JFM 2021 Marketing Plan ONE|Boulder Marketing Team Kathena, Logan, Padme, Raye
Research
Company Research Existing Knowns
Future Studies
Innovative Structure: ECS - responding to community needs in accelerated way
Primary:
Community Resourcing: ONE|Boulder is a growing collective devoted to creating a thriving local region where communities and individuals have access to the essential resources needed to activate their soul purpose. This is the collaborative future. Activating Mission: We activate Boulder’s soul purpose by activating individuals’ soul purpose through mastering our Essential For Thriving -- through the different ONE|Boulder EPICs.
Secondary:
Customer / Culture Research The Hypothesis
Future Studies:
Customer: As players we are committed to growth mentality, personal development, being of service, openheartedness, open-mindedness, and walking our truth
Primary: Survey ( Player Monthly Check-in Typeform)
Culture: Our culture is a soul purpose activation station, an incubator, a life church, committed to regenerative, whole systems design and holistic approaches to community challenges
Secondary: Where can we find relevant sociological and demographic studies
Co-Conspirator Research Co-Conspirators: These include people already implementing business structure and are holding the conversations. Through co-conspirator research we can learn how to build momentum via strong questions and thought leadership: ● ● ● ● ● ●
The Assemblage (NY) Everland (CO) Archipelago (CO) StarTribe Alliance (CO) Unify (Online) Holos (International and States)
Future Studies: Primary Research: Calling and asking other organizations what there response to covid is
Research Conclusions: SWOT Analysis Strengths: collaborative motivated purpose-driven service-driven developmentally driven
Weaknesses: learning curves budget role development consistency
Opportunities: digital workshops online academy virtual membership
Threats: COVID policies separateness ego-reinforcement spiritual bypassing
Problem & Solution Problem Key Words: disconnected lives, isolated, separation, competitive, egocentric, struggle or sell out
The Problem ONE|Boulder is solving
Problem Described: Currently Boulder, CO is not even ‘codependent’ - as a community we are dependent. Over 97% of our food is not locally sourced, our energy is not locally sourced, we have no widely used local currency, and we are subject to unlawful orders that have the power to shut our local community and economy down. Many people have lost jobs, businesses, hope and purpose for a virus that has a 99.5-99.9% survival rate.
Problem & Solution Solution Key Words:
ONE|Boulder’s Solution to that Problem Shared Mission: Build a Locally Sourced*, Free Range*, interdependent Boulder.
Collaborative, cocreating, working together, supporting one another in our unique purpose and rising, resource sharing, ecocentric, culture of mentorship, regenerative living, compassionate care, emergent leadership and mutual respect and mutual thriving.
Solution Described:
Work together to localize Boulder’s basic needs (food, energy, local currency, communications, bank and more), and free Boulder from the Global Authoritarian control systems.
What we mean by: ●
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Locally Sourced - aka - localization, we work together to support and create businesses that locally source our Food, Energy, Currency, Bank, Internet and Community Wifi, and other essentials for local thriving. Free Range - meaning we create protected “sandboxes" to practice new ways of inter-relating, resource sharing, and business outside of the existing Global Authoritarian control systems. We also respectfully do not comply with unlawful orders. Interdependent - working together with other local communities that are also separate (sovereign), equal (power with,
Participant & Audience Archetypes “Everyone” - O|B audience is not a traditional demographic, but a psychographic across all ages & genders.
Across all categories, we are looking for: ● ●
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Open-minded people Those who are connected to the truth that “the world is not just as it seems”; who have begun to crack their cultural conditioning and see beyond the veil Those who understand the value of being in service. The lifelong student Those who are devoted to their personal/professional development Those who are committed to
These psychographics categories could ●include: Self starters, the Eco-social ● ● ● ● ●
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entrepreneur & Entrepreneurs Artists & Musicians Alternative Wellness Practitioners Regenerative Culture keepers Philanthropists Permaculturists, herbalists, Farmers, Earth Stewards, Ecologists Techies Scientists Spiritual practitioners Burners & Affectionados
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City Council, Board Members, Engaged citizens who care about the wellbeing of their community Facilitators, Teachers, Community Leaders Service force (emergency, police, and military) Accountants, lawyers etc Friends, Friends of Friends Small Businesses & Business owners
Objectives Communications, Public Relations, Advertising, and Marketing Goals
Communications - Objective 1: Engagement Objective 1: To deepen engagement - To build value that motivates our audience to engage in conversations, to share what they learn, to repost our posts. Strategy 1: Build & Deepen Trust Tactic 1: Consistency with V&T Tactic 2: Consistency of frequency Tactic 2: Monthly Email Digest (MD) * Growth & Development of the project Tactic 3: Social Media (SM) * Current players showing up authentically to generate & engage in discussion Tactic 4: Website (WS) * Blogging - 2/posts a month
Strategy 2: Establish Rapport (ease in engagement) Tactic 1: Sharing Community Guidelines / Culture Codes Tactic 2: Non-hierarchical approach to facilitation (exploring the answers together) Tactic 3: Creating content educatating audience on collaboration & authentic relating
Communications - Objective 1: Engagement Strategy 3: Encourage Engagement Tactic 1: Call to Action on all posts Tactic 2: Invitations - Inform audience on how to play / get involved (See SM Engagement Elements, s.26 , s.27 , s.31, s.33 )
Tactic 3: Generating Dialogue Tactic 4: Ask a question Tactic 5: Share a prompt
Strategy 4: Legitimize Reputation Tactic 1: IG: stretch goal of 1k followers Tactic 2: FB group: 11+ comments/post Tactic 3: FB Page: 2k+ FB likes Tactic 4: Website: 2 blogs a month (6 end of JFM) Strategy 5: Share who we are Tactic 1: Build a beautiful website with information about ONE|Boulder, the Team,
Advertising - Objective 2: Thinking Perception Objective 2: Think Goal - “When I think of ONE|Boulder I think of the integrity and interdependency of the community.” Strategy 1: Promoting Mentorship & Education Opportunities (personal and professional development) Tactic 1: Online Resources Tactic 2: Digital Academy Strategy 2: Thought Leadership (visioning the new paradigm) Tactic 1: Prompts to invoke curiosity & envision solutions (ie, within the FB group) or through feed infographics/videos Tactic 2: Videos of Thought Leaders in the community and Cultural Pioneers we
Strategy 3: Culture of Embodiment (One Breath, practice of values (ie, culture codes or EFTs)) Tactic 1: Infographics & Video tutorials of Values/Practices Tactic 2: Update values outlined in Onboarding and Game Guide materials Strategy 4: Inclusive Collaboration (everyone’s unique skills play a role) Tactic 1: Prompts members/online audience to engage in sharing more
Advertising - Objective 3: Feeling Objective 3: Feel Goal - “When I engage with the ONE|Boulder community I Perception feel inspired, purpose-driven, and growth-minded.”
Strategy 1: Encouraging speaking from the heart Tactic 1: Embody culture of honest and direct communication in our content and responses Tactic 2: Introduce concepts like speaking from the core, shining your light, owning your power, being authentic and vulnerable in connection Tactic 3: Videos & infographics on the
Strategy 2: Connective relationships (feeling seen, active listening, witnessing, etc.) Tactic 1: Video Prompts (ie, intro video) Tactic 2: Authentic Relating practices/prompts (in FB group) Strategy 3: Inspired Engagement Tactic 1: Share inspiring quotes, infographics, images, stories, videos of players & aligned outsourced content Tactic 2: Embodiment Challenges
Marketing - Objective 4: In-Person Sales Objective 4: Memberships Sales (InPerson) Strategy 1: Support easy onboarding Tactic 1: Create/redesign typeforms Tactic 2: Collaborating with TC on email Templates Tactic 3: Content for App & QR Code auto email responder Tactic 4: Design of QR Code layout for in-person scanning Tactic 5: Ongoing maintenance of leaflets
*Upcoming Goal: Promotion planning for AMJ 2021
Marketing - Objective 5: Digital Sales Objective 5: Digital Sales Strategy 1: Online Academy (Membership) Tactic 1: Support TC in design and build Tactic 2: Figure out logistics of website (or teachable) including sales Funnels. Tactic 3: Use social media to share digital academy memberships or Individual upcoming online workshops or *Upcoming Goal: To implement The Stand webinars Market & Chef’s Collective into AMJ 2021 Strategy
Strategy 2: Finalize sales funnel strategy by end of JFM 2021 Tactic 1: Harvest real data from consistency of SM execution Tactic 2: Solidification of narrative Through-line Tactic 3: Research on FB ads for AMJ use Upcoming Goal: AMJ 2021: Creation and promotion of ONE|Boulder webinar (that uses JFM data to essentialize the culture and what we are attracting (FB ads))
Elements and Style
Written Elements Mission Statement: ONE|Boulder is a growing collective devoted to creating a thriving local region where individuals, businesses and communities have access to the essential resources needed to activate their soul purpose. Slogan : This is the collaborative Future Call to Action: Build with us! / Grow with us! / Explore with us! / Play with us! / Create with us! Disclaimers:
Written Elements In light of the current situation and in the spirit of wholistic physical, mental, and spiritual health we ask participants to agree to the following: COVID Responsibility: I acknowledge that I am responsible for my own health, and that the risk of injury, sickness, and viral infection is an inherent part of life. Signature I take responsibility for the strength of my own immune system and agree to not occupy this space if I amDate sick, have tested positive for COVID-19, or my health is otherwise compromised. I will stay out of HomeBase for 14 day, or until cleared. ________________________________________ I will not hold the event organizers, nor property owner, liable if I am to suffer any _________ __________________________ injury or contract any infection, including COVID-19. I agree to limit potential transmission by honoring others’ wishes around proximity Name (please print) and potential viral transmission. This means I gain consent before engaging in any Date hugging, other physical contact, or close sharing of space. (And think twice before sharing anything that has saliva contact) ________________________________________ I agree to respect others’ physical space, by honoring the hands in prayer pose as _________ _________________________ a signal that a 6 foot bubble of space is needed.
Written Elements Photo/Video Release Waiver: Social Media Consent/Release Form For Media, Promotional Materials, written Articles, Research and/or Photographs.
I hereby authorize The Riverside, ONE|Boulder, ONE|Riverside, The Stand, The Farm to use my photo and/or information for publications, including, audiovisual presentations, promotional literature, advertising, community presentations, media and social media. I have not been compensated nor will I seek compensation for the photos.To respect choice, and privacy if desired, we request that you ask permission before taking any photos, videos, or recordings of any people inside the community. My consent is freely given as a public service without expecting payment. I release the organization from responsibility should a third party violate the terms of this release. I release The Riverside, ONE|Boulder, ONE| Riverside, The Stand,and their respective employees, officers and agents from any and all liability which may arise from the use of such news media stories, promotional materials, written articles, videotape and/or photographs. I will not release any photographs, videos, doc, of The Riverside, ONE|Boulder, ONE|Riverside, The Stand,The Farm without written permission from The Riverside, ONE|Boulder, ONE|Riverside, or The Stand. To respect choice, and privacy if desired, we request that you ask permission before taking any photos, videos, or recordings
Written Elements Membership Waiver: I will make all reasonable efforts to understand and minimize my risks of injury from The Riverside, ONE|Boulder, ONE|Riverside, and The Stand. Injury & Safety Responsibility: If ISignature do not feel safe, or feel others are not safe, I will directly notify a Date representative of the Riverside, ONE|Riverside, or ONE|Boulder
immediately, AND I will email "events@boulderriverside.com" AND ________________________________________
"team@oneboulder.one" with the Subject Line: "SAFETY CONCERN" and _________ __________________________ express my concerns directly in the email, and put the name of the person I contacted in the email. Name (please print) Date
I will not hold the Riverside, ONE|Riverside, or ONE|Boulder or any of its ________________________________________ representatives or agents liable or responsible for anything they were not _________ _________________________
notified about and that was not in their power to change.
Voice and Tone Style The message ONE|Boulder sends should always be clear, compassionate, direct, and concise. ● When writing, how can you say what you want to convey with less words? ● Give a lot of information clearly and in a few words; brief but comprehensive. ● Avoid excess “fluffy” language (ie, too many adjectives) ● Avoid “filler” words (ie, extra words that drown the point) ● Avoid sounding too dry or stiff ● Make it relatable, easy to understand (personal without the fillers or too much fluff) ● Show the audience you want them to play & create opportunities to engage / relate ● Sounds real, authentic, inviting ● Invitations should feel fun and light ● When sharing information, keep it direct, factual, objective and bring curiosity ● When responding think: Is it necessary? Is it Kind? Is it True? When we deliver this message, we will be conscious of meeting the audience
Remember: We have something of value. We have experience with regenerative systems and where community, and wethey wantare. to offer the missing piece in society today; AND we are still open-hearted &
Design Style The main colors/Fonts for the branding guide will be: ●
Blue
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Gold Orange White
Gold/Orange: ● #E3B05F ● #E3A13B
Blue: ● #002E6D * ● #003276 ○ Blue blue in the royal blue ○ #051564 * ○ #061359 - darker blue ● #2A4876 ○ 001E47 Deepest blue
Fonts: ● Roboto ● Roboto Bold ● Roboto Thin ● Montserrat Classic (ex. MONTSERRAT IN CAPS & BOLD) ● Lulo Clean (used on Wix) (not available on Word or Canva or Adobe Illustrator) ● Kiona & Kiona light is similar and can be found on Canva w/ premium ● Nexa is also similar and available on Canva Premium
Design Elements graphics , logos etc
Social Media Style Guidelines Videos ● Sequence content so ● Reel - 30 secs that it doesn’t ● Feed Videos - 1 min become stale ● Story: 1-min per slide ● Repeat Content after ● IGTV - up to 1hr 6 weeks ● Keep consistent with color ● Keeping the “stoked theme (of brand & photos factor” high & moving & infusion when possible) ○
Filters ● Exact filters in review will be decided by end of JFM 2021
What we are doing is awesome!
Photo ● Color pop our brand colors ○ Royal Blue ○ Gold ● Presets ○ Will be created and downloadable by end of JFM 2021 Copy ● Posts: 1-3 (prefered) ● Posts: Keep under 200 words ● See Voice & Tone
Social Media Story Overall Story: A community of friends who remember the importance of connection; local sovereignty; being in service; sharing their knowledge, experience, and wisdom; and showing up for themselves, each other, and the earth. Coming together they create the new, through community resource & skill sharing, permaculture, eco-villages, networking, and collaboration. Working on projects using effective coordination systems. Supporting interorganizational EPICs. Embodying integrated power and integrity in action, and standing for a more beautiful future that is possible for human beings (especially now that reality is seeming dim). They are here to embody the hope that helps people be here now in presence, in purpose, and in belief in future they hold as possible. Healing the wounds of separation can be found here in returning to connection and a full body knowing that we are all in this together. The earth is our home, and we are stewards of the earth and the culture we choose to create. The journey become self-created superheroes is available to every human on this planet.
StoryTelling through Content Social Media Story Themes Themes
Education Behind The Scenes People buy from people! Showing your brand as a human with real dreams, visions and aspirations and your motivations behind why you wake up everyday makes you much more relatable! Examples include: Sharing what you’re working on, your workspace, product development, what you do in your downtime or taking us behind the scenes at an event. * Videos/Photos of Action Days * Clips/Photos of Workshops/Events * Videos/Photos of people in the space
Teaching your audience something or sharing something you’ve learned is how to raise your profile, your credibility and authority in your space. Giving someone bite-sized, helpful pieces of information makes you memorable when they have those exact problems you have explained you can solve. Examples include: A tutorial, sharing something you’ve recently found you don’t think others don’t know about, sharing results of something you’ve been testing, new apps you’ve found. * Infographics * Videos on embodiment practices &
StoryTelling through Content Social Media Story Themes Themes
Quote
Inspiration This is the most popular of all Instagram posts. Inspirational posts prompt an emotional response from audiences, providing them with the tools to ‘imagine’ if they had your product, service. Examples include: Decide on the ‘lifestyle’ of your brand. * To live in a world where connection is welcome, differences are celebrated and collaboration is a way of life. * Prompts/ Questions * Videos
Create quotes and wonderful words of wisdom to share with your audience. * O|B Team Quotes * Thought Leader Quotes
Product
Add a shot of your product, just remember to tie it in with the lifestyle you’re selling. * Digital Membership * Online Classes * Online Live Workshops/Zoom * Online Conference? * O|R Membership * Chef’s Collective *The Stand
StoryTelling through Content Social Media Story Themes Themes
Testimonial Share with the world the great things other people are saying about working with you! Examples include: Use Plann to create a ‘quote’ image, or share an image of the person singing your song and include their lovely thoughts in the caption – and of course – how someone can get in touch with you if they’d also like. * O|B Team interviews * O|B Team testimonials * O|B Player testimonial
Community Posting images from other members of your community, sharing a win of someone else, or speaking specifically to a group of people (usually by showing vulnerability) are used to create a community vibe. Examples include: Sharing something you’re struggling with, something you’ve observed, asking for help, reposting someone from your community, sharing a win with your followers and talking vulnerably and truthfully. * Highlighting & Celebrating certain members
StoryTelling through Content Social Media Story Themes Themes
Who We Are Values, Culture Codes, * O|B EFTs * O|B Culture Codes * O|B EPICS
Story Telling the Story of ONE|Boulder and our Why. Where we came from and where we are going. * Past Action Days * ONE|Becoming One * Past Events and adventures etc
Social Media Elements : IG/FB Feed Seasonal: ● Connection series: What is connection, how to stay connected to each other (during winter/covid), to the earth, to self and our purpose ● Seasonally inspired posts (holidays) Monthly: ● Full & New Moon (maybe half moons) - speak to the emotional being at these times Weekly: ● Throwback Thursday/Flashback Friday - Share the story
Thematic Arcs
Series: ● 12 EFTs ● Values ● Culture Codes ● S.A.C.R.E.D ● Permaculture ● The Stand ● The Farm ● Holistic Health ● Embodiment ● Somatic ● Art & Crafts (including music) ● ONE|Corps ● Spirituality ● Science? ● Tech
Social Media Elements : IG/FB Feed
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Purpose of Outreach Platform: to grow our audience, encourage deeper engagement with the community, to inspire, educate, network & promote offerings to thus get more sales Photos: Infographics: ● The unfolding story of ONE| Boulder ● The different project & the domains/ collectives ● Infographics (se right) ● The community ● Events ● Workshops ● Action Days ● Co-working & Collaborating
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ONE|Boulder Logo Questions Quote from Community Members Quote from Team Members Quotes from Famous People Quotes from Field Experts The EFTs Culture Codes S.H.A.D.O.W steps
Social Media Elements : IG/FB Feed Videos ● The Personal Stories of the ONE|Team: Stewards & Regenerators (Via video) ● Team Member & Player Interviews ● Clips from workshops, classes, speakers & events ● Answer a FAQ ● IGTV videos & Reels
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Reposts - Facebook Feed: ● Share a powerful youtube video ● Repost community member posts ● Repost inspiring/educational outsourced content ● Share a meme ● Tag people & businesses using the @ and #
Social Media Elements : IG/FB Feed Engagement / Call to Action Options ● Ask Question ○ “Ask us a Question” ○ See List of Questions ○ See Infographics ● Invite to Facebook Group ● Invite to Live’s on FB Group ● Invite to IG Lives, etc ● Invite to Action Days (AMJ 2021)
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In Future Quarters: ● Advertising the Digital Academy ● Become a Member/Offerings (every 4 or 5 posts) ● The Value of Membership and what we have to offer (In comparison to other spaces offering similar things in the local Boulder area) ● Upcoming Events & Workshops ● Clips from workshops,
Social Media Elements: IG/FB Stories Engagement: Purpose of Outreach Platform: Real time tastes of O|B community & projects; tease of our offerings, ● Polls engagement opportunities ● Ask Questions Create Story Content Outline: ● “Ask us a Question” Highlights ● Quiz ● Another way way ● Share in real time what’s happening in domains to share flavors of ● Call to Action: (videos/pictures) ○ Link in Bio we are ○ Clips of the day - story (conscious realitywho “tv ○ Tap Here/New show”) Post ● Teasers videos & clips ○ ONE|Team: Stewards & Regenerators Stories Go Live videos (found in feed) ○ Workshops/events ● Once a month (min) ○ ONE|Boulder “mashed up clips” Features to Use ● Reshare Quotes & Posts from O|B Feed ● Repost images/quotes from “approved” outsourced ● Countdown feeds (from other IG accounts we follow) ● Music
Social Media Elements: IG Reels & IGTV Purpose of Outreach Platform: Creative ways to share O|B community & projects; tease of our offerings, and teach Content Ideas: ●
Teach about the EFTs with movement
Plan ● Not a top priority.. Yet. ● Plan in development
Engagement: ● ● ● ● ● ●
Polls Ask Questions “Ask us a Question” Quiz Countdown Music
Social Media Elements: FB Group Purpose of Outreach Platform: to engage and connect with the broader community. To encourage dialogue and networking. To share our mission and values, to teach and inspire. To promote digital offerings (and eventually in-person offerings) Resource Sharing: ● ● ● ● ●
Share a resource (book, blog, etc.) Share pic/video/words that are inspiring/educational Resource Sharing opportunities within the App (requests/offers board) Shout-outs to Cultural Pioneers that align with our core values Shout-out to aligned communities, organizations and businesses
Reposting (aligned-to-purpose content): ● ● ● ● ●
Repost O|B Feed content Repost community member posts Repost inspiring/educational outsourced content Share a meme Tag people & businesses using the @ and #
Social Media Elements: FB Group Engagement / Call to Action ● Ask a question ○ See List of Questions ○ Ask audience for content ideas ● Share a prompt ○ Think “authentic relating” ○ Post to invite sharing handles, businesses, passions etc ○ Intro/Videos ● Invitations ○ To the App ○ Movement Service Audio Live Streams (weekly) ○ Upcoming video LIVE streams in Group ○ Invite to Action Days (AMJ 2021)
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● Challenges (monthly/quarterly) ○ Daily Wim Hoff / yoga ○ Relational challenge, etc Additional Topics ● Feedback Opportunities ○ Typeforms? ● Pinned Posts ○ Who we are, announcements Video ● Welcome Video ● Intro Video ● Video Series
Execution
Implementation Timeline By Tuesday, Jan 5th: Completing Powerpoint, Scheduling Presentation, 2 weeks of SM Calendar
Create content; Write copy for autoresponders; Email templates
Create content; Refine/Update emails & Game Guide
Send success measures survey; Write SOPs for Marketing Ops
Make April content; Gather and interpret use data into strategy
APRIL
Implement eCommerce solution; Begin online academy
MARCH
Other
Complete Wordpress transition; Research and develop Academy Make March solutions content; Finalize maintenance workflow / roles
FEBRUARY
Social Media
JANUARY
Website
Complete Asana Plan of changes, begin transition to Wordpress Complete & Implement SM Calendar for Jan & Feb
Budget Social Media Ads - Facebook, Instagram : TBA Planners: Plann $9/month OR $84/year = $7/month Surveys: TypeForm: $35/month Design Tools: Canva $12.95/month OR $119/year for up to 5 people; Adobe $85 Promotional Materials: Business cards, flyers etc The Team’s compensation: :) Email Template Program (works with App) : https://imperavi.com/revolvapp/ $250/ one time purchase
Roles Video Editor - Padme, Kathena
Web Content (Formating) Management - Raye, Kathena
Photo Editor - Kathena, Raye
Graphic Designer (Canva) - Kathena, Logan, Raye
Photography/Videography - Raye, Logan, Community
Web Designer - Kathena, Raye
Social Media Engagement & Moderator - Logan, Padme Public Relations: Company Networking - Padme, Logan - Starting AMJ (next quarter)
Copy-Writing - Kathena, Raye Email Campaigner (email lists & responding) -Padme(rough draft w/content), Raye(editing), Kathena (safety for V&T + finalizing)
Team Engagement Guidelines Team Posting on Social Media ● Post 3-7 days a week (3-4 minimum) on FB and IG Feed ● Post in Stories regularly throughout the week ● Maintain engagement and activity in FB Group daily or every other day ● Share O|B Story and our Culture, Values, Community, Projects & Domains, Mission, Offerings ● Marketing - Branding Written Cont ent Database
Promotional Posts ● To promote offerings ○ Such as: joining the group ○ Digital Membership, etc Coming up AMJ 2021: Membership Drive ● Now: content out now to prepare for the drive ○ Content - attract people - people engage ● Spring: 30-day prep plan
Team Engagement Guidelines Team Member Support - Posting through Personal Accounts ● ● ● ● ● ● ●
6 personal posts/month (minimum) by O|B team members Tag other members and prospect members (and Public figures) Repost ONE|Boulder content and posts to your personal page/profiles/stories Share words/video why you love being a part ONE| Boulder Share your own relationship to O|B through your personal stories Only post when it feels the most authentic and not feeling it's mandatory. Send invites to FB Group and liking the O|B page & Instagram to friends ○ Personally message friends an invite to engage ~ 4 or 5pm after holidays
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Personal engagement on ONE|Boulder posts ○ Comment on post and peoples comments, like, share, add to conversation ○ Lead with vulnerability and authenticity ○ Embody the cultural values we want to be teaching to our audience Message O|B accounts (IG/FB) when you find a post that may be worth sharing from O|B accounts. Share ONE|Boulder, website, group, pages (the market, the clubhouse) via the other pages ○ For cross engagement ○ ONE|Boulder will do the same for the different domains with FB pages or Instagram, etc
Success Measures How we prove we’ve succeeded in the end: ● audience review survey ● click through rates, Google Analytics ● engagement stats over time, FB Business & Plann ● website quality via seo analyzer Before stats taken on 1/4/2021 at https ://freetools.seobility.net/en/seocheck/oneboulder.one
Creative Brief In JFM 2021 the marketing team will catalyze deeper momentum than ever before. With a structured plan and consistent execution we seek to create a baseline quarter of stats to create the foundations of ONE|Boulder’s long-term strategy. The escalation of engagement will be enabled by swifter than ever content collection and creation process, the implementation of thematic and story structures into our social media approach, guidelines standardizing engagement through SM platforms, as well as deepened application of Voice & Tone. Our new & improved website and email systems will seal the solidity of our online presence, enabling us to show up and follow through at a level of automation and professionalism worthy of the ONE|Boulder brand. Overall JFM is a promising quarter that will push the limits of our team’s capacity and give us all clearer vision of what is to come in this organization’s rapid expansion.
JFM 2021 Marketing Plan Thank you for playing!