Lookback - Publication Portfolio

Issue No. 1 An SIS publication

LOOKBACK

Rachel Kang B4 Intro to Pub

1

how did we get here?

Obituaries: Justin Bieber and Miley Cyrus South Korea: fighting FMD and dangerous surgeries

Focus: A Chemistry Teacher’s School Uniform Changes in SIS Cheerleading and Badminton Viewpoint: Why We Should Let Her Go Starbucks App Gains Popularity

Ne ws

2 Justin Bieber, 20, Dies;

Demise of Teenage Heartthrob

by Rachel Kang

T

he talented Canadian singer, songwriter, and actor Justin Bieber, 20, was found dead at his house in California from an unusual complication of blood clots in his thighs on Wednesday by his manager, Scooter Braun.

The celebrity was born in London, Ontario on March 1st, 1994 to Jeremy Jack Bieber and Patricia Mallette. He showed musical talent from an early age, teaching himself to play the piano, drums, guitar, and trumpet. When he was fourteen, Justin Bieber sang Ne-Yo’s “So Sick” in a local singing competition in Stratford as his mother took a video that she would later upload on Youtube.

The video caught Scooter Braun’s attention, and Braun eventually convinced Mallette to let him train Bieber.

“I am not sure I can define talent,” Braun said, “but I know it when I see it. And he practiced too.

Practiced and practiced.”

Bieber sought to keep up to the standards of both himself and his fans. In 2009, he broke his foot at a concert hosted by Taylor Swift. He continued to sing, however, and waited for the concert to end before Braun rushed him to the hospital. He assured his fans by tweeting, “Don’t worry ... The show must go on!”

Yet, accounts of his close friends and family members reveal Bieber was not entirely happy throughout his career. Bieber’s biggest hit, “Baby,” which gave him the nickname, “teenage heartthrob,” peaked at number one on the Billboard “The Hot 100” and re-

M

iley Ray Cyrus, an American singer, actress and a songwriter passed away on 2018, March 29. The death of Cyrus was revealed by the New York Police Department (NYPD) around 6:00 p.m in Manhattan, New York. The autopsy of her body showed that she had been crushed by a wrecking ball when she went inside an abandoned building.

Destiny Hope Cyrus was born on 1992, November 23 with her parents hoping that she would accomplish great things like her name represented her as. Destiny Hope Cyrus became the Miley Ray Cyrus we know today when she changed her name on January 2008.

Cyrus lives in Studio City, California living apart from her parents ever since she turned 20 years old. Her occupation as a singer and an actor began with her appearance in Hannah Montana, a musical comedy series aired on Disney Channel.

Although Cyrus was not respected by the majority of the public, she upheld a great responsibility amongst herself towards her contribution on charitable acts.

One of the most notable case of this was when she let a homeless man represent her for an award during the MTV Music Award.

“She would always be smiling. When I asked her on why she always smiling, she told me she liked to see people smile. Especially the ones without hope. Miley

fashion choice impeded Biemained on the chart for 317 weeks, but it also received circulation and the celebrifour million dislikes on Youtube, gaining the unwanted from varicose veins, gnarled position of the second most disliked video on Youtube. sels that bulge beneath the He was often criticized for his relatively feminine and high voice and his tendency to wear sagging pants.

He was also known to have No matter how talented you suffered from online rumors, are, not everyone is going to including rumors of his own like you. But that’s life; stay death.

“He suffered from low strong.” self-est e e m over the did n o t last couple of years,” Dr. David pear weak Coleman, his counselor, said. pub- lic.

Coleman further asserted “He will be missed that Bieber might have worn very around him but not fortight skinny jeans in his last few lette said. years to avoid public Indeed, the public criticism. Unnow shifted to empathize fortunately, Bieber’s fanbase, “Beliebthis new sending out messages the public’s excessive his actions. It seems undoubtedly talented er will be grieved and time.

Bieber’s last words thought: “No matter are, not everyone is But that’s life; Justin bieber photo by Robb D. Cohen

“

ber’s blood ty suffered blood vesskin.

His mother, devastated, tearfully told LookBack that she believed her son neglected the condition because he want to apin front of the by everyone gotten,” Malopinion has with Bieber. ers”, has been online criticizing skepticism over the loss of the public entertainmissed for a long leave us deep in how talented you going to like you, stay strong.”

from www.RobbsPhotos.com

always took things optimistically and everybody has to respect that.” said Ariana Grande. Grande was known for making an album, “Let The Weak Sing” representing her strong ties with Cyrus.

Miley Cyrus had established herself as a rising star but soon realized she could not be the person the public wanted her to be. She fell into the realm of drugs which eventually led to her death. “Weed (marijuana) is the best drug on Earth,” said Miley Cyrus. “I don’t realize why people hate it so much.” However, the body of the famed 25-year-old was found in a pile of debris created from the destruction of the building, caused by a wrecking ball. Several testimonies of eyewitnesses revealed that the building was soon to undergo the process of rebuilding. The police had also advised the people to stay away from the area.

Unfortunately, Cyrus had entered the building that was soon to be destroyed, completely unaware of the danger. Along with the public testimonials, the NYPD confirmed that Cyrus was seen on the security camera, entering a strictly off-limited area. She was also spotted smoking marijuana. Several detectives speculated that she tried to hide herself from the public, after finding a connection between the downfall of her album and smoking.

“I think it was April when I said she smoked like a train. I didn’t know things would get this big. May she

make the best out of her rapper Wiz Khalifa.

Miley Ray Cyrus’s funerLos Angeles from April 1st at Baptist Memorial HosCyrus’s family requested privacy and thanked their supporters for their condolences.

second life,” said al will be held in to April 6th pital.

Miley Cyrus Crushed by a

WRECKING BALL

photo of Miley Cyrus from Wrecking Ball music video on Youtube

by Timothy Kim

News

3

Disease Control Law that offers guidelines on reporting outbreak of diseases in personal farms. If the owner is proven to be guilty, he can face a maximum sentence of one year in jail or a maximum fine of 5,000,000 KRW. OOT AND OUTH ISEASE According to Gangwon Ilbo, authorities in Gangwon are also planning to press the farm owner for compensaby Rachel Kang tion for damages. Gangwon has been free of FMD for the last three years, and n Feb. 9, the Ministry of Ag40% of its 35 million pigs are raised in riculture, Food, and Rural Chulwon-gun. Il-san Jung, former head Affairs (MAFRA) ordered of the village in Chulwon-gun where in840 pigs to be culled as a precautionary fected pigs were sold, accused the farm measure to prevent further spread of owner from Sejong of causing the mass foot-and-mouth disease (FMD), a conculling of FMD pigs by knowingly selling tagious disease that infects livestock, his pigs while keeping the suspicious after a pig farm in Sejong City sold insymptoms of the disease among his fected pigs. pigs a secret.

The first case of FMD during this Government agencies are winter was confirmed in a pig farm in taking emergency measures M for Money Jincheon County, North Chungcheong, to prevent further spread of on Dec. 3, 2014. FMD spread to Gyeothe disease over the Lunar nggi by early January, and by Feb. 16, holiday, including opening MAFRA confirmed a total of 92 cases of South Korean during the quarantine headquarters FMD in pigs. government 2011 FMD $2.8 billion for 24 hours a day, holding Government authorities trace the spent crisis emergency meetings, makD for Death cause of the recent spread of the dising sure farm animals are ease back to an infected pig farm in Sevaccinated according to lojong City. The farm in question had been In 2010 - 2011, South Korea culled: cal policies, or restricting visunder a regional lockdown that prohibto determine its to farms. ited the transportation of its livestock 3,318,000 151,000 8,000 whether the Yonhap News reported that Chunsince Feb. 8, after FMD outbreak was owner of the hee Lee, mayor of Sejong City, exobserved from its neighboring farm. farm should pressed deep sorrows about the inciOn Feb. 8, the owner of the farm sold be held legal- dent. Calling the incident a disgraceful 840 pigs to four farms in the nation, ly responsible event caused by a lack of cooperation including one in Yangsan City, South 7.4 times for breaking from farm owners, Lee also cautioned the number 470,100 3.5 million Gyeonggi, and Chulwon-gun, Gangwon, South Korea’s visitors and citizens of Sejong to avoid of babies born hours before he reported suspicions Domestic Ani- visiting pig farms during the upcoming in Korea (2011) cases among his pigs. Later that day, mal Infectious Lunar holiday. pigs already sold to the farm in Chul-

South Korea prevents further spread of

F

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-M

D

O

by Diana Lee

S

e tic

procedures including cardiopulmonary resuscitation (CPR), but she has failed to regain consciousness. In an interview with MBN, an official from the hospital stated that they are still investigating the cause of the incident.

Both the Korean and Chinese public have spilled onto government forums and social media questioning whether the trend of reaching for the knife for beauty has spiraled dangerously out of control. Discussion began when the Korean Association of Plastic Surgeons (KAPS) announced that the incident occurred at an “office administrator hospital,” or a clinic run without a medical license.

“I see clinics everywhere,” said Nick Yeo (10), “So many that I can’t help but think that the industry is really unsafe and uncontrolled.”

Similar illegal clinics are thriving un-

g er r u

CUTS

a bit too deep

F

renzy for Korean cosmetic surgery and loose regulations has left a Chinese tourist, her identity not revealed, brain dead after a cardiac arrest that came on Jan. 27 while going through an intensive operation at an unregistered Gangnam clinic.

According to Chosun TV, the woman had been undergoing multiple procedures, including double eye-lid surgery and a fat graft. Doctors at the clinic and a university hospital tried emergency

y

m

Cos

won-gun showed symptoms of FMD, causing MAFRA to order all 840 pigs sold to be culled.

“Law enforcement is something that must be kept in cases of endemics which involve the interests of everyone in society,” Alina Kim (10) said.

“It is critical that individual farm owners report any suspicious cases of contagious diseases even if it may bring them economic loss.”

MAFRA reported on Feb. 9 that the alleged farm is currently under investigations

by Sejong City

der skyrocketing foreign demand for surgery at the new ‘Asian beauty belt.’ Most foreign patients are Chinese.

As news of the woman spread, however, the plastic surgeon community began publicizing glaring loopholes in existing laws.

Current Korean law allows doctors who are not specialists, a title earned after four years of residency training, to open cosmetic surgery clinics.

“If there are 10 plastic surgeons out there,” said Dr. Cha from KAPS for the New York Times, “there are another 100 who are not qualified.”

Illegal practices are also increasing. According to Reuters, many clinics hire “ghost doctors,” or amateurs that come in for the promised famous surgeons while the patient is under anesthesia.

The Korean public was especially angered because of the high social pressure Koreans face to undergo cosmetic surgery.

“Though I don’t really speak up about it,” said a sophomore from SIS wishing to remain anonymous, “I hear upperclassmen in the bathrooms talk about how they want double eye-lid surgery or a

jaw shave. I don’t want to believe they’re serious, but I can tell that they’re at least considering.”

As the people of both countries wait for the woma n ’ s recovery, the public eye is turning next to how the Korean government will handle the outrage and distrust facing one of its nation’s biggest industries.

U

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A Chemistry Teacher’s School Uniform

M

s. Khadijah Mumtaz, chemistry teacher, may not be the most welcoming figure in SIS. Neither is she the most approachable nor the most tender. Yet on a closer look, one would soon notice that during her three years of stay in SIS, Ms. Mumtaz has become a reliable adviser for the students who heavily populate her classroom every Office Hours.

It is also worth noting that there is a certain routine that these students follow every Office Hours. Ms. Mumtaz begins the routine by grabbing her calendar and a pen. Students approach her one by one though they are careful not to come too close to her desk, which Ms. Mumtaz calls her “personal space.”

Most conversations with Ms. Mumtaz are kept brief and straight to the point. Each conversation ends with Ms. Mumtaz writing something down on her calendar, upon which the students leave with an obvious sign of relief on their faces for having received the help they needed.

Ms. Mumtaz keeps such interactions with her students student-oriented. Instead of revealing her past history, Ms. Mumtaz prefers to encourage student growth by maintaining a professional distance.

This is an approach that has stayed with Ms. Mumtaz since her first year in teaching, when she was a twenty-two-year-old teaching nineteen-year-olds.

“I had to look professional,” Ms. Mumtaz said. “Many of them had siblings older than me, and I had to look professional in order to make them accept me as their teacher, not their older sister.”

This is not to say that Ms. Mumtaz remains distant and aloof, however. In class,

she continues to encourage discussions, even ones filled with erroneous speculations as long as students make an attempt to support them with reasonable evidence.

Ms. Mumtaz encourages students to form their own speculations from these discussions before teaching them what have already been discovered by scientists.

“In Ms. Mumtaz’s class I didn’t feel pressured to keep my questions and my thoughts to myself,” Eli Oh (10), chemistry student, said. “I knew I could approach my classmates and my teacher with a new idea or a question without being criticized, which is what I believe led to a healthy learning atmosphere and help students digest new information.”

Ms. Mumtaz’s emphasis on making individual decisions and being confident of them are displayed throughout her class. Students who overly fret over petty issues such as which color pen to use during tests are met with a raise of an eyebrow and a firm, “Make intelligent decisions.” She also begins her classes every morning with a strong, “How are you?” and expects more than a curt, monosyllabic answer from drowsy students.

“I was surprised at the beginning of the year because I didn’t expect her to engage with every single student in the class after each break, asking how his or her break was,” Julia Yim (10), chemistry student, said. “But Ms. Mumtaz explained that in college, we would need to learn to distinguish ourselves from hundreds of other students, especially when we move to schools with greater population than SIS. I think that’s a very valid point.”

Ms. Mumtaz came to stress the importance of finding one’s individuality after experiencing different cultures herself. She

“It’s important

to have slightly different personalities at

different times, places, and oc-

casions, but you should not lose

your individuality.”

grew up in Pakistan, where she developed an interest in chemistry, but attended university in the US with the support of her parents. She made major transitions of her life as she taught in the international schools of Portugal, Pakistan, Turkey, and lastly Seoul, where she married Mr. Simon Williams, drama teacher, who is from UK. “It’s important to have slightly different personalities at different times, places, and occasions,” Ms. Mumtaz said, “but you should not lose your individuality.”

Ms. Mumtaz’s lifestyle epitomizes this principle. Outside school, she freely enjoys practicing her own chemistry in her kitchen by baking bread that she shares with her colleagues every Monday. She matches jigsaw puzzles. She enjoys reading books of most genres except science fiction. She reads news from Internet rather than watching it from TV, because she believes visuals provided by TV contains more elements of bias. She would be the same organized person with the same sense of humor, accent, and the way of walking, but her professional attitude would be slightly brushed away. When she comes to school, however, she returns to being the confident, charismatic chemistry teacher. Ms. Mumtaz calls this professional distance from her students her “uniform” to school.

By separating her private life from work, Ms. Mumtaz opens herself to many possibilities unfamiliar to those stereotypical of a chemistry teacher. For instance, she completed a full marathon in Lisbon despite her lack of confidence in her athletic abilities. Instead of writing out detailed plans of far future, Ms. Mumtaz chooses to focus on what she enjoys. One can expect to find her anywhere in the next couple of years – in another classroom on the other side of a globe, or in a farm, tending her vegetables and livestock, leading a self-sufficient lifestyle. One thing is for sure: wherever Ms. Mumtaz goes, she will be confidently voicing her individuality.

“The golden age of my life is yet to come,” Ms. Mumtaz said. “Life is getting better and better for me, as I don’t feel the need to prove myself to others anymore.”

Sports

6

S

tarting 2015 spring, SIS will be adding badminton to the high school extracurricular sports to meet student demands.

According to Ivan Atanaskovic, Athletics and Activities Coordinator, this change is due to the school’s recent realization of badminton’s popularity among students.

Although no official survey was conducted, the school acknowledged badminton’s popularity as a long-time favorite sport of Korean students, Mr. Atanaskovic said.

“We know that badminton is a popular sport of Asians, including Koreans,” Mr. Atanaskovic said. “So far we have been receiving very positive responses from students.”

Indeed, students including Garam Lee (11) and Jason Choi (10) are glad to see badminton introduced to SIS. “Even if badminton is only in its developing stages this year, students who make it into the team will learn to interact with new people and learn leadership and cooperation,” Garam Lee (11) said.

“We should not be expected to stay behind our desks every day. We need to have an outlet to release our stress,” Jason Choi (10) said. “I support this new decision made by SIS because I believe SIS is allowing more students to learn healthy ways to release stress through physical activities.”

Cheryll Lambie, who will be the new badminton coach, also views this initiation positively.

“Badminton is a good alternative for students who do not play tennis or soccer. I think it’s a very good idea to have badminton in this school. In fact, I don’t know why it hadn’t been added already,” Mrs. Lambie said.

However, Mr. Atanaskovic emphasized that badminton will not be added to the list of official KAIAC sports yet.

There will be two major differences between badminton and other official KAIAC sports. First, there will be only one coed team with a maximum of twenty people. Second, there will only be two practices per week on Wednesday and Friday afterschool at Tiger Gym 1 in order to avoid gym conflicts with other sports teams who will need to use the gym as well.

Mr. Atanaskovic added that SIS could propose to add badminton as an official KAIAC sport in the future if the school deems this introductory year as a success. Chess became an official KAIAC sport last year in a similar process and the SIS chess team now competes three times a year.

More information concerni n g p i coaches, practices, and tryh s r outs will be available de a ork t i n e on the bullel w d board before har spring.

what do you learn from badminton?

co

on i t a r ope

it

ir team sp

releasing stress

answered by: members of badminton team Garam Lee (11), Eddie Choi (10)

Cheerleading team reshaped for new season

by Yunah Han

R

eforms in cheerleading tryout procedures and increased interest will distinguish varsity and JV teams from previous years during the coming winter sports season. Tryouts will take place over the period of one week, starting Oct. 28. According to Andrea Goodrich, these reforms are to be made for better results at major tournaments such as KAIAC. In previous years, tryouts were judged by seniors and were conducted in a single day. Students had approximately five minutes to show their true capabilities. In the upcoming season, this procedure will be revised, with Coach Goodrich, Marie Janice Lee, JV coach and Amy Thompson, for-

mer JV coach, judging, according to Coach Goodrich. “[We changed the application process] so that the coaches can actually get to know the girls and their abilities instead having them doing just one cheer,” Coach Goodrich said. “It’s hard to judge after just seeing someone for five minutes rather than having them for the whole week.”

The interest in cheerleading has also increased in the coming season, and is expected to affect positive change, according to Coach Lee. 10 of this year’s 30 applicants are freshmen, which further reflects the growing interest taken in cheerleading.

Former team members and coaches alike look forward to a successful upcoming season with the help of these positive changes. According to Coach Goodrich, the goal for this season is to rank in tournaments.

NBA Players in a Cycle of Wear and Tear

by Timothy Kim

I

photo by Doug Pensinger from Getty Images

t took him 21,936 hours to return to the hardwood of an NBA court. Derrick Rose, former Most Valuable Player (MVP) and three time National Basketball Association (NBA) all-star had to endure 914 days of rehabilitation recovering from his season ending Anterior Cruciate Ligament (ACL) and meniscus injury. It is evident that the former MVP was one of the many victims of the wrongly planned schedule and it is this very schedule that is in need of a change.

In each 12 minute quarter, players are forced to grind through highly intense games where fatigue is bound to follow. This is what their bodies strives to overcome. But when an athlete’s body fails to provide enough energy to overcome fatigue, major injuries are inevitable. Even though players realise the only solution to counter this problem is getting enough rest, this is technically impossible due to cramming mass amounts of games in a limited amount of time.

Players that have sustained severe injuries like Rose are quite common these days. Considering that 62% of players that suffered ACL tears were all injured in the second half, mostly in the remaining four minutes of the game, it is reasonable to say that these players aren’t given enough time to recover because of the wrongly planned schedule that forces players to play continuous games. With not enough time for recuperation, injuries are bound to follow. So when you see LeBron James, the face of the NBA, averaging only ten minutes of rest throughout the whole season, injury is a bomb waiting to be detonated.

“It’s just the games. We all as players think it’s too many games. In our season, 82 games is a lot,” James said.

The amount of games is the most prevalent problem right now. He thinks that when players go over the threshold in which their body can support, getting injured is just a matter of time.

The solution to this problem is rather simple. Give more time for players to rest. At the moment, the NBA regular season only last for three months but in practicality, it can last as long as 6 months including the playoffs, international competitions like the Olympics and pre-training camps. To simply expect NBA players to always perform at their highest level every game is the next thing to impossible.

Now with more and more players getting injured, shortening the season is essential and is an action that must be taken by the NBA. This enables players to come into each game at their best conditions, ready to give all they have to the game they love so much. But for now, shortening the season may be the only reasonable solution, as this is a player’s only exit out of the cycle of wear and tear.

Viewpoint

7

Why We Should Let Her Go

by Rachel Kang

M

y grandmother’s approach to death is so controversial that it has been banned from our dinner table at times she visits us. “Help me end my life myself before ALS, Alzheimer’s, or some other terrible disease does,” she would say casually.

My dad would let out a dismissive laugh while my mother and my sister would chide her for being so cynical. I would try to bring up some other topic, but in my head I could imagine myself as an old grandmother with failing health reciting the same line. Yet this does not mean I would willingly help my grandmother plan for her death.

I feel my ambivalent thoughts about death are results of the moral obligation we carry to help others. We are taught that we should be there to help our sick friends fight their conditions.

Helping them advance their end seems to go against that principle.

But the recent act of Brittany Maynard persuades us to approach death from a different perspective. Rigorous, happy, and recently married, Brittany moved to Oregon to access its death-with-dignity law after two futile attempts to tackle her stage IV brain cancer. She passed away on Nov. 1 at the young age of 29, but her message lives on.

Diseases without a cure afflict not just physical pain but also tremendous psychological pain to patients like Brittany. In her Youtube video that garnered more than 11 million views in less than a month, Brittany confessed how she no longer felt like herself. She gained over 250 pounds and experienced seizures that rendered her unable to remember her husband’s name while looking into his eyes.

This is not to indicate that death with dignity is a suicide to flee from pain. What such patients seek in death-with-dignity laws is not suicide but rather a final alternative. Patients who received the prognosis of a maximum of six months left to live can petition their physicians and receive the medication from pharmacists.

This method is optional for all parties involved because each individual should enjoy the freedom of exercising one’s own beliefs regarding life and death; studies have found that only two in three patients actually utilize their prescriptions in Oregon. Once obtained, the medication can be self-administered by patients when and if they find the suffering to be too painful. “If all my dreams came true, I would somehow survive this,” Brittany emphatically stated in her video.

Currently in United States, the terminally ill residents of 45 states do not have access to this option unless their family has the flexibility, resources, and time to move to one of the five states where death with dignity is legal. Then they have to search for new physicians, establish residency, find a new home, obtain a new driver’s license, and change their voter registration, although most patients wish to meet their end while surrounded by their friends in their hometown.

Death holds different meanings to different people.

To some terminally ill patients it can represent freedom of choice: a final say in the way they would like to meet their end. We can have concerned debates on what is the best way to help our friends, but at the end of the day they should all have their options regardless of their residency.

“There is a difference between a

person who is dying and a person who is suicidal. I

do not want to die.

But I am dying.

And I want to die

on my own terms.”

photos of Brittany Maynard from www.thebrittanyfund.org

Lifestyle/Small Talk

8

Starbucks App Gains Popularity

ou p

ne of the biggest coffee companies in the world, Starbucks, is gaining popularity with its mobile application users. During Starbucks’s fiscal 2015 first quarter, the company generated about nine million more customer mobile transactions in its U.S stores than it did during the same time period last year, and more than 12 million globally.

“We continue to see broad customer acceptance and adoption of our mobile payment technologies,” said Howard Schultz, Starbucks CEO. “Today in the U.S. alone, over 13 million customers were actively using our mobile apps.

And we are now averaging more than seven million mobile transactions in our stores each week—representing 16% of total tender. That’s more than any other bricks-and-mortar retailer in the marketplace.”

The popularity of Starbucks’s app has a lot to do with its connection to its loyalty program that offers shoppers chances to get freebies, earn special discounts, and receive other perks,

MY STARBUCKS

REWARDS “The majority of customers who come in everyday use their apps. Using the Starbucks card is convenient for us [baristas] and the customers, so it’s

W ORD S EARCH ON

a win-win situation overall,” said Yoon Min Ji, Starbucks barista. “We often recommend that customers use the app. Starbucks customers tend to use the application because it offers a lot of benefits. The loyalty program is called MSR, or My Starbucks Reward, where members get goods or rewards in return for how much the customer had purchased products.”

The ability to make payments with the mobile application and the MSR giving its users goodies generates customer loyalty, as they become more attached to the advantages they gain.

“Once you use the app, it is very difficult to use other coffee shops, because you receive lots of benefits from Starbucks like coupons, free shots, and they send free coupons on my birthday,” said Kim Jeyun, Starbucks app user. “I like to use it because it makes me feel very modern and up to date.”

Other benefits shoppers could receive have to do with how Starbucks is putting together various collections of data from its most loyal customers in order to eventually use the information to create promotions and define marketing tactics. These perks are what attract even non-mobile application users like some students of Seoul International School (SIS).

“Even though I have never used this kind of app before, I would definitely like to in the future, since I’ll be making more payments independently as an adult, which means that it would be definitely beneficial to have

mo bil ec

O

called “My Starbucks Rewards (MSR).”

With this program, about 900,000 new members were added in one month, and altogether the membership total rose up to more than nine million people who had joined, which is a 23% increase from a year ago.

on

by April Kim

JOURNALISM

something like the Starbucks app.” said Soomin Chun (9), SIS student.

With such success in its mobile application, Starbucks’s services will continue to possess interest from the public, because of their willingness to make payments easier and more convenient for their customers.

3 More Ways To Use MY STARBUCKS REWARDS

find STORE LOCATIONS PAY with your app ... and GIFT your friends!

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