LAUNCHING HAKU

HAKU® VODKA

The House of Suntory’s founder, Shinjiro Torii’s vision was to develop spirits that were quintessentially Japanese. His first success was with Japanese whisky but now we can experience the spirit and essence of Japan in a vodka with Haku®. This new artisan vodka made from 100% pure Japanese rice, joins the House of Suntory spirit trilogy of ROKU Gin and Suntory Whisky Toki ™.

The name itself tells the story of the product. “Haku” means white but the subtlety of the Japanese language allows for more interpretation of the kanji - read as “shiro” literally translates as “white” however read as “haku” it is intentionally rooted and elevated.

Interpreted as ‘Hakumai’ refers to the white rice of which the Haku® vodka spirit is made, while the elevated evokes ‘Junpaku’ meaning ‘untainted and brilliant’, referring to the craft of mastering this clean, clear and luminous spirit. Haku® is filtered through bamboo charcoal that like a sponge, absorbs all impurities, eliminating anything that could distract from the taste. In addition, the minerals from the bamboo charcoal add a smooth and mellow character to the vodka. Traditionally bamboo charcoal was used to filter water for tea to soften the water and give it a sweeter taste. The result for Haku® is a pure, soft, round and sweet vodka that can be enjoyed classically with soda or in delicious cocktails such such as the Haku® Umami Mary.

HAKU® & SODA

GLASSWARE: Highball GARNISH: Lime Twist

INGREDIENTS:

30ml Haku® 120ml Soda water METHOD: Add cubed ice to a highball glass and stir to chill. Add Haku® and stir to chill vodka. Top with soda

HAKU® SOUR

GLASSWARE: Tall GARNISH: Lemon twist

INGREDIENTS:

30ml Haku® 10ml Yuzu 10ml Fresh lemon juice 90ml Soda water METHOD: Shake all ingredients apart from the soda. Serve over ice and top with soda

HAKU® UMAMI MARY

GLASSWARE: Highball glass GARNISH: Shiso leaf, black pepper, salt rim and a lemon wedge

INGREDIENTS:

30ml Haku® 120ml Tomato juice 3ml Fresh lemon juice Wasabi Chilli Tabasco METHOD: Stir all ingredients and serve over ice

DIRTY HAKUTINI

GLASSWARE: Martini GARNISH: Three edamame beans on a cocktail stick

INGREDIENTS:

60ml Haku® 20ml Saké Crushed pickles METHOD: Add all ingredients into a metal shaker with ice and stir. Strain into a chilled martini glass and garnish with edamame beans on a cocktail stick