COMPANY OVERVIEW
-Namesake brand launched in 2007 -Wang won the 2008 CFDA Fashion Fund Award Winner -Opened first flagship store in SoHo in Februar y 2011 -Designs of company are ver y urban inspired
SQUAD
RL GRIME A$AP FERG TINASHE METRO BOOMIN ALICE METZA YANA BOVENISTIER KATIE MOORE ALICE GLASS BINX WALTON BLACK ATLASS ISSA LISH LUCIEN SMITH ANNA EWERS TYGA KYLIE JENNER HANNE GABY LEXI BOLING CURREN CAPLES SKRILLEX VINCE STAPLES MO BIG SEAN ZOE KRAVITZ
WANG SQUAD FACES
BRAND EXTENSION PROPOSAL PEOPLE : WANG SQUAD AFFILIATES, SOCIAL MEDIA
INFLUENCERS AND WANG FANS
PLACE : NEW YORK CIT Y, INDUS TRIALIZED PARK OR
WAREHOUSE SPACE
PROMOTION : GUERILL A MARKETING AND L AS T MINUTE POS T S TO THE PUBLIC VIA INS TAGRAM
PRODUCT : EXCLUSIVE CD RELEASE OF WANG
SQUAD ART IS T S WITH AN EXCLUSIVE CONCERT THROWN TO CELEBRATE SAID RELEASE AND PROMOTE WANG LIFES T YLE
PRICE : CD PRICE BUT NO COS T F OR TIC KET, LIMITED RELEASE TO PUBLIC (ONLY 40%)
SWOT ANALYSIS STRENGTHS Strong representation of todays youth Strong designer influence Brand has a strong online presence Large number of loyal customers Effective marketing campaigns Worldwide store distribution Popular artists featured on CD
WEAKNESSES
OPPORTUNITIES
THREATS
Costs
Potential new customers
Allegations of poor working conditions
Untapped market
Controversial celebrities chosen to represent the brand (Kylie Jenner)
Private owned company
Little to no competition
Allegations of poor working conditions
Steadily increasing prices
Competition from other brands like Hood by Air
Overseas manufacturing which means issues with quality control
The Made Festival
COMPETITOR ANALYSIS ALEXANDER WANG
HOOD BY AIR
websites
ads
TARGET CUSTOMER Consumer Overview Demographics and Psychographics
-Ages 18-30 -From an urban environment -Socially relevant -Interested in music, that of the electronic and rap genres in particular -Has enough money to spend on extra events especially those of exclusive nature -Could be a Wang customer, maybe not a frequent one but definitely relates with the brand and would want to spend money on pieces if finances allowed it
CAMPAIGN FACES
MARKETING STRATEGY
GUERRILLA MARKETING MASSIVE POSTERS SCATTERED THROUGHOUT NEW YORK CITY
MOCK UP OUTTAKES
MOCK UP OUTTAKES
DIGITAL MARKETING EMAIL BLAST FEAT. GIF !
FACEBOOK INSTAGRAM SOCIAL MEDIA STRATEGIES
PRODUCT EXTENSION EXCLUSIVE CD FEATURING WANG SQUAD ARTISTS
WANG
WANG 01 02 03
ALEXANDER
04
Tyga + Tinashe ft. Metro Boomin Tinashe + Zoe Kravitz ft. MO MO + A$AP Ferg + Big Sean MO + Black Atlass
05
Skrillex
06
Big Sean + Tinashe
07 08 09
Skrillex + RL Grime Vince Staples ft. RL Grime A$AP Ferg, Vince Staples + Big Sean