Collection of Work / Yuri Lee

Yu r i L e e

Design Portfolio

Graphic Design

Collection of Work CONTENT

Selected Projects: 2017—2020 PRODUCTION

Designed by Yuri Lee B AC H E L O R O F

SCHOOL OF

YEAR OF

Fine Art

Graphic Design

2020

Yu r i L e e

Design Portfolio

Graphic Design

Collection of Work CONTENT

Selected Projects: 2017—2020 PRODUCTION

Designed by Yuri Lee B AC H E L O R O F

SCHOOL OF

YEAR OF

Fine Art

Graphic Design

2020

Š 2020 All rights reserved. No part of this publication can be reproduced without express permission from Yuri Lee.

Yu r i L e e

Design Portfolio

Immanuel

5

Yu r i L e e

Collection of Work

1/

Sustainable Table

2/

Film Starts Here

3/

The New Future Food

4/

The Art of Curiosity

5/

Re:thinking Urban Alleys

6

8

24

46

62

80

Index

Ta b l e o f C o n t e n t s

6/

Modern Life

7/

Indie Press

8/

The Game of Designer

9/

Shaping The City

7

100

1 16

136

154

Yu r i L e e

Collection of Work

8

— 01

Project 01

S u s t a i n a b l e Ta b l e

9

Sustainable Table / 09

C AT E G O RY

Conceptual Cookbook DISCIPLINE

Editorial Design / Print Materials COURSE

INSTRUCTOR

SEMESTER

Typography 3

Ariel Grey

Fall 2018

Yu r i L e e

Collection of Work

10

B AC KG R O U N D

In America’s food culture, we waste food by obsessing over absolute freshness and perfection. Forty percent of the food produced in the United States gets tossed in the trash even though much of it is still perfectly edible. This book is about how to reduce food waste in modern food culture. Finding recipes to cook using the whole vegetable, preserving leftovers for future meals, and recycling simple ingredients you’re likely to have in your pantry – This cookbook challenges people to rethink their eating habits and helps them to foster a healthy and sustainable kitchen in their home.

A P P R OAC H

The visual design is intended to send a message and educate readers in a way that is playful, interesting, and compelling. The use of a bright color palette, clean imagery, and direct writing is intended to give an “Mmm-that looks delicious” look and feel and to allow people to enjoy reading this cookbook.

Project 01

S u s t a i n a b l e Ta b l e

11

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Collection of Work

12

Project 01

S u s t a i n a b l e Ta b l e

13

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Collection of Work

14

Project 01

S u s t a i n a b l e Ta b l e

15

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Collection of Work

16

Project 01

S u s t a i n a b l e Ta b l e

17

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Collection of Work

18

Project 01

S u s t a i n a b l e Ta b l e

19

Yuri Lee

Collection of Work

20

Project 03

Sustainable Table

21

Yuri Lee

Collection of Work

22

Project 03

Sustainable Table

23

Yu r i L e e

Collection of Work

24

— 02

Project 02

Film Starts Here

25

Film Starts Here / 09

C AT E G O RY

National Film Festival For Talented Youth DISCIPLINE

Branding / Print Materials COURSE

INSTRUCTOR

SEMESTER

Visual System 2

Tom Sieu

Fall 2019

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Collection of Work

26

B AC KG R O U N D

The National Film Festival for Talented Youth (NFFTY) is hosted annually in Seattle, Washington. It is a platform that showcases the work of young directors under the age of 24 and introduces them to industry professionals as well. The festival includes film screenings, filmmaking workshops, and discussion with panels. The mission of NFFTY is nurturing the next generation of filmmakers to inspire, to lead, and to entertain the world with their stories.

A P P R OAC H

I developed a theme around the idea that “film starts here,� a celebration of creativity that begins in the heart of every single film and in the story of every young director. Alternating from a creative, diverse, and dynamic voice for the brand, the visual system strives to translate parts of these attributes into the brand identity. The result features quirky graphic layouts with snapshots to invite and intrigue the viewer.

Graphically, the bold use of colors and hand-drawn illustration accents create a sense of vibrancy, energy, and playfulness.

Project 02

Film Starts Here

27

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Collection of Work

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Project 02

Film Starts Here

29

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Collection of Work

30

V I S UA L S Y S T E M

Typefaces & Color Scheme

Media Sans Production Type

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeffghijklmnopqrstuvwxyyz 0123456789!@#$%^&*()_+-

Mabry Medium Colophon Foundry

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeffghijklmnopqrstuvwxyyz 0123456789!@#$%^&*()_+-

Project 02

31

Film Starts Here

PMS 93-8 U

PMS 7-8 U

PMS 166 CP

PMS Process Black

Yu r i L e e

Collection of Work

32

Project 02

Film Starts Here

33

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Collection of Work

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Project 02

Film Starts Here

35

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Project 02

Film Starts Here

37

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Collection of Work

38

Project 02

Film Starts Here

39

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Collection of Work

40

Project 02

Film Starts Here

41

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Project 02

Film Starts Here

43

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44

Project 02

Film Starts Here

45

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Collection of Work

46

— 03

Project 03

The New Future Food

47

The New Future Food / 09

C AT E G O RY

Food Retail Packaging DISCIPLINE

Package Design / Branding COURSE

INSTRUCTOR

SEMESTER

Package Design 4

Thomas McNulty

Fall 2019

Yu r i L e e

Collection of Work

48

B AC KG R O U N D

By 2050, the world’s population is expected to grow to 10 billion— and around 60% more food could be needed to feed everyone. Our need for food poses one of the biggest dangers to our survival.

Nuture is a food retail brand that creates innovative functional foods and beverages to help people get more nutrients from alternative biomaterials. The goal of the project was to create packaging designs celebrating Nuture’s identity.

A P P R OAC H

Nuture products are wellmade, scientifically produced, and good for consumers, so I wanted to play up that idea. The challenge was developing a cohesive system that would work across various products under one visual identity. I created a color-coded, easy-to-understand system that has a clear scientific quality in it and communicates the functions and benefits of the product. A simple approach to layout, bold use of color, and minimal type treatments with metallic materials aims to present a new kind of food for the future.

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Project 03

The New Future Food

51

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Collection of Work

52

Project 03

The New Future Food

53

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Collection of Work

54

Project 03

The New Future Food

55

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Project 03

The New Future Food

57

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60

Project 03

The New Future Food

61

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62

— 04

Project 04

The Art of Curiosity

63

The Art of Curiosity / 09

C AT E G O RY

Exploratorium Mobile Application DISCIPLINE

Product Design / UI & UX COURSE

INSTRUCTOR

SEMESTER

Graphic Design 3

Ravit Bennier

Spring 2018

Yu r i L e e

Collection of Work

64

B AC KG R O U N D

The Exploratorium is the San Francisco public learning laboratory exploring the world through science, art, and human perception.

However, it was clear that Exploratorium was struggling to communicate with visitors on mobile platforms. I redefined their digital presence from scratch to finish and streamlined a complex and content-rich website into an intuitive mobile application. Play is an ultimate Exploratorium guide mobile application to enhance the visitor’s museum experience.

A P P R OAC H

Galleries of the Exploratorium are full of intriguing exhibitions and vivid colors of light, so I took every opportunity to integrate that throughout the visual design. To create a logo and color palette, I took inspiration from exhibitions such as an optical illusion, a sound wave, and a fluorescent magenta color. I also chose to assign photography a central role for an intuitive user interface design.

Project 04

The Art of Curiosity

65

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Project 04

The Art of Curiosity

67

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Collection of Work

68

V I S UA L S Y S T E M

Typefaces & Color Scheme

Akzidenz Grotesk Berthold Type Foundry

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeffghijklmnopqrstuvwxyyz 0123456789!@#$%^&*()_+-

Akzidenz Grotesk Berthold Type Foundry

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeffghijklmnopqrstuvwxyyz 0123456789!@#$%^&*()_+-

Project 09

Shaping the City

69

PMS 59-8 C

PMS P 179-2 C

PMS Process Black

PMS P 1-1 U

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Collection of Work

70

Project 04

The Art of Curiosity

71

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Collection of Work

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Project 04

The Art of Curiosity

73

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Collection of Work

74

Project 04

The Art of Curiosity

75

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Collection of Work

76

Project 04

The Art of Curiosity

77

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Collection of Work

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Project 04

The Art of Curiosity

79

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Collection of Work

80

— 05

Project 05

Re:thinking Urban Alley

81

Re:thinking Urban Alleys / 09

C AT E G O RY

Urban Planning Campaign DISCIPLINE

Editorial Design / Print Materials COURSE

INSTRUCTOR

SEMESTER

Visual System 1

Phil Hamlett

Spring 2018

Yu r i L e e

Collection of Work

82

B AC KG R O U N D

In this project, I was to choose one of the problems that needed to be solved for a better San Francisco and create a campaign that would educate the public. Although they hold great potential, alleys between buildings are often forgotten spaces in the urban environment. They have existed as a sort of abandoned space; not public enough to feel protected, a backdrop to crime, filled with trash. This campaign strives to encourage the public to understand how alleyways can be improved and transformed into safe and inviting places full of characteristics.

A P P R OAC H

When creating the visual language for the campaign, it was important that complex urban planning and infrastructure didn’t intimidate readers. The first part of the book aims to demystify what alleys really look like around us and what their problems really are, while the second part of the book deconstructs guidelines for activating urban alleyways through case studies of major cities. The visual system was inspired by the environment standing around everyday corners such as signal lights, wayfinding, crossroads, and murals. This is combined with colorful, typographical, and dynamic visuals, encouraging us to see alleys with a fresh eye.

Project 05

Re:thinking Urban Alley

83

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Project 05

Re:thinking Urban Alley

85

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Collection of Work

86

V I S UA L S Y S T E M

Typefaces & Color Scheme

Aperรงu Bold Colophon Foundry

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeffghijklmnopqrstuvwxyyz 0123456789!@#$%^&*()_+-

Aperรงu Regular Colophon Foundry

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeffghijklmnopqrstuvwxyyz 0123456789!@#$%^&*()_+-

Project 05

Re:thinking Urban Alley

87

PMS 52-7 U

PMS 139-6 U

PMS 7404 UP

PMS Process Black

Yuri Y u r i Lee Lee

Collection C o l l e c t i o n of o f Work Work

88 88

Project P r o j e c t 01 05

Re:thinking R e : t h i n k i n gUrban U r b a nAlley Alley

89 8 9

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Project 05

Re:thinking Urban Alley

91

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Project 05

Re:thinking Urban Alley

93

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Project 05

Re:thinking Urban Alley

95

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Project 05

Re:thinking Urban Alley

97

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Project 05

Re:thinking Urban Alley

99

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Collection of Work

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— 06

Project 06

The Modern Life

101

The Modern Life / 09

C AT E G O RY

Artist Collection Paint Packaging DISCIPLINE

Package Design / Branding COURSE

INSTRUCTOR

SEMESTER

Package Design 2

Kathryn Morgan

Spring 2018

Yu r i L e e

Collection of Work

102

B AC KG R O U N D

Charles and Ray Eames were a collaborative duo of American architects and designers known for their groundbreaking contributions to architecture and furniture design during the mid-20th century. The goal of this project was to create the artist collection paint packaging as a tribute to Charles and Ray Eames.

A P P R OAC H

The Duo is obviously named after the husband and wife duo Charles and Ray Eames, which provided much of the inspiration for the package identity. As for the mid-century modern designs—The combination of vintage warm colors paired with wood is used for the entire package design. The wordmark is huge to aid in the recognizability of a newto-market brand while making the typography hierarchy with collateral information that simply aligned with the color band.

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Collection of Work

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Project 06

The Modern Life

105

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Collection of Work

106

Project 06

The Modern Life

107

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Project 06

The Modern Life

109

Collection of Work

Yu r i L e e

110

Charles and Ray Eames were the principal American designers of the 20th century. Their unique synergy led to a whole new look in furniture and architecture. Modern, sleek, sophisticated, and beautifully simple. DUO® paint brings that Eames look to your home and colors your space with mid-century modern style.

SUR FAC E PR E PA R ATION

INTERIOR PAINT

COVER AGE

400-450 sq. ft.

(37.1-41.8 sq. m.) per gallon

Surfaces must be clean, dry, and free of wax, grease and scaling paint and mildew. Dull glossy areas. Remove wall covering if there is evidence of bleeding colors.

PR IMIN G

Self-priming for most surfaces. Ask your retailer about our special purpose primers if the surface to be painted is water stained, smoke damaged, grease stained or very slick.

A PPLIC ATION

C O LO R

Sea Foam Green

©2018 DUO®, licensed to DUO® Pacific Palisades, CA 90272 www.eamesoffice.com Made in the USA

FINISH

Soft Touch Matte

M AT E R I A L

100% Natural with No VOCs

DRY TIME

1 hour to touch

wash after 2 weeks

CLEAN UP

0

31039

18283

Use soap and water

857 mL | 1 QUART

2

dispose of properly

Paint when surface temperature is above 50°F (10°C). Stir thoroughly before use; apply one or two coats with brush, roller, or spray. For best results, use high-quality premium DUO® applicator for latex paints.

FOR SA FE TY

Use only with adequate ventilation. Do not breathe spray mist or sanding dust. Ensure fresh air entry during application and drying. Avoid contact with eyes and prolonged or repeated contact with skin. Close container after each use.

WA R NING! If you scrape, sand or remove old paint, you may release lead dust.

Lead is toxic. Exposure to lead dust can cause serious illness, such as brain damage, especially in children, pregnant women must avoid exposure. Wear a NIOSH approved respirator to control lead exposure. Carefully clean up with a HEPA vacuum and a wet mop.

Charles and Ray Eames were the principal American designers of the 20th century. Their unique synergy led to a whole new look in furniture and architecture. Modern, sleek, sophisticated, and beautifully simple. DUO ® paint brings that Eames look to your home and colors your space with mid-century modern style.

S URFACE PREPARATION Surfaces must be clean, dry, and free of wax, grease and scaling paint and mildew. Dull glossy areas. Remove wall covering if there is evidence of bleeding colors.

EXTERIOR PAINT CO LO R

Sheer Romance

©2018 DUO®, licensed to DUO® Pacific Palisades, CA 90272

FI N I S H

Soft Touch Matte

C O V E R AG E

400-450 sq. ft.

(37.1-41.8 sq. meters)

M ATE R I A L

100% Natural with No VOCs

Made in the USA

D RY T I M E

1 hour to touch

wash after 2 weeks

CLEAN UP

0

31039

18283

2

3.79 L | 1 GALLON

Use soap and water dispose of properly

PRIMING Self-priming for most surfaces. Ask your retailer about our special purpose primers if the surface to be painted is water stained, smoke damaged, grease stained or very slick.

APPLIC ATION Paint when surface temperature is above 50°F (10°C). Stir thoroughly before use; apply one or two coats with brush, roller, or spray. For best results, use high-quality premium DUO® applicator for latex paints.

FOR SA FETY Use only with adequate ventilation. Do not breathe spray mist or sanding dust. Ensure fresh air entry during application and drying. Avoid contact with eyes and prolonged or repeated contact with skin. Close container after each use.

WA RNI NG! If you scrape, sand or remove old paint, you may release lead dust.

Lead is toxic. Exposure to lead dust can cause serious illness, such as brain damage, especially in children, pregnant women must avoid exposure. Wear a NIOSH approved respirator to control lead exposure. Carefully clean up with a HEPA vacuum and a wet mop.

Project 06

The Modern Life

111

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Collection of Work

112

Project 06

The Modern Life

113

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Collection of Work

114

Project 06

The Modern Life

115

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Collection of Work

116

— 07

Project 07

Indie Press

117

Indie Press / 09

C AT E G O RY

Magazine & Zine Shop DISCIPLINE

Re-branding / Brand Identity COURSE

INSTRUCTOR

SEMESTER

Graphic Design 2

Thomas McNulty

Spring 2017

Yu r i L e e

Collection of Work

118

B AC KG R O U N D

I reimagined an independent bookstore on Valencia Street, San Francisco for renaming and rebranding. Known as Needles & Pens, this artsy shop that showcases locally made artist books, self-published zines, and handmade products, needed a new name and identity.

Working through a comprehensive naming process, I developed the name ‘Indie Press’ that signals a creative and artistic store atmosphere, surrounded by books and zines. After identifying the new name, the goal was to develop a new identity system that clearly expressed their brand characteristics.

A P P R OAC H

Drawing inspiration from Indie Press’ natural character and distinct location on Valencia Street, it was essential to highlight the love for zines and local artists and the craftsmanship behind their product. A warm and inviting hand-drawn wordmark and the brightly warm color palette create an atmosphere that blends the rustic interior of the shop; a brand that makes space for artists, zines, and neighbors.

Project 07

Indie Press

119

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Collection of Work

120

Project 07

Indie Press

121

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Collection of Work

122

V I S UA L S Y S T E M

Typefaces & Color Scheme

PMN Caecilia 75 Bold Monotype

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeffghijklmnopqrstuvwxyyz 0123456789!@#$%^&*()_+-

PMN Caecilia 55 Roman Monotype

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeffghijklmnopqrstuvwxyyz 0123456789!@#$%^&*()_+-

Project 09

Shaping the City

123

PMS 1655 C

PMS 1-2 U

PMS P 117-17 U

PMS 163-14 U

Yu r i L e e

Collection of Work

124

Project 07

Indie Press

125

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Collection of Work

126

Project 07

Indie Press

127

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Collection of Work

128

Project 07

Indie Press

129

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Collection of Work

130

Project 07

Indie Press

131

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132

Project 07

Indie Press

133

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134

Project 07

Indie Press

135

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Collection of Work

136

— 08

Project 08

The Game of Designer

137

The Game of Designer / 10

C AT E G O RY

Graphicopoly Board Game DISCIPLINE

Package Design / Visual System COURSE

INSTRUCTOR

SEMESTER

Package Design 3

Christine George

Spring 2019

Yu r i L e e

Collection of Work

138

B AC KG R O U N D

Graphicopoly is a board game project that was based on devising a plot and mechanics of a board game, as well as the creation of the graphic design. Graphicopoly is a new twist on a classic and perfectly made for gatherings of designers. This game keeps all the classic rules, however, game texts and illustrations are presented in a world of graphic design. The game illustrates the life of a graphic designer with humor. Players are encouraged to collaborate with famous graphic designers and to become involved in fun situations via the Magic Wand and Life Happens cards.

A P P R OAC H

The graphic refers to the visual characteristics of computer graphics, utilizing RGB colors and symbolic icons. The key graphic elements include an infinite spinning wheel and well-known icons from Adobe design tools and the currency is specially designed with neon bright fluorescent colors with patterns.

Project 08

The Game of Designer

139

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Collection of Work

140

Project 08

The Game of Designer

141

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Collection of Work

142

Project 08

The Game of Designer

143

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Collection of Work

144

Project 08

The Game of Designer

145

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Collection of Work

146

Project 08

The Game of Designer

147

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Collection of Work

148

Project 08

The Game of Designer

149

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Collection of Work

150

Project 08

The Game of Designer

1 51

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Collection of Work

152

Project 08

The Game of Designer

153

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Collection of Work

154

— 09

Project 09

Shaping The City

155

Shaping The City / 09

C AT E G O RY

Architecture + the City Festival DISCIPLINE

Branding / Print Materials COURSE

INSTRUCTOR

SEMESTER

Graphic Design 2

Thomas McNulty

Spring 2017

Yu r i L e e

Collection of Work

156

B AC KG R O U N D

Architecture + the City Festival takes place in San Francisco every September and features exhibitions and tour series to promote a wide variety of architectural styles, neighborhoods, and residences—all from the architect's point of view. The Festival collaborates with architects to demonstrate the ways design contributes to an improved quality of our life in the ever-changing urban landscape. Architecture + the City Festival needed to establish an identity and strengthen its communication materials.

A P P R OAC H

I developed a new graphic identity and updated event materials. At the heart of the identity is a city landscape in a simple three-dimensional shape that directly references the architecture of San Francisco. The strong graphic system, typography, and color palette are designed to capture the geometric, symmetrical, and accurate characteristics of architecture. The key deliverables included a series of posters with dynamism and flexibility of a city landscape, festival collaterals, and a new website.

Project 09

Shaping the City

157

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Collection of Work

158

Project 09

Shaping The City

159

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Collection of Work

160

V I S UA L S Y S T E M

Typefaces & Color Scheme

Fabrikat Bold HvD Fonts

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeffghijklmnopqrstuvwxyyz 0123456789!@#$%^&*()_+-

Fabrikat Regular HvD Fonts

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeffghijklmnopqrstuvwxyyz 0123456789!@#$%^&*()_+-

Project 09

Shaping the City

161

PMS 224 U

PMS 287 UP

PMS 1235 C

PMS 192 CP

Yu r i L e e

Collection of Work

162

Project 09

Shaping the City

163

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Collection of Work

164

Project 09

Shaping the City

165

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Collection of Work

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Project 09

Shaping the City

167

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Collection of Work

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Project 09

Shaping the City

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Collection of Work

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Project 09

Shaping the City

171

Yu r i L e e

C o l l e c t i o n o f Wo r k

Thank you!

172

Special

Thank you

FA M I LY

Dear Mom, Dad and Sister

T E AC H E R S

Mary Scott, Thomas McNulty, Phil Hamlett, John Nettleton, Ariel Grey, Christine George, Ravit Bennier, Tom Sieu, David Scott, Kathryn Morgan and Andrew Cambouris

F R I E N D S & C O L L AG U E S

Yeonsoo Kim, Michael, Yeji Kim, Sarah Beth, Nina and all my friends

173

Yu r i L e e

C o l l e c t i o n o f Wo r k

PRODUCTION

Blurb.com

M AT E R I A L

Proline Uncoated 100# 100# Mohawk Superfine Uncoated Paper T Y P E FAC E S

Lausanne & Domaine Display PHOTOGR APHY

Yuri Lee

C O N TAC T

yurilee.design@gmail.com +1 415 964 7283 yurilee.com

1 74

Production

Colophon

175