Fitflop aw13

is it normal to want to hug your shoes?

we admit it. our fabulous new collection is further ‘out there’ than anything we’ve done before. luxe ‘crocodile’ and snake-effect leathers combine with colour blocking and ‘pony’ hair in a gorgeous range of boots, ballerinas and sneakers (all built with our patent-pending, ultra-feel-good, ergonomically designed midsoles inside).

Patent sneakers to a wedding? snake-y clogs to a client meeting? go on girls, mix it uP!

muKluK moC 2 boot Just try a pair. Our famous boot updated with a ‘moccasin’ twist, the MUKLUK MOC 2 has a relaxed fit, original triple-density midsole, thermo-regulating sheepskin-lined upper and flip-down collar. Choose between supple tumbled leather or original super-cush shearling.

(Or maybe you need both.)

suede

ChEStNUt

ChOCOLAtE

SUPERNAVY

leather

bLACK

tURtLE GREEN

bLACK

On our ultra-comfortable, original, triple-density Microwobbleboard™ midsole – biomechanically engineered to help absorb shock and diffuse underfoot pressure.

On our slimline, triple-density Biomimetix™ midsole, biomechanically engineered to diffuse high-pressure spots underfoot and provide instant relief to your feet.

duÉ m-j ballerina ™

Love our DUÉ ballerina? You might like the new ‘M-J’ even more. A minimal, pretty ballerina base with a wide, stretchy cross-instep band and built-in, sneaker-like cushioning make this the best Mary Jane in the business.

It’s cute, comfortable, classic and hugs the foot. A must for the ‘rushed’.

leather

PUNCh PINK

bLACK

metalliC

PEWtER

nubuCK / Patent

bUNGEE CORD SUPERNAVY

bLACK

duÉ ballerina ™

built on a cushioned, height-enhancing midsole, our ultra-versatile DUÉ looks like a ballerina and feels like a sneaker.

Scoop cut with a rounded toe cap, it’s flirty, feminine, can go formal or fun, and feels amazing underfoot. In leather, metallic, patent, ‘snake’ and nubuck with ‘pony’ hair.

Ladies, it’s the shoe you’ve been looking for.

leather

bLACK

metalliC

ROUGE

PEWtER

snaKe-embossed leather

bLACK

Patent leather

DIVING bLUE

bLACK

ChOCOLAtE bUNGEE CORD

nubuCK / ‘Pony’ hair

tAN

SUPERNAVY

bLACK

On our slimline, triple-density Biomimetix™ midsole, biomechanically engineered to diffuse high-pressure spots underfoot and provide instant relief to your feet.

On our slimline, triple-density Biomimetix™ midsole, biomechanically engineered to diffuse high-pressure spots underfoot and provide instant relief to your feet.

suPer t sneaKer ™

Our preppy-cut, ultra-light, lace-up sneaker is built with our world-class comfort technology in patent, or snake-embossed, leather. Classic lines, simple seaming and a tailored-just-right toeshape make it a must-have for every jean-wearer’s wardrobe.

Patent leather

RED

DIVING bLUE

snaKe-embossed leather

bLACK

bUNGEE CORD

bLACK

shuv Clog ™

It’s an icon. A designer’s delight.

A cult favourite of dancers, artists, architects and chic geeks (of all kinds).

Our beloved ShUV clog is fashioned from a single-piece upper on our incredibly comfortable, ergonomic midsole.

In leather, patent or felt, it’s pure and puts happiness at your feet.

Patent

RED

INDIAN GREEN DIVING bLUE

felt

PUNCh PINK

GREY MARL

bLACK

On our ultra-comfortable, original, triple-density Microwobbleboard™ midsole – biomechanically engineered to help absorb shock and diffuse underfoot pressure.

On our ultra-comfortable, original, triple-density Microwobbleboard™ midsole – biomechanically engineered to help absorb shock and diffuse underfoot pressure.

gogh moC Clog ™

Our boho-cool clog, updated with minimalist moccasin design lines, is thE slip-on for lounging, quick jaunts and coffee calls, with slim-cut skirts or skinny jeans (striped socks, sweats – whatever). For an instant, amazing, around-your-foot comfy feeling, on our ergonomic, triple-density midsole. they’re MOC-nificent!

suede

bUNGEE CORD SUPERNAVY

snaKe-embossed leather

bLACK

JAM

ChOCOLAtE

bLACK

the Cuddler sliPPer ™

Feet dreams are made of these. Cute. Cosy.

Covetable. Our new, retro-cool thE CUDDLER slippers are built with a super-cush and comfy midsole, a wide, warm, woolly collar and our toe-toasting, padded duvet-lining.

(A must for any girl’s gift list.)

suede / felt

PUNCh PINK

tAN

ANthRACItE

On our ultra-comfortable, original, triple-density Microwobbleboard™ midsole – biomechanically engineered to help absorb shock and diffuse underfoot pressure.

joPlin™ boot

muKluK moC 2 boot

hovering between biker-chic and great everyday basic, our rock & roll new leather JOPLIN tM boot pairs beautifully with thick tights and a skirt for a slightly tough and sexy tomboy look. With a rugged rubber outsole, height-enhancing midsole and zip-up slouchy shaft, we bet it’ll be your favourite new boot.

Just try a pair. Our famous boot updated with a ‘moccasin’ twist, the MUKLUK MOC 2 has a relaxed fit, original triple-density midsole, thermoregulating sheepskin-lined upper and flip-down collar. Choose between supple tumbled leather or original super-cush shearling. (Or maybe you need both.)

available in: chOcOlate, Black

available in suede: chestnut, chOcOlate, Black, supernavy

Crush™ boot

suPer t ™ sneaKer

Makes legs look longer in an instant!

Our minimalist pull-on CRUSh boot sits atop a height-enhancing midsole and has a chic slouchy collar, making it perfect for casual and office wear.

Pair with skinny jeans on the weekends, or tights and a skirt for work. (then wear them to walk home!)

Our preppy-cut, ultra-light, lace-up sneaker is built with our world-class comfort technology in patent, or snake-embossed, leather. Classic lines, simple seaming and a tailored-just-right toeshape make it a must-have for every jean-wearer’s wardrobe.

available in suede: Bungee cOrd, chOcOlate, Black

available in Patent leather: red, diving Blue, Black srP: £90 snaKe-embossed leather: Bungee cOrd, Black

duÉ™ m-j ballerina

duÉ™ ballerina

Love our DUÉ tM ballerina? You might like the new ‘M-J’ even more. A minimal, pretty ballerina base with a wide, stretchy cross-instep band and built-in, sneaker-like cushioning make this the best Mary Jane in the business. It’s cute, comfortable, classic and hugs the foot firmly. A must for the ‘rushed’.

built on a cushioned, height-enhancing midsole, our ultra-versatile DUÉ looks like a ballerina and feels like a sneaker. Scoop cut with a rounded toe cap, it’s flirty, feminine, can go formal or fun, and feels amazing underfoot. In leather, metallic, patent, ‘snake’ and nubuck with ‘pony’ hair. Ladies, it’s the shoe you’ve been looking for.

available in leather: punch pink, Black metalliC: pewter nubuCK / Patent: Bungee cOrd, supernavy, Black

available in leather: punch pink, rOuge, Black metalliC: pewter Patent: nude, diving Blue, Black snaKe-embossed leather: Bungee cOrd, chOcOlate, Black nubuCK / ‘Pony’ hair: tan, Black, supernavy

shuv ™ Clog

gogh™ moC Clog

the Cuddler™ sliPPer

It’s an icon. A designer’s delight.

A cult favourite of dancers, artists, architects and chic geeks (of all kinds).

Our beloved ShUV clog is fashioned from a single-piece upper on our incredibly comfortable, ergonomic midsole.

In leather, patent or felt, it’s pure and puts happiness at your feet.

Our boho-cool clog, updated with minimalist moccasin lines, is thE slip-on for lounging, quick jaunts and coffee calls, with slim-cut skirts or skinny jeans (striped socks, sweats – whatever). For an instant, amazing, around-your-foot comfy feeling, on our ergonomic, triple-density midsole. they’re MOC-nificent!

Feet dreams are made of these. Cute.

Cosy. Covetable. Our new, retro-cool thE CUDDLER slippers are built with a super-cush and comfy midsole, a wide, warm, woolly collar and our toe-toasting, padded duvet-lining.

(A must for any girl’s gift list.)

available in leather: dark tan, Black Patent: red, indian green, diving Blue, Black felt: punch pink, grey Marl, alligatOr green, anthracite, stOrMy, supernavy

available in suede: Bungee cOrd, supernavy, Black snaKe-embossed leather: jaM, chOcOlate, Black

available in suede / felt: punch pink, tan, anthracite

tEChNOLOGY INSIDE

we don’t Care if your feet aChe. hIGh PRESSURE

our original miCrowobbleboard™ midsole Launched in our very first sandal six years ago, our patent-pending, triple-density Microwobbleboard midsole was engineered by two pioneering british biomechanists.

Delivering extraordinary comfort, it not only helps absorb shock* but can also diffuse underfoot pressure,** by instantly increasing the contact area of the foot to the midsole.

LOW PRESSURE

thAt’S RIGht. Just try on a pair of FitFlop™ shoes, sandals, sneakers, clogs, ballerinas, boots or slippers and it’s likely you’ll feel one of our smart technologies kick in immediately.

after

before

(IN FItFLOP† ShOE)

(IN CONtROL ShOE)

†

tRIPLE-DENSItY tEChNOLOGY 1 OUR can disperse

2

areas of high pressure to provide instant relief to your feet

SEGMENtED, triple-density, ergonomic 3 VERtICALLY design for increased foot-to-midsole contact and

pressure diffusion * from studies conducted at london south Bank university and salford university. ** in a study at salford university in the uk, we pressure-mapped the soles of participants’ feet. in the diagram to the right, red, orange and yellow indicate areas of higher pressure – which may ache over time – while blue and green illustrate low pressure – which feels good!

With Microwobbleboard midsole

A bEVELLED, DENSE-ELAStIC EVA contact point ensures SUPER-CUShIONED heel strike

tEChNOLOGY INSIDE

we’re obsessed by it. our slimline biomimetix™ midsole Developed so we could deliver our trademark comfort to women who want slimline styling, our biomimetix midsole, which is inspired by our NON-StOP ERGONOMIX™ philosophy, makes feet feel amazing. Featured in our FF2™ collection of shoes including our bestselling DUÉ™ bALLERINA range, it’s a super-ergonomic, triple-density layer of cush, biomechanically designed to diffuse high-pressure spots* and provide instant relief to your feet.

miCrowobbleboard™ width fitting: availaBle in twO width fittings, Our classic MicrOwOBBleBOard MidsOle is designed fOr a generOus fit, and Our standard MicrOwOBBleBOard MidsOle fOr a standard width fit. biomimetix width fitting: On Our sliMline BiOMiMetix MidsOle (and part Of the ff2 cOllectiOn).

* studies carried out at salford university in january 2013, involving 40 female participants. ** studies carried out at salford university in april 2013, involving 25 female participants.

© FitFlop Ltd