Talpa: Sherwin-Williams Rebrand

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Logo BACKGROUND IMAGERY Imagery is important to us as it allows for to further convey the quality and newness that we offer our customers.

CORRECT

INCORRECT

Selected images should be high-key and relate to the brand (products, motivation, inspiration, and/or ďŹ nished projects). Only the black logo may be used on top of imagery. To lighten images when necessary, lower the image opacity or place a white rectangle over the image and adjust the rectangle’s opacity to achieve maximum legibility.

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