Design Portfolio 2022

Rachana Gone | Design Portfolio

HAIKU 01

Location: Telangana Year: 2022 Category: Mobile app

Haiku is an Asian fine-dining restaurant that serves authentic cuisine from Japan, Korea, Vietnam, China, Thailand and other East Asian countries. The entire identity and visual language have been crafted to be extremely flexible and dynamic. The visualization inside the canvas changes to illustrate different haikus and the proportions of the logo fit any available space.

The project is part of the Coursera offered by the Google UX Certification. It primarily focuses on the steps taken to create an app for Sushi delivery services.

The project aims to create a clean, simple and flexible app which caters to the needs of the users. The design follows the restaurants visual language, creating a feeling of similarity,

Tools used: Adobe Photoshop, Illustrator & Figma

Project Duration

3 Months

July 2022 - September 2022

My Role

- User Research

- Competitor Analysis

- User Persona

- Empathy Mapping

- User Flow

Tools Used

Project Statement

- Information Architecture

- Wireframing

- Prototyping

- Visual Design

- Testing

Many of the delivery apps offer a variety of Asian restaurant options. However, the restaurants lack features such as order customization, live delivery tracking, order discounts & good customer service. In addition, with endless options available, it leaves very little room for customer loyalty and personalized service with their choice of restaurant.

Project Statement

Design a delivery app for Haiku with a wide range of Japanese dishes which allows flexible customization, live delivery tracking, rewards & discounts and quick customer service.

Design Process

Discover

User Interviews

I reached out to a couple of potential users to understand the challenges they face while using a delivery app. I also wanted a better understanding on how people manage meal planning as a part of their busy schedule.

Sample interview questions :

- What is your typical day like? What do you do?

- How often do you eat out/ How often do you order food? why?

- Do you plan your meals a night before or do you decide on the go?

- Do you prefer Asian cuisine over other cuisines? If yes, why is that?

- How often do you order Sushi at an Asian restaurant?

- Do you have a favourite food delivery app you use often?

- What challenges do you face while ordering from a restaurant?

- Is there a specific feature you like when ordering from an app? why?

- Do you prefer to customize your food? If yes, why and how often do you do it?

- What hassles do you face while ordering food online?

- In your opinion, how can an app make food delivery more convenient?

User Pain Points Define

User Personas

User Journey Map

User Empathy Map

Ideate & Prototype

User Flow

Low-Fidelity Wire Frames

I started exploring various concepts of screens for the app by sketching it out on paper. It helped me iterate and decide efficient screens which I later developed using Figma.

Style Guide

The visual style of the website follows a muted color palette, which follows the the branding of the Asian restaurant Haiku. Poppins family is used as the main typography as it creates a minimal and clean look for the app,

COLOR PALETTE

Location: Telangana

DD Website 02

Year: 2021

Design Dialogue is a Hyderabad-based architecture and interior design firm. They engage in and oversee every aspect of the project from architecture, interior design, construction administration, through furnishing and styling.

They begin each project by looking for creative & site-specific solutions for each client and take a hands-on approach to implement their design. They thrive on the challenge of finding innovative solutions to design and construction limitations, working with skilled craftspeople to create conscious and liveable spaces.

Category: Website design

The project aims to create a simple and minimal website for potential clients to view the type of work and sevices being provided by the studio.

Interactivity is kept to a minimal considering the potential agegroups of the users, Keeping in mind the studio’s design language, clean & contemporary, the website was designed the same.

The website is designed to provide a smooth transition from the home page to the contact page. The color palette follows the studio’s design branding.

Tools used: Adobe Photoshop & Illustrator

Project Duration

On going

July 2022 - Present

Project Type

Website Design for an Interior Design Studio

My Role

User Interface Design

Project Statement

With a variety of completed projects in hand over the years, Design Dialogue Studio lacked a platform to showcase their work. Although Instagram was used initially, it was observed that more than 50% of their clients do not use the app. Projects showcased on instagram failed to address the required details to pursue a potential client.

Project Goal

Design a clean and minimal website which highlights the projects completed by the studio. The website should be simple to use with a monochromatic theme, reflecting the studios personality. Emphasis on the projects images is required with important project details accompanying it.

Site Map

I discussed with the co-founds of the studio to clarify and define the structure of the website:

Style Guide

The visual style of the website follows a minimal monochromatic color palette. Montserrat family is used as the main typography as it creates a clean look for the website, The typograohy creates a feeling of trust which is quiet essential to ensure the users engage with the studios projects throughout the wesbite, With its geometric and elegant simplicity, it also allows high readability with large x-heights,

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#D6D6D6 #A3A3A3 #1F1F1F

Payohima 03

Location: Karnataka Year: 2019

Originally an ice cream shop, the project involves remodeling the space into a cocktail bar section.

The area is a total of 75 sqm, with two separate rooms side by side and is located adjacent to a restaurant, Egg Factory, in Manipal, Karnataka.

The design accomodates for the users who come in as groups as well as for the individuals.

Category: Hospitality

The project aims at incorporating various interior design elements to transform the atmosphere from an ice cream parlor to a bar. The space’s layout has been altered to accommodate the various types of user groups.

The cocktail bar’s decor is a blend of Art Deco and Brutalism, with different aspects of each being highlighted to complement one another.

Tools used: SketchUp, AutoCAD 2D, TwinMotion, Adobe Photoshop & Illustrator

Mood board

The theme follows a seamless blend of Art deco and Brutalism.

Interior decoration components such as brass furniture and lighting fixtures, tile flooring, and marble were included from the art deco style, and the materiality of the surfaces were given an exposed finish, generating features of brutalism. It has a unique fusion because of the contrasted interior styles.

With marble counter tops, the bar counter is composed of wood veneer tambour. The space’s elegant aspect is enhanced by the brass furniture with velvet upholstery. Wall mounted lights and hanging pendant lights are utilised as lighting fixtures. Throughout the area, the walls are bare polished concrete.

The second half of the area is divided into table and booth seats by a brass partition. The area is brought to life with patterned tile flooring. Monstera plants are used to separate the booth seating. The area is lit by curved pendant lighting and hanging lights.

WOOD VENEER

1. Entrance Lobby 2. Payohima 3. Unused space 4. Office room 5. Electrical room 6. Store room 7. Women’s washroom 8. Men’s washroom 9. Parking space 10. Egg Factory

Existing plan

1. Entrance Lobby 2. Payohima 3. Kitchen 4. Standing area 5. Table seating 6. Booth seating 7. Women’s washroom 8. Men’s washroom 9. Parking space 10. Egg Factory

Proposed plan

Bar seating

House on wheels

Location: Flexible Year: 2020

Today, one of the simplest solutions to fight climate change is to design smaller and adaptive spaces.

On wheels explores the design of a tiny house on wheels where living minimal is the main idea.

This lifestyle appeals to those who value space and funtionality. In a restricted footprint, the connection between space and function is apparent.

These units can also assist in the provision of economical, transitional housing for those who have experienced a lack of shelter.

Category: Housing

The project aims at creating an adaptable space, formulating a balance between outdoor and indoor experiences.

The spaces consist of tall panoramic openings not only amplifies the living experience in a 255 sft footprint but also establishes a connection with the outdoors within the comforts and security of a home.

Sustainable and space-saving elements such as a compost toilet, bed storage, and a pocket door have been incorporated into the design to enhance the experience of living large in a tiny home.

Tools used: SketchUp, AutoCAD 2D, TwinMotion, Adobe Photoshop & Illustrator, Vray

1. Living Area 2. Kitchen 3. Wardrobe 4. Toilet 5. Outdoor seating 6. Storage 7. Sleeping area

The key to maximising the potential of a tiny living area is to use space-saving and contemporary design ideas.

A pocket door is a sliding door that, when fully open, disappears into a compartment in the adjacent wall. Pocket doors are used for architectural effect, or when there is no room for the swing of a hinged door.

In a tiny space, a sliding door solution minimizes the demand for door space. in front of or next to the entry point.

In a tiny living space, storage is restricted, therefore finding alternatives like under the bed storage cabinets provides the need for that extra space.

Additional space ideas include under the stairs storage, concealed storage, modular furniture, high shelving, and fold down beds,

The most popular choice for tiny house toilet systems is the composting toilet. These types of toilets allow tiny house homeowners to naturally break down their waste through decomposition.

Compost toilets are an environmentally beneficial and modern alternative for a living area that does not require water for flushing, thereby saving a significant quantity of water.

Pocket Door

Bed Storage

Compost toilet

The ability to simplify means to eliminate the unnecessary so that the necessary may speak

Hans Hofmann

Interior view collages

Year: 2020 - 2022

This section highlights the work completed throughout my professional experience at Architecture studios.

The work includes working drawings, detailings, concepts, and renderings for a variety of projects. Throughout my term at the studios, I was exposed to a variety of duties that occur at various phases of each project.

Category: Internship

Various typologies of projects were worked on such as educational, residential, interiors and landscaping. Client interactions and site visits were carried out accordingly.

Miscellaneous work includes various digital collages that were experimented with various softwares such as Sketchup and Adobe Photoshop.

MASTER BEDROOM

Key plan

Large pendant lights

Floral stucco pattern

Grey texture paint

DRAWING ROOM

Louvered Wooden panel

Texture paint / Dyed veneer

Brass inlay

Wooden Flooring

Vintage wallpaper / Fabric panel

Floor lamp

Furniture proposed with wooden frame and fabric upholstery

Key Plan