Intern Onboarding Kit for The Martin Group

Welcome Intern

martingroup.co

Agency

About us martin. 50+ associates. digital development. creative firepower. traditional & digital media. public relations. social media. group

The Martin Group is a leading integrated communications firm headquartered in downtown Buffalo with an office in Rochester, NY. The firm works with bestin-class organizations ranging from small businesses to global enterprises and has extensive experience in several categories, including sports, health care, financial services, food and beverage, and not- for-profits.

In 2016, The Martin Group was named one of WNY’s Top Private Companies and the 2nd Fastest Growing Company in WNY by Buffalo Business First.

Our History 2001 The Martin Group was founded

2015

Acquires AMDG Public Affairs & launches MDPR affiliate

2016

Named 2nd Fastest Growing Company in WNY by Buffalo Business First.

2013

TMG opens a second office in Rochester, NY

2016

2014

TMG acquires Travers Collins & Co.

2016

Tod Martin purchases 620 Main Street

The Martin Group’s 15 year anniversary

2016

2017

Named one of WNY’s Top Private Companies

TMG rebrands & relocates to 620 Main Street

Values passion: We care deeply & love what we do. connection: We believe every contact matters. performance driven: We deliver what we promise. creativity: We think of solutions differently. intelligence: We hire top talent.

Mission

We use brand intelligence to define and execute marketing strategy while delighting clients and achieving results

Vision We change the way people think

What we do At The Martin Group, ideas work together. Our research, strategy, creative, public relations, digital and media concepts all come from a common place and they all move in the same direction. It’s possible because we are a full service, fully integrated agency—offering all of the disciplines to accomplish our clients’ goals and implementing them with the discipline to make sure they work—smartly, persuasively and affordably.

The Martin Group has specialty areas of focus including...

• Sports • Higher Education • Health Care • Financial Services • Food & Beverage • Not-for-Profit ...and others to follow.

Advertising. B2B and B2C. Digital. Outdoor. Print. Radio. TV. Direct mail. Sales and marketing presentations and collateral. Media services. Research. Strategy. Stewardship. Branding. Research.

Strategy. Brand creation and evolution. Environmental branding.

Brand standards. Internal branding / communications. Brand launch and rollout. Event thematic / planning / execution. Creative presentation materials. Power point, video, digital, collateral, signage, premiums. Corporate identity. Logo. Tagline. Stationery.

Graphic standards. Promotions. Sales promotion. In-store. Online.

Public relations. Communication strategy. Event planning.

Media relations. Public affairs. Consumer engagement. Crisis communications. Videography. Digital services. Client needs analysis. Web strategy. Creative web development. SEO/SEM. Social media strategy / creative / promotion. Rich media development.

Email marketing.

What we do MDPR is a boutique public relations firm with ad agency power. As an affiliate of The Martin Group, MDPR supports clients while advancing practice areas including traditional public relations, special event coordination, public affairs, media training, crisis communications and social media engagement.

Advocacy. Issues advisement. Political communications.

Community Relations. Special event planning. Corporate philanthropy. Community sponsorships. Annual reports. Content Marketing. Strategic development. Blog management. Blog writing.

Optimized graphics. Editorial planning. Crisis Communications.

Crisis planning. Spokesperson training. Corporate positioning.

Executive change. Issues management. Event Management.

Location research. Theme development. Logistics planning.

Invitation database development. Event supervision. Internal Communications. Communications strategy. Employee relations.

Labor issues counsel. Quality management. Media Relations. News conferences. News releases. Media kit production. Publicity. Press tours. Media monitoring. Editorial board briefings. Media training.

Research. In-depth interviews. Communications audits. Attitudinal surveys. Focus groups. Trend analysis. Social Media. Strategic development. Platform analysis. Executive training. Social media storytelling. Social media scheduling. Analytics. Paid advertising.

Content creation. Optimized graphics.

Agency Roles Traffic & Process

The traffic department is responsible for steering various creative projects through the different departments of the agency. The traffic manager creates and tracks job jackets, knows who is working on what at all times and makes sure everyone meets their deadlines.

Mech. & Production

The mechanical and production designers review all files after they are designed. They make sure that the technical aspects are correct and advise changes based on context.

Media Buying & Strategy

The media department analyzes and pinpoints the target market and researches the competitive media environment. They communicate with media vendors and produce a media plan for investing the client’s dollars in ways that will reach the best prospects most effectively.

Public Relations

Some responsibilities of the PR department include helping clients guide conversation and what is being said, writing press releases, communicating with news and media outlets and helping companies prepare for interviews, among other responsibilities.

Social Media

The social media team manages several social media platforms, including twitter, facebook, etc., for a variety of clients. This department is part of the PR team.

Brand / Account Management

Brand managers serve as the liaison between agency and client. They are in constant communication with their clients and are responsible for understanding their needs and communicating them with the agency.

Copywriter

The copywriter is responsible for developing and writing the copy / content of the creative materials. Their duties include writing, concepting, casting talent, articulating, etc,.

Creative

The creative department is responsible for creating and producing the advertising materials, which can include a variety of mediums including print, broadcast, collateral, branding, environmental, etc,. The creative department consists of Copywriters, Designers, Production Designers, Mechanical Artists Art Directors, Creative Supervisors, Creative Directors, etc,.

People

Tech

Intern

Set Goals This goal sheet is a way for you to organize your thoughts and determine what you would like to get out of your time as an intern with us.

My main goals during my internship at The Martin Group...

Projects that I will accomplish during my time here...

During my time here, I would like to improve...

Reference This sheet is a place to record and reference important things that you have learned during your time at The Martin Group.

Buffalo