brand book and portfolio
1
We are all brands. We all have indidivual names and a purposes and values We all conjure up different associations and memories in other people, and we all represent our beliefs and motives through ways that are both moved by inherent and exterior influences.
My brand seeks to represent the best parts of myself to others. To merge my isolated characteristics into a unified identity for other to recognize and interact with. My personality is bold and charismatic, eccentric and playful. My aesthetic is elegant and dynamic, a balance between clean and chaotic. My goal is to make things just as pretty as they are smart.
Rae, Branded, seeks to make the world’s visual language and landscape more beautiful to look at, and more stimulating to think about. Rae, Branded fights for style to be as equal as function, never less and never more.
I am a student designer at the Ontario College of Art and Design, exploring both a major in advertising and graphic design. I love what the visual world offers to me, and have a passion for drawing, painting, typography, editorial design, packaging design, graphic design, photography, advertising and fashion. I enjoy clean yet dynamic design and quality executions of ideas. As a brand, I want to create for others an experience that is memorable as elegant and yet eccentric. I want to bridge the gap between the traditional and the innovative and find a hybrid balance of the two worlds and apply it to my work.
brand book and portfolio
3
I like making the eyes happy. Therefore, my work aims to be both saccahrine for the eyes and stimulating for the brain. If our world is going to be bombarded with communication clutter; ads, posters, publications, etc...I as a designer feel an obligation to make it all look as appealing as possible. Emotion and intuition are my guiding principles. I follow my heart when I have a idea, and let it grow and morph in a natural process. However, reaching an understanding of who my designs will be talking to is something I explore throroughly and meticulously. Design is about communicating ideas creatively, and figuring out how to say what I want to who I want correctly and in a way that resonates is something I put a lot of thought towards.
brand book and portfolio
Charismatic
Eccentric
Optimistic
Playful
Elegant
Sincere
Imaginative
Impulsive
Professional
Curious
Confident
Intelligent
Fearless
Laisse-faire
Sensitive
5
647-881-7064 racheldr8ke@gmail.com www.heyrae.com 30 Grand Trunk Cres. Toronto, Ont. M5J 3A4 BBM: 302B2D68
abcdefghijklmnopqrstuvwxyz Granjon
lt std
abcdefghijklmnopqrstuvwxyza Destrukt
abcdefghijklmnopqrstuvwxyza ChopinScript
brand book and portfolio
7
Granjon has a simple, serifed typeface that is legible and quiet. I’ve chosen it for its ability to balance out the louder elements of the brand.
Destrukt is a memorable and dynamic typeface with strong graphic lines and forms. It is abstract and impulsive, and breaks away from the traditional.
chopinscript is elegant and refined, while remaining modern and clear to read. It’s curves soften the graphic lines of Destrukt and helpes to unify the other typefaces.
brand book and portfolio
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Blue, electric and bright, is my trademark. Those who know me well have coined it “Rachel Blue� It represents my boldest, brightest elements. In colour theory represents loyalty, wisdom, confidence, intelligence, truth and depth.
Black is my signature shade. It is powerful, elegant and mysterious. It is traditional; it is forward thinking. It is timeless and a great foundation in my designs.
White is clean and represents simplicity. I like simple ideas with extravagant executions. It represents my sincere and pure elements.
brand book and portfolio
design
food for the brain. candy for the eyes.
left Cover design
winston chmielinski ONLY 20 YEARS YOUNG, BUT WITH A STYLE THAT LOOKS AS THOUGH IT TOOK DECADES TO PERFECT
SPRING 2009
$5.99 CANADA
www.NIXONLOVESYOU.com
brand book and portfolio
above Content’s page
13
above Editorial title page
above right first editorial spread
right second editorial spread
this page
PARISFRANCE
VISITEUROPE
Travel brochure spread
opposite page Catalogue spread
C’ ES T LA V IE D ANS L E G R AND PAR IS! WELCOME TO THE MOST BEAUTIFUL AND EXCITING CITY IN ALL OF THE WORLD
Dans le Métro The paris métro or métropolitain is the rapid transit system in Paris. It is a symbol of the city, notable for its older stations architecture, influenced by Art Nouveau. It has 16 lines, each of which uses exclusively their own tracks, mostly underground, a total length of 214 km. There are 300 stations. Paris is the second busiest metro system in Europe after Moscow. It carries 4.5 million passengers a day. Châtelet-Les Halles is the world’s largest underground station.
Paris, J’adore! Trés Magnifique!
c
The eiffel tower was constructed by gustave eiffel for the 1889 Universal Exposition and is now an enduring symbol of Paris. The Eiffel Tower is one of the tallest structures in Paris and besides being possibly one of the most recognized monuments in the world, it is the most visited monument in the world. The Arc de Triomphe du Carrousel was built between 1806 and 1808 by Napoleon I, following the model of the Arc of Constantine in Rome. The two arches built by Napoleon (Arc de Triomphe du Carrousel and the Arc de Triomphe at Etoile) were to commemorate his victories, and his grand army who had won them. The church at Les Invalides consists of a series of buildings in the 7th arrondissement containing museums and monuments, all relating to the military history of France, as well as a hospital and a retirement home for war veterans. It is also the burial site for some of France’s war heroes. The Eiffel Tower is always surrounded by couples and tourists alike.
11 THE CI TY O F LIG HTS
brand book and portfolio
The Paris Metro a provides transportation to any place in the city.
Paris is the capital of france and the country’s largest city. It is situated on the river Seine, in northern France, at the heart of the Île-deFrance region. The City of Paris, within its limits largely unchanged since 1860, has an estimated population of 2,167,994, and the metropolitain area of Paris has a population of nearly 12 million, making it one of the most populated metropolitan areas in Europe. Paris’ museums and monuments are among its highest-esteemed attractions and thus tourism has motivated both the city and national governments to create new ones. The city’s most prized museum, the Louvre, welcomes over 8 million visitors a year, being by far the world’s most-visited art museum. The city’s cathedrals are another main attraction: Its Notre Dame de Paris and the Basilique du Sacré-Coeur receive 12 million and eight million visitors, respectively. The Eiffel Tower, averages over six million visitors per year and more than 200 million since its construction.
The heart of the complex of the Louvre Palace is the Louvre Pyramid.
MA I N AT T R AC T ION S AN D MU S T SEE ’ S
12
15
PRETTY PARTY PIECES
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trimmed with an empire waist. finished with a beaded cut-
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SPRING CATALOGUE 2009
25
26
THE AR T GALLER Y
EXHIBITED
UNDERWATER POR TRAITURE
by
by
ONTARIO
at
THE AR T GALLER Y
of
ONTARIO
ELENA KALIS M A R C H 13th
AQUATICA
of
to
A P R I L 13th 2009
ELENA KALIS
above Exhibition catalogue title page
brand book and portfolio
17
top
THE AR T GALLER Y
Exhibition catalogue curator’s message
of
ONTARIO
right Exhibition catalogue content’s page C U R A T O R ’S M E S S A G E
THE AGO has been collecting photographic works since the 1970s and now holds more than 40,000 images in its collection. In recent years, the Gallery has received several gifts of major photographic collections, including a significant group of 1850s prints by British photographer Linnaeus Tripe, nearly 1,000 vintage photographsby renowned Czech photographer Josef Sudek, and nearly 20,000 original photos from the Klinsky Press Agency taken in the 1930s and 40s. The photography collection at the AGO is installed in the Betty Ann & R. Fraser Elliott Gallery. Five themes in the installation – pioneer, perform, document, remember and wonder – allow visitors to make connections between the many historical and contemporary images captured by photographers, both famous an of lesser renown but worthy of attention for their art and imagination.
Each themed area is bridged with touchstone images by Elena Kalis, Lotte Jacobi, Henri CartierBresson, Edward Burtynsky, stereographs of Egypt, and the extraordinary albums of the 1851 Great Exhibition at the Crystal Palace
left DOLPHIN RIDES
6
AQUATICA
by
august 2008 photograph 90.7 x 71 cm the bahamas
ELENA KALIS
THE AR T GALLER Y
CONTENTS
curtator’s message page five
a quiet death page twenty
wonder girl page eight
picnic page twenty two
the taming of the shark page ten
breaking the surface page twenty four
red fan page fourteen
gallery page twenty six
of
ONTARIO
superheros page sixteen falling backwards page eighteen
left 2
JUST BREATHE
AQUATICA
by
ELENA KALIS
may 2008 photograph 90.7 x 71 cm the bahamas
3
5
brand book and portfolio
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wish you were here wish you were here I. The Submarines Brightest Hour II. Passion Pit Cuddle Fuddle III. Takka Takka Fever IV. The Maccabees First Love V. The Mystery Jets Flakes
VII. Pogo Go Out & Love Someone VIII. The Bicycles I Know We Have to be Apart IX. The Maccabees Toothpaste Kisses X. Pink Floyd Wish You Were Here
track listing
VI. Iron & Wine Flightless Bird, American Mouth
opposite page Completed spread with lyrics and illustation
top Overview of CD cover case
right Spreads prior to lyrics
brand book and portfolio
left
men and women’s print ads.
den im with
den im with
extreme
extreme
vision
vision www.cheapmonday.com
brand book and portfolio
www.cheapmonday.com
23
top
cardboard coffee holder
left
TTC transit ads
64
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top TTC bus shelter posters
brand book and portfolio
www.da nc eb
top cardboard coffee holders
middle Vinyl dancer ficed to round about doors at the Eaton Centre.
far right Vinyl posters on railing around Toronto
re ak .ca
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your weekend plans.
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warm up
29 years old? Between 16 and of Canada’s National Ballet Sign up for The $20 ram, and for just prog k Brea Dance show on the a to ts e ticke you can purchas e mor ormance. For day of the perf up, visit where to sign information and
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25
brand book and portfolio
Rachel D
Drake
27
9
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Dole Carrots
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opposite page
3
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3/$5
Illustrated food flyer for Metro. Cereal & Snacks
Fresh Produce
Evian 2L Water Bottles
a.
89₵e
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right
Knorr Cream of Mushroom Soup
Knorr Frozen Entrees Roasted Chicken Linguine
g
/ba
Dole Celery Hearts
long copy poster for United Colours of Benetton
a.
99₵e
0 3/$1
Dinner Helpers
Beverages
Ocean Spray Cran-Strawberry Cocktail
far left Jackson Trigg’s LCBO print ad.
left Magazine ad for Gary’s No Fart Beans.
brand book and portfolio
29
GET YOUR GAIT UTE DOLUPTAT AD DO ODOLORE VOLOREET LORTINCIL ILLAMET, VELIQUIS ADIT IPSUMSANDIP EX EA FACIL DUIS ENIBH ERCIP ERCI BLAMCONULPUT NONULLA OREETUE RCILIQUAT. UT UT ACIDUNT UT UTE FEUISSECTEM QUIS NULLUTET LA ADIT ACIDUIS ER AUGUE TIN ULLUMMY NIAM DELESTRUD MAGNA CORE FACIPIS AUGAIT AD MOLORE VELIT VER SEQUIPSUM QUISL ET ALIT ERILIS ET ALIQUIS ET, VELESE TIO CON HENISIS ACIPISCIDUIS NIM IP EU FEU FACILISIT AD TE TAT. MIN VELESSI.ONSED ETUMSAN ULLUT LORTIONSENT LUM NIM NONSENIS NIM NOS DUNT UTPATE FACING EX EUGUE CONSECT ETUERIL LUPTAT LUT LUPTAT NIT ILIT LORPERO CONULLA CONSEQUAT WISCIDUIP EUIS NULPUTET NULPUTA TUEROS NULLUM DION ULPUT DO DOLORE CONSE DUI TEM ALIQUAM, SE DOLORE EUM VELIS NON VELISIT DOLOR IRILIS NIT VENIM ILIT LA FEUGAIT, VEL EX EUGIAMCON UT IPSUSTRUD MAGNIT LORE ERATINCIDUIS NOSTRUD ENDREET LUPTAT LUM NIS NULLUM DIT LAOREM VEL ULLA ACCUM QUISI.SUSTION ULPUT AD EU FEU FACIN VEL UTPATUE FACCUM NISIS NUM DUNT AUT VOLOREET EUGUE DOLOBORE FEUGAIT AT. DUIS NULLUPTAT. HENIAMC OMMOLOBORE TISISI EA AM ETUM DIGNIM DOLOREET UTPAT ACCUM DUNT LOBORPE RCINCILLAM INIAMET LUTPAT ET DEL ET VOLOBOREET ALIQUIS MODOLESSE DIP EX ENIM NIS EL DOLUPTAT. WIS NULLA AUTAT. PAT IRIURE DELIQUIS DIO CONSECTE FEUGAIT WISI EUGAIT, QUIPIT AT. IRILIS NIAMET, SEQUIS AUTAT AM, CON UTAT. UT NULLUPTAT NIT VOLORTIO EX EUGIAMCON UT IPSUSTRUD MAGNIT LORE ERATINCIDUIS NOSTRUD ENDREET LUPTAT LUM NIS NULLUM DICORPER ADIPIS AM VULLUMSAN UT ESENT PRAESTING EUISCIP ERCIDUNT NULPUTATIE TAT. UT LOR SUSCI EU FACCUM ZZRIT LUPTAT AD DUNT LUT AUGAIT NUL
RED ON WITH REVLON
pick your poison. ( YOU HAVE ABOUT 599 TO CHOOSE FROM )
You’re smart enough to know that smoking is bad for you, but yet you still smoke. The images and warnings on your pack are just another part of your life, a part that you have grown immune to. Commercials don’t scare you, impress you, or even influence you. You’re a smoker, and nothing’s going to change that. Or is it? Next time you pick up your cigarette, think long and hard about the fact that with each drag, you subject your lungs to the same fatal ingredients used in rat poisons, rubber, glue, ink, resin, detergent, dye, explosives, nail polish remover, insecticides, batteries and car exhaust fumes, among other deadly things. Quitting might seem scary, but it’s what’s in a cigarette that‘s far more terrifying.
visit w w w. sickofsmoke .com
INTRODUCING NEW RAVAGED RED, ANOTHER ICONIC SHADE FROM REVLON.
this page:
far left Anti-smoking campaign for Sick Of Smoke
left Magazine launch for Revlon’s Ravaged Red Lipstick.
this page Newspaper ads for the Royal Winter Fair
brand book and portfolio
31
You + Tea are what you
T
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SPEARMINT AND GREEN
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Sometimes,
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sip: take a
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A
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W
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this page Campaign for Pukka’s avuryedic line of healing herbal teas.
brand book and portfolio
right Freedom on Film Festival Poster
FREEDOM
MAY 9-13
ON FILM INTERNATIONAL HUMAN RIGHTS FILM FESTIVAL
FREEDOM
below
ON FILM INTERNATIONAL
Freedom on Film T-Shirt Front and Back
HUMAN RIGHTS FILM FESTIVAL
MAY 9 ARMED AND INNOCENT BY KATIE MARTON
MAY 10 WHEN GOOD MEN DO NOTHING BY MIKE ROBINSON
FREEDOM
MAY 9-13
MAY 11 OSAMA
ON FILM INTERNATIONAL
BY SIDDIQ BARMACK
MAY 12 2S1:THE KHMER ROUGE DEATH MACHINE
HUMAN RIGHTS FILM FESTIVAL
BY RITHY PANH
MAY 13 SILENCE BETWEEN
TWO THOUGHTS BY BABK PAYAMI
CALL 416 555-1212 FOR TICKETS Sim vullandit volorpero conulla aute magnis non erci bla faccum irit alisi. Non ullutat veriuscing heaget digna aliquat. Vulla faci er senibh enit utem dignim lum e do eu facipdipsuscin et, vulluptat ip ea commodit lorperos nos nisit autpat wis eummy et alis do conulla aute magnis sipsuscin et, u facip exeril ahd udfb eiohvdsj adifbiau tat conulla aute magnis non erci utem dignim lum e do eu facipdipsuscin utem dignim .
brand book and portfolio
amnesty international
35
clockwise from top: Dad’s Chewy Chocolate Chip, Dad’s Chocolate Chip, Dad’s Oatmeal Raisin, Dad’s Original Oatmeal.
brand book and portfolio
above/close-up Megan in a bath of milk Toronto, 2007
brand book and portfolio
above CN tower reflected in Queen West window Toronto, 2007
brand book and portfolio
above Exterior of the Opera Bastille Paris, 2009
brand book and portfolio
43
opposite page Hotel Baudin Paris, 2009
right Blanche Metro Statio Paris, 2009
right Tonya in the grass with Ray Bans on Toronto, 2008
brand book and portfolio
45
brand book and portfolio