PORTFOLIO
2014
RADHIKA ARVIND
TABLE OF
CONTENTS
01 RESUME 02 BRAND IDENTITY Self Identity Gitanjali Display Trio Developments
03 LOGO DESIGN TakeOff Pixelgaze Experience Boxes
05 AD CAMPAIGN Levi’s
Samsonite
06 PHOTOGRAPHY Portrait Photography Macro Photography
04 POSTER DESIGN Smoking Kills Women & Child Abuse
Street Photography
07 FINAL PROJECT Hypothetical Project: The Filter Coffee House
01 RESUME
RADHIKA ARVIND
Graphic Designer. Visualizer. Web Designer. Copy Writer. Photographer.
FREELANCE PROJECTS
DETAILS 2012
Flat No. 8, Satyadeep, Dr. Ambedkar Road, Mulund (W), Mumbai - 80
Designed the corporate website for Tulsi Constructions, a Construction company based in Mumbai.
2013
+91 961 946 8505
2013
Brand Identity for Pixelgaze, a photography studio based in Bangalore. Designined the Presentation for Pro Kabaddi league, (One Network) Mumbai. Also worked on a part time basis with renowned painter, Akbar Padamsee.
Date of Birth: 28 October, 1993 [20 Years] th
radhika.arvind28@gmail.com
2013
PERSONAL STATEMENT I am a designer with experience in both Print & Web. I provide solutions to communication problems from concept to the final product. I am a problem solver at heart & strive to deliver the most effective solutions at the highest standards. I am open minded and capable of working as a part of a team or individually.
CREATIVE ARENA Intern, Visualizer
Responsible for working on projects both individually and as a team; from ideation to execution Main areas of work include Brand Identity, Print and Web design 1st September, 2013 to 31st August, 2014
SOFTWARE PROFICIENCY 75%
50%
50%
ILLUSTRATOR
INDESIGN
PHOTOSHOP
25%
25%
25%
DREAMWEAVER
FLASH
AFTER EFFECTS
EDUCATION 2011-2014
WIGAN & LEIGH COLLEGE Graduate Diploma Advertising & Graphic Design
2012-2015
B.A (University of Mumbai) Bachelor of Arts (Degree)
CERTIFICATIONS
WORK EXPERIENCE 2013-2014
SKILLS
2013
NATIONAL INSTITUTE OF PHOTOGRAPHY Advanced Diploma: Photography
PERSONAL SKILLS CREATIVITY ORIGINALITY INTERACTION ORGANIZATION
PROFESSIONAL SKILLS 90%
IDEATION COPY WRITING
70%
EXECUTION
95%
DEADLINES
80%
HOBBIES
REFERENCES
Available on Request
i SELF IDENTITY To come up with a Brand Identity Design of one’s own name and present oneself as a brand.
02 BRAND IDENTITY
THE CONCEPT
COLOUR PALETTE
Much like my personality, I wanted the logo to convey ‘friendliness’ & ‘approachability’. Which is why the idea was to go for a rounded typeface and bright colours, making it look fresh and exciting.
THE PROCESS
FONT
HEX: #ED1B58 RGB: (237, 27, 88) CMYK: (0, 99, 73, 0)
PRIMARY FONT: BAUHAUS BOLD abcdefghijkmnopqrstuvwxyz
FRESH, FEMININE, FRIENDLY
SECONDARY FONT: DIN ABCDEFGHIJKMNOPQRSTUVWXYZ
HEX: #F5851F RGB: (245, 133, 31) CMYK: (0, 58, 100, 0)
WARMTH, CHEERFUL, POSITIVE
The idea was to make a monogram, which is simple making printing on various surfaces easier.
HEX: #58585B RGB: (88, 88, 91) CMYK: (0, 0, 0, 80)
AUTHORITY, SOMBRE, NEUTRAL
STATIONERY DESIGN
FINAL LOGO
RADHIKA ARVIND RADHIKA ARVIND Founder
RADHIKA ARVIND
Address: 8, Satyadeep, Dr. Ambedkar Road, Mulund (W), Mumbai - 80 (P) 961 946 8505 (E) radhika.arvind28@gmail.com
RADHIKA ARVIND
RADHIKA ARVIND
RADHIKA ARVIND
RADHIKA ARVIND
RADHIKA ARVIND
RADHIKA ARVIND
Address: 8, Satyadeep, Dr. Ambedkar Road, Mulund (W), Mumbai - 80 (P) 961 946 8505 (E) radhika.arvind28@gmail.com
RADHIKA ARVIND
RADHIKA ARVIND
RADHIKA ARVIND Address: 8, Satyadeep, Dr. Ambedkar Road, Mulund (W), Mumbai - 80 (P) 961 946 8505 (E) radhika.arvind28@gmail.com
ii GITANJALI DISPLAY Brand Identity Design for Gitanjali Display, a retail Enterprise based in Mumbai.
THE CONCEPT The requirement was to create a professional, sophisticated and corporate look and feel. The approach was minimalism, with a color palette that conveyed sophistication.
THE PROCESS The brief insisted on creating a monogram based logo for the company. Such was the ideation process.
FINAL LOGO
COLOUR PALETTE HEX: #7C0048 RGB: (124, 0, 72) CMYK: (0, 100, 42, 51)
FONT HEX: #FFFFFF RGB: (255, 255, 255) CMYK: (0, 0, 0, 0)
SOPHISTICATED, ROYAL
PURITY, REFINEMENT
HEX: #000000 RGB: (35, 31, 32) CMYK: (0, 0, 0, 100)
HEX: #58585B RGB: (88, 88, 91) CMYK: (0, 0, 0, 80)
CORPORATE
PRIMARY FONT: FUTURA BOLD ABCDEFGHIJKMNOPQRSTUVWXYZ SECONDARY FONT: FUTURA MEDIUM
AUTHORITY, SOMBRE
STATIONERY DESIGN
iii TRIO DEVELOPMENTS Brand Identity for Trio Developments, a Real Estate Company.
THE CONCEPT The identity design was angled in such a way that both the numeric aspect ; as well as the values of the company (Solidarity, Promise) etc. be highlighted in a minimal way.
THE PROCESS Initial ideation; conceptualization revolved around solid shapes and multiples of three.
FINAL LOGO
COLOUR PALETTE HEX: 092D4B RGB: (9, 45, 75) CMYK: (100, 81, 43, 42)
CORPORATE, ELEGANCE
FONT PRIMARY FONT: HUMANIST 777 BT BOLD ABCDEFGHIJKMNOPQRSTUVWXYZ SECONDARY FONT: HUMANIST 777 BT LIGHT ABCDEFGHIJKMNOPQRSTUVWXYZ
HEX: #000000 RGB: (35, 31, 32) CMYK: (0, 0, 0, 100)
CORPORATE
STATIONERY DESIGN
iv PIXELGAZE Logo Design for Pixelgaze, a photography studio that provides photography solutions tailormade for the requirements.
THE CONCEPT The idea was to bring about the uniqueness of the name in the symbol; so as to make it identifiable even without the text underneath.
COLOUR PALETTE
PRIMARY FONT: ABEATBY KAI HEX: #F5851F RGB: (245, 133, 31) CMYK: (0, 58, 100, 0)
WARMTH, CHEERFUL, POSITIVE
THE PROCESS Explorations continued with every possible idea, that depicted ‘pushing something up’ viz: taking off.
FINAL LOGO
FONT
ABCDEFGHIJKMNOPQRSTUVWXYZ SECONDARY FONT: FUTURA ABCDEFGHIJKMNOPQRSTUVWXYZ
HEX: #000000 RGB: (35, 31, 32) CMYK: (0, 0, 0, 100)
CORPORATE
STATIONERY DESIGN
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143, Indiabulls One, Senapati Bapat Marg, Lower Parel, Mumbai - 10. (P) 98765 43210 (E): info@pixelgaze.in. (W): www.pixelgaze.in
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i TAKEOFF Brand Identity for Takeoff, an enterprise that aims at providing design solutions coupled with business development strategies to startup companies.
03 LOGO DESIGN
THE CONCEPT My idea was to associate the company with objects that are associated that helps you achieve height, to understand what the company does, in an instant. Eg: Planes, Rockets etc.
THE PROCESS Explorations continued with every possible idea, that depicted ‘pushing something up’ viz: taking off.
FINAL LOGO
COLOUR PALETTE HEX: #7C0048 RGB: (124, 0, 72) CMYK: (0, 100, 42, 51)
SOPHISTICATION HEX: #DCCD22 RGB: (220, 205, 34) CMYK: (17, 11, 100, 0)
POSITIVE
FONT HEX: #EF4042 RGB: (239, 64, 66) CMYK: (0, 90, 76, 0)
ALERTNESS HEX: #58585B RGB: (94, 190, 214) CMYK: (58, 5, 12, 0)
MOVEMENT
PRIMARY FONT: MYRIAD PRO ABCDEFGHIJKMNOPQRSTUVWXYZ
ii EXPERIENCE BOXES Logo design for a company that specializes in gifting ‘experiences’; such as adventure sports, art and crafts etc.
THE CONCEPT The idea was to bring out the core business of the company teamed with quirky, fun colors inorder to make it stand out.
THE PROCESS Explorations started with gift boxes.. and more gift boxes. Until we zeroed in on something unusual.
FINAL LOGO
COLOUR PALETTE HEX: #F7A824 RGB: (247, 168, 36) CMYK: (1, 38, 96, 0)
POSITIVE HEX: #CDD932 RGB: (205, 217, 50) CMYK: (24, 1, 96, 0)
FRESH
FONT HEX: #29BDC3 RGB: (41, 189, 195) CMYK: (69, 0, 27, 0)
MOVEMENT HEX: #E81665 RGB: (232, 22, 101) CMYK: (2, 99, 39, 0)
SENSITIVITY
PRIMARY FONT: CALIBRI ABCDEFGHIJKMNOPQRSTUVWXYZ
i
NO SMOKING AWARENESS Poster design for the given topic: Anti Smoking
04 POSTER DESIGN
smoke erases life
ii WOMEN AND CHILD ABUSE Poster design competition held by Mumbai Police Topic: Awareness: Abuse against Women & Children
Among the three finalists for awards by The Commissioner of Police, Mumbai
i
LEVI’S Ad campaign for introducing the new range ‘Waste Less’ by Levi’s. USP: One pair of jean is made by recycling 8 plastic bottles.
05 AD CAMPAIGN
Copy based print advertisement for Levi’s ‘Waste Less’ range. One pair of jean is made by recycling 8 plastic bottles.
i
LEVI’S Ad campaign for introducing the new range ‘Waste Less’ by Levi’s. USP: Wash half as frequently, Also, production of these jeans uses recycled water. Save water.
Copy based print advertisement for Levi’s ‘Waste Less’ range. Recycled water is used in the production of each pair of jean.
ii
SAMSONITE Outdoor Advertising for Samsonite. USP: Extremely Sturdy and Lightweight
NOTHING WILL HAPPEN TO YOU
Outdoor Advertising for Samsonite
i
PORTRAIT PHOTOGRAPHY
06 PHOTOGRAPHY
ii MACRO PHOTOGRAPHY
ii MACRO PHOTOGRAPHY
iii STREET PHOTOGRAPHY
HYPOTHETICAL PROJECT Branding for own company’s concept and business idea. In my case, Filter Coffee House, The only place where authentic south indian filter coffee is served, without any compromise on quality.
06 FINAL PROJECT
TARGET AUDIENCE
OTHER FACILITIES
Coffee Lovers. A place for friends to chill. Ideal for Business Meetings. Couples attraction. Artists. Writers. Ideal for passing free time.
Reading Room. Access to books. Music Library. Workstations. Writing, drawing equipments for sale. Plus, coffee powder for sale.
COLOUR PALETTE HEX: #7C0048 RGB: (124, 0, 72) CMYK: (0, 100, 42, 51)
SOPHISTICATED, ROYAL
THE OUTPUT
FONT HEX: #EF4042 RGB: (239, 64, 66) CMYK: (0, 90, 76, 0)
PURITY, REFINEMENT
PRIMARY FONT: TISA ABCDEFGHIJKMNOPQRSTUVWXYZ SECONDARY FONT: P22 UNDERGROUND ABCDEFGHIJKMNOPQRSTUVWXYZ
THANK YOU