Home Prices Lead Generation System presentation by Racheli Refael (Smilovits)

Lead Generation System For More LISTINGS Copyright ÂŠRacheli Refael Smilovits 2013 | 954-567-7300

The Crew

Born and raised in Israel Came to the US January 1984

What I love to do

Home Prices Lead Generator System Think About This

â&#x20AC;&#x153;What would it be like if you drove through an area that you would like to list homes in and anyone who was thinking about selling and/or buying at that time shone a flashlight out at you, waved at you and invited you in to help them?" Copyright ÂŠRacheli Refael Smilovits 2013 | 954-567-7300

It All Starts With A Lead

Past Flyer Example That Works 1. Created in Publisher on 8.5 x 11 - 2 up 2. Send to Printer 3. Printed in Black and White on Yellow Card Stock 4. Cut in half and bundled in 100's 5. Cost was $.03 a page 2,000 bundled was about $30.00 6. I could order a different cards for target specific areas 7. UPS 1,000 $56.50 Incl Tax and Bundled

Delivery • • • • •

Yourself by Hand Put in Door Handle (not mail-box) Hire some kids and drive with them while they put the flyers in the door handle Send thru Postal Service Walks Hire a Flyer Delivery Company Hire your own Runner

“Cheat Sheet” Preparation Plan Home Prices Lead Generation System Set-up

10 Step Plan and System Set-up 1. Choose the area(s) you would like to list in; 2. Research and Count - number of properties and sales history - turnover rate; (On TREB Map Count Homes) 3. Importance of Personalized Targeting of the Area; 4. Landing Squeeze Pages Created; 5. Dependable Client Management System (CMS) in Place; 6. Lead Entry System, Follow Up Call and eMail Plan; 7. Connect With Lead Phone Script; 8. Lead converted to Prospect; 9. Change and apply appropriate Action Plan 10.Tracking System in place for Lead Conversion Rate Copyright ©Racheli Refael Smilovits 2013 | 954-567-7300

* CRM Customer Relationship Manager

* CMS Contact Management System Copyright ÂŠRacheli Refael Smilovits 2013

Now you are ready to 1. Create Flyers for your Target Area 2. Hand Delivery vs Postal Walk Delivery Recommendation Personally Hand Deliver Postcard/Flyers. By the time you get home you've already got Leads in your system and they keep coming in for 2 - 3 days ... sometimes even up to 6 months later! Copyright ÂŠRacheli Refael Smilovits 2013 | 954-567-7300

My New Postcard Examples Ready for Testing They Say ... If it's not broken don't fix it! My New Test Card 1. These Postcards I had printed at ePrintagent.com during a sale 2. Upload them as a PDF, 3. Size 4 x 6 missed the 5 x 8 sale 4. Color 5. Not Bundled 6. Cost was $95.00 for 2,000 cards I would not pay the regular cost as I feel the other card is different than the typical Real Estate Agent flyer ... more inviting somehow ... kind of home made looking. I'll let you know the response or, if any of you try it let us all know OK? Copyright ÂŠRacheli Refael Smilovits 2013 | 954-567-7300

Flyer

Landing page

Creating Landing Pages STEPS 1. Decide on how you want to brand your Home Prices System by creating a banner in power point, 2. Buy the URL(s) so you know you have them to point to your landing page(s) for marketing; 3. Insert the same Banner as is on the Flyer on the Landing Page at the top; 4. Next, insert the Text into the middle of the Landing Page; 5. Insert the Google Squeeze Page; 6. Finally insert your information and disclaimer in small, faint print. 7. Have the Domain Name URL pointed and masked to the Landing Page URL 8. Test the Landing Page by filling out and submitting a request, 9. Check your Squeeze Page Spread Sheet for the Lead and make sure you change the Notifications to Alert you when a lead comes in! 10. YOU'RE DONE AND READY TO CAPTURE LEADS! Important Note Flyers and Landing Pages are NOT about the Real Estate Agent they are about the Area that you the agent would like to target! Wording on Flyer/Postcard and Landing Page are KEY! Copyright ÂŠRacheli Refael Smilovits 2013 | 954-567-7300

Lead Capture Form Landing Page Top of Landing Page Lead Capture Form

If you have an interest in what your Fort LauderdaleHome may be worth, here’s an easy way to find out what Homes in your area are asking in today’s market as reported by the Real Estate Board. Get a FREE Internet Report through your e-mail with up-to-date statistics based on Homes FOR SALE in your area, in all price ranges, without having to ask an agent. To get your FREE Report fill out the form below and we'll e-mail it to you. Please be EXACT about your e-mail address. Typos can happen so please leave your phone number should we need to contact you.

Middle of Example Landing Page

Bottom of Landing Page Identification and Disclaimer

This Complimentary Report Is provided for you by Christine Hall Sales Representative Balistreri Realty Serving the Greater Fort Lauderdale Area since 20012 Office 954-489-3100 | Direct 954-687-5713 www.ChristineHall.com | Christinehomesales@gmail.com Not Intended to solicit Sellers or Buyers currently under contract

1. The Landing Pages are set up on a Free Website with Wix.com 2. Every target area has it's own Domain Name 3. I point and mask the domain name to the wix Lead Capture Landing Page 4. Example: www. FtLauderdaleHomes4Sale.com Copyright ÂŠRacheli Refael Smilovits 2013 | 954-567-7300

Now the Leads start coming in ... here's how to Send Out The Information they requested from Your Flyer 1. Enter the Leads from the Google Squeeze Page Reply Sheet into your CRS preferably as they come in and, 2. Email out a Home Prices Report as soon as possible; 3. Set up in a Client Management with an Email System;

Dear John, Thank you for your request for information on Home Prices in Stouffville. To view the most recent MLS active listings on all homes in all price ranges in your area please click on the link below.

For Lauderdale Home Prices Report NE Pompano Home Price Report (Make sure proper disclaimers, privacy and an unsubcribe option are included in your email report templates in accordance with your advertising guidelines) Copyright ÂŠRacheli Refael Smilovits 2013

MLS search

What to include in the Report

Follow Up When and Why? 1. 2. 3.

When to follow up - preferably 3 days after you send out the Report; Why? To make sure they received the report and To ask if they would like more information on any of the homes.

See Script #1 Initial Follow Up Call Answer you get 7 out of 8 times ... "What I really wanted to know was what my home is worth?" See Script #2 Home Value Report 1. 2. 3.

You have Contact Gently Probe and Clean information Get an appointment or Send more information.

Follow Through your Lead has now turned into either a Seller, Buyer or Seller and Buyer Prospect!

Conversion Example 71 Joseph St Lead - Prospect - Buyer and Seller Client

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Handed Flyer to Lead (Wife) in Doorway She filled out form online and asking for more information on Homes for Sale in areas Squeeze Page captured all information Called her to get more information; permission to send some active listings Called to follow up and made appointment to get together and go out and view some Active Listings Met at first Showing Appointment and signed them up to a Buyer Agreement before entering first property Showed properties 3 or 4 times They bought for just under $500,000.00 Helped prepare, list & Sold current home for $600,000.00 Copyright ©Racheli Refael Smilovits 2013 | 954-567-7300

Purchased Home on 10 Acres $480,000.00

Listed and Sold their home for $600,000.00

Delivered about 150 of the 220 Flyers in this pocket That's $1,100,000.00 in Sales at 2.5% Commission $27,500.00 Gross Commission Just from handing Lynda a Flyer at her door! Copyright ÂŠRacheli Refael Smilovits 2013 | 954-567-7300

Summary Target Neighborhoods Area

Flyers Delivered

Leads

Deals

Wooden Sticks

Delivered by me 150 out of 220

Barton Farm

Postal Walk 570

Quaker Village

I drove Kids Delivered 250

Stouffville

Postal Walk 500

Toronto 2008

Postal Walk

Low Cost High Return ***3 Follow Up Scripts as PDF`s Copyright ÂŠRacheli Refael Smilovits 2013 | 954-567-7300

Summary “Check List” 1. 2. 3. 4. 5. 6. 7.

Target area choose URL MLS search Flyer Report Email Follow up Join our group on Face Book https://www.facebook.com/groups/AgentMastermind/

What you will need to have in place?

1. URL for the Neighborhood/Community i.e. www.CoralRidgeHomePrice.com get your URL here http://bit.ly/1eYvOiQ Jing to take screen shots from the reports you created How to use Jing http://ht.ly/p0jch Where to download Jing http://bit.ly/17OEHow CMS Contact Management System Let Racheli know if you need help racheli@loans-4-u.com

2. 3. 4.

Bonuses for those who act FAST

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Get the Cheat sheet with everything you need Get the Check list 1 hour FREE Consultation with Racheli Valued at $97 …and once you get a prospect We will show you how to use a KILLER presentation in about 10 minutes… that will win you the listing 9/10 times with RIA Results in Advance. And much more Dedicated to your success Racheli racheli@loans-4-u.com 954-562-6748

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