Portfolio '16-'17

J U N I

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R P O R T

F O L

HUICONG CAO 2016 - 2017

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It is my great honor to present this book to you.

This book showcases a selection of my work of the past year.

My mind is led with ideas. And there is nothing more exciting than when there are all these little worms called “creativity” slinking in my head, and my works are all about how to catch and gather these “worms.” As I observe the ow of the creative process in and through me, I feel uplifted and in sync with life.

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JUNIOR PORTFOLIO

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DESIGN + TYPOGRAPHY DEBORAH SUSSMAN DESIGNER POSTER

p.014

THE UNFINISHED GALLERY GUIDE

p.022

UNIVERS SPECIMEN BOOK

p.030

SPEECH BUBBLE SIGN CAMPAIGN

p.038

GLAMOR PRODUCT PACKAGING

p.048

EGGRRR TYPOGRAPHIC COOKBOOK

p.056

VENTURE WEB DESIGN

p.064

IMMERSE APP DESIGN

p.072

IKEA APP REDESIGN

p.080

INTERACTIVE DESIGN

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EARLY BIRD App Animation

p.088

9 SQUARES Short Loop Clip

p.094

MTV IDENTS

p.100

MOTION GRAPHICS

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Deborah Sussman / Designer Poster The Unfinished / Gallery Guide Univers / Specimen Book EGGRRR / Typographic Cookbook Glamor / Product Packaging Speech Bubble Sign / Safe Driving Instructors / Jenny Kutnow / Dan Cassaro / Spencer Charles

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DESIGN + TYPOGRAPHY

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INSTRUCTOR

JENNY KUTNOW

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DEBORAH SUSSMAN DESIGNER POSTER

A 16” x 20” vertical poster that highlights the designer have been chosen. The content and the design should embody the spirit and style of this person and their work. We have to include 200–300 words in the poster. After research I came up with three keywords to help with my design. These words are: Color, pattern and bold.

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Sketches

Inspired from Deborah's 1984 Los Angeles Olympics designs. I took on the path of her architecture feel of design.

But after the first round of sketch I noticed that it was too similar to what she did. I want to make something that reminds people of her, but not her. It has to be my version of her.

So on the second sketch I tried to avoid using the color that she used on the Olympic designs, yet kept the architectural feel to it.

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I use text to act as a pattern in this version of poster.

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INSTRUCTOR

JENNY KUTNOW

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THE UNFINISHED GALLERY GUIDE

A 2-sided 10” x 6” folded gallery guide. Must use the text and images provided.

Must include all of the intro text and a minimum of 6 works of art and their accompanying texts. We may use up to 3 different typefaces and any colors we would like.

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For this project I want to keep the artworks as pure and raw as possible. Therefore, I went with a collage theme. I believe it is the best way to showcase the original work.

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The Front I cropped arts to played with the cover.

I used detail of the works to create the collage style.

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INSTRUCTOR

JENNY KUTNOW

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UNIVERS SPECIMEN BOOK

A 16-page “specimen” book for the typeface Universe. The book must be purely typographic. Only use the typeface itself. Avoid making pictures with the type. Word count must be between 500–3000. The book must also feature at least one full alphabet sample.

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Univers 39 Thin Ultra Condensed

Univers 65 Bold Oblique

Univers 49 Thin Ultra Condensed

Univers 75 Black

Univers 59 Ultra Condensed

Univers 75 Black Oblique

Univers 47 Light Condensed

Univers 85 Extra Black

Univers 47 Light Condensed Oblique

Univers 85 Extra Black Oblique

Univers 57 Condensed

Univers 53 Extended

Univers 57 Condensed Oblique Univers 67 Bold Condensed Univers 67 Bold Condensed Oblique Univers 45 Light

Univers 53 Extended Oblique Univers 63 Bold Extended Univers 63 Bold Extended Oblique Univers 73 Black Extended Univers 73 Black Extended Oblique

Univers 45 Light Oblique

Univers 93 Extra Black Extended

Univers 55 Roman

Univers 93 Extra Black Extended Oblique

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The Frutiger Numbering system Univers 75 Black

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This Typeface was designed by Univers 55 Roman

Adrian Frutiger.

Univers 85 Extra Black

Country of origin: France, Germany Univers 65 Bold

And it was released in 1957.

Univers 55 Oblique

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INSTRUCTOR

JENNY KUTNOW

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SPEECH BUBBLE SIGN SAFE DRIVING

This project was to design related products around an issue that I care about. I picked topic of safe driving. I don't want it to be just fliers and posters with loads of text that no body is going to read.

Therefore, I gave this campaign a friendly and fun tone by using speech bubble as elements to redesign traffic signs.

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Sketches These are some sketches that I planned to use for my final design.

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Stickers

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INSTRUCTOR

DAN CASSARO

SPENCER CHARLES

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GLAMOR PRODUCT PACKAGING + BRANDING

This assignment was to create typography-driven logo and packaging for a line of three hair products. We were responsible for coming up with the name and concept of the brand. I picked Art Deco as my direction.

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3.4 oz / 98g (100ml)

3.4 oz / 98g (100ml)

Sketches

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INSTRUCTOR

DAN CASSARO

SPENCER CHARLES

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EGGRRR TYPOGRAPHIC COOKBOOK

We need to cull together a group of recipes that we feel represent a specific theme and then create a cookbook.

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This is the cover of the cookbook My theme of the cookbook is based on egg recipes. Egg is really basic food but it can be complicated too.

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Venture / Website Design Immerse / App Design IKEA /App Redesign Instructors / Adam Katz

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INTERACTIVE DESIGN

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INSTRUCTOR

ADAM KATZ

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VENTURE WEB + APP DESIGN

In this project we are required to make a website on either a city or a restaurant. The city or restaurant dose not have to be real. We can make them up. I chose restaurant as my topic, and I named my restaurant Venture.

Venture is a restaurant located in New York serving adventures foods for the brave ones. The ingredients might look gross, but if you dare to try it you will find the food taste beyond awesome.

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A d v e n t u r o u s f o o d f o r t h e b r av e o n e s .

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The mission at Venture is simple: Ser ve delicious food that guests will want to return to week

after week. Dishes are cooked

with unexpected ingredients and modern techniques.

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INSTRUCTOR

ADAM KATZ

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IMMERSE APP DESIGN

Immerse is like a Netflix on mysteries with augmented r eality.

It contains thousands of stories.

Witness great mysteries in history firsthand through Immerse, an interactive AR storytelling experience.

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Home Screen

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Kickstarter

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INSTRUCTOR

ADAM KATZ

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IKEA APP REDESIGN

The assignment was to take an app that I used before and redesign it. It should be a app that I felt was not working either visually or functionally and could use a redesign.

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New Icon

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Early Bird / App Animation 9 Squares / Short Loop Clip MTV /Idents Instructors / Maryam Parwana

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MOTION GRAPHICS

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INSTRUCTOR

MARYAM PARWANA

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EARLY BIRD APP ANIMATION

Early Bird is an alarm clock app that tries to help people wake up on time in a funner way. I made an animation for this app to explain how to use the app.

The animation basically showed someone going through the app.

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These are several options for app icon. As I mentioned in the intro I want this app to have a friendly and funner feeling.

The clock element in the icon represent that this is a alarm clock app, and the bird is the main character in the app.

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INSTRUCTOR

MARYAM PARWANA

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9 SQUARES SHORT LOOP CLIP

This is a project that we were required to make 9 different short animations that eventually combine to one looping animation.

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9 SQUARES

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INSTRUCTOR

MARYAM PARWANA

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MTV IDENTS

For this project we have to create three 5 second animations that bring to life a logo, concept, design or a feel to any of a network brands.

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I chose MTV as my network brand.

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Very special thanks to Maryam Parwana Spencer Charles Jenny Kutnow Dan Cassaro Adam Katz Jill Lin

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JUNIOR PORTFIOLIO

C

E raezou.myportfolio.com

behance.net/raerrr

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