3 minute read
Campari Australia
from Drinks Guide 2019
by Racs Salcedo
SUPPLIER PARTNERS CAMPARI AUSTRALIA
SIMON DURRANT, MANAGING DIRECTOR, ANZ
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This year was another strong year for Campari in Australia. Our business experienced double-digit topline growth, driven by a strong portfolio performance and the support of our partners in both the Off-Trade and On-Trade.
Aperol continues to transform the drinking experience through the Apertif occasion with excellent marketing and activation campaigns contributing to the brand’s growth, the highlight being our continued participation at the Australian Open.
Wild Turkey is driving the bourbon revival. Our creative, featuring Matthew McConaughey, truly resonated with consumers and customers and new innovations, Wild Turkey Longbranch and Wild Turkey Longserves, helped deliver solid growth.
Campari, Espolon and Baron Samedi also performed well and represent clear category expansion opportunities for us and our partners.
Lastly, Glen Grant is fast becoming a favourite in the Single Malt space.
As Campari’s business continues to grow in Australia, we are constantly leveraging new opportunities to generate positive economic, social and environmental impacts.
Our team at our site in Derrimut, Victoria, have been focused on achieving best practice through a process of continuous improvement with 2018 delivering positive results in electricity, gas, water and waste usage, as well as recycling.
Our workplace giving program contributed $40,000 to more than 25 charities and our team gave countless hours of their time helping at events and fundraisers.
We offer all our employees, and their families, direct access to the MyCoach program, a program designed to help our people improve their health and wellbeing and from an industry perspective, Campari actively participates in the Women in Drinks Council and promotes the ‘Women in Drinks’ Mentoring Program. We are proud to be a partner of Drinkwise and abide by the ABAC Code in relation to all marketing, sales and trade activities.
Our Campari Academy continues drive knowledge and education within the bartender community, increasing the love and respect for our exceptional brands. Look out for news in this space as we take bartender engagement to the next level in the year to come.
As a business, we now turn our focus on the Aperitivo occasion, linked to a lighter style of convivial and discerning cocktail experiences. We will explore opportunities in low-alcohol beverages and bourbon, and will expand our social and digital marketing, leveraging new advances in technology.
Finally, we are also working hard to build retailer engagement and have a strong focus on sharing our long-term plans, building joint business plans and leveraging customer assets. In the year ahead, we’ll continue to look more closely at how we can support retailers with their online shopping offerings and making the online shopping experience more attractive to consumers. The key for us is in finding a way to leverage our strengths in building brands and consumer engagement with the retailer’s passion for engaging shoppers.
HEAD OFFICE
Level 10, Tower B, 207 Pacific Highway St Leonards NSW 2065 Australia Tel: +61 2 9478 2727 Email: info.australia@campari.com
Websites:
https://www.camparigroup.com/en https://www.campariacademy.com.au/ http://www.wildturkeybourbon.com.au/ https://aperolspritz.com.au/
SOCIAL MEDIA
FACEBOOK:
INSTAGRAM:
campariofficial wildturkeyau aperolspritzau
DISTRIBUTOR / STATE OFFICE DETAILS
QLD - Level 3, 5 Kyabra Street, Newstead, QLD 4006 Tel: +61 7 3253 1800 VIC - 4/111 Coventry Street, South Melbourne, VIC 3205 Tel: +61 3 9249 2700 WA - Unit 24/38 Fielder Street, East Perth, WA 6004 Tel: +61 8 9347 2600
TOP AWARDS
2018 Drinks Awards
• Winner Emerging Brand of the
Year (Aperitif / Liqueur) – Aperol
2018 Alia Awards
• Highly Commended Liquor
Brand of the Year – Aperol
2018 Popai Marketing at Retail Awards Shopper Experience
• Integrated Path to Purchase – Aperol
2018 Independent Brands Australia
• Supplier of the Year – Campari Australia
2018 Jim Murray’s Whiskey Bible
• Third Finest Whiskey in the World – Glen Grant 18 Year Old • Scotch Whiskey of the Year – Glen
Grant Aged 18 Years Rare Edition • Single Malt of the Year (Multiple Casks) –
Glen Grant Aged 18 Years Rare Edition • Single Malt 10 Years and Under (Multiple
Cask) – Glen Grant Aged 10 Years • Single Malt 16 – 21 Years (Multiple Casks) – Glen Grant Aged 18 Years Rare Edition
2019 AWARD Awards
• Packaging – Skyy Yyes – Bronze
