Yu r i L e e
Design Portfolio
Graphic Design
Collection of Work CONTENT
Selected Projects: 2017—2020 PRODUCTION
Designed by Yuri Lee B AC H E L O R O F
SCHOOL OF
YEAR OF
Fine Art
Graphic Design
2020
Yu r i L e e
Design Portfolio
Graphic Design
Collection of Work CONTENT
Selected Projects: 2017—2020 PRODUCTION
Designed by Yuri Lee B AC H E L O R O F
SCHOOL OF
YEAR OF
Fine Art
Graphic Design
2020
Š 2020 All rights reserved. No part of this publication can be reproduced without express permission from Yuri Lee.
Yu r i L e e
Design Portfolio
Immanuel
5
Yu r i L e e
Collection of Work
1/
Sustainable Table
2/
Film Starts Here
3/
The New Future Food
4/
The Art of Curiosity
5/
Re:thinking Urban Alleys
6
8
24
46
62
80
Index
Ta b l e o f C o n t e n t s
6/
Modern Life
7/
Indie Press
8/
The Game of Designer
9/
Shaping The City
7
100
1 16
136
154
Yu r i L e e
Collection of Work
8
— 01
Project 01
S u s t a i n a b l e Ta b l e
9
Sustainable Table / 09
C AT E G O RY
Conceptual Cookbook DISCIPLINE
Editorial Design / Print Materials COURSE
INSTRUCTOR
SEMESTER
Typography 3
Ariel Grey
Fall 2018
Yu r i L e e
Collection of Work
10
B AC KG R O U N D
In America’s food culture, we waste food by obsessing over absolute freshness and perfection. Forty percent of the food produced in the United States gets tossed in the trash even though much of it is still perfectly edible. This book is about how to reduce food waste in modern food culture. Finding recipes to cook using the whole vegetable, preserving leftovers for future meals, and recycling simple ingredients you’re likely to have in your pantry – This cookbook challenges people to rethink their eating habits and helps them to foster a healthy and sustainable kitchen in their home.
A P P R OAC H
The visual design is intended to send a message and educate readers in a way that is playful, interesting, and compelling. The use of a bright color palette, clean imagery, and direct writing is intended to give an “Mmm-that looks delicious” look and feel and to allow people to enjoy reading this cookbook.
Project 01
S u s t a i n a b l e Ta b l e
11
Yu r i L e e
Collection of Work
12
Project 01
S u s t a i n a b l e Ta b l e
13
Yu r i L e e
Collection of Work
14
Project 01
S u s t a i n a b l e Ta b l e
15
Yu r i L e e
Collection of Work
16
Project 01
S u s t a i n a b l e Ta b l e
17
Yu r i L e e
Collection of Work
18
Project 01
S u s t a i n a b l e Ta b l e
19
Yuri Lee
Collection of Work
20
Project 03
Sustainable Table
21
Yuri Lee
Collection of Work
22
Project 03
Sustainable Table
23
Yu r i L e e
Collection of Work
24
— 02
Project 02
Film Starts Here
25
Film Starts Here / 09
C AT E G O RY
National Film Festival For Talented Youth DISCIPLINE
Branding / Print Materials COURSE
INSTRUCTOR
SEMESTER
Visual System 2
Tom Sieu
Fall 2019
Yu r i L e e
Collection of Work
26
B AC KG R O U N D
The National Film Festival for Talented Youth (NFFTY) is hosted annually in Seattle, Washington. It is a platform that showcases the work of young directors under the age of 24 and introduces them to industry professionals as well. The festival includes film screenings, filmmaking workshops, and discussion with panels. The mission of NFFTY is nurturing the next generation of filmmakers to inspire, to lead, and to entertain the world with their stories.
A P P R OAC H
I developed a theme around the idea that “film starts here,� a celebration of creativity that begins in the heart of every single film and in the story of every young director. Alternating from a creative, diverse, and dynamic voice for the brand, the visual system strives to translate parts of these attributes into the brand identity. The result features quirky graphic layouts with snapshots to invite and intrigue the viewer. Graphically, the bold use of colors and hand-drawn illustration accents create a sense of vibrancy, energy, and playfulness.
Project 02
Film Starts Here
27
Yu r i L e e
Collection of Work
28
Project 02
Film Starts Here
29
Yu r i L e e
Collection of Work
30
V I S UA L S Y S T E M
Typefaces & Color Scheme
Media Sans Production Type
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeffghijklmnopqrstuvwxyyz 0123456789!@#$%^&*()_+-
Mabry Medium Colophon Foundry
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeffghijklmnopqrstuvwxyyz 0123456789!@#$%^&*()_+-
Project 02
31
Film Starts Here
PMS 93-8 U
PMS 7-8 U
PMS 166 CP
PMS Process Black
Yu r i L e e
Collection of Work
32
Project 02
Film Starts Here
33
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Collection of Work
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Project 02
Film Starts Here
35
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Collection of Work
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Project 02
Film Starts Here
37
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Collection of Work
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Project 02
Film Starts Here
39
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Collection of Work
40
Project 02
Film Starts Here
41
Yu r i L e e
Collection of Work
42
Project 02
Film Starts Here
43
Yu r i L e e
Collection of Work
44
Project 02
Film Starts Here
45
Yu r i L e e
Collection of Work
46
— 03
Project 03
The New Future Food
47
The New Future Food / 09
C AT E G O RY
Food Retail Packaging DISCIPLINE
Package Design / Branding COURSE
INSTRUCTOR
SEMESTER
Package Design 4
Thomas McNulty
Fall 2019
Yu r i L e e
Collection of Work
48
B AC KG R O U N D
By 2050, the world’s population is expected to grow to 10 billion— and around 60% more food could be needed to feed everyone. Our need for food poses one of the biggest dangers to our survival. Nuture is a food retail brand that creates innovative functional foods and beverages to help people get more nutrients from alternative biomaterials. The goal of the project was to create packaging designs celebrating Nuture’s identity.
A P P R OAC H
Nuture products are wellmade, scientifically produced, and good for consumers, so I wanted to play up that idea. The challenge was developing a cohesive system that would work across various products under one visual identity. I created a color-coded, easy-to-understand system that has a clear scientific quality in it and communicates the functions and benefits of the product. A simple approach to layout, bold use of color, and minimal type treatments with metallic materials aims to present a new kind of food for the future.
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Collection of Work
50
Project 03
The New Future Food
51
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Collection of Work
52
Project 03
The New Future Food
53
Yu r i L e e
Collection of Work
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Project 03
The New Future Food
55
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Collection of Work
56
Project 03
The New Future Food
57
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Collection of Work
60
Project 03
The New Future Food
61
Yu r i L e e
Collection of Work
62
— 04
Project 04
The Art of Curiosity
63
The Art of Curiosity / 09
C AT E G O RY
Exploratorium Mobile Application DISCIPLINE
Product Design / UI & UX COURSE
INSTRUCTOR
SEMESTER
Graphic Design 3
Ravit Bennier
Spring 2018
Yu r i L e e
Collection of Work
64
B AC KG R O U N D
The Exploratorium is the San Francisco public learning laboratory exploring the world through science, art, and human perception. However, it was clear that Exploratorium was struggling to communicate with visitors on mobile platforms. I redefined their digital presence from scratch to finish and streamlined a complex and content-rich website into an intuitive mobile application. Play is an ultimate Exploratorium guide mobile application to enhance the visitor’s museum experience.
A P P R OAC H
Galleries of the Exploratorium are full of intriguing exhibitions and vivid colors of light, so I took every opportunity to integrate that throughout the visual design. To create a logo and color palette, I took inspiration from exhibitions such as an optical illusion, a sound wave, and a fluorescent magenta color. I also chose to assign photography a central role for an intuitive user interface design.
Project 04
The Art of Curiosity
65
Yu r i L e e
Collection of Work
66
Project 04
The Art of Curiosity
67
Yu r i L e e
Collection of Work
68
V I S UA L S Y S T E M
Typefaces & Color Scheme
Akzidenz Grotesk Berthold Type Foundry
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeffghijklmnopqrstuvwxyyz 0123456789!@#$%^&*()_+-
Akzidenz Grotesk Berthold Type Foundry
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeffghijklmnopqrstuvwxyyz 0123456789!@#$%^&*()_+-
Project 09
Shaping the City
69
PMS 59-8 C
PMS P 179-2 C
PMS Process Black
PMS P 1-1 U
Yu r i L e e
Collection of Work
70
Project 04
The Art of Curiosity
71
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Collection of Work
72
Project 04
The Art of Curiosity
73
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Collection of Work
74
Project 04
The Art of Curiosity
75
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Collection of Work
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Project 04
The Art of Curiosity
77
Yu r i L e e
Collection of Work
78
Project 04
The Art of Curiosity
79
Yu r i L e e
Collection of Work
80
— 05
Project 05
Re:thinking Urban Alley
81
Re:thinking Urban Alleys / 09
C AT E G O RY
Urban Planning Campaign DISCIPLINE
Editorial Design / Print Materials COURSE
INSTRUCTOR
SEMESTER
Visual System 1
Phil Hamlett
Spring 2018
Yu r i L e e
Collection of Work
82
B AC KG R O U N D
In this project, I was to choose one of the problems that needed to be solved for a better San Francisco and create a campaign that would educate the public. Although they hold great potential, alleys between buildings are often forgotten spaces in the urban environment. They have existed as a sort of abandoned space; not public enough to feel protected, a backdrop to crime, filled with trash. This campaign strives to encourage the public to understand how alleyways can be improved and transformed into safe and inviting places full of characteristics.
A P P R OAC H
When creating the visual language for the campaign, it was important that complex urban planning and infrastructure didn’t intimidate readers. The first part of the book aims to demystify what alleys really look like around us and what their problems really are, while the second part of the book deconstructs guidelines for activating urban alleyways through case studies of major cities. The visual system was inspired by the environment standing around everyday corners such as signal lights, wayfinding, crossroads, and murals. This is combined with colorful, typographical, and dynamic visuals, encouraging us to see alleys with a fresh eye.
Project 05
Re:thinking Urban Alley
83
Yu r i L e e
Collection of Work
84
Project 05
Re:thinking Urban Alley
85
Yu r i L e e
Collection of Work
86
V I S UA L S Y S T E M
Typefaces & Color Scheme
Aperรงu Bold Colophon Foundry
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeffghijklmnopqrstuvwxyyz 0123456789!@#$%^&*()_+-
Aperรงu Regular Colophon Foundry
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeffghijklmnopqrstuvwxyyz 0123456789!@#$%^&*()_+-
Project 05
Re:thinking Urban Alley
87
PMS 52-7 U
PMS 139-6 U
PMS 7404 UP
PMS Process Black
Yuri Y u r i Lee Lee
Collection C o l l e c t i o n of o f Work Work
88 88
Project P r o j e c t 01 05
Re:thinking R e : t h i n k i n gUrban U r b a nAlley Alley
89 8 9
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Collection of Work
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Project 05
Re:thinking Urban Alley
91
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Collection of Work
92
Project 05
Re:thinking Urban Alley
93
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Collection of Work
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Project 05
Re:thinking Urban Alley
95
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Collection of Work
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Project 05
Re:thinking Urban Alley
97
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Collection of Work
98
Project 05
Re:thinking Urban Alley
99
Yu r i L e e
Collection of Work
100
— 06
Project 06
The Modern Life
101
The Modern Life / 09
C AT E G O RY
Artist Collection Paint Packaging DISCIPLINE
Package Design / Branding COURSE
INSTRUCTOR
SEMESTER
Package Design 2
Kathryn Morgan
Spring 2018
Yu r i L e e
Collection of Work
102
B AC KG R O U N D
Charles and Ray Eames were a collaborative duo of American architects and designers known for their groundbreaking contributions to architecture and furniture design during the mid-20th century. The goal of this project was to create the artist collection paint packaging as a tribute to Charles and Ray Eames.
A P P R OAC H
The Duo is obviously named after the husband and wife duo Charles and Ray Eames, which provided much of the inspiration for the package identity. As for the mid-century modern designs—The combination of vintage warm colors paired with wood is used for the entire package design. The wordmark is huge to aid in the recognizability of a newto-market brand while making the typography hierarchy with collateral information that simply aligned with the color band.
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Collection of Work
104
Project 06
The Modern Life
105
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Collection of Work
106
Project 06
The Modern Life
107
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Collection of Work
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Project 06
The Modern Life
109
Collection of Work
Yu r i L e e
110
Charles and Ray Eames were the principal American designers of the 20th century. Their unique synergy led to a whole new look in furniture and architecture. Modern, sleek, sophisticated, and beautifully simple. DUO® paint brings that Eames look to your home and colors your space with mid-century modern style.
SUR FAC E PR E PA R ATION
INTERIOR PAINT
COVER AGE
400-450 sq. ft.
(37.1-41.8 sq. m.) per gallon
Surfaces must be clean, dry, and free of wax, grease and scaling paint and mildew. Dull glossy areas. Remove wall covering if there is evidence of bleeding colors. PR IMIN G
Self-priming for most surfaces. Ask your retailer about our special purpose primers if the surface to be painted is water stained, smoke damaged, grease stained or very slick. A PPLIC ATION
C O LO R
Sea Foam Green
©2018 DUO®, licensed to DUO® Pacific Palisades, CA 90272 www.eamesoffice.com Made in the USA
FINISH
Soft Touch Matte
M AT E R I A L
100% Natural with No VOCs
DRY TIME
1 hour to touch
wash after 2 weeks
CLEAN UP
0
31039
18283
Use soap and water
857 mL | 1 QUART
2
dispose of properly
Paint when surface temperature is above 50°F (10°C). Stir thoroughly before use; apply one or two coats with brush, roller, or spray. For best results, use high-quality premium DUO® applicator for latex paints. FOR SA FE TY
Use only with adequate ventilation. Do not breathe spray mist or sanding dust. Ensure fresh air entry during application and drying. Avoid contact with eyes and prolonged or repeated contact with skin. Close container after each use. WA R NING! If you scrape, sand or remove old paint, you may release lead dust. Lead is toxic. Exposure to lead dust can cause serious illness, such as brain damage, especially in children, pregnant women must avoid exposure. Wear a NIOSH approved respirator to control lead exposure. Carefully clean up with a HEPA vacuum and a wet mop.
Charles and Ray Eames were the principal American designers of the 20th century. Their unique synergy led to a whole new look in furniture and architecture. Modern, sleek, sophisticated, and beautifully simple. DUO ® paint brings that Eames look to your home and colors your space with mid-century modern style.
S URFACE PREPARATION Surfaces must be clean, dry, and free of wax, grease and scaling paint and mildew. Dull glossy areas. Remove wall covering if there is evidence of bleeding colors.
EXTERIOR PAINT CO LO R
Sheer Romance
©2018 DUO®, licensed to DUO® Pacific Palisades, CA 90272
FI N I S H
Soft Touch Matte
C O V E R AG E
400-450 sq. ft.
(37.1-41.8 sq. meters)
M ATE R I A L
100% Natural with No VOCs
Made in the USA
D RY T I M E
1 hour to touch
wash after 2 weeks
CLEAN UP
0
31039
18283
2
3.79 L | 1 GALLON
Use soap and water dispose of properly
PRIMING Self-priming for most surfaces. Ask your retailer about our special purpose primers if the surface to be painted is water stained, smoke damaged, grease stained or very slick. APPLIC ATION Paint when surface temperature is above 50°F (10°C). Stir thoroughly before use; apply one or two coats with brush, roller, or spray. For best results, use high-quality premium DUO® applicator for latex paints. FOR SA FETY Use only with adequate ventilation. Do not breathe spray mist or sanding dust. Ensure fresh air entry during application and drying. Avoid contact with eyes and prolonged or repeated contact with skin. Close container after each use. WA RNI NG! If you scrape, sand or remove old paint, you may release lead dust. Lead is toxic. Exposure to lead dust can cause serious illness, such as brain damage, especially in children, pregnant women must avoid exposure. Wear a NIOSH approved respirator to control lead exposure. Carefully clean up with a HEPA vacuum and a wet mop.
Project 06
The Modern Life
111
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Collection of Work
112
Project 06
The Modern Life
113
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Collection of Work
114
Project 06
The Modern Life
115
Yu r i L e e
Collection of Work
116
— 07
Project 07
Indie Press
117
Indie Press / 09
C AT E G O RY
Magazine & Zine Shop DISCIPLINE
Re-branding / Brand Identity COURSE
INSTRUCTOR
SEMESTER
Graphic Design 2
Thomas McNulty
Spring 2017
Yu r i L e e
Collection of Work
118
B AC KG R O U N D
I reimagined an independent bookstore on Valencia Street, San Francisco for renaming and rebranding. Known as Needles & Pens, this artsy shop that showcases locally made artist books, self-published zines, and handmade products, needed a new name and identity. Working through a comprehensive naming process, I developed the name ‘Indie Press’ that signals a creative and artistic store atmosphere, surrounded by books and zines. After identifying the new name, the goal was to develop a new identity system that clearly expressed their brand characteristics.
A P P R OAC H
Drawing inspiration from Indie Press’ natural character and distinct location on Valencia Street, it was essential to highlight the love for zines and local artists and the craftsmanship behind their product. A warm and inviting hand-drawn wordmark and the brightly warm color palette create an atmosphere that blends the rustic interior of the shop; a brand that makes space for artists, zines, and neighbors.
Project 07
Indie Press
119
Yu r i L e e
Collection of Work
120
Project 07
Indie Press
121
Yu r i L e e
Collection of Work
122
V I S UA L S Y S T E M
Typefaces & Color Scheme
PMN Caecilia 75 Bold Monotype
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeffghijklmnopqrstuvwxyyz 0123456789!@#$%^&*()_+-
PMN Caecilia 55 Roman Monotype
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeffghijklmnopqrstuvwxyyz 0123456789!@#$%^&*()_+-
Project 09
Shaping the City
123
PMS 1655 C
PMS 1-2 U
PMS P 117-17 U
PMS 163-14 U
Yu r i L e e
Collection of Work
124
Project 07
Indie Press
125
Yu r i L e e
Collection of Work
126
Project 07
Indie Press
127
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Collection of Work
128
Project 07
Indie Press
129
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Collection of Work
130
Project 07
Indie Press
131
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Collection of Work
132
Project 07
Indie Press
133
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Collection of Work
134
Project 07
Indie Press
135
Yu r i L e e
Collection of Work
136
— 08
Project 08
The Game of Designer
137
The Game of Designer / 10
C AT E G O RY
Graphicopoly Board Game DISCIPLINE
Package Design / Visual System COURSE
INSTRUCTOR
SEMESTER
Package Design 3
Christine George
Spring 2019
Yu r i L e e
Collection of Work
138
B AC KG R O U N D
Graphicopoly is a board game project that was based on devising a plot and mechanics of a board game, as well as the creation of the graphic design. Graphicopoly is a new twist on a classic and perfectly made for gatherings of designers. This game keeps all the classic rules, however, game texts and illustrations are presented in a world of graphic design. The game illustrates the life of a graphic designer with humor. Players are encouraged to collaborate with famous graphic designers and to become involved in fun situations via the Magic Wand and Life Happens cards.
A P P R OAC H
The graphic refers to the visual characteristics of computer graphics, utilizing RGB colors and symbolic icons. The key graphic elements include an infinite spinning wheel and well-known icons from Adobe design tools and the currency is specially designed with neon bright fluorescent colors with patterns.
Project 08
The Game of Designer
139
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Collection of Work
140
Project 08
The Game of Designer
141
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Collection of Work
142
Project 08
The Game of Designer
143
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Collection of Work
144
Project 08
The Game of Designer
145
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Collection of Work
146
Project 08
The Game of Designer
147
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Collection of Work
148
Project 08
The Game of Designer
149
Yu r i L e e
Collection of Work
150
Project 08
The Game of Designer
1 51
Yu r i L e e
Collection of Work
152
Project 08
The Game of Designer
153
Yu r i L e e
Collection of Work
154
— 09
Project 09
Shaping The City
155
Shaping The City / 09
C AT E G O RY
Architecture + the City Festival DISCIPLINE
Branding / Print Materials COURSE
INSTRUCTOR
SEMESTER
Graphic Design 2
Thomas McNulty
Spring 2017
Yu r i L e e
Collection of Work
156
B AC KG R O U N D
Architecture + the City Festival takes place in San Francisco every September and features exhibitions and tour series to promote a wide variety of architectural styles, neighborhoods, and residences—all from the architect's point of view. The Festival collaborates with architects to demonstrate the ways design contributes to an improved quality of our life in the ever-changing urban landscape. Architecture + the City Festival needed to establish an identity and strengthen its communication materials.
A P P R OAC H
I developed a new graphic identity and updated event materials. At the heart of the identity is a city landscape in a simple three-dimensional shape that directly references the architecture of San Francisco. The strong graphic system, typography, and color palette are designed to capture the geometric, symmetrical, and accurate characteristics of architecture. The key deliverables included a series of posters with dynamism and flexibility of a city landscape, festival collaterals, and a new website.
Project 09
Shaping the City
157
Yu r i L e e
Collection of Work
158
Project 09
Shaping The City
159
Yu r i L e e
Collection of Work
160
V I S UA L S Y S T E M
Typefaces & Color Scheme
Fabrikat Bold HvD Fonts
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeffghijklmnopqrstuvwxyyz 0123456789!@#$%^&*()_+-
Fabrikat Regular HvD Fonts
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeffghijklmnopqrstuvwxyyz 0123456789!@#$%^&*()_+-
Project 09
Shaping the City
161
PMS 224 U
PMS 287 UP
PMS 1235 C
PMS 192 CP
Yu r i L e e
Collection of Work
162
Project 09
Shaping the City
163
Yu r i L e e
Collection of Work
164
Project 09
Shaping the City
165
Yu r i L e e
Collection of Work
166
Project 09
Shaping the City
167
Yu r i L e e
Collection of Work
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Project 09
Shaping the City
169
Yu r i L e e
Collection of Work
170
Project 09
Shaping the City
171
Yu r i L e e
C o l l e c t i o n o f Wo r k
Thank you!
172
Special
Thank you
FA M I LY
Dear Mom, Dad and Sister
T E AC H E R S
Mary Scott, Thomas McNulty, Phil Hamlett, John Nettleton, Ariel Grey, Christine George, Ravit Bennier, Tom Sieu, David Scott, Kathryn Morgan and Andrew Cambouris
F R I E N D S & C O L L AG U E S
Yeonsoo Kim, Michael, Yeji Kim, Sarah Beth, Nina and all my friends
173
Yu r i L e e
C o l l e c t i o n o f Wo r k
PRODUCTION
Blurb.com
M AT E R I A L
Proline Uncoated 100# 100# Mohawk Superfine Uncoated Paper T Y P E FAC E S
Lausanne & Domaine Display PHOTOGR APHY
Yuri Lee
C O N TAC T
yurilee.design@gmail.com +1 415 964 7283 yurilee.com
1 74
Production
Colophon
175