Standards Manual

O

GREEN

LIVE

VISUAL IDENTITY & GRAPHICS STANDARDS MANUAL GUIDELINES FOR REPRODUCING AND USING GREEN OLIVE CATERING COMPANY LOGO

OLIVE

GREEN Introduction

To understand the function and value of the Green Olive Catering Company identity, it is important to recognize that every organization has a specific public identity — an identity partly formed by the look of its printed materials.

The purpose of this manual is to explain the components of the Green Olive Catering Company visual identity program, to define its graphic design standards and to illustrate how these standards are applied.

Contents Basic Elements

Logo Colors Typeface Unacceptable Treatments Logo Non- Infringement Zone

Additional Elements

The Crest Colors Unacceptable Treatments Crest Non-Infringement Zone

Other Applications Shirts

1

Primary Logo

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Featured to the left is the primary logo for the Green Olive Catering Company.

Green Olive Catering Company Colors

CMYK 4-0-61-56

CMYK 22-98-100-0

PANTONE

PANTONE

5767

1945

Pantone 5767 and Pantone 1945 are the two colors used in the Green Olive Catering Company Logo.

Green Olive Catering Company Logo

OLIVE

The logo should remain in its original colors which are Pantone 5767 and Pantone 1945.

If necesssary it can also be reproduced in black and white, or grayscale. The secondary logo which contains “catering co.� should also remain in its original colors unless it is necessary to reproduce it in black and white or grayscale.

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OLIVE

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2

Green Olive Catering Company Typeface Archer Book 0123456789 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Archer Book Italic

Archer Book, Archer Book Italic, and Archer Medium LF best compliment the Green Olive Catering Company Official Logo.

0123456789 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Archer Medium LF 0123456789 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Unacceptable Logo Treatments

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Several unacceptable treatments of this logo include distorting/stretching it, changing the colors, rearranging elements within the logo, adding text to the logo or placing it within a box.

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OLIVE

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OLIVE

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catering company

3

Logo Non-Infringement Zone

OLIVE

For maximum impact the Green Olive wordmark should not be crowded by other visual elements. Adequate white space should be left around the wordmark so that its prominence is not compromised. The illustration at the left gives a visual guide for providing the necessary white space. The height of the “O� is used around the outside of the wordmark in order to measure the white space.

GREEN

The Olive Crest

The crest uses Pantone 5767. It can also be reproduced in Pantone 1945 as well as Pantone 7401.

4

Unacceptable Crest Treatments

Unacceptable treatments of this logo include distorting/ stretching it, changing the color, rearranging or altering elements within the crest, adding text to the crest or placing it within a box (with or without a colored backgroud.)

Green Olive

Crest Non-Infringement Zone

For maximum impact the Green Olive crest should not be crowded by other visual elements. Adequate clear space should be left around the crest so that its prominence is not compromised. The illustration at the left gives a visual guide for providing the necessary white space. The length of the olive spear to the center circle at the base of the crest is used around the outside of the crest in order to measure the white space.

5

Green Olive Shirt Logo and Crest Placement

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The green olive wordmark is to be placed on the back of the staff’s catering shirts. The crest is to be placed on the front pocket. Both of these should be printed in white.

6

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GREEN OLIVE CATERING COMPANY 4250 GENELDA AVE A U B U R N, A L 3 6 8 2 9