Amer Sport

AMER SPORTS ANNUAL REPORT 2009

YEARS ANNUAL REPORT

Content Amer Sports in brief....................................... 2 CEO’s review................................................... 6 Industry trends.............................................. 10 Strategy......................................................... 13 Amer Sports’ key success factors................ 16 Financial targets........................................... 18 Key brands and brand management............ 20 Business segment review............................. 22 Winter and Outdoor...................................... 24 Ball Sports.................................................... 34 Fitness . ........................................................ 44 Sales.............................................................. 48 Supply chain, IT and manufacturing............. 50 Research and development.......................... 53 Human resources......................................... 56 Social responsibility...................................... 60 Board of Directors report and financial statements..................................... 65 Corporate governance statement............... 128 Board of Directors....................................... 136 Executive Board.......................................... 138 Remuneration............................................. 142

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www.arcteryx.com Arc’teryx is producing highly technical apparel, backpacks and harnesses for outdoor sports, hiking, climbing and snow sports.

www.mavic.com Mavic is a manufacturer of wheels, rims, pedals, computers, apparel and footwear for road cycling, mountain biking, triathlon and track racing.

www.suunto.com Suunto is a leading designer and manufacturer of sports precision instruments for a variety of sports like training, diving and outdoor.

www.atomicsnow.com Atomic is an industry leader in alpine skis and is a prominent player in cross-country skiing.

www.precor.com Precor is manufacturing and selling technicallyadvanced, premium-quality fitness equipment for the commercial and home markets.

www.wilson.com Wilson is the world’s leading manufacturer of ball sports equipment.

Shares and shareholders........................... 148 Information for investors............................ 152 Publications and important dates.............. 156

www.salomon.com The Mountain Sports Company.

Contact information.................................... 157 Brands

www.amersports.com

Key brands Amer Sports brands are among the most well-known in the world of sports. The company’s key brands are Salomon, Wilson, Precor, Atomic, Suunto, Mavic and Arc’teryx. All of these brands stand on four cornerstones: authenticity, authority, attitude, and aesthetics.

We continue to develop our global brands within their respective sports categories. We position and develop our brands for the longterm. By adopting a focused brand strategy, we create and manage consistent brand experiences across all segments and product categories.

Our brands are trusted by consumers world-wide. We earn their trust by setting the standard for innovation and usability in every sport we participate in. We offer advanced, performance-oriented products with attention to detail, high quality and functional

dependability. We are genuinely passionate about shaping and growing our sports by continuously developing products that elevate the performance of all athletes, from leading professionals to everyday active participants.

INDUSTRY LEADER

Globally, Amer Sports has several strong brands that are linked by their long histories in the sports equipment industry. All of the Amer Sports brands have collaborated with the world’s best athletes, coaches, and sports organizations for many years.

SALOMON WAS BORN IN 1947 IN THE HEART OF THE FRENCH ALPS AND THE BIRTHPLACE OF MODERN ALPINISM. DRIVEN BY PASSION FOR SKIING AND DESIGN INNOVATION, FRANCOIS SALOMON AND HIS SON GEORGE DESIGNED AND PERFECTED MANY OF THE FIRST MODERN SKI BINDINGS. DURING THE FOLLOWING 60 YEARS, SALOMON’S COMMITMENT TO INNOVATIVE DESIGN AND PASSION FOR MOUNTAIN SPORTS CREATED A VAST RANGE OF REVOLUTIONARY NEW CONCEPTS IN BINDINGS, BOOTS, SKIS AND APPAREL FOR BOTH ALPINE AND NORDIC SKIING AND BROUGHT INNOVATIVE SOLUTIONS TO FOOTWEAR, APPAREL AND EQUIPMENT FOR SNOWBOARDING, ADVENTURE RACING, TRAIL RUNNING, AND MANY OTHER SPORTS.

TODAY, SALOMON PRODUCTS ARE SOLD IN OVER 60 COUNTRIES AND THE BRAND IS A GLOBAL ICON. THROUGH PERFORMANCE LED DESIGN, SALOMON DELIVERS INNOVATION AND PROGRESSION TO MOUNTAIN SPORTS; CONVERTING NEW IDEAS INTO ACTION AND EXPANDING THE LIMITS OF POSSIBILITY. SALOMON’S HERITAGE, CULTURE, AND COMMITMENT ARE TIED TOGETHER BY ONE SIMPLE CONCEPT: THE WORLD’S LEADING MOUNTAIN PEOPLE CREATING THE WORLD’S LEADING MOUNTAIN PRODUCT. INVENTING THE FUTURE OF MOUNTAIN SPORTS SINCE 1947.

salomon vision

HOW WE SEE THE FUTURE: THE MOUNTAIN SPIRIT WILL BE THE BIG ASPIRATIONAL DREAM.

SALOMON MISSION WHAT WE WILL DO:

CREATE NEXT GENERATION GEAR WHICH MAKES EVERY MOMENT THE MOST ENJOYABLe. GEAR AS A NATURAL EXTENSION OF THE BODY.

SALOMON CORE VALUES

THE COMPONENTS OF OUR DNA: AUTHENTICITY

BEING TRUE TO WHAT WE CLAIM TO BE. ALWAYS REMEMBERING THAT WE ARE A MOUNTAIN SPORTS COMPANY FROM THE HEART OF THE FRENCH ALPS.

PASSION

LOVE FOR WHAT WE DO.

INNOVATION

EXPLORING AND BRINGING NEW IDEAS TO LIFE - FOR POSITIVE CHANGE.

HISTORY OF PERFORMANCE LED DESIGN

‘57 ‘79 ‘79 ‘91 ‘96 ‘98 ‘98 ‘99

tendeur lift The releasable ski binding

sx90 The rear entry ski boot

sns the nordic ski system

s 9000 The monocoque ski

exit low the light hiking shoe category

x scream the all mountain ski category

raid wind the mountain running shoe category

teneighty the freestyle ski

stl jacket softshell ski apparel

tech amphibian The amphibian shoe category

era The 3d construction on snb

symbio/fusion The Softshell footwear

rocker the inversed camber ski

Sick Stick The Bamboo Snowboard

falcon cs pro The customshell ski boot

xt wings the trail running footwear

S-LAB SKATE PRO THE NORDIC SKI BOOT

‘01 ‘02 ‘03 ‘06 ‘07 ‘08 ‘08 ‘08 ‘09

SALOMON IS MOUNTAIN PRODUCT

X3 RC CUSTOM SHELL

SHOGUN

s - Lab SKATE PRO

GRIP

XT WINGS GTX

AERO-X JACKET

IMPACT CUSTOM AIR

EXO II TIGHT

SALOMON IS MOUNTAIN PEOPLE

freeskier

Mark Abma

Two-time powder magazine freeskier of the year

trail runner

kilian jornet

RECORD HOLDER OF GR20 (CORSICA) & TAHOE RIM TRAIL (USA) WINNER OF THE UTMB 2008 & 2009

snowboarder

BODE MERRILL

NOMINEE, TRANSWORLD SNOWBOARDING MEN’S SNOWBOARDER OF THE YEAR

alpine ski racer

KLAUS KROELL

DOWNHILL WORLD CUP 2NDOVERALL RANKING 2009

freeskier

simon dumont

Quarter-pipe world record holder Two-time x-games half-pipe gold medalist

Nordic ski racer

DANIEL TYNELL

WINNER OF THE 2009 VASALOPPET

DEDICATED

ATHLETE As the sun rises on the horizon, so do multitudes of athletes who give every last drop of blood, sweat, and tears to the sports they love.

Along with these athletes rise another group, who give everything for their passion.

This is a hard working, dedicated lot who go the extra mile to make sure things aren’t just done, they’re done perfectly.

They are the employees of Wilson. That is why Wilson is legendary from the Super Bowl to the Final Four, from little league to the majors, on the court, fairway, gridiron, or field.

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Each and every day, Wilson earns the respect of players, coaches, and athletic programs worldwide by not just meeting their needs and expectations, but by exceeding them.

Whether it’s continuing to make footballs by hand to ensure tight proper stitching every time, or by innovating new products like moisture wicking basketballs for the best possible grip, or personally molding baseball gloves to player’s hands, our reputation’s built on a century of respect.

However, we don’t rely on our past - we use it as inspiration to create the future of sports.

A GLIMPSE 1914 1917 1925 1932 1935 1941 1949 1953 1957 1967 1970 1980 1984

WILSON FOUNDED

ASHLAND MANUFACTURING IS RENAMED

THOMAS E. WILSON CO.

WILSON AND KNUTE ROCKNE DEVELOP THE KR,

THE FIRST-EVER VALVE-INFLATED FOOTBALL. GENE SARAZEN INVENTS GOLF’S MODERN SAND WEDGE, THE WILSON R-90. IT WINS THE BRITISH OPEN AND SETS A TOURNAMENT SCORING RECORD. SARAZEN’S 235-YARD DOUBLE-EAGLE,

THE SHOT HEARD ROUND THE WORLD, HELPS WIN HIM THE MASTERS.

WILSON INTRODUCES THE DUKE WHICH IS SELECTED TO BECOME

THE OFFICIAL GAME BALL OF THE NFL. WILSON INTRODUCES THE

JACK KRAMER AUTOGRAPH

TENNIS RACQUET, A FAVORITE AMONG EVERYDAY ENTHUSIASTS IN THE ‘50S AND ‘60S. THE WILSON KP-4 – LATER KNOWN AS THE COMET IS SELECTED TO BECOME

THE OFFICIAL GAME BALL OF THE NBA. WILSON CRAFTSMEN INTRODUCE THE A2000 AT SPRING TRAINING

– A LEGENDARY GLOVE

ENABLING THE ONE HANDED CATCH. WILSON ROCKS THE TENNIS WORLD WITH THE T2000, A NEW RACQUET MADE OF

CHROME PLATED NICKEL AND ALLOY STEEL. THE NFL AND AFL MERGE AND SELECT WILSON TO BE

THE OFFICIAL GAME BALL OF THE NEW LEAGUE – THE NFL.

WILSON LAUNCHES THE PRO STAFF, THE INDUSTRY’S

FIRST BRAIDED GRAPHITE AND KEVLAR RACQUET. CHICAGO BULLS ROOKIE MICHAEL JORDAN TEAMS WITH HOMETOWN PARTNER, WILSON, LATER SIGNS LIFETIME CONTRACT.

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WILSON REVOLUTIONIZES THE INDUSTRY WITH THE INTRODUCTION OF THE PROFILE –

THE INDUSTRY’S FIRST WIDE BODY TENNIS RACQUET. WILSON IS SELECTED TO BE

THE OFFICIAL BALL GLOVE OF THE MLB. WILSON IS SELECTED TO BE

THE OFFICIAL BALL OF THE AVP. WILSON DEVELOPS EXCLUSIVE PARTNERSHIP WITH

THE BREAST CANCER RESEARCH FOUNDATION, LATER LAUNCHES HOPE LINE OF TENNIS, AND GOLF EQUIPMENT, EXCLUSIVELY FOR WOMEN. WILSON INTRODUCES SOLUTION BASKETBALL,

THE FIRST-EVER MOISTURE ABSORBING COMPOSITE LEATHER BASKETBALL FOR INDOOR PLAY. WILSON PURCHASES DEMARINI , A COMPANY THAT CHANGED THE BAT INDUSTRY, FROM BAT GURU RAY DEMARINI.

PETE SAMPRAS WINS 14TH GRAND

SLAM SINGLES TITLE, MOST EVER IN TENNIS. ALL ARE WITH WILSON, ALL WITH THE PRO STAFF RACQUET. HALF-AND-HALF TECHNOLOGY INTRODUCED TO BASEBALL WITH A COMPOSITE-HANDLED, ALUMINUM-BARRELED DEMARINI BAT. WILSON INTRODUCES THE GST, FOOTBALL’S FIRST COMPOSITE-LACED GAME BALL.

ROGER FEDERER – WHO BEGAN USING WILSON

RACQUETS AT AGE 10 – WINS THREE OF FOUR GRAND SLAMS, SIGNS LIFETIME AGREEMENT.

FOUR GROUNDBREAKING TECHNOLOGIES COMBINE TO CREATE THE [K]FACTOR RACQUET. SERENA WILLIAMS, AND ROGER FEDERER SWITCH TO IT AT THE AUSTRALIAN OPEN, TAKE HOME THE TITLE.

PADRAIG HARRINGTON WINS THE OPEN CHAMPIONSHIP, MARKS 59TH MAJOR CHAMPIONSHIP VICTORY FOR WILSON’S IRONS IN ITS 90-YEAR CLUB-MAKING HISTORY. WILSON NAMED

THE OFFICIAL PROTECTIVE GEAR OF MLB.

INTRODUCTION OF THE INDUSTRY’S FIRST-EVER SHOCK-ABSORBING CATCHERS’ HELMET, THE SHOCK FX.

ROGER FEDERER MAKES TENNIS HISTORY

BY WINNING HIS 15TH GRAND SLAM SINGLES TITLE. FEDERER IS VIEWED AS THE GREATEST PLAYER OF ALL TIME.

1987 1991 1996 1998 1999 2000 2002 2006 2007 2008 2009

You can’t buy authenticity anymore than you can buy membership in a hall of fame. Since 1914, Wilson Sporting Goods Co. has been tirelessly creating the world’s best equipment and standing behind it.

Performance is a given. So too is the fact that each new product has been thoroughly vetted in real game conditions.

It’s how we maintain the trust of players, coaches and affiliations, professional and amateur.

Few brands have earned this trust. Few brands ever will.

OFFICIAL

TENNIS BALL

OFFICIAL

TENNIS BALL

OFFICIAL

TENNIS BALL

OFFICIAL

TENNIS BALL

OFFICIAL

TENNIS BALL

OFFICIAL

SPORTING GOODS EQUIPMENT SPONSOR

OFFICIAL

FOOTBALL

OFFICIAL

BALL GLOVE & PROTECTIVE GEAR

OFFICIAL

BASEBALL

OFFICIAL

VOLLEYBALL

OFFICIAL

FOOTBALL

OFFICIAL

BASKETBALL

OFFICIAL

SOCCER BALL

OFFICIAL

BASKETBALL

INNOV Who thought the NCAA would retire leather basketballs?

Who believed that Major Leaguers would lay down a trusted glove for something new and unknown?

Who envisioned a bat with two walls, a racquet made of graphite and Kevlar, or a batting helmet that actually lived up to the moniker one size fits all?

Uncovering unmet needs. It’s been our professional protocol for nearly a century.

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VATION While Wilson athletes never question their equipment, our engineers do it daily, not because it’s something we want to do, but because it’s part of our fabric, it’s something we have to do.

It’s how we maintain our position as the world leader in sporting goods innovation.

Since 1980 we have passionately worked to deliver the smoothest and most natural feeling fitness equipment in the world.

INSPIRING A LIFE IN MOTION We are a global fitness industry leader, committed to innovation and expansion of our market by identifying and meeting user needs. We share our passion for fitness through products and services that inspire users to move toward their goals and beyond.

We bring added brand awareness and value to all the markets we serve by maintaining a strategic focus on key channels, such as:

• FITNESS CLUB • HOME • HOSPITALITY • UNIVERSITY • GOVERNMENT • CORPORATE

Move Beyond We believe every product, service, and innovation we bring to the industry should contribute to a total fitness experience — one that delights exercisers and builds our customers’ businesses. In this pursuit we focus on three things: innovative design, excellent member experience, and attentive customer service.

Innovative Design When selecting quality equipment, a few things come to mind right away — reliability, ease of use, something solid. Consider the way it works, the way it feels when the body is in motion — smooth, flowing, and precise.

Innovative design brings all of these elements together. It sets new standards, and absolutely never forgets that anything new has to work — and work for the long haul.

That’s our approach. A combination of innovation and solid engineering. It’s helped us launch more than just new products, but entirely new categories — such as the EFX® Elliptical Crosstrainer and the AMT®. It will continue to guide us as we explore the possibilities of fitness equipment.

Excellent Member Experience When exercisers step into a fitness facility, they want to hit their goals and stick with the program that gets them there. The facility’s job is to give them the tools, support,

and overall atmosphere they need to make it happen. So when a facility thinks about equipment, they are also thinking about the user experience it provides — how it can engage members and keep them engaged.

That’s why we deeply consider the member’s experience from their perspective — how a combination of products, services, and technologies can add up to something greater that keeps exercisers motivated. We thrive on bringing those elements together so that every member feels like their gym is the gym to get results.

Attentive Customer Service Service is a must. So much so, that it demands a clear definition of what “service” really means. For us, it begins with knowledgeable sales reps who focus on our customers’ business needs first. From there, it naturally extends to keeping our customers’ businesses on track with equipment service, repair, parts, warranty, and a good outcome when problems come up — all backed by the right technology and the right people to get the job done. Talk to people in the industry. We deliver on this time and time again. In fact, a 2009 independent survey of U.S. health clubs by the Sporting Goods Marketing Association ranked Precor as #1 in customer service and as the #1 fitness equipment provider overall.

Our values are manifest in our company creed: I desire a life without limits.

I believe fitness is key to living the life I desire.

I believe in the power of the human spirit.

I believe the human body is an amazing thing.

I believe tomorrow will be even better.

I believe in the importance of doing things right versus simply doing them first.

I believe in mutual respect and the overwhelming returns of sharing.

I am the heart and soul of Precor.

Our heart and soul is in everything we do.

Vision What We Aim to be

The World’s Favorite Skiing Brand

The world of ATOMIC knows no frontiers. Wherever people ski, that’s ATOMIC’s home.

ATOMIC equipment is the number one choice of skiers the world over.

Because ATOMIC intensifies the skiing experience – for beginners and Olympic Gold medalists alike.

As passionate skiers ourselves, nobody is more familiar with the wishes and dreams of skiers than we are. Therefore we can fulfill those wishes and dreams through the products we create.

Atomicsnow.com Chris Benchetler and his new Bent Chetler

Atomicsnow.com Daron Rahlves on the revolutionary D2 VarioFlex 72

The three cornerstones of ATOMIC’s philosophy have always been ...

PERFORMANCE We are dedicated to creating the best products a skier could wish for. ATOMIC products enable every skier to enjoy skiing to the max.

INNOVATION We are the industry’s leading innovators. Which means we never cease to question tried-and-tested ideas, constantly seeking out better, new, revolutionary solutions.

PASSION Our biggest motivation is our love for the sport.

Every single ATOMIC product oozes the passion with which it was created.

Atomicsnow.com Aksel Lund Svindal on the D2 Race GS

Every day we do what we love to do most.

And nobody does it better.

We are driven by our own goals, standards and values and stand by what we believe in – we follow our own path.

This allows us to shape the world in which we live: the world of skiing.

We are Skiing

winning moves™

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INSPIRING MOVES™

Moves Count™ with Suunto Suunto is a leading designer and manufacturer of sports precision instruments. The products guide and inspire professional athletes , sports enthusiasts and adventure seekers all over the globe, making their moves count.

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THRILLING moves

DISCOVERING MOVES™

Suunto was born in 1936 when Finnish engineer and orienteer Tuomas Vohlonen invented and patented the mass production method for the liquid-filled compass.

Since then, Suunto has been developing this heritage by focusing on measurement, reliability and accuracy and remaining at the forefront of inno­vation and technology.

The Suunto Vision To be the most desired sports precision instrument brand. We aim to achieve this through: Becoming the market leader in the functional core. Becoming the owner of functional benefits that address core sport needs. Positioning the brand with the ‘core’ (professionals and athletes) to establish the credibility through which to extend to more mainstream target segments.

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The Suunto Mission Suunto provides guidance and inspiration for an active life.

A Timeline of Pioneering History

1936

Suunto LTD is founded by inventor and sports­man Tuomas Vohlonen, with the production of marching compasses already starting in 1935.

1950

Suunto begins manufacturing orienteering and marine compasses including the Suunto K-12.

1965

The SK-4, Suunto’s first dive compass, is developed and used actively by famous seadwellers, such as Jacques Cousteau, a French navy officer, explorer and scientist, who devoted his life to the sea.

1987

The SME dive computer is developed

by Suunto, revolutionizing the sport by telling the safe duration of a dive and needed decompression time.

The Suunto Brand Values Inspiring We inspire you to get started and be active.

When you know yourself and your surroundings, you can stay confident and aware on the journey.

Knowledge Our extensive experience in making sports precision instruments, allows you to rely on getting relevant information when and where you need it.

Experience We enable you to push your personal limits, overcome barriers, large and small, and get the most out of your activity, regardless of your ambition level.

Trust Even in the most challenging conditions, you can trust your Suunto. With a robust design and dependable technology, it provides accuracy and reliability.

Passion Like you, Suunto is passionate about sports and an active lifestyle. Together we aim to enjoy the journey, fulfil our dreams and share our experiences with like-minded people.

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Genuine Our products are authentic sports instruments made for real situations. We prepare you for any challenge making you feel like an expert.

1998

The first outdoor wristop computer, Suunto Vector is launched along with its success story.

2004

Introduction of Suunto t6 – a top-level training wristop computer and first heart rate monitor to measure EPOC (Excess postexercise oxygen consumption).

2004

The Suunto D9 dive computer, the world’s first all-in-one dive instrument with incorporated digital compass, is launched.

2006

The full heart rate monitor series is launched to complete the Suunto t6, offering accurate heart rate monitors for beginners up to professionals and teams.

2009

Suunto enters the premium digital sports watch channel with Suunto Elementum.

Suunto introduces HelO2 technical dive computer.

Premium sports watches:

Elementum Aqua Modernly designed timepiece combined with the functionality of a high-technology diving watch.

Elementum Terra Combines decades of outdoors experience with a lifetime in precision craftmanship, making it a survival tool no real adventure can do without.

Elementum Ventus Perfect complement to the perfect yacht as a highly sophisticated sailing timepiece designed with elegance.

Sports Precision Instruments:

HelO2 Designed specifically for technical divers to go deeper and longer for exploring wreck and caves.

SUUNTO CORE Outdoor sports instrument for vertical explorers and adventurers.

Suunto t6c The heart rate monitor for performance oriented and professional athletes. The sports laboratory on the wrist.

Suunto D4 Suunto D4 dive computer is all about enjoying the diving experience, the perfect companion on next dive vacation.

Suunto Vector HR Ideal tool for heart rate monitoring during the outdoor adventures.

Suunto t3c Everyday work-out partner, heart rate monitor with Training Effect.

Suunto Ambassadors

Helen Jenkins

Andy Potts, USA World Champion IRONMAN 70.3.2007 Triathlon

Jan Frodeno, GER Olympic Gold Medalist 2008 Triathlon

Helen Jenkins, UK ITU World Champion 2008 Triathlon

Aino-Kaisa Saarinen, FIN 3 x World Champion, 2009 Sports Personality of the Year, 2009 Nordic Skiing

Ueli Steck , CH Solo Speed Records on Eiger, Matterhorn and Grand Jorasse Extreme Climbing

Huber Brothers, AUT The most Famous Climbing Brothers Climbing & Mountaineering

Kylie Thomas, AUS World Champion 2009, Sports Aerobics

William Trubridge, NZL Multiple World Record Holder Free Diving

Jonathan Wyatt, NZL 6 x World Champion Mountain Running

Mission To create and sell sport cycling products and services that liberate pleasure during action.

Values Passion, conviviality, guts.

History 1889 Charles Idoux and Lucien Chanel created MAVIC, Manufacture d’Articles Vélocipédiques Idoux et Chanel in Lyon.

1934 Antonin Magne (FR) won the yellow jersey on the Tour de France on the first created aluminum rims.

1973 Aerodynamics inspires the first Mavic wheels and became Mavic’s main concern.

1973 Mavic assistance for racing cyclists: a “neutral and free” assistance to give immediate breakdown assistance, and a complete radio liaison service between the vehicles.

1983 Mavic realized that BMX and Mountain bike were not just passing fancies and created the first wheels off road.

1985 First MTB rims.

1985 Comete carbon fiber paracular wheels .

1987 First MTB assistance during the Paris-Gao-Dakar race and later in triathlon competitions.

1989 Tour de France victory of Greg Lemond with “Tout Mavic”.

1992 3G wheel with 3 profiled spokes.

1992 Electronics components (electronically controlled derailleur).

1994 The wheel as a global system.

1996 Crossmax wheel systems.

1996 Helium wheel.

1999 Ksyrium and Crossmax.

1999 UST Tubeless technology.

1999 Mektronic, first wireless electronic transmission group.

2007 R-Sys, the third generation of wheels using the concept TraComp.

2009 Mavic develops its products using leading innovative technologies to give you the best in fit, climate control and performance to make you RIDE BETTER. 2010 2010 Mavic creates the first wheel-tyre system named K10.

Track 90% of track 2009 World Championship medals on Mavic wheels.

Kevin Sireau (FR), Set a new speed World Record on 200m.

Kevin Sireau

British Cycling Team

Comete The Track rear wheel with the most Olympic titles!

Since 1994, this rear Track wheel is the wheel of choice of the best Track racers in the world. The amazing results at the Beijing 2008 Olympics speak for them-selves: 17 gold medals.

And there is no doubt that many more are coming!

iO The Track front wheel with the most Olympic titles!

Since the 1996 Olympics, this wheel has won more than 80% of the medals on all the cycle-racing tracks of the world.

This record is in progress following another 17 gold’s at Beijing.

Triathlon Alistair Brownlee (UK), won the ITU World Championships Series.

Timothy O’Donnell (USA), ITU long distance World Champion in Australia.

Brad Kahlefeldt (AUS), Oceania Champion for the 3rd time.

Alistair Brownlee

Timothy O’Donnell

Brad Kahlefeldt

Tri Helium Ultralight triathlon race shoe Working with elite Triathletes we have fine tuned the fit, tri specific functionality and created a shoe which is lightning fast in transitions and nearly weightless on the bike.

Cosmic Carbone Ultimate Light AND Aerodynamic, the Cosmic Carbone Ultimate is the wheel to beat for aerodynamic wheels Light, fast, stiff durable. All carbon rims and R2R spoke design provide excellent strength and stiffness. 40mm profiled rim, integrated aero spokes and hub flanges provide optimum aerodynamic. Adjustable bearings and unique rear truing system allow for full adjustability and serviceability.

ROAD Cadel Evans (Silence-Lotto), 2009 World Champion.

Franco Pellizotti (Liquigas), Best climber of 2009 Tour de France.

Rinaldo Nocentini (AG2R-La Mondiale), 8 days of domination on the 2009 Tour de France.

Cadel Evans

Franco Pellizotti

Rinaldo Nocentini

Zxellium Ultimate The ultimate energy transmission, light weight and fit The perfect balance of stiffness, lightweight and comfort.

Energy Ride technologies for optimal energy transmission.

Ergo Ride technologies for exceptional comfort on even the longest Tour stages.

R-Sys SL A sub 1300 gram R-Sys = All the technology and performance of an R-Sys in the lightest clincher wheelset available Only exclusive Mavic technologies on the spoke, rim and hubs could make this wheel possible. ISM3D rims save every possible gram of inertia, extralight hub axle and bearings save weight and carbon, TraComp spokes deliver lateral stiffness and acceleration‌ All this with no compromise on reliability.

The perfect wheel for the most demanding climbers.

MTB Roël Paulissen (BEL), winner of both Roc d’Azur Marathon and XC race for the 2nd time.

Fabien Barel (FR), Downhill World Cup winner in Maribor Slovenia.

Emmeline Ragot (FR), 2009 Downhill World Champion.

Roël Paulissen

test : dossier Fabien Barel veille

Emmeline Ragot

Fury Fast, ready for the WorldCup circuit Pure Cross-country race shoe featuring race proven lightweight, excellent energy transfer, solid foot hold, good ventilation, aggressive grip and precise adjustability. A cyclocross favorite.

Deemax Ultimate The most lightweight and responsive downhill racing wheel available Developed with our world cup athletes, this exclusive Deemax is the first pure downhill racing wheelset below 2 kilos. Extremely light rims and double butted bladed spokes provide you even more control to speed you towards the finish line.

EVOLUTION IN ACTION Innovation

Performance

ARC’TERYX ADVANTAGE At Arc’teryx our central purpose is to build the finest product possible. We don’t focus on incremental advancements, but on radically improving the status quo. Our designers strive not to out-do the competition, but to challenge assumptions about how outdoor products should be built. We create the Arc’teryx advantage by using the best quality, highest performing materials.

We assemble them in the most innovative manner into the best possible design for the intended use. This synergy of best materials, construction and design is the target that Arc’teryx strives for in each product—where we have earned accolades for creating the most innovative, technically advanced outerwear available.

archaeopteryx lithographica A hundred and forty million years ago a creature struggled to escape the hostile horizontal world. It became lean and strong and developed into a magnificent climber. Then driven by success and the gears of evolution, it developed the feather ... and downclimbing became a thing of the past.

We have created ground breaking construction technology, developed paradigm-shifting designs, and introduced major fabric technology. The resulting deluge of recognition, and mimicry, has cemented our reputation at the pinnacle of the outdoor world. Driven by evolution in action, we work passionately to advance performance in the outdoors.

Precision

Quality

OUTERWEAR Our solution to forming a complete technical layering system lies in the small details we incorporate into all our Outerwear pieces. Starting with a diverse selection of technical fabrics, we use a combination of sewn and lamination construction techniques to create comfortable, high performing pieces足that work synergistically. Our Ascent line concentrates on action in the vertical world, offering products for the full range of mountain activities and weather conditions. Our Whiteline garments are designed for epic first descents or smooth arcs through waist-deep powder. For the aerobic world of fast forward mountain pursuits, our Endorphin line takes training and personal performance seriously and our 24 line which was created with more casual styles and relaxed patterns.

Harnesses A harness should mimic the 3-D shape of the human form and deliver support across the entire harness assembly. Our WARP Strength Technology™ distributes pressure from edge to edge with minimal bulk and light weight resulting in a harness structure that delivers luxurious comfort and maximum support. With gender-specific models and discipline dictated features, each harness is a study in timeless perfection. Our latest harness designs have re-established Arc’teryx as the premier builder of climbing harnesses in the world today.

Design

Durability

Packs Our pack construction methods and technical materials are chosen for their unique properties, and each design is refined for a specific application. All of our packs utilize VAPOR thermoforming technology to create anatomical shaping of the backpanels, shoulder straps and hipbelts. With activity-specific features such as waterproof 420ACT fabric on our AC2 weatherproof pack series, or quick release ski attachments and a shovel pocket on our ski packs, we have detailed each one for a unique outdoor adventure.

Our Bora packs remain the pinnacle of large trekking packs, our Silo series of ski touring packs have received international acclaim, and our Alpine and Climbing packs have garnered high professional recognition.