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PINNING STRATEGIES THAT BOOST TRAFFIC Save to the Most Relevant Board First Remember, Pinterest is counting on you, the content creator, to supply context to your Pin. When you’ve verified your site, Pinterest pays special attention to your first Pin of that new content. To help them help you get the most relevant distribution, save your Pin to the most relevant Board first.
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You may have one general, branded Board where you save all of your content. That’s fine, but that’s NOT the first place you will save new content. Get as specific as possible with that first Pin. What if you don’t have a Board that is a great fit for that Pin? Make one! Especially if you are going to be creating more similar content, this will be a good investment.
Wondering if you should “fill” a new Board so it doesn’t look empty? Chances are, no one is going to notice, since they’re likely finding your Pin via search. But, if you just can’t stand having a Board with one or two Pins on it, go ahead and add other relevant content to it - we won’t judge.
