Hell if I Know By Rachael Rose Modrcin
This book is to Deb Morrison as a thank you for being an inspirational teacher and friend. My experience with you over the past year has taught me so much, not just about advertising, but about life and I am so grateful for that. This is a collection of some of the things that I learned from my college expierence and advice for future students willing to take this journey.
Figure out who you are and what you want to do.
Create your own original style.
And own it.
Be bold.
Believe in yourself.
Attitude is everything.
Listen.
But know when to question.
You don’t have to agree with what people tell you.
Respect.
Be generous.
Collaborate.
“With more people and more ways of looking at the world, we will have better ideas.�
Time flys, whether you are having fun or not.
“Stay off the crack. Drink chocolate milk. Enjoy every moment. That’s all I got.”
“Think inside the box.” John Armato
“Be forever curious.” Scott Bedbury
Read everything.
Find the truth.
Start something.
Try new things.
Start a collection.
Learn to recognize patterns.
Think about the significance of colors.
Do what you love.
Love what you do.
If it is easy, your probably doing it wrong.
If it were easy, anyone could do it.
But it’s not, and they can’t.
Don’t let job descriptions limit you.
Don’t be afraid of being wrong.
Don’t just do what everyone else is doing.
Because they might be doing it wrong.
Be irreplaceable.
Be yourself.
Say thank you.
Sleep is not a waste of time.
Don’t be an asshole.
Serifs are beautiful.
Design is all around you.
“It’s not about the world of design. It’s about the design of the world.” Bruce Mau
Life is short.
“Live your dream and wear your passion.” Holstee
“Design in its simplest form is the activity of creating solutions. Design is something that everyone does everyday.� Frank Nouva
Solve problems.
“Problems cant be solved thinking within the framework they were created.� Albert Einstien
Don’t go digital just because we live in a digital age.
Do something digital if it is right. If it enhances someone’s experience.
Don’t overthink it.
Good ideas play hard to get.
“If you dont stand for something, you will fall for anything.� Malcolm X
“You have to be willing to get happy about nothing.” Andy Warhol
Write down your ideas.
The wrong idea for one thing can be the right idea for another thing.
Don’t be afraid to start over just because you are almost done.
Well, nothing is every really done.
Think in pictures.
Tell stories.
Make friends with strangers.
Travel.
Take one step at a time.
Think about the big picture.
Break down big things into little things.
Seriously, don’t think too much.
Take advantage of opportunities.
“It’s not how good you are, it’s how good you want to be.“ Paul Arden
The computer is only a tool.
Understand the importance of the creative process.
Experiment.
Take risks.
Ask yourself why you are doing something.
“Brands are just vehicles to something more powerful.” Kevin McKeon
People are more important than achievements or possessions.
Don’t be afraid to ask.
Build shit.
Create experiences.
Spend time with your family.
Stay true to your core values.
Be nimble.
Keep it simple, stupid.
Do something real.
Be engaged.
Do things that matter.
Have fun.
This shit will change your life.
Don’t forget to breathe.