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KEY TO PINTEREST TRAFFIC UNDERSTANDING WHAT PINNERS WANT
So, if Pinners don’t want to see your Instagram behind-the-scenes sneak peeks, and they don’t want to see your cat sitting on your computer, what DO they want? Pinterest is a place for inspiration and aspiration.
Pinterest is also a place built for action - Pins are made to direct people off the platform and TO your website. So, if you can tap into the aspirations of your followers, you’ll see that reflected in growing traffic. If you’re wondering how to support aspiration and inspiration in your Pin design and description, think about encouraging and empowering your followers. For example, if your blog post on “10 Mistakes You’ll Make On Your Taxes This Year,” did great on Facebook and LinkedIn, you could change your Pin just a little bit to be, “10 Ways to Save On Your Taxes This Year.” Lest Pinners get confused when they reach your site and notice a mismatch between the text on your Pin and the title, give your post a subheading! So, when they go to the site and see “10 Mistakes You’ll Make On Your Taxes This Year,” add “And easy ways to save,” so they’ll know they’re in the right place.
