Marketing Approach Rabia Alizai strives towards a commitment of professionalism and customer service that serves as the driving force behind our marketing approach. Our sales approach coupled with our exclusive marketing approach is what sets us apart from other agents. Our advertising and social media campaigns are designed to create a strategic real estate marketing plan for home buyers and sellers alike, rather than the simple traditional techniques used by the majority of real estate professionals. In the next few pages, we will walk you through the traditional real estate marketing techniques, which are a critical aspect to promoting your property. We will also go through our online marketing plan and the Rabia Alizai difference. In today’s market, traditional marketing methods are not enough. Just as with other industries, the internet is the core of the real estate market, specifically in the Silicon Valley, which is why online marketing, social media, and customized marketing collateral are a necessity to generate qualified buyers for your home. Our Main Objectives: To attract the highest number of qualified buyers into your home Market your home to generate highest possible offer Educate and guide you through the selling process
Our Complete Marketing Approach Traditional Marketing Promote Property Open Houses Broker Tours Internal Promotion Networking Staging Assistance Photography
Online Marketing Website Exposure Email Campaign Social Media Blogging Internet Coverage
Rabia Alizai Difference
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rabiaalizai your real estate specialist
Traditional Marketing For years, traditional marketing was the only method available for real estate agents to market and sell your home. Though times have changed, technology has evolved and marketing strategies have taking many turns, the core principles of marketing a home remain relevant. Below are the core principles that we will leverage to market your home. These key elements are essential to the success of our Online Marketing approach and are the building blocks of what sets Rabia Alizai apart from the rest. We understand that these core principles are the foundation of our overall marketing approach. Promote Property - List Property on Multiple Listing Service, provide attractive Intero yard sign, flyer/postcards to promote property, and local advertising. Open Houses - We will hold your house open regularly to generate qualified buyers. Broker Tours - As members of the Silicon Valley Association of Realtors, we are able to have your property placed onto the broker tour schedule. Broker Network - With our wide network of real estate agents, we will be able to spread the word about your home instantly to thousands of agents who may have qualified buyers Networking - We are members of several groups and affiliations, which allows us to “touch� business owners, investors, community leaders, and more qualified buyers. Staging Assistance - If need be, we can provide assistance in staging your home to prepare it for the market. Photography - Professional pictures will be taken of your staged home to create an appealing flyer to promote your home. Traditional Marketing Promote Property Open Houses Broker Tours Internal Promotion Networking Staging Assistance Photography
rabiaalizai your real estate specialist
Online Marketing Website Exposure Email Campaign Social Media Blogging Internet Coverage
Rabia Alizai Difference
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Online Marketing Coupled with our traditional marketing strategy, we emphasize the importance of Internet coverage, online advertising and social media. In today’s market, 92% of real estate transactions start on the Internet. This means that buyers will decide to either view your home or skip over your home by what they see, hear or watch on the Internet. Your home will be a part of our Online Marketing campaign, which is described below. We leverage technology and data to stay on top of the latest market news and listings to ensure that we are marketing your home to touch the highest number of buyers. Website Exposure - Our website provides an intuitive way for local and national buyers and investors globally to view and find details about the homes that we’re marketing and listing. Email Campaign - Our wide network of Intero agents, agents from other brokers, previous clients, potential buyers, overseas investors and overall network will receive email marketing collateral about your home on a weekly basis. Social Media - Just as with any other industry, the social media hype has taken over the real estate world. With our wide network on Zillow, Facebook, Twitter, Yelp, Pintrest and LinkedIn, we have the ability to “touch” many potential buyers with the click of a button. Blogging - With a wide network of individuals who follow our blog site, we have the ability to market your home in an indirect manner. Internet Coverage - With all the demand to have an Internet presence in today’s highly connected Silicon Valley, we make it a point to expose yout home to the many real estate websites that buyers leverage to search for their future homes. With access to over 30 websites, our Internet coverage ensures that your home is marketed to all potential buyers.
Traditional Marketing Promote Property Open Houses Broker Tours Internal Promotion Networking Staging Assistance Photography
rabiaalizai your real estate specialist
Online Marketing Website Exposure Email Campaign Social Media Blogging Internet Coverage
Rabia Alizai Difference
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Value Add
The Rabia Alizai Difference Why choose Rabia Alizai? We take the extra step with every aspect of our business and service to you. We believe in providing the utmost quality in marketing and selling your home. Our #1 goal is to get your home sold fast, and at the best price. We take pride in our workmanship. In today’s market, more than ever, who you work with matters. Let us show you how we go above and beyond: Stage / Methodology
Standard Approach
Rabia Alizai Difference
Comparables
CMA
+ Preview comparables + Provide pictures/videos
Market to buyers
MLS & open house
+ Online marketing + Buyer network + Intero network + Virtual tours/videos
Open houses
Standard flyer & hours
+ MEGA open house at listing kick off + Weekly open houses, as needed + Weekday open houses, as needed + Customized flyer
Staging
One time staging
+ Weekly visual inspections
Qualifying buyers
Ask for preapproval
+ Determine financial strength + Gage buying appetite
Selling process
Minimal guidance
+ Guidance through selling process + Updates at each milestone
Escrow / Closing
Leverage title company
+ Provide you with the closing process and what to expect + Arrange meeting with our closing experts Traditional Marketing Promote Property Open Houses Broker Tours Internal Promotion Networking Staging Assistance Photography
rabiaalizai your real estate specialist
Online Marketing Website Exposure Email Campaign Social Media Blogging Internet Coverage
Rabia Alizai Difference
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Value Add
Selling Process Phase 1
Phase 3
Initial Consultation
Initial Escrow Period
- Establish time frames - Agency services - Market conditions - Determine market price - Agency relationship
Phase 2 Marketing - Enter on MLS - Schedule “mega open house� - Put property on broker tour - Order virtual tour/property flyer - Initiate Internet marketing plan - Send out office email notice
Open Escrow - Coordinate open of escrow with title agent - Order preliminary Title Report
Report/Disclosure Review
Home Reports/Inspections - Natural Hazard Disclosure - EnviroCheck - CTD - Applicable Inspections (home/ pest/pool/etc.)
- Read and review all reports and disclosures to prepare for review with client - Review reports and disclosures with clients
Review Offers - Review offers with seller - Prepare counter offers - Verify contingency periods - Verify loan rates with vendors
Disclosures - TDS - Supplemental Seller Checklist - Earthquake Hazard Report - Insurance Disclosure - Statewide Advisory
- Submit contract to Escrow officer - Report pending sale to MLS - Confirm buyer has disclosures - Sale pending sign on property - Record contingency dates - Coordinate buyer inspections
Transaction Review - Ensure all disclosure documents are signed properly - Ensure buyer has received all pertinent documents/reports - Confirm loan approval conditions and document delivery deadlines
Contingency Removal - Review repair requests - Negotiate/confirm repairs - Remove contingences - Confirm move in date with buyer - Schedule final walk through - Change MLS status to DNS
Record/Transfer Title & Close Escrow - Review documents with seller - Confirm sign off date - Final walkthrough - Key exchange & sign off - Escrow closed
rabiaalizai your real estate specialist