MEDIA KIT
For the past four years Drinks World has been at the forefront of global and regional competitions, organizing, judging and as a media partner across South-East Asia; working alongside brands such as Diageo World Class, Bacardi Legacy, Havana Club, Beefeater and Cointreau.
Drinks service professionals have grown in stature across the globe and their desire and need for quality information has grown with it.
About Us Brought to you by Hip Media, the publishers of Australia’s industry leading titles drinks trade and explore DRiNKS Drinks
Drinks World is to be published in four versions stretching from Dubai (Middle East edition) across China (China Edition), Greater Asia (Asia Edition) and Australia & NZ (Australasia Edition). Drinks World is the only truly regional publication connecting bartenders and sommeliers from Auckland to Abu Dhabi, Sydney to Shanghai and Dubai to Denpasar.
Contact Drinks World: Hip Media: +61 2 9492 7999 Facebook: Drinks World advertising: chris@hipmedia.com.au editorial: sasha@hipmedia.com.au
World magazine is a high-end regional drinks industry publication dedicated to the dynamic world of beverages – the people, bars, restaurants and brands that bring the industry to life. Our readership is industry professionals involved with the service of drinks across non-alcoholic, beer, wine, spirits, liqueurs and cocktails.
We speak directly to influencers as they learn from features and consume their industry news. It is a trusted format and trusted brand. Coupled with www.drinks.world, the publication can amplify your message to a key audience that is the front line between you and your consumer.
Trade media is the most cost effective and targeted form of marketing direct to your customer. Trade media allows you to control your brand message and to influence the first people to buy your product – education and brand support is vital at this stage of your brands journey. It all starts with the trade. The drinks industry is global, and the opportunities for bartenders, sommeliers and other industry professionals are prevalent more than ever. Drinks World is a truly regional publication connecting the drinks professional across boarders – informing and inspiring through the print and online community. Drinks World brings the best talent together and encourages participation throughout the industry; providing you a platform to engage with the readership eitherregionally or market specific.
NATHAN FORDE African and Eastern, Dubai Contact Drinks World: Hip Media: +61 2 9492 7999 Facebook: Drinks World advertising: chris@hipmedia.com.au editorial: sasha@hipmedia.com.au
Why Trade Media Why Drinks World
“We saw an opportunity to launch a trade publication in the Middle East with a focus on the fast evolving Dubai market. In any market, customer marketing is paramount as you influence the shopper at the point of connection, while in a Dark Market it becomes your singular opportunity to influence sales through activation. Additionally a trade magazine provides the opportunity to showcase brand activations, training and events which are otherwise prohibited. More importantly it provides a voice for the trade and a channel to reach our customers and their staff.”
Our World • Distribution of over 17,000 copies per edition • Gifted to industry professionals in 14 Countries REGION Australia1& New Zealand • Sydney • Brisbane • Melbourne • Adelaide • Perth • Auckland • Wellington • Christchurch REGION 2 Asia • Singapore • Malaysia (KL & resorts) • Indonesia (Jakarta & Bali) • Japan • Vietnam • Philippines • South Korea REGION 3 Asia (Chinese Edition) • Hong Kong • Macau • Taiwan • ChinaREGION 4 Middle East • Dubai • Abu Dhabi QUARTERLYPUBLISHED Contact Drinks World: Hip Media: +61 2 9492 7999 Facebook: Drinks World advertising: chris@hipmedia.com.au editorial: sasha@hipmedia.com.au BREAKDOWNDISTRIBUTION TOTAL 3,000 REGION 1 - Australia & New Zealand 4,000 REGION 2 - Asia 5,000 REGION 3 - Asia (Chinese Edition) 5,000 REGION 4 - Middle East 17,000
Work With Us Drinks World provides a platform to reach over 14 markets in a single booking, streamline your communication and reach industry influencers from around the globe. Build your own package and coverage, tailor your message to a specific region or create something for all regions to see! Advertorial features will be run in ALL regions (excl. Middle East) Advertorials must be a minimum 2 pages - Drinks World maintains influence on advertorial style & content. COST PER DPS ADVERTORIAL - AU$4,000 COVERAGE ADVERTISINGIN1REGION ADVERTISINGIN2REGIONS INADVERTISINGALLREGIONS (EXCL. MIDDLE EAST) FULL PAGE ADVERT AU$2,500 AU$3,500 AU$4,000 DOUBLE PAGE SPREAD AU$4,000 AU$5,600 AU$6,400 OUTSIDE BACK COVER AU$4,000 AU$5,600 AU$6,400 FRONT COVER AU$5,000 AU$7,000 AU$8,000 Contact Drinks World: Hip Media: +61 2 9492 7999 Facebook: Drinks World advertising: chris@hipmedia.com.au editorial: sasha@hipmedia.com.au
Our Online & Social World Drinks.World is our online platform for bar & restaurant professionals across the regions. Learn about the latest places to drink, things to drink, tastes to discover and what the brands & industry influencers are up too! With our interactive Bartender Exchange platform, connecting the Drinks World has never been more effective or exciting! Keep us updated with your latest brand activity and we’ll let the community know exactly what’s going on and how they can get involved! With a current social media following of over 6,000 engaged industry influencers, through Facebook & Instagram, Drinks World can support and grow your online messages to the trade. All print campaigns will be supported by online activity where possible To keep our editorial team up to date with your new releases, venue launches and campaigns please contact sasha@hipmedia.com.au Custom online campaigns available on request. Please contact chris@hipmedia.com.au to book. Contact Drinks World: Hip Media: +61 2 9492 7999 Facebook: Drinks World advertising: chris@hipmedia.com.au editorial: sasha@hipmedia.com.au RATES Drinks.World Take-Over (per month) AU$2,000 Drinks.World MREC advert (per month) AU$1,000 Cocktail Club featured article AU$500 Social Media Take-Over (per week) AU$250
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