BACHELOR OF DESIGN, WITH MAJOR IN
FASHION MARKETING
AWARD INFORMATION Awarded by Raffles College of Design and Commerce, Sydney, Australia
INTAKE - January, April, July, October -
DURATION 3 Years , Full-Time
COURSE OVERVIEW The study of Fashion Marketing is an exciting field that opens one up to countless opportunities in the fashion industry. Students learn buying and merchandising practices, conceptualising, advertising and promotional activities. The course is tailored to blend creative fashion knowledge with a solid grounding in business, marketing and contextual studies.
ENTRY REQUIREMENTS • • • •
10 + 2 OR equivalent from any recognised board. Class 12 students appearing or waiting for results may also apply. Minimum age requirement of 16 years. English communication skills. Extensive portfolio / transcripts & resume – for professionals & students with prior learning in the design course. Personal interview along with original documents is mandatory for exemptions.
ADMISSION PROCESS Candidate will appear for a 90 minute objective based RCAT (Raffles Creative Aptitude Test), which will cover the following areas: English Proficiency, Mathematics, Creative Aptitude & Analytical reasoning. OR Sketches, Statement of purpose & Attested copies of Educational documents.
RAFFLES EDUCATION CORPORATION
RAFFLES COLLEGE OF DESIGN AND RAFFLES COLLEGE OF HIGHER COMMERCE EDUCATION
RAFFLES DESIGN INTERNATIONAL, MUMBAI
Raffles Education Corporation Limited (“RafflesEducationCorp”) is the largest private education group in Asia-Pacific. Since establishing its first college in Singapore in 1990, the Group has grown to operate 33 colleges in 30 cities across 13 countries in Asia-Pacific: Australia, Bangladesh, Cambodia, China, India, Indonesia, Malaysia, Mongolia, New Zealand, Philippines, Singapore, Sri Lanka and Thailand. Headquartered in Singapore, RafflesEducationCorp employs close to 2,500 academic and administrative staff, and is listed on the mainboard of the Singapore Exchange.
(“RCDC”) is a unique education provider based in Sydney, Australia specialising in design, visual communication and commerce. The college delivers higher education and vocational programs from Certificate courses through to Bachelor and Masters Degrees. RCDC’s aim is to equip students with a strong set of skills, knowledge and a mindset of continuous learning which enables its graduates to enter the workforce confidently and continue to grow and develop as their career advances.
RDI, Mumbai was established in the year 2004 as the first international design training centre in India. We are a dedicated entity that provides training in professional design disciplines of Fashion Design, Fashion Marketing, Graphic Design, Multimedia Design, Interior Design & Product Design. RDI, Mumbai offers a 3 years degree course in the above mentioned fields i.e. Bachelor of Design Degree certification. The 3 year course is divided into 2 Years (Advanced Diploma awarded by RCHE, Singapore) + 1 Year (Bachelor of Design awarded by RCDC, Australia). Our curriculum is constantly reviewed to keep our students at the forefront of design education and training.
Raffles College of Higher Education is (RCHE) is a subsidiary of Raffles Education Corporation (REC), the leading education group in Asia Pacific. RCHE currently operates four educational brand names at its Singapore campus - Raffles Design Institute, Raffles Merchandising Institute, Raffles School of Business and Raffles Academy of Continuing Education.RCHE Singapore is EduTrust certified by the Council for Private Education, Singapore.
CAREER OPPORTUNITIES Fashion Photography, Coordinator, Fashion Writer, Marketing Executive, Public Relations Executive, Sales Manager, Personal Shopper, Fashion Entrepreneur, Advertising & Promotions Executive, Brand Manager, Fashion Merchandiser, Buyer, Boutique Manager, Display Artist, Fashion Consultant
COURSE MODULES ADVANCED DIPLOMA •
Colour Theory for Fashion Design
•
Marketing Design on the Web
•
History of Costume
•
Academic Research & Communication Skills
•
Textiles
•
Principles of Economics
•
Fashion Merchandising and Marketing
•
Market research Techniques
•
Contemporary Fashion, Styles and Trends
•
Buying Principles
•
Fashion Advertising
•
Product Development
•
Fashion and the Consumer
•
Principles of Accounting
•
Digital Photography
•
Fashion Coordination and Promotion
•
Visual Merchandising
•
Human Resource Management
•
Garment & Composition
•
Final Marketing Project
•
Fashion Communication
•
Internship
DEGREE •
Brand Management
•
Major Studio Project
•
E-Fashion
•
Social Psychology
•
Fashion Communication
•
Strategic Marketing
STUDENT WORKS
SPRING/SUMMER 2014-2015 Women's Accessories-Shoe Muted Stories
Chic Style Stopper Spring/Summer 2014-2015
Visual Merchandising - Major Project - Window Display ‘Go eco-friendly with cork themed shoes and sandals. Shoes with cork heels have been popular for quite some time, but how about all cork shoes?‟ This spring, look for shoes in allover cork in a variety of chic shapes and styles which not only renders sense of style but, comfort to the feet at the same time.
Horizon Blue
#B9E2EF
Briefing
Wheat
Briefing
Aquamarine
#F0DCB6
Blue #F0D CB6
#5DB5CD
Golden Hori zon Fleec e
Honey Peach
#D7B786
Lemonoade #EFED88
#C4E2C0
Paradise Green
Browdise nie Para #89 643 Gree nD
Carob Brown
#8E6148
#F16266
Salmon Rose
Pink Lady
#F7ABB9
#653920
Mus tang
Spring/Summer 2014-2015
FMP 2 - Webplan - Saba Sheikh & Shreya Bhardwaj Brighter turns lighter in a pale, fresh, and feminine palette. The most trendy in this case are the nude color shoes, but the colors of red roses, aqua, mint, yellow and pale green will often appear in shoes color for Spring-Summer 2014/2015 shoes trend.
SOLE TO SOul
GEO-METALLIC TWIST Spring/Summer 2014-2015
Briefing
Neon Purple
#7C53A2
Pearl Grey
Briefing
#DADCD9
Cool Grey
Neon Blue
#F0DCB6
#5DC9E4
Neon Green
#6D7B8D
#74C044
Light Slate Grey
Sillver
Neon Orange
#F15C22
#C0C0C0
Neon Pink
#848685
Medium Grey
#DF3C96
Grey
Neon Yellow
#F0E91D
#808080
Spring/Summer 2014-2015
Get your shoe bottoms noticed with Neon & Florescent colors. There’s nothing known as too much when it comes to . colors, especially dyed to create hues that would be impossible to replicate in the natural world. This gist has been inspired from Christian Louboutin iconic “Red Sole”. Flaunt that back with sky high heel stilettos, platforms andpumps, toning with black’s and nudes.
Light-up in a high-shine geometric motif of silver, which are an artful way to wear modern metallic's. These statement will transport outfits into head-turning territory – team them with color-bright jeans for a pop metallic glamour.
Social Psychology Of Fashion -Trend Spotting - Ashwini Salunke
Hi Life, 2nd Floor, Phirozshah Mehta Road, Santacruz (W) Mumbai- 400054. www.raffles-design-institute.com/india www.facebook.com/raffles.mumbai
Course Enquiry : +91 - 22 - 65726711 / 22 rdi-india-enquiries@raffles-design-institute.com Campus Timings Mon – Fri : 9:00 AM to 6:00 PM Sat : 9:00 AM to 1:00 PM All Rights Reserved © Raffles Education Corporation