PORT FO LIO of R ae sa Anindia
Hello! Hello ! Welcome to the gallery of my masterpieces. My name is Raesa Nur Anindia, you can call me Raesa. I am a student majoring visual communication design in the third year at School of Design Binus University. I always put a very high interest in visual design, especially in packaging design and branding, I am attracted to how good ideas may become visual aesthetic which can deliver unspoken message. This is the collection of my masterpieces during my college. Thank you and I hope you enjoy it as I enjoy living in it.
Personal Detail
Abilities Packaging
Full Name
RAESA NUR ANINDIA
Place, Date of Birth
Solo, March 25, 1992
Mobile
08995324944
Address
Jl. K.H. Syahdan Gang Keluarga Kost 39P
Web Design
Jakarta Barat
Branding
raesa_sa@yahoo.com raesa.sa@gmail.com
Portfolio
behance.net/RaesaSa kreavi.com/Raesa
Editorial
Experiences
Abilities Freelancer Visual Designer (2010-present)
Ps
Regina Pacis Senior High School 2010 Bina Nusantara University 2014
Ai
Photoshop
Organization
Illustrator
Dw Fl
Dreamweaver
Id
Flash
2010 - 2011
Staff of Art Division at Binus Square Student Committee (BSSC)
2011
LO Hospitality in Asian English Olympic
May 12-17, 2011
Coordinator of Decoration Division in Studio Jams
2011 - 2012
Manager of Art Division at Binus Square Student Committee (BSSC)
2012 - 2013
Buddy Coordinator FEP 2012
2013 - present
Activist of HIM DKV (Magazine Division)
2013 - present
Coordinator of Production at Titik Dua Magazine
Indesign
English Indonesian
May 26, 2011
Ebook (Corel Team)
January 15, 2011
The Secret of Advertising
June 13, 2011
Let’s Start Our Own Business
October 31, 2012
How to Cook a Delicious Brand
Award
Active Active
May 12-17, 2011
The 3rd Winner of Studio Jams Photo Competition
PACKAGING
01. L’ox
packaging student work - term 4 L’ox is a fashion brand that offers the best quality clothing with cotton material which is comfortable to wear for teenagers who are passionate and enthusiastic. L’ox is my first assignment of packaging during 4th semester. The concept of the logo is a stylized peacock feathers combined with font in order to enhance harmony.
+ new logo The packaging is made for females who live in city with upper middle economic status. L’ox package gives the impression of feminineness, energetic, and cheerfulness, which are shown in the color.
02. Teangin redesign packaging student work - term 4
Teangin is a herbal products for health. The concept of redesigning the package of Teangin is simplicity and elegance. Simple design shows clean and healthy product; while elegant design offers comfortable product. This concept indicates that Teangin is a high-quality product in beverage. I also took go green concept for designing this package, especially the “reuse” concept: After the consumer had purchased this product, the package still can be used as a bookmark. In other words, the packaging is not merely a package, but also a multi-functional bookmark. The package of Teangin is made in 3 variations depending on its flavors, namely “daun sirih”, “temulawak”, and “kunir asam”. Every Teangin package reflects the mood of each flavor. The inside part of the sachet is designed with stylized existing flavors. When consumer takes out from the top, then the design leads the consumer to take out the sachet underneath of it.
new logo
kunir asam
daun sirih
temulawak
03. Lion Star redesign packaging student work - term 4
My third packaging assignment is repackaging a brand extension “Lion Star”, which uses the same brand name but in a different product category. Brand extension increases awareness of the brand name and increases profitability from offerings in more than one product categories. This is the result of redesigning the package of Lion Star. The visual concept for the new “Lion Star” is about cleanliness and vigor. The application of the design uses illustration of icons on every product itself. The use of red color is to represent strong product with a simple design and icon that stands out in every products in order to strengthen the unity of each product.
old logo
new logo
IDENTITY
NEW IDENTITY
04. Sriwijaya Air visual identity redesign student work - term 5
new logo old logo
CONCEPT Sriwijaya Air is one of the Indonesian leading domestic airlines. It carries over 700.000 passengers per month, from its hub
A Flying Bird
at Soekarno Hatta International airport to more than 41 destinations
Flying bird ilustrates the concept that Sriwijaya Air strives for the
in 2 regional countries, including extraordinary and popular tourism
vision, mission, and goals to achieve the best quality of services in
spots in Indonesia.
accordance with costumer expectations. Sriwijaya Air also commited to continue developing to spoil passengers with their best quality.
Sriwijaya Air’s primary business is to provide passenger and freight transportation both in national and regional areas. Since its
Seat belts (Seat belt)
established on November 10th, 2003, Sriwijaya Air has achieved all
Seat belt is often used when riding vehicles such as riding cars, plane,
of the goal set out in its mission and vision such as: delivering high
etc. The main function is to ensure the safety of the driver and the
quality services, competitive airline business nationally and regionally,
passengers. Such as its function, seat belt ilustrates that Sriwijaya Air is
expanding and integrating Sriwijaya’s Air industry worldwide, adopting
very concerned about the safety of its passengers. Because safety is very
newest technology backbone and effective and efficient business
important, Sriwijaya Air often checks the quality of its planes. The ultimate
management, attracting domestic and international tourist and growing
goal is that the passengers have faith in the safety and the comfort while
as a profitable business entity.
flying with Sriwijaya Air.
Safety is one of their most concern and the absolute priority
A Mother holding her child
above all. Everyone is their partner. They acknowledge that nowadays
A Mother holding her child figure sillustrates that mother as Sriwijaya Air
everyone can fly, however they can fly passengers with pride and
and her child as passengers. Like a mother loves her child, Sriwijaya Air
prestige by implementing their quality of service in pre, in and post
wants to give the best service to passengers. Sriwijaya Air continues to
flight. They assure that their flights are affordable yet comfortable.
build relationships against passengers with innovation.
BRAND GUIDELINE
Chandra Lie President Director
PT Sriwijaya Air Jl. Gunung Sahari Raya No.13 Blok B8-10, Jakarta Pusat, Indonesia Tel. (62-21) 6471 7999 Mobile. (62) 9954 32124 chandralie@sriwijayaair.co.id
PT Sriwijaya Air Jl. Gunung Sahari Raya No.13 Blok B8-10, Jakarta Pusat, Indonesia Tel. (62-21) 6471 7999
INFOGRAPHIC
05. Merapi Angkringanku visual identity social campaign for Merapi Angkringanku student work - term 6
Mostly people still think that Merapi is a dangerous site to stay, but now everything is changed. Merapi becomes a place for entertainments, such as off-road, live in, culinary, and agriculture. This is my project about social campaign of Merapi Angkringanku. I want to show you that there’s something good that can be improved in Merapi, especially its culinary. Most people living in Merapi works in agrotourism. Therefore, culinary is the main attraction for tourists who visit Merapi. The main target is Indonesian people and tourists who like travellingand exploring new things, new experiences, and culinary. With the culinary activities at Mount Merapi, people are expected to have their image about Merapi be renewed, resulting in the restoration of people’s impression about Merapi.
WEB DESIGN
THE ORIGINAL WEBSITE
06. WEWOOD The Tree & The Wooden Watch WeWOOD lets us rediscover nature in its beauty, its simplicity and inspired design. It reminds us of a tree’s powerful way of life; rooted,
HOME
WOODS
yet reaching. Completely absent of artificial and toxic materials, the WeWOOD Timepiece is as natural as your wrist. It respects your skin as you respect nature by choosing it. WeWOOD Watch breathes the same air that you This website needs to be redesign because it
breathe and may awaken memories from another time and place. Your WeWOOD Watch records your sensations and shares your experiences as the
looks monotone (it glues to the grid) and also there is
perfect natural mate, whose story also becomes yours to wear, smell and feel.
repeated navigation systems that are not necessary. Redesigning this website was my group assignment for 6th semester. The concept is simplicty and cleanliness in
Rebuilding an endangered ecosystem : one tree at the time
order to show the impression of nature.
A philosophy not implemented is only a dream. Conversely, when
“
“
web design redesign student work - term 6
The best time to plant a tree is twenty years ago. The second best time is now.
you get your WeWOOD Timepiece, you can feel confident you’re making a difference. One Timepiece plants one tree, and together we help to ensure the health and survival of the natural world. “One Watch – One Tree – One Planet”
CATALOG
THE NEW WEBSITE THE NEW WEBSITE
MY ACCOUNT
HOME
HOME CATALOG
THE NEW WEBSITE
THE NEW WEBSITE
SHOPPING CART
MY WISHLIST
SIGN UP
CONTACT US
THANK YOU
THE ORIGINAL WEBSITE
07. Jazz Trax web design redesign student work - term 6
On the airwaves since l985, JazzTrax is Smooth Jazz Radio’s longest running syndicated program. Originated in San Diego by one of the founder’s of Smooth Jazz, Art Good. JazzTrax now keeps studios near Big Bear Lake in Southern.
HOME
LISTEN ANYTIME
TICKET
CONTACT US
With this, comes a reimaging to reflect the vibrancy of the festival and the destination. Be prepared for exciting things to come as they bring us a richer experience at the JazzTrax. Redesigning this website was my work during my 6th semester. I chose to redesign the appearance of this website because it was very messy though the information on this website was very extensive; so, it needs to be fixed, starting from the uneffective navigation systems to the placement of information.
THE NEW WEBSITE
THE NEW WEBSITE
ABOUT US
OPENING
HOME
EVENTS
LOCATION MAP
EDITORIAL
08. Kontras newsletter for Kontras student work - term 4
Kontras is a graphic design newsletter which is designed to fulfill my final typography project. I designed by using geometric elements. Playing with geometric elements is interesting by combining them with photos or images.
Thank You
raesaanindiaportfolio2013