FEATuRED GuEsTs EVENT SPEAKER

richard Montañez had worked as a janitor at the frito-lay rancho Cucamonga plant in California since 1976, but that all changed when he decided Cheetos needed an extra kick. from his inspiration, the flamin’ hot line of products was born, including flamin’ hot Cheetos - which is frito-lay’s top selling snack.

flamin’ hot Cheetos influenced future ethnic products and the first fritolay hispanic marketing team. Montañez also helped influence hispanic products and marketing promotions for kfC and taco Bell. today, Montañez is the company’s top latino executive and leads Multicultural sales & Community promotions across pepsiCo’s North america Divisions.

“latinos who have made it, like myself, have a responsibility to open doors to younger generations and teach them they can do it.” richard has been giving back to his community every day by providing college scholarships to young latinos, as well as food, clothing, school supplies and other services to people in need as a part of kits for kids and feed the Children.

Proud to support greater good.

Bob James and carried on every day by our leaders, advisors and associates. But one of the charitable traditions we’re most proud of is the chance to help organizations like this one build a brighter future. LIFE WELL PLANNED.

Event Host

Joey attended scenic hills elementary in frayser, raleigh egypt Jr. and sr. high school in raleigh, and then graduated from the university of Memphis with a degree in Journalism. he then completed his postgraduate studies through Mississippi state university and obtained his certification from the National Weather association.

Raymond James is proud to support the Boys & Girls Clubs of Greater Memphis. raymondjames.com/community he’s a true-blue fan of the Memphis tigers, barbecue and elvis and loves Memphis. Joey is a member of the National Weather association and Mensa, and the winner of two Mid-south emmy awards. and yes, he ties his own bow-ties.