BRAND GUIDELINES RACHEL NG HUIQIN S3685585
BRAND GUIDELINE
THE BRAND Fresh Yard Restuarant & Bar A restuarant and bar that offers food to art and nature lovers a farm to table dining experience to bring them closer to nature and appreciate food from its origins. Fresh Yard prides itself on the quality and freshness of their food, drinks and dessert everyday and the contemporary, calm, soothing, and homey vibes of the outlet. Waste food will be made into compost that will be fed back into the soil to grow vegetables. In colloboration with Edible Garden City, local community that promotes growing food in under-utilised space, Fresh Yard has its own yard/garden to grow fresh produce. Foodscaping is a fairly new trend around the globe and urban farming is the future.
BRAND GUIDELINE LOGO 2X
30mm MINIMUM SIZE
X
X
2X 2X
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TYPEFACE QONTRA ABCDEFGHIJKLMNOPQRSTUWXYZ abcdefghijklmnopqrstuvwxyz
COLOUR SCHEME
Pantone 350C Process C28/M0/Y28/K70 RGB R55/G76/B55 Web #374c37
Pantone 557C Process C13/M0/Y15/K38 RGB R136/G157/B134 Web #889D86
Pantone 169C Process C0/M24/Y28/K11 RGB R228/G174/B164 Web #e4aea4
Pantone 475C Process C0/M9/Y15/K4 RGB R244/G221/B207 Web #f4ddcf
BRAND GUIDELINE LOGO VARIATION
BRAND GUIDELINE
Application - Corporate Stationery
BRAND GUIDELINE
Application - Posters
thie . 100% oo fre sm
Application - Juice Bottles
smoothie
the yard . co off ld sh
p the yard . co ld off
sh
the yard . co ld off
sh
thie . 100% oo fre sm
smoothie
fr e
celery, carrot & ginger
100%
cold pressed
apple, lemon & mint leaves
ore . radia nc gap e sin
ore . clean sin gap g sin
cold pressed
daily . ma de sed es i pr
thie . oo sm
d daily . mad ei sse n re
n
d daily . mad ei sse n re
ore . clean sin gap g sin
p
BRAND GUIDELINE
cold pressed raspberry, spinach & pear
smoothie
BRAND GUIDELINE - ANNEX
Rachel Ng +65HEAD 91821039 CHEF
rachel@freshyard.com.sg www.freshyard.com.sg @freshyardsg Gillman Barracks 8 Lock Road. 3422
3.5 in X 2 in Business card
BRAND GUIDELINE - ANNEX
Dear Mr Lee, A letterhead is the heading at the top of a sheet of letter paper (stationery). That heading usually consists of a name and an address, and a logo or corporate design, and sometimes a background pattern. The term "letterhead" is often used to refer to the whole sheet imprinted with such a heading. Many companies and individuals prefer to create a letterhead template in a word processor or other software application. This generally includes the same information as pre-printed stationery but without the additional costs involved. Letterhead can then be printed on stationery (or plain paper) as needed on a local output device or sent electronically. That heading usually consists of a name and an address, and a logo or corporate design, and sometimes a background pattern. The term "letterhead" is often used to refer to the whole sheet imprinted with such a heading.
Sincerely, Rachel
Gillman Barracks 8 Lock Road 2423 +65 623423424 www.freshyard.com.sg
A4 letterhead
BRAND GUIDELINE - ANNEX
4.33 in x 8.66 in Envelop Front & back
BRAND GUIDELINE - ANNEX
BRAND GUIDELINE - ANNEX
hie . 100% oot fre sm
the yard . co ld off p
smoothie
smoothie
celery, carrot & ginger
ore . clean sin gap g sin
cold pressed
ore . clean sin gap g sin
apple, lemon & mint leaves
the yard . co off ld
smoothie
raspberry, spinach & pear
cold pressed
ore . radia gap nc e sin
cold pressed
hie . 100% oot fre sm
sh
the yard . co ld off p sh
daily . ma de sed es i pr
fr e
d daily . mad ei sse n re
100%
sh
n
thie . oo sm
d daily . mad ei sse n re
BRAND GUIDELINE - ANNEX