103 Earlshall Road London SE9 1PP | 07764 765 675 | Email richardgooch@me.com
Bic | Beautifully Smooth Atlantis pen campaign
Beautifully Smooth
Accentuate every curve of every letter with the smooth writing BIC速 ATLANTIS速 ball-pen. Even the price is attractive!
Bic | Fly Bic Atlantis
Fly BIC Atlantis
.
Glide along the page with the smooth writing BIC速 ATLANTIS速 ball-pen.
Tesco | Olympic activity Tesco Olympic POS activity 2011 Initial concepts
one stop
Shop at Tag.
©SHOP 2011
Shop at Tag.
©SHOP 2011
Tesco | Mid–range own brand packaging concept Tesco Mid-range packaging concepts
Route 1: Simply Better
Volvo | Parts packaging concept
Hackett | Christmas identity
eative
Canon | Harry Potter PIXMA promotion
Promotional ‘wand’ leaflet dispenser • Rolled leaflets fit into slotted base
create manage deliver
Shop at Tag. ©SHOP 2011
Canon | POS pitch presentation
Creative Canon | delivery Powershot POS
oblerone
Toblerone
create manage deliver
create manage deliver
Info panels panels Info
Shop at Tag. ©SHOP 2011
Shop at Tag. ©SHOP 2011
Citibank | Commercial Bank identity
INTRODUCING THE LOCAL BANK THAT CAN SERVE YOU GLOBALLY
10
11
Trade foreign currencies in your language, in your time. If you are transferring money to a new
Accounts you will need to call Citiphone
Citibank Online, choose the “Transfer
not appear on your payee list. The payee
payee, please choose “Add a payee for new
on 0800 00 55 00 to activate the payee
to a Citibank account abroad (Existing
activation is required only once and before like to transfer funds, then select the
or one off transfers” choosing the type of
before you can transfer money. Please
Payee)” link Please note that for security
the first payment can be made to this
Citibank account holder abroad to whom
payee as “ International Citibank Accounts
note, if calling from abroad dial +44
purposes, if you’ve just set up a new
particular payee. Afterwards you will be
you would like to send the funds.
“. Choose the country that the account
20 7500 5500. After you have set up
International Citibank Account payee you
able to transact with the existing payee
Enter the amount you would like to
is located in and fill in the payee and
your new payee or you are transferring
will need to call Citiphone to activate the
without any additional contact needed.
transfer. You will be notified of the
account details as required. When setting
funds to an existing payee, under the
payee before you can transfer money.
exchange rate on the transaction
up a payee type of International Citibank
“Transfers & Payments” section of
If you don’t activate the payee it will
confirmation screen. Confirm the details
Choose the account from which you’d
of the transaction, click next and the transaction will be completed.
French Connection + Universal Studios | Kick-Ass movie fashion promotion
Creative Examples French Connection
Clothing range from French Connection to coincide with the Kick Ass film launch in cinemas. 3D type, window vinyls and metal weapons used as merchandising props. Activity also included editorial pieces and promotional marketing.
Product display The product treatments have been separated from the window graphics as they can be swapped over from concept to concept. Each are designed to add interest and maintain the balance between movie and fashion promotion.
Window sucker
Idea 2: 3D Type
Product applied to windows suckers. Focal with point given to the name of the movie,
Quote from movie printed using ink reactive to UV light – creating a striking effect in low light conditions
Products smashing into the back wall – die cut front board with cracked graphic printed.
reflecting the typographic emphasis of promotional material. Supported by large character standees, surrounded by hanging French Connection product.
Plinths lit inside through aperture at top, creating heros of hanging garments.
Type lit with spots to create vibrant display with dramatic shadows behind for added depth.
Weapon used by ‘Kick Girl’ replicated to create a hanging rail for garments.
Lenticular panels can be hung or mounted, adding further drama and movement to the promotion.
French Connection Kick Ass Window Concepts January 2010
© Tag 2010
French Connection Kick Ass Window Concepts January 2010
Ernest Jones | Christmas identity
Canon | 70D ATL campaign
POWER TO YOUR NEXT STEP We all have a next step. Capture the moment at seven frames per second.
Take your next step at canon-europe.com
YouTube
© Brutus Östling. Canon Ambassador
Ernest Jones | Watch Collection brochure
Freespirit | Concept store identity Creative Examples Freespirit
Instore campaign that moves the brand towards a more ironic, quirky fashion audience that doesn’t take itself to seriously. We also managed an overall store refresh to create a brighter, more vibrant shopping experience.
Š Tag 2010
Sony | Trade presenter
Premium | Digital SLR Cameras
Digital SLR Cameras | Premium
DIGITAL IMAGING 20
Improved design
Limitless possibilities for serious photographers who don’t compromise. Discover the ultimate match for your personal artistic vision. Delivering flawless images, awesome shooting responses and infinite creative possibilities.
ESSENTIALS 80
Longer battery life
900 • 24.6 effective megapixels • Bright and high quality viewfinder (100% field coverage) • 11-points centre dual-cross AF, 10 assist points and f2.8 sensor • ISO 100-3200 (boost to 6,400)
850
• 24.6 effective megapixels
• Bright and high quality viewfinder
• Bright and high quality viewfinder
• 11-points centre dual-cross AF,
• D-Range optimiser • Robust magnesium body and fully
10 assist points and f2.8 sensor
(100% field coverage) • 11-points centre dual-cross AF, 10 assist points and f2.8 sensor
• ISO 100-3200 (boost to 6,400)
• ISO 100-3200 (boost to 6,400)
• Integrated eyepiece shutter
• Photo TV HD
• Photo TV HD
• Stamina: 880 shots
• D-Range optimiser
• D-Range optimiser
• Compact Flash/Memory Stick DUO
• Robust magnesium body and fully
• Robust magnesium body and fully
weather and dust sealed
• Wireless remote control included • Optional vertical grip
Body only SAP: DSLRA900.CEH EAN: 4905524520262
weather and dust sealed
weather and dust sealed
• Integrated eyepiece shutter
• Integrated eyepiece shutter
• Stamina: 880 shots
• Stamina: 880 shots
• Compact Flash/Memory Stick DUO
• Compact Flash/Memory Stick DUO
• Wireless remote control included
• Wireless remote control included
• Optional vertical grip
• Optional vertical grip
Available: Current
Available: Current
Body only
Body only
SAP: DSLRA900.CEH
SAP: DSLRA900.CEH
EAN: 4905524520262
EAN: 4905524520262
Colours:
Colours:
NETWORK COMMUNICATIONS 220
Available: Current
HOME ENTERTAINMENT 180
(100% field coverage)
• Photo TV HD
500
• 24.6 effective megapixels
Colours:
018
For trade prices, see price list enclosed on page 269
QUICK FIND THE RANGE DIGITAL SLRs 20 | COMPACTS 32 | HD CAMERAS 38
019
Jaguar | F-Type Desire Poster
John Lewis | Valentine press pack
Champagne truffle hearts £5.75
Bra £20
Rose trinket box £30
Short £20
Wine tasting £9.95
(Back detail shown)
Box of Belgium chocolates £10 Marshmallow hearts £3
do How I
love thee ?
something to eat ?
year
Shaving set £35
H2go Gift set £19.95
what
Pink mini fridge £65
Thong £8
Show that someone special just how much you care and are thinking about them this Valentines Day with John Lewis’ great selection of gifts to suit all tastes and budgets. From luxurious girly underwear to funky gadgets for him, stylish toiletries and designer champagne flutes, John Lewis offers everything to set hearts racing! Add a cute touch of romance to the day with heart shaped confectionery – after all, the way to every girls heart is guaranteed with scrumptious choccies. And boys – don’t pretend you don’t love them too!
2
Cocktail evening £9.95
Praline hearts £3.50
can I get him ?
Silver necklace £49 Dice and silver shaker £40 Tie £19.50 Socks £4 Sterling silver atomiser £55
Box of Belgium chocolates £5
Ladies purse £12
Emma Bridgewater mug £19.95 Hand painted chocolate £4
Boxer shorts £9
3
Fulton Tiny umbrella £15
Leather gloves £35
4
Emma Bridgewater plate £10.95
5
Julien Macdonald decanter £45
Pair of Julien Macdonald flutes £40
Pair of engraved flutes £29
Champagne £30
Casio EX-S100 digital camera £349
6
Disney | Toy Story 3 store activity visuals
National Rail Enquiries | Train Tracker identity
Adidas | Brand POS
Thank you.
103 Earlshall Road London SE9 1PP | 07764 765 675 | Email richardgooch@me.com