Consumer Electronics in South Africa

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Consumer Electronics in South Africa

The consumer electronics industry experienced steady growth in the review period, despite a low-growth economic environment. Growth is mainly attributed to increased innovation from players to distinguish themselves and gain market share from their competitors. Furthermore, given weak economic performance, manufacturers continue to innovate to increase product variety, to cater to as wide a consumer base as possible. The trend towards multifunctional devices, led by smartphones, continues to dri‌

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