get him ?

Silver necklace £49 Dice and silver shaker £40 Tie £19.50 Socks £4 Sterling silver atomiser £55

Box of Belgium chocolates £5

Ladies purse £12

Emma Bridgewater mug £19.95 Hand painted chocolate £4

Boxer shorts £9

3

Fulton Tiny umbrella £15

Leather gloves £35

4

Emma Bridgewater plate £10.95

5

Julien Macdonald decanter £45

Pair of Julien Macdonald flutes £40

Pair of engraved flutes £29

Champagne £30

Casio EX-S100 digital camera £349

6

Disney | Toy Story 3 store activity visuals

National Rail Enquiries | Train Tracker identity

Adidas | Brand POS

Thank you.

103 Earlshall Road London SE9 1PP | 07764 765 675 | Email richardgooch@me.com