Talpa: Sherwin-Williams Rebrand

Page 12

Logo SYMBOL ORIENTATION We at Talpa believe that details matter, especially when it comes to representing the ourselves and the standard of quality we provide.

INCORRECT

To ensure brand consistency and recognizability, please be sure the logo symbol is oriented clockwise. A line should be drawn from the bottom of the most inner spiral to the tapering end of the spiral as shown below.

(The symbol may be animated to spin clockwise for web or television applications.)

The symbol should never be ipped, rotated, or transformed in any way.

Prohibited logo use is further outlined starting on page 21; guidelines apply equally to every logo element.

12


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.