lifestyle
dreams When it comes to getting around on four wheels, electric dreams are now a reality for many – thanks to The Good Car Company, writes Brady Michaels.
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JOURNEYS // APR / MAY 2022
s the price of petrol continues to rise, drivers are feeling the pinch and opening their minds to electric vehicles (EVs) that benefit both their bank balance and the environment. The cost of buying an electric car, however, is holding many people back. A Tasmanian-born enterprise is here to change that, one EV at a time. The Good Car Company was founded by Sam Whitehead, Anton Vikstrom and Anthony Broese van Groenou in 2019 to accelerate sales of electric vehicles in Australia and save thousands of tonnes of carbon emissions in the process. While a car sales business may seem an unlikely choice for three environmental scientists, that’s exactly why they started one. “A career in science is an incredibly valuable thing to contribute to society,” explains Sam. “Science collects the information that enables others to make good decisions. After working tirelessly to enable others, I decided I wanted to step up and apply my skills to actively addressing the climate crisis. And so began an experiment in using business as a tool for climate action.” The enterprising trio recognised the importance of switching to electric vehicles, but with no affordable options available, they created the world’s first community electric
Photos: The Good Car Company
A Electric
