Liquor Barons

LIQUOR BARONS CO-OPERATIVE

CHRIS O’BRIEN, GENERAL MANAGER

Liquor Barons is Western Australia’s fastest growing, independently owned and operated liquor retail co-operative, with over 77 stores statewide. Our presence continues to expand year-on-year as we attract high quality retail sites into the group who share our focus on service and attention to detail. Located across WA, we support each store to drive an optimal, curated, consumerled range that suits their local market.

To ensure this expansion continues, we are committed to making retail decisions as a retail business, with the understanding that one size does not fit all. As owners of the co-operative, the Liquor Barons members are the business decision-makers and are therefore highly engaged. Being wholly WA based and operated means we are attuned to the local market. We are not exclusively aligned with any one wholesaler, supplier or product, which gives us the flexibility we need to operate in this way. As the stores are the shareholders, every cent raised at a group level is returned to them either in cash or services.

We focus on forging mutually beneficial relationships with all of our suppliers, big and small, which we use to deliver efficient, cost-effective services to our members, who can then pass on competitively priced products to our customers. We operate a high technology business that conducts best-in-class, highly individual innovative marketing campaigns from traditional print to digital media.

At over $220 million annualised sales, Liquor Barons is a powerful buying group and can tailor its decisions across suburb lines; what works in Armadale may not work in Swanbourne, so we are constantly seeking innovative ways to operate as a group that best serves our individual members.

HEAD OFFICE

Suite 4/40 Churchill Avenue Subiaco, WA 6008 Tel: (08) 93809077 Email: cobrien@liquorbarons.com.au Web: www.liquorbarons.com.au