Listing Presentation

Page 1

rabiarealty your real estate specialists


Listing Presentation Our Team Our Network Marketing Approach Sales Approach Sales Results References Marketing Samples

rabiarealty your real estate specialists

Phone: 408.393.7679 Email: ralizai@InteroRealEstate.com Web: www.RabiaRealty.com DRE #: 01911932


About Rabia Realty We bring marketing, design, and real estate investing experience to this competitive housing marketplace. As natives to the Bay Area, we have extensive knowledge of South Bay Area real estate. Our expertise with contracts and disclosures, alongside our negotiation skills and pricing strategy always exceeds our clients’ expectations. We find it most important to provide incomparable customer service. We advocate for our clients and always follow through to their complete satisfaction. Without hesitation, we go above and beyond for our clients and are known for our unparalleled customer care.

Our Mission Statement Providing the highest level of service for buyers and sellers of real estate with accurate and up-to-date information, skilled analysis and sound real estate advice. We strive to continually explore new ideas and technology, to make the selling and buying of real estate faster, less costly, and easier. Communities We Serve Campbell Cupertino Fremont Los Altos

Los Gatos Milpitas Mountain View Palo Alto

rabiarealty your real estate specialists

San Jose Santa Clara Saratoga Sunnyvale


Our Team Teams are built one member at a time. With Rabia Realty at Intero Real Estate Services, you can expect nothing but precise decision making as well as an unwavering commitment to your best interests. With years of collective experience, our team will ensure that the expectations you have in the process of selling your home will be fulfilled.

Rabia Alizai

Usman Alizai

Jess Wible

Angela Demont

Teresa Francis

Karen Cimera

Christine D'Onofrio

Danielle Nelson

Intero Real Estate Services Realtor 408.393.7679 ralizai@interorealestate.com

Intero Real Estate Services Branch Manager 408.342.3110 jwible@interorealestate.com

Intero Real Estate Services Marketing 408.342.3054 tfrancis@interorealestate.com

Orange Coast Title Company Escrow Officer 408.200.7830 christined@octitle.com

rabiarealty your real estate specialists

Intero Real Estate Services Realtor/Escrow Coordinator 408.342.3146 ualizai@rabiarealty.com

Intero Real Estate Services Transaction Coordinator 408.342.3000 ademont@interorealestate.com

Western Bancorp Mortgage Banker 408.506.0542 kcimera@westernbancorp.com

HomeGuard Account Manager 408.993.1900 dnelson@homeguard.com


10 Reasons to Hire Us 1. Marketing - With our marketing and design background, we leverage social media along with our innovative online presence to generate more views, appointments, and traffic to your home. Additionally, we market your home through traditional means such as open houses, MLS, realtor distributions, and advertising. Through these methods, Rabia Realty brings a strong differentiation to make your home stand out in the marketplace. 2. Professionalism - When you hire Rabia Realty, you can rest assured that we will treat every aspect of selling your home with competency and expertise. 3. Reliability and Communication - We will keep you informed with updates that include activity on your home along with feedback from agents and buyers. We respond quickly to each of your requests and get you answers to all of the questions you may have. 4. Knowledge of the Market - Using the latest technology and tools, we stay on top of the competitive marketplace for your home. With this knowledge, we can market your home to sell at the best price, quickly. 5. Negotiating Skills - With our experience and market knowledge, we will negotiate on your behalf to obtain the best offer for your home. 6. Efficiency and Effectiveness - We have a track record of not only getting things done, but getting things done right the first time. With our marketing and sales approach, alongside our experienced team, we will get your home sold. 7. Engage Qualified Buyers - We reach out to potential buyers on a daily basis to aggressively promote your home until it’s sold. 8. Range of Services - We proudly offer all the services you require: mortgage, title, closing services, relocation services, and insurance. 9. Powerful Broker - Our team is backed by Intero Real Estate Services with over 30 offices in the Bay Area. We hold #1 market share for closed sales in the Bay Area. 10. Internet Presence - Because 92% of home searches begin on the Internet, your property will be on dozens of local, national and global real estate websites.

rabiarealty your real estate specialists


Listing Presentation Our Team Our Network Marketing Approach Sales Approach Sales Results References Marketing Samples

rabiarealty your real estate specialists

Phone: 408.393.7679 Email: ralizai@InteroRealEstate.com Web: www.RabiaRealty.com DRE #: 01911932


Intero Office Locations

CALIFORNIA Northern California

Livermore 187 South J. Street 925.371.6500

San Jose - Alum Rock 2254 Alum Rock Ave. 408.258.1111

Los Altos 496 First Street Suite 200 650.947.4700

San Jose - East Valley 2110 Story Rd. Suite 100 408.937.2300

Brentwood 5541 Lone Tree Way Suite 150 925.516.9090

Los Gatos 518 North Santa Cruz Ave. 408.357.5700

San Jose - Evergreen 2230 Quimby Rd 408.528.7800

Brentwood 8640 Brentwood Blvd #D 925.634.1116

Markleeville-Alpine County 14831 Hwy 89 530.694.2794

San Jose - Santana Row 377 Santana Row #1180 408.557.3800

Campbell 900 E. Hamilton Ave. Suite 100 408.879.7270

Menlo Park 807 Santa Cruz Ave. 650.543.7740

San Jose - Silver Creek 5609 Silver Creek Valley Rd. 408.574.5000

Milpitas 248 Hillview Drive 408.956.2950

San Jose - Vietnam Town 9999 Story Road 408.684.5000

Milpitas II 1410 Dempsey Road 408.262.2370

San Jose Willow Glen - Lincoln Ave. 2061 Lincoln Ave 408.445.3600

Alamo 3200 Danville Blvd. Suite 100 925.831.8057

Carmel-By-The-Sea Lincoln Ave, between 5th and 6th 831.233.5148 Castro Valley 3185 Castro Valley Blvd. 510.886.1100 Cupertino 10275 N. De Anza Blvd. 408.342.3000 Discovery Bay 1540 Discovery Bay Blvd. Suite B 925.634.1111 El Dorado Hills 4364 Town Center Blvd. #120 916.358.8631 Folsom Lake 1360 E. Natoma Street Suite 130 916.303.4545 Fremont - Mission 43225 Mission Blvd. 510.651.6500

Milpitas - Jacklin 1323 Jacklin Road, Milpitas, CA 408.228.8200 Milpitas - NHA 200 Serra Way #44 408.684.5000 Morgan Hill 175 E. Main Ave. Suite 130 408.778.7474 Sacramento 460 Drake Circle 916.204.9493 Salinas 221 Main Street Suite 201 831.594.7897

Gilroy 790 First Street 408.848.8400

San Carlos 1250 San Carlos Ave. Suite 102 650.622.1000

Hayward 77 Jackson Street 510.690.1700

San Francisco 1788 19th Avenue 415.242.8177

Hollister 800 San Benito Street Suite C 831.637.2112

San Jose - Almaden 5580 Almaden Expressway 408.754.9500

Southern California

INTERNATIONAL

San Diego - Chula Vista 3404 Bonita Rd. 619.920.9255

ASIA Hong Kong

San Diego - El Cajon 220 West Main Street, Suite 102 619.402.1101 x100 La Quinta 78015 Main Street, Ste 106 La Quinta, CA 92253 760.564.2900 Rancho Cucamonga 10803 Foothill Blvd, Suite 110 909.900.5855 Santa Barbara 510 State Street #275 805.729.6061

MEXICO Los Cabos Los Cabos S. de R.L. de C.V. Local 7 de la Unidad Comercial ubicada en Boulevard Mauricio Castro no. 4650, Col. Zona Hotelera, San Jose del Cabo, Baja California Sur, C.P. 23400 011-52-1-624-160-7924

ARIZONA Scottsdale 7890 E McClain Dr, Unit #2 480.338.0501

San Mateo 1100 Park Place Suite 100 650.931.8300

NEVADA Minden/Gardnerville 1362 US HWY 395 South Suite 112 775.783.5330

COLORADO

Santa Cruz 2222 East Cliff Drive Suite 150 831.464.5310

Evergreen 29029 Upper Bear Creek Road 303.670.3232

Saratoga 12900 Saratoga Avenue 408.741.1600

TENNESSEE Murfreesboro 3173 S Church St. 615.278.1700

Union City 32145 Alvarado-Niles Suite 101 510.489.8989 Woodside 1580 Canada Lane 650.206.6200

Shanghai 300 Huai Hai Zhong Road + 86 135 0195 9809

Valencia 28225 Newhall Ranch Road 661.702.0188

San Jose - Willow Glen 1567 Meridian Ave. 408.979.5900

San Ramon 11020 Bollinger Canyon Road Suite D 925.498.0010

One IFC 20/F, Central H.K. + 852 39606485

TEXAS Austin 11120 Los Comanchero Rd. 512.784.5111 Houston 2800 Kirby Drive B242 713.568.2389

JUNE 2012

rabiarealty your real estate specialists


The Intero Story Intero Real Estate Services was founded in 2002 and became the fastest growing company in the history of real estate. Today, we are the #1 real estate company in Silicon Valley and have extended our reach across the country and around the globe. The Intero family now includes over 2,000 agents 60 offices. We achieved this success by remaining faithful - in good markets and bad - to the principles of trust, respect, integrity and innovation our founders established at the beginning. Intero is an Italian word that means "entire" or "whole". It reflects our belief that a real estate company's vision should extend beyond the bottom line to embrace the people it serves and the community in which it resides. We offer training, education and alternative support to our people, such as life coaching and health and fitness programs, to help them become better individuals personally and professionally. The Intero Foundation has given over $1.5 million to children's organizations in our community. And because of our roots in the heart of Silicon Valley ongoing innovation is in our DNA. Intero was: Among the first real estate companies in the country to distribute listings to sites like Google Base, Yahoo!, Trulia and Zillow. A pioneer in environmentally-friendly real estate practices through our alliance with EcoBrokerŽ International. Named one of the "The Top Ten Real Estate Brokerage Websites in America" by 1000 Watt Consulting and Real Trends. The first to reinvent the real estate office with a new concept called Intero AndareSM, a small, technology-rich and more eco-friendly space designed for today's mobile REALTORŽ. Intero's first Andare™ office opened in 2008. Aggressive in recognizing the increasingly global nature of real estate, launching Intero International in 2009 to extend the Intero brand. We have succeeded by doing right by people like you: our customers, our employees, those with whom we share our community. It's a formula that is working. Intero was named "The best real estate company in Silicon Valley" in a 2011 San Jose Mercury News reader survey. Intero's President and CEO Gino Blefari and Chairman Bob Moles were given the National Home Ownership Award by RIS Media for "outstanding achievements among residential real estate's most influential and charismatic leaders." The Intero Story continues.

rabiarealty your real estate specialists


Intero’s Green Page Why Does Intero Encourage All Agents to Become EcoBrokers? EcoBrokers are equipped with additional energy and environmental information and tools that help them provide added value to all of their real estate transactions. EcoBroker training helps real estate agents address the newest topics in real estate, such as green home certification programs like Energy Star Qualified Homes, energy-efficiency, and sustainable design. The EcoBroker designation also assists real estate agents in working through issues that may arise in real estate transactions, such as mold, radon, and poor indoor air quality, providing real solutions. EcoBrokers grow their client base by attracting the green-minded consumer and providing valuable energy and environmental information to all types of clients. EcoBrokers understand the value of energy efficiency, environmental technologies, reduced liabilities, and sustainable design in real estate. With tools to help their clients improve energy efficiency in homes, EcoBroker training and designation helps our agents consistently earn customers for life. With expertise and Affiliate relationships, EcoBrokers are known for providing exceptional value to all of their relationships. What Additional Steps is Intero Taking to Help the Environment? In 2004, Intero embarked on a program with the City of Cupertino to help reduce the trash that was being produced by the Cupertino office. By simply providing each desk with a large recycling bin coupled with a much smaller trash bin, this office was able to reduce its trash output by more than 35%. In addition, each conference room and the kitchen were outfitted with large recycling bins to help reduce the trash output.

rabiarealty your real estate specialists


Listing Presentation Our Team Our Network Marketing Approach Sales Approach Sales Results References Marketing Samples

rabiarealty your real estate specialists

Phone: 408.393.7679 Email: ralizai@InteroRealEstate.com Web: www.RabiaRealty.com DRE #: 01911932


Marketing Approach Rabia Realty strives towards a commitment of professionalism and customer service that serves as the driving force behind our marketing approach. Our sales approach coupled with our exclusive marketing approach is what sets us apart from other agents. Our advertising and social media campaigns are designed to create a strategic real estate marketing plan for home buyers and sellers alike, rather than the simple traditional techniques used by the majority of real estate professionals. In the next few pages, we will walk you through the traditional real estate marketing techniques, which are a critical aspect to promoting your property. We will also go through our online marketing plan and the Rabia Realty difference. In today’s market, traditional marketing methods are not enough. Just as with other industries, the internet is the core of the real estate market, specifically in the Silicon Valley, which is why online marketing, social media, and customized marketing collateral are a necessity to generate qualified buyers for your home. Our Main Objectives: To attract the highest number of qualified buyers into your home Market your home to generate highest possible offer Educate and guide you through the selling process

Our Complete Marketing Approach Traditional Marketing Promote Property Open Houses Broker Tours Internal Promotion Networking Staging Assistance Photography

Online Marketing Website Exposure Email Campaign Social Media Blogging Internet Coverage

+

Rabia Realty Difference

Value Add

rabiarealty your real estate specialists


Traditional Marketing For years, traditional marketing was the only method available for real estate agents to market and sell your home. Though times have changed, technology has evolved and marketing strategies have taking many turns, the core principles of marketing a home remain relevant. Below are the core principles that we will leverage to market your home. These key elements are essential to the success of our Online Marketing approach and are the building blocks of what sets Rabia Realty apart from the rest. At Rabia Realty, we understand that these core principles are the foundation of our overall marketing approach. Promote Property - List Property on Multiple Listing Service, provide attractive Intero yard sign, flyer/postcards to promote property, and local advertising. Open Houses - We will hold your house open regularly to generate qualified buyers. Broker Tours - As members of the Silicon Valley Association of Realtors, we are able to have your property placed onto the broker tour schedule. Broker Network - With our wide network of real estate agents, we will be able to spread the word about your home instantly to thousands of agents who may have qualified buyers Networking - We are members of several groups and affiliations, which allows us to “touch� business owners, investors, community leaders, and more qualified buyers. Staging Assistance - If need be, we can provide assistance in staging your home to prepare it for the market. Photography - Professional pictures will be taken of your staged home to create an appealing flyer to promote your home. Traditional Marketing Promote Property Open Houses Broker Tours Internal Promotion Networking Staging Assistance Photography

rabiarealty your real estate specialists

Online Marketing Website Exposure Email Campaign Social Media Blogging Internet Coverage

+

Rabia Realty Difference

Value Add


Online Marketing Coupled with our traditional marketing strategy, we emphasize the importance of Internet coverage, online advertising and social media. In today’s market, 92% of real estate transactions start on the Internet. This means that buyers will decide to either view your home or skip over your home by what they see, hear or watch on the Internet. At Rabia Realty, your home will be a part of our Online Marketing campaign, which is described below. We leverage technology and data to stay on top of the latest market news and listings to ensure that we are marketing your home to touch the highest number of buyers. Website Exposure - Our website provides an intuitive way for local and national buyers and investors globally to view and find details about the homes that we’re marketing and listing. Email Campaign - Our wide network of Intero agents, agents from other brokers, previous clients, potential buyers, overseas investors and overall network will receive email marketing collateral about your home on a weekly basis. Social Media - Just as with any other industry, the social media hype has taken over the real estate world. With our wide network on Zillow, Facebook, Twitter, Yelp, Pintrest and LinkedIn, we have the ability to “touch” many potential buyers with the click of a button. Blogging - With a wide network of individuals who follow our blog site, we have the ability to market your home in an indirect manner. Internet Coverage - With all the demand to have an Internet presence in today’s highly connected Silicon Valley, we make it a point at Rabia Realty that your home is exposed to the many real estate websites that buyers leverage to search for their future homes. With access to over 30 websites, our Internet coverage ensures that your home is marketed to all potential buyers.

Traditional Marketing Promote Property Open Houses Broker Tours Internal Promotion Networking Staging Assistance Photography

rabiarealty your real estate specialists

Online Marketing Website Exposure Email Campaign Social Media Blogging Internet Coverage

Rabia Realty Difference

+

Value Add


Rabia Realty Difference Why choose Rabia Realty? At Rabia Realty, we take the extra step with every aspect of our business and service to you. We believe in providing the utmost quality in marketing and selling your home. Our #1 goal is to get your home sold fast, and at the best price. We take pride in our workmanship. In today’s market, more than ever, who you work with matters. Let us show you how we go above and beyond: Stage / Methodology

Standard Approach

Rabia Realty Difference

Comparables

CMA

+ Preview comparables + Provide pictures/videos

Market to buyers

MLS & open house

+ Online marketing + Buyer network + Intero network + Virtual tours/videos

Open houses

Standard flyer & hours

+ MEGA open house at listing kick off + Weekly open houses, as needed + Weekday open houses, as needed + Customized flyer

Staging

One time staging

+ Weekly visual inspections

Qualifying buyers

Ask for preapproval

+ Determine financial strength + Gage buying appetite

Selling process

Minimal guidance

+ Guidance through selling process + Updates at each milestone

Escrow / Closing

Leverage title company

+ Provide you with the closing process and what to expect + Arrange meeting with our closing experts Traditional Marketing Promote Property Open Houses Broker Tours Internal Promotion Networking Staging Assistance Photography

rabiarealty your real estate specialists

Online Marketing Website Exposure Email Campaign Social Media Blogging Internet Coverage

Rabia Realty Difference

+

Value Add


Listing Presentation Our Team Our Network Marketing Approach Sales Approach Sales Results References Marketing Samples

rabiarealty your real estate specialists

Phone: 408.393.7679 Email: ralizai@InteroRealEstate.com Web: www.RabiaRealty.com DRE #: 01911932


A Successful Sale There are five essential components for a successful sale. In the process of pricing your home to sell, all of these factors need to be considered in order to successfully sell your home! 1. Condition: The pricing of your home must accurately reflect its condition. The general upkeep and presentation of your home is critical to obtaining the highest value for your home. Nature of the roof, plumbing, carpets, and paint all relate to condition. 2. Location: The pricing of your home must reflect its location. The better the location, the higher the acceptable price. School districts, high or low traffic, and highway accessibility, all need to be considered in determining the value of your home’s location. We cannot control the location. 3. Market:

Recession, inflation, interest rates, mortgage availability, competition, and the public’s perception of the general economy all make up the market. It may be a buyer’s market or a seller’s market. The pricing of your home must reflect the current nature of the market because we cannot influence the market. We can, however, take advantage of the market.

4. Terms:

The more financing terms and options you accept, the more potential buyers there will be for your property. The pricing of your home must reflect the terms available. The easier the terms, the more valuable your property becomes.

5. Price:

Price is the most important factor in the sale of your home. Price overcomes all objections. The value of your property is determined by what a ready, willing and able buyer will pay for it in the open market, which will be based upon the value of other recent closed sales.

rabiarealty your real estate specialists


Selling Process Phase 1

Phase 3

Initial Consultation

Initial Escrow Period

- Establish time frames - Agency services - Market conditions - Determine market price - Agency relationship

Phase 2 Marketing - Enter on MLS - Schedule “mega open house� - Put property on broker tour - Order virtual tour/property flyer - Initiate Internet marketing plan - Send out office email notice

Open Escrow - Coordinate open of escrow with title agent - Order preliminary Title Report

Report/Disclosure Review

Home Reports/Inspections - Natural Hazard Disclosure - EnviroCheck - CTD - Applicable Inspections (home/ pest/pool/etc.)

Disclosures

- Read and review all reports and disclosures to prepare for review with client - Review reports and disclosures with clients

Review Offers - Review offers with seller - Prepare counter offers - Verify contingency periods - Verify loan rates with vendors

- TDS - Supplemental Seller Checklist - Earthquake Hazard Report - Insurance Disclosure - Statewide Advisory

- Submit contract to Escrow officer - Report pending sale to MLS - Confirm buyer has disclosures - Sale pending sign on property - Record contingency dates - Coordinate buyer inspections

Transaction Review - Ensure all disclosure documents are signed properly - Ensure buyer has received all pertinent documents/reports - Confirm loan approval conditions and document delivery deadlines

Contingency Removal - Review repair requests - Negotiate/confirm repairs - Remove contingences - Confirm move in date with buyer - Schedule final walk through - Change MLS status to DNS

Record/Transfer Title & Close Escrow - Review documents with seller - Confirm sign off date - Final walkthrough - Key exchange & sign off - Escrow closed

rabiarealty your real estate specialists


Seller Checklist Below is a detailed list of all the steps that will take place in selling your home from the signing of the listing agreement to the removal of the yard sign. These are all the tasks that Rabia Realty will complete to ensure that your home is sold without any gaps or holes throughout the process. Don’t be overwhelmed by this list! It is our job to complete all these tasks, so you remain worry-free through the process Meeting with Client Listing Presentation Sign Agency, Listing Agreement, Authorization to Exclude Get copy of loan payoff info Get copy of key Get all property info from seller to complete marketing materials Schedule appointment to review disclosures Listing and Marketing Preparations Home Preparation Projects (if applicable) Schedule all vendors at property for bidding Review bids with client, set schedule for home prep Put combo box for vendors (with client approval) Open escrow Order Inspections Order Environmental, Geological and Tax reports from Natural Hazard Company Order HOA docs, if applicable Order photographer or Virtual Tour photos Highlight & prepare all seller’s disclosures and deliver to client If trust is involved, get copy of trust to escrow Give loan info to escrow for payoff Order “Just Listed” Cards, no later than Monday before open house send to neighborhood send to my network If condo, request CC&Rs and other documentation, hire condo doc adviser Advise client to see accountant for tax info

rabiarealty your real estate specialists


Seller Checklist Listing and Marketing Preparations (continued) Advise client to secure valuables Do AVID for property Permit search on subject property, if applicable, to review with owner Review all inspection reports with client Review if further inspection (termite) should be performed Review all signed disclosures with client Review HOA docs with client, if applicable Review photos and virtual tour Order flyers Decide on advertising vehicles with deadlines for publication Send copy of advertising / marketing materials to client Order sign for yard, hang rider Copy keys (keep spare), Put in lock box Put booties basket at property Create disclosure binder, including soft copy online version Check client’s schedule for tour, Open House, offer date, desired COE Schedule broker tour with seller Schedule open house(s) with seller Schedule preview open house for neighbors Send email to clients of new listing Create agent sheet for broker tour Order food for tour On the “Market” Enter on MLS, put copy in triplicate file, turn in copy to office staff Input “no show until tour”, if applicable Post on website and community board with open house dates Give property info to a minimum of 10 agents to market to their circle of influence Verify listing on Realtor.com, Zillow.com, Trulia.com, Intero and personal websites If “no show until tour” appears on MLS, make sure it’s removed off MLS, after tour Review specific showing instructions with seller Door knock a minimum of 200 homes around the neighborhood Hold broker tour Hold preview open house for neighbors Hold open house

rabiarealty your real estate specialists


Seller Checklist Contract and Sale Create spreadsheet of Summary of Offers for presentation Prepare counter offers Verify contingency periods and pre-approval with Lender Initial Escrow Period (0 to 5 days) Report pending sale on MLS, print out & hand in to the office staff Confirm buyer has received all disclosures Give copy of contract to escrow coordinator and client Record contingency dates in calendar Verify lender has received a copy of the contract and preliminary title report Contact lender, confirm time frames – appraisal, contingency Verify deposit in escrow Verify appraisal appointment and prepare comps for appraiser Sale pending sign on property Review reports and disclosures signed & received by buyer Contingency Removal (5-17 days) Confirm Loan Approval Conditions Get copy of buyer’s deposit check from title Order repair work Get all contractor authorizations signed by seller and work ordered Remove Contingencies: Finance, Property, Lead, Disclosures Remind seller to request final bills from utilities Close (15 days to close) Change status on MLS from pending to DNS (do not show) SOLD sign replaces pending 7 days prior to COE, verify buyer’s loan docs are in title Schedule sign off with escrow officer Email soft copy of seller’s final closing statement to seller for review Coordinate key exchange at COE, get garage door openers before they are packed Verify MLS has proper date for COE and agent/broker information Remove lockbox Have yard sign removed

rabiarealty your real estate specialists


Preparing your Home to Sell Follow these guidelines to maximize the sales price of your home. Exterior Trim all trees and shrubs that block the view of the house. Remove any dead plants, flowers, and shrubs. Keep walkways, paths, sidewalks, and gutters free of weeds and debris. Mow the lawn weekly. Plant flowers and shrubs that add color and brighten your lawn and landscaping. Use redwood compost, decorative bark, etc. as dressing around the base of plants. Keep tools, garbage cans, toys, and other items stored neatly in the garage or shed. Repair any cracks/corrosion present in gutters and touch up with matching paint. Check for broken or cracked shingles or roofing tiles. Check for worn, corroded, or rusted flashing around vents and chimneys. Clear patios and decks of barbecues, charcoal, utensils, etc. Check for rotted boards and posts in decking and fencing. Use outdoor stain, sealants, and protectants to brighten up bleached decking and fence. Add low voltage outdoor lighting in the front and backyard to enhance landscaping. Interior Increase the wattage of bulbs in light fixtures to the maximum that is safe. Keep entryway flooring spotless and have a mat outside for wiping feet. Check tack stripping in corners of carpeted rooms for gaps. Vacuum often. Dirty carpets wear out faster and unevenly. Keep all windows and sills clean. Use razor blades to remove paint, decals, etc. Keep all woodwork spotless. Dust regularly and watch for cobwebs in corners and on light fixtures. Paint any room that needs more than a little touch up. Preferable colors of interior paint are: antique white, bone, frost. Furnishings Replace worn or dated furniture and keep traffic areas clear. Keep bookshelves neat and organized. Visit model homes, designer showcases, and furniture showrooms for more ideas. Upgrade old or worn curtains with new ones Mini-blinds and vertical blinds are preferable. Display fresh flowers from the garden, florist, or supermarket in several rooms.

rabiarealty your real estate specialists


Preparing your Home to Sell Kitchen Professionally clean all appliances, counters, back splashes, cabinets, and floors. Replace broken, worn or outdated knobs and hinges on cabinets. Make sure all cabinets close properly and all drawers operate smoothly. Replace or reface if practical: stove tops, ovens, fan hoods, and other appliances. Keep counters clean and clear. Consider upgrading linoleum to new parquet, random plank, Pergo, etc. Bathrooms Always keep counters clear. Put away bath toys, shampoo bottles, etc. Strip out and replace old grouting and caulking at the slightest hint of discoloration. Make sure faucets don’t leak and replace any fixtures that have lost their finish. Keep bathrooms spotless and smelling slightly of cleaning products. Consider replacing tiling around tubs and showers if the colors are dated. Bedrooms Keep curtains open to let in more light (unless they face a busy street, freeway, etc.) Keep extra furniture to a minimum. Limit pictures, paintings, photographs, and wall hangings to a minimum. Fill the closets with toys, clothes, and anything else that might be left out. Garage Keep as many items as possible neatly stored in rafters, cabinets, or boxes. Try to make the garage - 1, 2, or 3 car - appear to accommodate that many vehicles. Remove unwanted or seldom used items often through garage sales and donations. Miscellaneous Keep fireplaces clean. Replace old gates and screens that are worn or unattractive. Make sure window screens and vent screens are in good repair. Make sure doorknobs aren’t loose and all doors latch properly. Replace yellowed, worn, cracked, broken, or missing faceplates for switches and outlets. Patch and paint settlement cracks on a regular basis. Don’t use the front yard, side yard, or backyard to store cars, boats, or other large items. Have pets out of the way as much as possible. Try to keep the property as hypoallergenic as possible.

rabiarealty your real estate specialists


Contracts & Negotiation When an offer is presented on your home, you will have three basic choices in deciding how to respond. 1. Accept the offer 2. Reject the offer 3. Make a counter offer Together we will thoroughly analyze the offer, and discuss its strengths and weaknesses. After studying the entire contract, we will give you our recommendation, and then you will decide how to respond. A competent agent is a necessity when it comes to contracts and negotiations, because having the right wording or contingency clause in the contract can mean the difference between a smooth transaction and a messy court battle. Being intricately familiar with real estate contracts, we know how to protect your best interests. Our vast experience in contracts and negotiation helps us ensure you experience a smooth transaction!

rabiarealty your real estate specialists


Pre-Approval vs. Pre-Qual As a seller, you want to be sure the buyers who are making an offer on your home can complete the transaction. A Pre-Approval is the most powerful tool a buyer can use to prove their ability to purchase a home. A buyer with a Pre-Approval means less surprises or problems! Anyone who wants to buy a home in today market should first review their financial situation with a lender. The understanding of how much can be borrowed reduces the possibility of problems later. There is a big difference between a letter of pre-qualification and a letter of pre-approval, and it is important that you understand this difference before we receive an offer. The Definition of a “Pre-Qualification” When a lender grants a buyer a “Pre-Qualification”, it means the lender has reviewed the buyer’s finances and has done a basic calculation to determine how much that buyer may be able to borrow. While pre-qualification can reduce the processing time for home loans, it does not guarantee that a loan will be made by a lender. The Definition of a “Pre-Approval” When a lender grants a buyer a “Pre-Approval”, it means the lender has actually approved the loan with only two additional requirements. First, that the buyer chooses a home to purchase, and second, the home the buyer chooses appraises at or above the sales price. The “Pre-Approval” letter represents an actual commitment on the part of the lender. In order to secure such a letter it is necessary to complete a formal loan application and pay the associated fees. Credit, salary and bank funds will be checked, and if the loan is a good investment, the lender will issue a pre-approved letter that provides a commitment for a period of time, subject to a satisfactory property appraisal and title search.

rabiarealty your real estate specialists


Listing Presentation Our Team Our Network Marketing Approach Sales Approach Sales Results References Marketing Samples

rabiarealty your real estate specialists

Phone: 408.393.7679 Email: ralizai@InteroRealEstate.com Web: www.RabiaRealty.com DRE #: 01911932


Intero Marketshare

rabiarealty your real estate specialists


Recent Sales Address

City

Sale Price

10169 DANUBE DRIVE 1084 BENNETT WAY 1178 LONGFELLOW AVENUE 121 KESTREL COURT 1241 FEWTRELL DRIVE 1241 RIO GRANDE WAY 1327 GREENWICH COURT 1504 DAVID LANE 1691 COMMODORE DRIVE 1796 MICHON COURT 2065 CARPENTER PLACE 2103 SHOWERS DRIVE 235 BERNAL ROAD 2635 KERRYSHIRE LANE 2645 SONOMA PLACE 280 ORCHARD AVENUE,#D 2855 GAVILAN DRIVE 2919 BARKLEY AVENUE 3396 GULUZZO DRIVE 3539 CALVIN AVENUE 425 GRANT AVENUE,#29 43672 ELLSWORTH STREET,#1 4424 LICK MILL BOULEVARD 455 GRANT AVENUE,#3 477 LASSEN STREET,#2 627 BIG BEND DRIVE 627 CRYSTAL COURT 679 STARR COURT 691 CAMBRIDGE DRIVE 739 FARAONE DRIVE 742 EDEN AVENUE 80 E VIRGINIA STREET,#2 806 S 2ND STREET

Cupertino San Jose Campbell Brisbane Campbell Gilroy San Jose Milpitas San Jose San Jose Santa Clara Mountain Vie w San Jose Santa Clara Santa Clara Mountain View San Jose Santa Clara San Jose San Jose Palo Alto Fremont Santa Clara Palo Alto Los Altos Pacifica San Jose Santa Clara Santa Clara San Jose San Jose San Jose San Jose

$440,000 $620,000 $580,000 $430,000 $500,000 $470,000 $491,000 $642,000 $615,000 $745,000 $750,000 $671,300 $473,000 $500,000 $525,000 $765,000 $470,000 $655,000 $539,000 $625,000 $699,000 $660,000 $745,000 $620,000 $650,000 $627,000 $510,000 $735,000 $826,000 $672,000 $640,000 $447,000 $479,000

rabiarealty your real estate specialists


Listing Presentation Our Team Our Network Marketing Approach Sales Approach Sales Results References Marketing Samples

rabiarealty your real estate specialists

Phone: 408.393.7679 Email: ralizai@InteroRealEstate.com Web: www.RabiaRealty.com DRE #: 01911932


References Please take a few minutes to contact two or more of the references I have listed below. I can fill lots of pages with great information about me, my team, and why I am so different from other real estate agents. I find it is best if you hear some of this from my client and professional references. I invite you to please call or email some of the people on this list.

Recent Client References: Alison Pantaleon 408.921.4303 alison_pantaleon@hotmail.com Aviane Dimayuga 408.318.8588 avianed@gmail.com Patrick Magto 408.892.6068 patrickmagto@gmail.com

Professional References: Gino Blefari Intero Real Estate Services President and CEO 408.342.3007 gblefari@interorealestate.com Jess Wible Intero Real Estate Services Branch Manager 408.342.3110 jwible@interorealestate.com

rabiarealty your real estate specialists


Listing Presentation Our Team Our Network Marketing Approach Sales Approach Sales Results References Marketing Samples

rabiarealty your real estate specialists

Phone: 408.393.7679 Email: ralizai@InteroRealEstate.com Web: www.RabiaRealty.com DRE #: 01911932


Open House Flyer - Front Spectacular Private Gated Estate

picture 3

15681 Montebello Road, Cupertino 4 Bedrooms, 4 1/2 Bathrooms, 5400 Sq Ft Offered Price: $2,895,000

rabiarealty your real estate specialists

Rabia Alizai 408.393.7679

Email: ralizai@InteroRealEstate.com Web: www.RabiaRealty.com DRE #: 01911932

rabiarealty your real estate specialists


Open House Flyer - Back 15681 Montebello Road, Cupertino 4 Bedrooms, 4 1/2 Bathrooms, 5400 Sq Ft

Special Features Spectacular private gated estate on over 54 all useable acres with the best city/valley light views on a Cul-de-Sac lot 2-story Mediterranean style home with high cathedral ceilings 4 large bright bedrooms 41/2 bathrooms 4 car garage Private home office Huge game room Home theater Wine cellar Guest quarters Central air conditioning Huge gourmet granite kitchen Breakfast bar and eat-in kitchen 2 refrigerators, cooktop range, 2 dishwashers & 2 ovens Inside BBQ Spacious backyard with river rock pool and barbeque area Sun drenched family room with fireplace, elegant living room with fireplace and dining room

picture 1

Master suite with fireplace, master bath with steam shower & tub Great schools Regnart Elementary School Kennedy Middle School Monta Vista High School

rabiarealty your real estate specialists

Rabia Alizai 408.393.7679

Email: ralizai@InteroRealEstate.com Web: www.RabiaRealty.com DRE #: 01911932

rabiarealty your real estate specialists


Postcards Just Listed in your Neighborhood! 235 Peppermint Tree Terrace #3 4 Bedrooms, 3.5 Bathrooms, 1586 Sq Ft Listing Price: $739,000

Homes in this area sell in an average of 14 days! Contact us today to get your home sold

rabiarealty your real estate specialists

Rabia Alizai 408.393.7679

Email: ralizai@InteroRealEstate.com Web: www.RabiaRealty.com DRE #: 01911932

Just Sold in your Neighborhood! 979 Pinto Palm Terrace #28 2 Bedrooms, 2 Bathrooms, 1191 Sq Ft Listing Price: $488,500 Selling Price: $510,000 Days on Market: 11

Sold with Multiple Offers!! Contact us today to get your home sold

rabiarealty your real estate specialists

Rabia Alizai 408.393.7679

Email: ralizai@InteroRealEstate.com Web: www.RabiaRealty.com DRE #: 01911932

rabiarealty your real estate specialists


Yard Sign

Rabia Alizai

408.393.7679 www.rabiarealty.com

rabiarealty your real estate specialists


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.