PROCESS BOOK FASHION AD OSCAR BETANCUR
RACHEL MURRAY LIAN NAJARIAN CLAUDIA AGULAR
THE BRANDS
FEMININE YET CONFIDENT TIMELESS VINTAGE DELICATE ROMANCE
MOOD BOARDS
SIMPLE MODERN MINIMALISTIC CLEAN CUT
MOOD BOARDS
SENSUAL REBELLIOUS TWISTED
MOOD BOARDS
FPO MOCK UPS
SHOT LISTS
Chloe Models: Gracie and Skylar Photographer: Sarah Location: Cotton field/field of grass, street Clothing: White slip dress, white top with ruffles from CM, jumpsuit and white button up from CM, striped trousers from CM, Chloe sunglasses, burgundy coat Hair and Makeup: Red lips, natural makeup, curly hair Shot List: Field Environment shots Cover shots (horizontal and vertical) with models and environment Walking away/behind shot (horizontal and vertical) with models and environment Full body shot: both models Full body shots: individual models Close up of sunglasses and accessories: both models Through the cotton/grass Detail shot (upper body) Detail shot (lower body) Single shots of each model Upper body shots Makeup shot Horizontal shot of model sitting with legs up (full body) Other creative shots by Sarah Shot List: Street Walking shot with jeans and heels (without heads) Walking shot with jeans and heels (with heads) Street style feel shots: upper body, lower body, face Off the shoulder coat shot (front and back) Sunglasses on the lips Other creative shots by Sarah
Celine Model: Emily Photographer: Adele Location: White wall Clothing: Trousers from CM, black booties, camel coat, navy suede vest, white button down top, delicate gold necklaces, Celine sunglasses, Celine bag Hair and Makeup: Clean, straight hair (slicked back?), smokey eye (lots of eyeliner), nude lip, bold brows Shot List Full body shot Upper body detail shot Lower body detail shot Over the shoulder shot Sunglasses shot Bag shot Accessories shot Coat shot Movement shot Lower angle shot looking up (full body and upper body) Side shot Hair shot Other creative shots by Adele
Miu Miu Models: Haleigh and Ginx Photographer: Emma Location: Rachel’s house, Morris, Mansion on Forsyth Clothing: Sparkly bomber jacket, anything patterned and colorful, Miu Miu sunglasses Hair and Makeup: Wavy hair, buns, colorful makeup, blue eye shadow, bright lips Shot List Cover shot with models and environment Full body standing Full body sitting Full body leaning Individual full body shots: each model Upper body detail shot (upper body) Upper body detail shot (lower body) Glitter sock shot: both feet Accessories shot Movement shot Side shot Grapefruit shot Cat shot Other creative shots by Emma
CONTACT SHEETS
OUTTAKES
DRAFTS
FINAL WORK