Management Book - The t.v. is off (Triptych)

THE T.T.VV. . ISIS OFF OFF THE “The tv is off” is a brand from 2028 that stands for equality, self-expression, and acceptance. We offer unique designs that are long-lasting and have an outstanding craftsmanship.

We target individuals of all age and gender. We prefer to focus on the mindset.

A mindset that wants to express their personalities and is fighting for equality and acceptance. People who are not afraid to be themselves, are creative and eccentric.

We are a value-based company, in the high fashion price segment. Our ready-to-wear garments are between 800-3000 euros. These prices allow us to focus on the quality of our products, and to not give up on staying sustainable.

We offer two collections each year, and you can find us both online and offline. If you decide to visit us offline, you can find us in our showroom, where our atelier takes place as well. There, you can take a closer look at how our products are made and can view our latest collection. When you visit us, you will receive assistance, to satisfy your needs and answer your questions. We are a made-to-order company, to avoid keeping a high stock at all times, and to make our clothing more exclusive and appreciative. If you decide to purchase, your order will be delivered by DHL’s Go Green programme, to lower the emissions of transportation.

Last but not least, as a brand, we found it vital to operate in a sustainable and circular way. Our fabrics are made of recycled fibers, we do’t to use any raw materials. When you purchase a garment, you will receive a warranty that you can use to have your garment fixed, in case anything happens with it. With fixing the products, we make sure to extend the lifetime of each garment. In case the owner would not like to use the product anymore, they will be resold on Vestiaire Collective. If, after a long happy life, the garment cannot be used anymore, we send it back to MPO, who brakes the materials down to fibers again, will be made into new fabrics again, to give them another life.

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What kind of brand are we?

We are a high-end fashion brand, therefore we only design and create two ready-to-wear collections per year.

Where are we going to sell our brand?

We’ll have an online webstore where customers can order the garments and a physical store located in Amsterdam.

Atelier The garments are made-to-order and created in our atelier, sewn by our seamstresses.

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MPO Recycling MPO Recycling is located in Oss, The Netherlands. This company recycles production waste from the textile industry and pays attention to corporate social responsibility. They recycle mainly the losses from the yarn industry, weaving, tuft companies and fiber producers. MPO Recycling buys, sells and recycles a couple of different types of production waste, but we are interested in their recycled yarns made from viscose, cotton and wool. We will use those yarns to make our circular fabrics from.

Aurich Textilien Aurich Textilien is based in Radevormwald, Germany, and manufactures technical textiles for different market sectors. With Aurich Textilien as a partner, we can produce our own woven and knitted fabrics made from the MPO Recycling yarns.

Besides composing we can also dye, coat and finish the fabrics at this manufacturer.

Repack RePack is a returnable packaging that will save the world from trash.

It brings people and retailers together in a loop of good by selling packaging that can be re-used, time after time.

DHL DHL has a new green concept trough getting optimized transport routes, alternative drive vehicles and energy- efficient warehouse. The company is telling that there many different ways to reduce climate-damage CO2 emissions and other environmental impacts in the transportation and storage of goods.

Vestiaire Collective Is a company that resells luxury and high end garment and accessories. We want to collaborate with this company, to help our customers sell our garments that they don’t want anymore. In this way we can extend the lifetime of our high quality garments.

WASTELAB A special initiative is active in Amsterdam-Noord: the WASTED lab. In this project, they encourage people to recycle in a better way. For example, local residents can save WASTED coins by separating their waste. These coins can be returned to local entrepreneurs for all kinds of small discounts. In this way, they not only create a piece of consciousness but also make the neighbourhood a lot cleaner.

We get the plastics (mainly bottles) from them, where we make the shoulder and knee pads from. By doing this we make sure there are no new plastics are made for our product. Also, we help Government and companies work together to use more and more waste as a raw material.

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To be able to create our brand installation, we needed fabrics, and materials to bring our vision to life. We constantly kept in mind, how we can implement this installation with creating as little waste as possible, in order to reduce the footprint of our project.

Unfortunately, there are some products that can only be used once and can not have a second life, such as the paints, tape, and glue that we needed to use. We didn’t want to purchase new products as we didn’t want to end up with half finished paint, glue, etc. In order to do this, all members of the group looked around at their own homes and collected their leftovers from there, that were laying around for a long time. We used these leftovers and gave these products a chance to be used.

Secondly, to lower our purchase for new materials, be borrowed as many necessities as we could. Electronics, such as iPads, speakers, chargers were all lent to us by group members, friends, and family. After the show, these objects will all go back to their “homes” and will be continued to be used.

The base of our installation was a box-shaped wooden frame, and we also used 3 wooden boxes. Instead of throwing these out, we wanted them to be turned into something useful. Through research, we found a company, called AEB. Their mission is to solve waste problems by recovering raw materials and generate the maximum amount of energy from the remaining waste. Their goal is to solve waste problems and create a clean society. We decided to donate our leftovers to this company, entrusting them to turn our materials into something good for our environment.

Fabrics were necessary in order to create our collection. All our fabrics were donated to us by sustainable fabric suppliers who work in an environmentally friendly way. We didn’t want to have any waste while creating our collection. In order to reach this goal, we used the leftover fabrics to create flower shaped fabric brochures that can represent us as a brand and can be used in the future. After the show, some of the garments will become a part of a closet and the rest will be detached and the fabric pieces will be used by designers for future designs.