J U N I
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R P O R T
F O L
HUICONG CAO 2016 - 2017
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It is my great honor to present this book to you. This book showcases a selection of my work of the past year.
My mind is led with ideas. And there is nothing more exciting than when there are all these little worms called “creativity” slinking in my head, and my works are all about how to catch and gather these “worms.” As I observe the ow of the creative process in and through me, I feel uplifted and in sync with life.
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JUNIOR PORTFOLIO
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DESIGN + TYPOGRAPHY DEBORAH SUSSMAN DESIGNER POSTER
p.014
THE UNFINISHED GALLERY GUIDE
p.022
UNIVERS SPECIMEN BOOK
p.030
SPEECH BUBBLE SIGN CAMPAIGN
p.038
GLAMOR PRODUCT PACKAGING
p.048
EGGRRR TYPOGRAPHIC COOKBOOK
p.056
VENTURE WEB DESIGN
p.064
IMMERSE APP DESIGN
p.072
IKEA APP REDESIGN
p.080
INTERACTIVE DESIGN
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EARLY BIRD App Animation
p.088
9 SQUARES Short Loop Clip
p.094
MTV IDENTS
p.100
MOTION GRAPHICS
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Deborah Sussman / Designer Poster The Unfinished / Gallery Guide Univers / Specimen Book EGGRRR / Typographic Cookbook Glamor / Product Packaging Speech Bubble Sign / Safe Driving Instructors / Jenny Kutnow / Dan Cassaro / Spencer Charles
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DESIGN + TYPOGRAPHY
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INSTRUCTOR
JENNY KUTNOW
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DEBORAH SUSSMAN DESIGNER POSTER
A 16” x 20” vertical poster that highlights the designer have been chosen. The content and the design should embody the spirit and style of this person and their work. We have to include 200–300 words in the poster. After research I came up with three keywords to help with my design. These words are: Color, pattern and bold.
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Sketches
Inspired from Deborah's 1984 Los Angeles Olympics designs. I took on the path of her architecture feel of design. But after the first round of sketch I noticed that it was too similar to what she did. I want to make something that reminds people of her, but not her. It has to be my version of her. So on the second sketch I tried to avoid using the color that she used on the Olympic designs, yet kept the architectural feel to it.
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I use text to act as a pattern in this version of poster.
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INSTRUCTOR
JENNY KUTNOW
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THE UNFINISHED GALLERY GUIDE
A 2-sided 10” x 6” folded gallery guide. Must use the text and images provided. Must include all of the intro text and a minimum of 6 works of art and their accompanying texts. We may use up to 3 different typefaces and any colors we would like.
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For this project I want to keep the artworks as pure and raw as possible. Therefore, I went with a collage theme. I believe it is the best way to showcase the original work.
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The Front I cropped arts to played with the cover. I used detail of the works to create the collage style.
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INSTRUCTOR
JENNY KUTNOW
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UNIVERS SPECIMEN BOOK
A 16-page “specimen” book for the typeface Universe. The book must be purely typographic. Only use the typeface itself. Avoid making pictures with the type. Word count must be between 500–3000. The book must also feature at least one full alphabet sample.
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Univers 39 Thin Ultra Condensed
Univers 65 Bold Oblique
Univers 49 Thin Ultra Condensed
Univers 75 Black
Univers 59 Ultra Condensed
Univers 75 Black Oblique
Univers 47 Light Condensed
Univers 85 Extra Black
Univers 47 Light Condensed Oblique
Univers 85 Extra Black Oblique
Univers 57 Condensed
Univers 53 Extended
Univers 57 Condensed Oblique Univers 67 Bold Condensed Univers 67 Bold Condensed Oblique Univers 45 Light
Univers 53 Extended Oblique Univers 63 Bold Extended Univers 63 Bold Extended Oblique Univers 73 Black Extended Univers 73 Black Extended Oblique
Univers 45 Light Oblique
Univers 93 Extra Black Extended
Univers 55 Roman
Univers 93 Extra Black Extended Oblique
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The Frutiger Numbering system Univers 75 Black
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This Typeface was designed by Univers 55 Roman
Adrian Frutiger. Univers 85 Extra Black
Country of origin: France, Germany Univers 65 Bold
And it was released in 1957. Univers 55 Oblique
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INSTRUCTOR
JENNY KUTNOW
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SPEECH BUBBLE SIGN SAFE DRIVING
This project was to design related products around an issue that I care about. I picked topic of safe driving. I don't want it to be just fliers and posters with loads of text that no body is going to read. Therefore, I gave this campaign a friendly and fun tone by using speech bubble as elements to redesign traffic signs.
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Sketches These are some sketches that I planned to use for my final design.
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Stickers
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INSTRUCTOR
DAN CASSARO
SPENCER CHARLES
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GLAMOR PRODUCT PACKAGING + BRANDING
This assignment was to create typography-driven logo and packaging for a line of three hair products. We were responsible for coming up with the name and concept of the brand. I picked Art Deco as my direction.
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3.4 oz / 98g (100ml)
3.4 oz / 98g (100ml)
Sketches
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INSTRUCTOR
DAN CASSARO
SPENCER CHARLES
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EGGRRR TYPOGRAPHIC COOKBOOK
We need to cull together a group of recipes that we feel represent a specific theme and then create a cookbook.
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This is the cover of the cookbook My theme of the cookbook is based on egg recipes. Egg is really basic food but it can be complicated too.
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Venture / Website Design Immerse / App Design IKEA /App Redesign Instructors / Adam Katz
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INTERACTIVE DESIGN
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INSTRUCTOR
ADAM KATZ
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VENTURE WEB + APP DESIGN
In this project we are required to make a website on either a city or a restaurant. The city or restaurant dose not have to be real. We can make them up. I chose restaurant as my topic, and I named my restaurant Venture. Venture is a restaurant located in New York serving adventures foods for the brave ones. The ingredients might look gross, but if you dare to try it you will find the food taste beyond awesome.
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A d v e n t u r o u s f o o d f o r t h e b r av e o n e s .
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The mission at Venture is simple: Ser ve delicious food that guests will want to return to week
after week. Dishes are cooked
with unexpected ingredients and modern techniques.
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INSTRUCTOR
ADAM KATZ
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IMMERSE APP DESIGN
Immerse is like a Netflix on mysteries with augmented r eality. It contains thousands of stories. Witness great mysteries in history firsthand through Immerse, an interactive AR storytelling experience.
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Home Screen
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Kickstarter
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INSTRUCTOR
ADAM KATZ
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IKEA APP REDESIGN
The assignment was to take an app that I used before and redesign it. It should be a app that I felt was not working either visually or functionally and could use a redesign.
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New Icon
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Early Bird / App Animation 9 Squares / Short Loop Clip MTV /Idents Instructors / Maryam Parwana
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MOTION GRAPHICS
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INSTRUCTOR
MARYAM PARWANA
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EARLY BIRD APP ANIMATION
Early Bird is an alarm clock app that tries to help people wake up on time in a funner way. I made an animation for this app to explain how to use the app. The animation basically showed someone going through the app.
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These are several options for app icon. As I mentioned in the intro I want this app to have a friendly and funner feeling. The clock element in the icon represent that this is a alarm clock app, and the bird is the main character in the app.
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INSTRUCTOR
MARYAM PARWANA
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9 SQUARES SHORT LOOP CLIP
This is a project that we were required to make 9 different short animations that eventually combine to one looping animation.
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9 SQUARES
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INSTRUCTOR
MARYAM PARWANA
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MTV IDENTS
For this project we have to create three 5 second animations that bring to life a logo, concept, design or a feel to any of a network brands.
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I chose MTV as my network brand.
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Very special thanks to Maryam Parwana Spencer Charles Jenny Kutnow Dan Cassaro Adam Katz Jill Lin
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JUNIOR PORTFIOLIO
C
E raezou.myportfolio.com
behance.net/raerrr
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