Jan 2020

EEA2020 www.exhibitionexcellenceawards.com

28th March CIDCO

Mumbai

Jan 2020 Vol 7 Issue 6

Asia’s Most Read Exhibi ons Magazine

NürnbergMesse India Acquires SCaT INDIA & Announces The

Launch of A.B.I.S Messe Muenchen India Acquires

World Tea & Coffee Expo jwc To Develop The Master

Plan For Brussels Expo

All The New Halls Of

Pragati Maidan Are Being Built As Per

International Standards & The Load Bearing Capacity

Is Likewise LC GOYAL, CMD, ITPO

INDUSTRY IN PICTURES FROM THE WORLD

EEAA appoints Claudia Sagripan as Chief Execu ve.

She was the CEO of Publishers Australia – the trade associa on represen ng leading B2B and B2C publishers – and managed the events and awards of the Australian Data-Driven Marke ng Associa on (ADMA).

Tourism contributes more than 5% to GDP and accounts for 12% of total employment in India. It is heartening to note that India improved its ranking in world tourism compe veness by 7 notches to 34 according to World Economic Forum Report 2019.

Given our natural and cultural richness, we can further enhance this ranking in the coming years.

Ministry of Tourism @tourismgoi

IEIA-SACEOS friendship strengthens at the 40th SACEOS anniversary celebra ons in Singapore. Mr. Ravinder Sethi, Interna onal Ambassador presented a special memento as token of good wishes from IEIA to SACEOS President Mr. Aloysius Arlando.

Ministry of Tex le for the first me organised #Ar sanSpeak at the iconic UNESCO World Heritage site Elephanta Caves – an ini a ve to celebrate rich culture, heritage and tex les of India.

NTP Events has announced it has been contracted with Navy League of the United States (NLUS) to facilitate exhibi on services, sales and marke ng for the associa on's annual mee ng, Sea-Air-Space through 2022.

To discuss what more businesses can do, ASSOCHAM organised the GEM Interna onal Sustainability Conclave and Expo 2020 at India Habitat Centre, New Delhi from 23-24 January.

Jörn Holtmeier has been appointed the new Managing Director of AUMA, the Associa on of the German Trade Fair Industry. AUMA, the Associa on of the German Trade Fair Industry, has 73 members, including 38 industry associa ons represen ng exhibitors, visitors and service companies, as well as 35 exhibi on organisers.

Brands at Work (BaW) have appointed Simon Boniface as Crea ve Director. Simon brings over 20 years crea ve experience to the agency, with the last five spent in the events industry as Crea ve Director at Freeman. His work has spanned many sectors including FMCG, fashion, retail, technology, pharmaceu cal and luxury brands.

ASSOCHAM collaborates with the logis cs pla orm Shadofax to promote micro-entrepreneurship in GigEconomy under the aegis of Government of India's Skill India Ini a ve.

10 | January | www.exhibi onshowcase.com

OF FACEBOOK & TWITTER

UFI, the global associa on for the exhibi ons industry, has announced the speaker line-up for its La n America Conference, taking place 20-21 April in Buenos Aires. The theme of the event will be 'Naviga ng Uncertainty'. Modera ng a panel tled 'What's next for venues in Latam' will be San ago Gonzalez, Regional Director, ICCA.

Union Minister, Dr Jitendra Singh inaugurates India's first global Mega Science Exhibi on #VigyanSamagam in New Delhi. The exhibi on will be open to public ll 20th March, 2020 and will showcase world-renowned mega science projects.

We are proud to announce our appointment as the Sole Official Freight Forwarder for DEFEXPO India 2020, for the eleventh edi on in a row since its incep on. The event will be taking place on February 5th-9th 2020 in Lucknow, #DefExpoIndia #RERogersIndia

Indian Electrical Sector and Ministry of Railways tune with the transforma onal ini a ves with 100% Railway Electrifica on and explore together in conference at Rail Urja Pavilion on 21st Jan at ELECRAMA 2020

Honourable CM Shri Naveen Patnaik launched the new agriculture policy SAMRUDHI 2020 at the inaugural ceremony of KRUSHI ODISA 2020 at Janta Maidan on January 20.

@IELAWORLD Chairman Vicki Bedi met @UFILive Incoming President Mr Anbu Varathan and @IEIA_sec President Mr Balasubramanian S Pillai in their office in Bangalore and discussed increased engagement of IELA at global and local pla orms.

Presided Hon'ble @CMofKarnataka Shri. @HD_Kumaraswamy, as he Inaugurated the IMTEX 2019 & Tool Tech 2019 at Bangalore Interna onal Exhibi on Centre along with various other concerned officials @IMTEX @IMTMA

About 90-100 new vehicles are expected to be unveiled at the upcoming New Delhi Auto Expo – The Motor Show 2020, senior execu ves at Society of Indian Automobile Manufacturers (Siam) said in Mumbai today. The new vehicle introduc ons will include more than 50 commercial product launches and display of upcoming vehicles, concepts and also BS VI upgrades.

Concessionaire agreement of long-awaited Z-Morh tunnel has been signed between NHIDCL and APCO Infratech Private Limited in the presence of Hon’ble Minister of State, Dr. V.K. Singh and other eminent dignitaries.

11 | January | www.exhibi onshowcase.com

News From Across The World EUROPE Swiss Plas cs is one of the premier events in Switzerland for the plas cs industry and brings together all the relevant companies and service providers, both from home and abroad in the exhibi on centre of Lucerne. Also represented are the future branches medical technology, micro-systems and automa on. Swiss Plas cs introduces new products and processes and oers an interes ng program with special exhibi ons and a forum with professional lectures. The Swiss Plas cs will take place on 3 days from January 21-23, 2020 in Lucerne.

USA The LATIN TYRE EXPO and the LATIN AUTO PARTS E X PO is t h e mo st important re and auto part shows in La n America and the place to grow business in La n America and the Caribbean! The upcoming edi on will be in the all-new Amador Conven on Center in Panama from 14-17 July, 2020 which features 59,000 m2 of space. Almost 400 interna onal exhibitors will be present, from re manufacturers, re service and repair companies, retreading, wheels, auto part manufacturers, auto service, tools and equipment, etc.

12 | January | www.exhibi onshowcase.com

Africa Buildexpo Africa is the only show with the widest range of the latest technology in construc on machinery, building material machines, mining machines, construc on vehicles and construc on equipment. A er 20 successful edi ons of Buildexpo in Kenya and Tanzania, East Africa's largest building and construc on fair now ventures into the Ethiopian market. Buildexpo will commence on 24-26 February 2020

Russia The interna onal exhibi on-forum CSTB 2020 will be held through from 28 to 30 January 2020 in IEC “Crocus Expo” Moscow.

Telecom & media for 20 years have proved to be a launching pad for new projects and new TV channels, for uni ng all the market players on the most acute issues. The event annually gets together telecom and TV operators, cable and satellite companies, world media companies and Russian content-providers, equipment manufacturing and distribu ng companies, broadcasters and internet providers, corporate customers and representa ves of the state authori es.

Hong Kong Vegetarian Food Asia (VFA) brings visitors vegetarian and vegan products around the world, exci ng cooking demonstra ons form master chef and newest vegetarian trends from 21-23 Feb 2020 at HKCEC. The Show is truly a can't-miss event for vegetarian and green lifestyle lovers.

Following the overwhelming responses to VFA 2019 public zone, VFA 2020 will expand the scale of public hall and con nue to open to public visitors for 3 show days.

Dubai The second edi on of PropTech Middle East, the only event of its kind in the region is scheduled to take place on 7th and 8th April 2019 in Dubai. Across two days, the event will focus on the digital-led innova ons impac ng the real estate sector, along with the trends, best prac ces and challenges in adop ng technologies such as AR, VR, and block chain, amongst others.

Australia The Queensland Mining and Engineering Exhibi on from 21-23 July, is the largest mining event in Queensland, featuring over 250 suppliers and a rac ng over 4500 visitors. The 2020 seminar will look at the latest technological innova ons and collabora ve approaches to improve produc vity and long term strategy for the mining sector. Businesses will be given the unique opportunity to display products, deliver specific messages, generate sales, and communicate with buyers and influencers.

13 | January | www.exhibi onshowcase.com

Quick Bytes Beware Of Over Exposure - Threat Of Coronavirus is Real In Face To Face Industry India intensified measures to check passengers for the life —threatening coronavirus even as three people— who had recently traveled to China— were hospitalized in the country with symptoms resembling the disease. The government’s concerns over the virus are increasing as Wuhan in China, the epicenter of the virus outbreak, houses large number of Indians par cularly students at different Chinese universi es. According to es mates, around 23,000 Indian students are studying in China a considerable number of them in Wuhan medical University. The (nCoV) is a new virus strain that has not been previously iden fied in humans, which are believed to be transmi ed from animals to people. The first case was iden fied in China’s Wuhan on 31st December. While scien sts are s ll trying to find out the cause of the virus, findings of a study published in the Journal of Medical Virology suggested that snake is the most probable wildlife animal reservoir for the 2019-nCoV. “Ministry of External Affairs is dissemina ng travel advisory (in local languages) to Indian Embassies in China and adjoining countries for wider circula on and passenger informa on," the health Ministry said in a statement. Two persons returning to Mumbai from China have been kept under observa on at Kasturba hospital, Mumbai for possible exposure to the coronavirus.Further cau on is advised in the MICE industry as it is over exposed to such environment.

China Is The Flavour Of The Upcoming Auto Expo

Exhibi on Upgraded At Wannsee Conference Villa The opening of the new exhibi on at Wannsee has been med to coincide with the 75th anniversary of the libera on of the c a m p s . T h e H o u s e o f t h e Wa n n s e e Conference has been open as a memorial since 1992, but organizers hope the revamped exhibi on will increase awareness of how Adolf Eichmann and fellow Nazis planned the extermina on of Europe's Jews.

At a press conference, museum director HansChris an Jasch said the new exhibi on aimed “to a ract a wider audience,” in par cular among pupils at Berlin schools. German Foreign Minister Heiko Maas and Hungarian Holocaust survivor Eva Fahidi will a end unveiling ceremony. “Un l now, the average dura on of a visit has been 30 minutes… We are aiming for visitors to stay between 60 and 90 minutes,” he added. The previous exhibi on, which was largely text-based, has been reworked en rely to become more didac c and interac ve, Jasch said. Museum directors also underlined the importance of efforts to increase Holocaust awareness against a backdrop of recent “discussions over an -Semi sm and racism” in Germany, he said. Located on the shores of the Wannsee Lake just southwest of the German capital, the lavish villa was the site of a notorious mee ng of 15 high-ranking Nazi officials on January 20, 1942.

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Auto Expo 2020 is around the corner. With all the buzz around many homegrown automakers as well as established foreign players choosing to drop out of the biennial event, it is the Chinese automakers who are hi ng the headlines for thronging the mega event with as much as 20% of the space at the event.

Amongst the host of Chinese, the bigger ones are the SAIC- launched under Morris Garages (MG) Motor brand in India, Great Wall Motors, BYD Motors, Changan and FAW Haima in Auto Expo 2020. Besides, at least half a dozen two-wheeler companies in the electric space are also showcasing their brands and products. SAIC's MG Motor riding high on the successful launch of its SUV Hector in the India market which is propelling enthusiasm from other Chinese peers. MG first fully electric vehicle eZS will be the first Chinese product in the EV and will be hi ng the Indian market soon. The week-long event star ng from February 5 will also have the par cipa on of regular auto brands like Maru Suzuki, Hyundai Motor, Mahindra&Mahindra, Tata Motors and Kia Motor among others. Skoda and Volkswagen brand which gave this biennial event a miss in 2018 are also making a comeback this year. However, Japanese automaker Honda Motor and Toyota are not par cipa ng in the 2020 Motor Show ci ng its lack of future product schedule not in-line with the expo.

First Class And Business Fliers Are Targets For Air India Air India is deploying a greater number of high-end seats for the lucra ve London market and adding new flights by repairing grounded aircra to make itself more a rac ve to poten al bidders. The carrier started using Boeing 777 jets for flights to London from New Delhi, replacing the smaller 787 Dreamliner that flies three mes a week to Washington DC. The 777 offers four first-class and 35 business-class seats and can return from London the same day given it's a 10-hour flight. The Dreamliner doesn't offer first class and has fewer seats in the business sec on. Air India's Director of Finance Vinod Hejmadi said, “Most of the 340 seats on the London flights are being filled, compared with fewer than 260 before. The airline already operates a 777 for the Mumbai-London route.”

Air India started as Tata Airlines in 1932 and flew mail between Karachi and Bombay, as Mumbai was called then. The airline later became popular commercially, serving high-end champagne and launching adver sing campaigns featuring Bollywood actors. Its fortunes faded with the emergence of cu hroat low-cost carriers like IndiGo, which the state-run Air India struggled to cope with as it remained bogged down by red tape.

Quick Bytes PSUs To File Review Pe

ons Of Telecom Dues : Govt

Tushar Mehta, solicitor general said, “Non-telecom state-run companies including Gail India, Power Grid Corp and Oil India will file pe ons seeking a review of the Supreme Court's order that necessitates them to pay more than Rs.3 lakh crore in arrears on their telecom licences.”

“Government companies have a different clause than telecom companies,'' said Mehta. Legal experts said though none of the PSUs were party to the case, which was fought between the Department of Telecommunica ons (DoT) and telecom companies; they could file review pe ons since they were affected by a wider interpreta on of the ruling. The court had said all revenue, including from non-telecom services, of a telecom licensee should be accounted for calcula ng the AGR. This implies that companies with even minor telecom businesses, such as these PSU, may have to pay dues based on their en re revenue, with retrospec ve effect. The license fee is 8% of the AGR. “While most of the licensees of DoT were not direct party to the dispute, the ra o of the judgement will be applicable on all the licensees,” communica ons minister Ravi Shankar Prasad told Parliament in December. DoT officials, in a series of mee ngs with the affected PSUs, have clarified that even government divisions such as ERNET (Educa on & Research in Computer Networking) would not get any relief.

Interna onal Heritage Symposium and Exhibi on at Na onal Museum

Gartex Texprocess India To A ract Audience Through Specially - Cra ed Segments

Bahrain To Get New Exhibi on Centre In Sakhir

The first-ever Interna onal Heritage Symposium and Exhibi on (IHSE) incorpora ng a month-long exhibi on was inaugurated at the Na onal Museum, New Delhi. It has been jointly sponsored by the Department of Science and Technology (DST) and Karnataka State Council for Science and Technology (KSCST), and organized by the Indian Ins tute of Technology (IIT) Delhi.

Hon'ble Minister of Culture and Tourism, Shri Prahlad Singh Patel was the Chief Guest on the occasion. Along with the symposium and exhibi on, he also launched two edited books on Digital Heritage, namely: “Digital Hampi: preserving Indian Cultural Heritage and “Heritage Preserva on: A Computa onal Approach” The month-long IHSE exhibi on en tled “INDIAN HERITAGE IN DIGITAL SPACE” will highlight work done under DST ini a ves for digi zing heritage and will be the first ever public showcase of digital preserva on work that has been undertaken in India using cu ng edge AR, VR, MR and AI technologies. The exhibi on is showcasing 3D fabricated models of 5 Indian monuments with interac ve Virtual walk-through and Projec on Mapping, and a room-scale 3D model of a Hampi Temple, with AR, VR and Holographic interac ons and much more.

Gartex Texprocess India, is gearing up for its 5th edi on in Mumbai. Organised by MEX Exhibi ons Pvt. Ltd. and Messe Frankfurt Trade Fairs India Pvt. Ltd, Gartex Texprocess India will take place from March 19-21, 2020 at Bombay Exhibi on Centre in Mumbai. The past four consecu ve edi ons were held in New Delhi. Mumbai's proximity to all major tex le hubs of West and South India will enable both old and new exhibitors at Gartex Texprocess in increasing their presence in this region. The format of Gartex Texprocess India will remain the same like in the past edi ons with a focus on various sub-sec ons such as laundry & fabric care, embroidery, fabrics, sewing machines, trims, spares & consumables, embellishments, digital tex le prin ng machines, denim etc., with a special focus on latest technological innova ons.

The comprehensive show will have focus segments such as Garmen ng & Apparel Machinery and Embroidery Zone. Besides this, there will be four concurrent shows – Digitex Show, Denim Show, Fabrics & Trims Show and India Laundry Show. Embroidery Zone would be dedicated to the top embroidery brands displaying latest innova ons.

Bahrain is set to get a brand new exhibi on and conven on centre in Sakhir by mid-2022.

HRH Prince Salman bin Hamad Al Khalifa, Bahrain's Crown Prince, laid the founda on stone of the future Conven on Centre, underlining its importance as a means to a ract even more events to the Kingdom.

The Bahrain Interna onal Exhibi on and Conven on Centre in Sakhir will be built on a 309,000 square metres of land. The 149,000 square metre main building will include ten exhibi on areas, totalling 95,000 square metres, along with dedicated areas for retail and events. The facility will also include a 4,500 square metre conference hall divided into three separate hi-tech rooms, in addi on to twenty-seven small and medium sized conference and mee ng rooms. HRH the Crown Prince noted the significant growth of the exhibi on and conven on sector, which has transformed Bahrain into the des na on of choice for a number of high-level interna onal and regional events, as well as a number of corporate ac vi es throughout the year. He emphasised that the centre reflects the Kingdom's efforts to increase compe veness, contribute to economic diversifica on and growth and meet the aspira ons of Bahraini ci zens.

15 | January | www.exhibi onshowcase.com

Quick Bytes

Aichi Triennale Exhibi on Shut Down Following Death Threats

SACEOS Launches Refreshed Logo

Interna onal Exhibi on Centre In Mulund Or Byculla

More than six months a er an exhibi on organized as part of the Aichi Triennale in Japan was shu ered following poli cal and violent threats, the Taipei Museum of Contemporary Art in Taiwan announced that it would host the show in its studio space in the spring. Following the opening of the exhibi on “A er 'Freedom of Expression?,'” which focused on the history of censorship in Japan, in August, the Aichi Prefectural Museum of Art in Nagoya received numerous death threats by phone, email, and over fax over its inclusion of a statue that commemorates Korean women who were forced into sexual slavery by Japanese troops during World War II— tled Statue of Peace.

The controversy prompted more than a dozen ar sts, including Tania Bruguera, Pia Camil, Minouk Lim, Pedro Reyes, and Javier Téllez, to sign a le er addressed to the show's organizers, which read: “We consider it an ethical obliga on to stand by the exhibi ng ar sts' voices and their work being exhibited. Freedom of expression is an unalienable right that needs to be defended independently of any context.” While the exhibi on briefly reopened in October, it was only on view for a few days and visitors had to enter a lo ery in order to see it.

At SACEOS 40th Anniversary, SACEOS launched a refreshed logo witnessed by close to 1,000 guests from government, regional and corporate communi es and was also joined by Guest of Honour, Senior Minister of State for Trade and Industry and Educa on, Chee Hong Tat. The refreshed logo cap vates a MICEE industry entering an exci ng era, driven by digitalisa on, globalisa on and the need for deeper engagement. It is evolving to be one that is future-ready. Each arc represents the vibrant ecosystem of enterprises, people and capabili es of the segments of “MICEE” (Mee ngs, Incen ves, Conven ons, Exhibi ons and Events). Alone, they are strong; together, they are great. As an enabling pla orm and community across major industries, MICEE is truly pervasive.

The movements of the arcs represent the rapid, smooth flows of commerce ac vity and liquidity of business poten als generated from MICE events, across geographies and boundaries. “The li le red dot” pays homage to Singapore and as an industry, MICEE con nues to be an important economic, cultural and social force suppor ng and enabling the na on's progress. As effec ve on 17 Jan 2020, SACEOS refreshed logo will be officially used across all pla orms.

Chief Minister Uddhav Thackeray had said the city needed an exhibi on centre to organise global summits, fairs, and road shows and serve as a support infrastructure for the export sector. The State government has shortlisted plots in Byculla and Mulund to construct a world-class exhibi on-cumconven on centre. The revenue department give a presenta on on the selected loca ons to Chief Secretary Ajoy Mehta on January 15.

The proposal would then be tabled before the Cabinet for approval, officials said. “We have two loca ons in mind, Byculla and Mulund, where the centre could come up on a large area. The honourable Chief Minister had earlier suggested Navi Mumbai as a possible loca on, but we find these alterna ves equally suitable,” said a senior official of the revenue department. Officials said MAITRI is an ini a ve to facilitate Ease of Doing Business and a ract global investments. It will work jointly with interna onal businesses and organise summits, fairs, exhibi ons, road shows for promo on of the Magne c Maharashtra event. The aim of the policy is to a ract investments of over Rs.10 lakh crore and create around 40 lakh jobs by 2023-24, the then minister for industries and mining Subhash Desai had said, reitera ng the goal to turn Maharastra into a trillion dollar economy.

11th DefExpo To Be Organised From 5th To 8th February 2020 In Lucknow The 11th biennial edi on of DefExpo India 2020 is scheduled to be held for the first me in U ar Pradesh capital Lucknow. It offers an excellent opportunity for the Indian defence industry to showcase its capabili es and promote its export poten al. Main theme of the DefExpo India- 2020 will be 'India: The Emerging Defence Manufacturing Hub' and focus will be on 'Digital Transforma on of Defence'. The shows are conducted at an interna onal level, which not only facilitates Business-to-Business (B2B) interac on with senior foreign delega ons but also Government-to-Government (G2G) mee ngs and signing of Memorandums of Understanding (MoUs). The exhibi on will also highlight emergence of UP as an a rac ve des na on for investment in the defence sector and act as a pla orm for alliances and joint ventures in the defence industry. The northern state has a strong defence industrial infrastructure. One of the two Defence Industrial Corridors (DICs) of India is also planned in U ar Pradesh. The Corridor will encourage Defence Micro Small and Medium Enterprises (MSMEs), including Indian defence industry and promote Defence Public Sector Undertakings (DPSUs). The DefExpo will provide an opportunity to the major foreign Original Equipment Manufacturers (OEMs) to collaborate with the Indian defence industry and help promote 'Make in India' ini a ve of Hon'ble Prime Minister Shri Narendra Modi.

16 | January | www.exhibi onshowcase.com

News Buzz

Messe Frankfurt India Employees Run Tata Mumbai Marathon In Support Of ‘Habitat For Humanity India’

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he employees of Messe Frankfurt India came out in big numbers at the Tata Mumbai Marathon 2020 to support the cause of Habitat for India – which will support the construc on and rehabilita on of new homes to low income, marginalised families across India.

Enthusias c about the run as well as united by the common goal of suppor ng the“We Build” cause, the par cipa on has drew a mix of all age-groups, with many of them being first me runners. The employees par cipated in different runs covering the half marathon, 10k run and the 6k dream run.

As an ardent fitness enthusiast himself, Mr Raj Manek, Execu ve Director and Board Member, Messe Frankfurt Asia Holdings Ltd said: “We are proud to be associated with TATA Mumbai Marathon which is a fantas c step to bring people together, while also promo ng fitness in the corporate world.”Suppor ng the cause of “Habitat for Humanity India”, he added “We're always looking for opportuni es to support a worthy cause and one that can have a posi ve impact on our employees

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or that they can be a part of.

I am very happy to see the par cipa on – 95% of the par cipants ran for the very first me and that speaks volumes for the cause they are coming forward to support.”

The beneficiary families in Karjat belong to the Katkari tribe whose main occupa on is agriculture and the principle crop is rice.

They live in kuccha houses built of mud and reed with led roof. Two weeks a er the Tata Mumbai Marathon, employees will also take part in a one-day build at Karjat, Raigad District of Maharashtra, India where volunteers will build alongside beneficiary families as confirmed by the Indian subsidiary.

Messe Frankfurt India, a 100% subsidiary of one of the largest event organisers in the world – marked its milestone last year as it celebrated its 20th anniversary and with that, two decades of trusted trade partnerships through trade fairs and conferences in India. The company since incep on has been commi ed to

suppor ng developments, contribu ng to economic growth and improving the quality of life for the communi es where it operates.

In the past the company has also used its exhibi on pla orms to support causes that endorse the skills of differently-abled people and provide direct business links to make them independent.

Special training course with the speciallyabled were carried for this ini a ve in the Sunder Nagri and Jaun villages in India.

More recently, Messe Frankfurt India was involved in providing financial support towards providing mobility appliances like wheelchairs, calipers, prosthesis etc to persons with disability.

These appliances were fabricated in-house at NASEOH, thereby also providing the opportunity to those with physical impairment to be trained in fabrica on, welding and assembly skills. The company distributed over 300 appliances through this ini a ve.

News Buzz

Qatar Free Zones Authority Invites Indian Investors With A Slew Of A rac ve Benefits

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atar, the Gulf na on that sits at the intersec on of Asia, Africa, and Europe, promises a hassle-free investment environment with advantages that business people the world over dream of – sound infrastructure, excellent ease of doing business, and an investment-friendly administra on. Mr Wilson Chan, Director, Markets, Qatar Free Zones Authority, was at the PHD Chamber in New Delhi recently to hard sell Qatar as an investment designa on in general and the Free Zones he runs in par cular.

Addressing a gathering of industrialists and business leaders at the PHD House during an 'Interac ve Session and B2B mee ng on Investment opportuni es in Qatar Free Zones Authority', Mr Chan said that there was no be er place and no be er me than to invest in Qatar, which will be hos ng the 2022 football world cup. The poten al and possibili es are unlimited, Mr. Chan said launching into his address invi ng the Indian investors to consider the advantages his country and more specifically the Free Zones offered –

zero corporate tax for 20 years, no individual tax, 100 percent foreign ownership, No GST or VAT, no customs du es.

opportuni es in the ICT solu ons, Apps development, F &B, hotels, hospitality, mainly because of the world cup football championship in 2022.

For the present, Qatar was focusing on three areas – Logis cs, downstream Chemicals, and emerging technology sectors of IT, AI, ICT, drone technologies, renewable energies, and the like.

Already, the technology area was resona ng well with the Indian companies, said Mr Chang. The Free Zones also had a fund of US $ 1 billion for encouraging startups that already have a concept and revenue steam with poten al.

It is possible to shi an en re factory from Delhi and relocate to the Free Zone, said the official from Qatar Free Zone Authority. There are no restric ons even on the movement of labour. You can import all the labour from any country or can even hire locally from available poor of human resources, said Mr. Chang.

Describing Qatar as an economic power at the center of a dynamic and growing region, he said, the country had all the right ingredients for inves ng – solid world-class infrastructure, highways, power and globally acclaimed best prac ces.

The Free Zone Authority will line up such startups with venture capital funds so that all can grow together. Qatar has two Free Zones – The Airport Free Zone at RasBufontas in an area of 4 sq km and the Port Free Zone at Umm Alhoul spread over 32 km. We can cater to almost all kinds of businesses in the services and manufacturing sector. There are

More importantly, he said, Qatar had a stable economic environment and high per capita GDP, among the highest in the world at US $ 124,429. In the last ten years, Qatar has diversified organically and focused on strategic growth.

19 | January | www.exhibi onshowcase.com

News Buzz

Brand Print Announces New Show In India

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he organizer of the Brand Print and Labelexpo Global Series' of interna onal trade shows, Tarsus Group, has unveiled the latest addi on to its por olio of events targe ng the branded print market - Brand Print India 2020.

Brand Print India 2020 is to take place between 29 October and 1 November at India Expo Centre, Greater Noida, Delhi NCR, and will be co-located with the wellestablished Labelexpo India 2020. In doing so, the whole print supply chain will be connected under one roof.

As with other Brand Print shows, which are aimed at printers of all types of signage, promo onal materials and collateral for brands, Brand Print India 2020 is intended to be a one-stop shop for all their large format and digital prin ng needs, focusing on fast-growing areas of the print market. These includes point of sale, point of display, fleet graphics, sampling packs, colla on packs, corrugated luxury packaging and promo onal graphics.

Show floor exhibitors will primarily be leading manufacturers of large format prin ng machinery, so ware and materials, there to educate printers on the best technology choices for them to grow their business in this rapidly expanding market.

Running simultaneously to this, Labelexpo India 2020 will place manufacturers of

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label and package prin ng machinery right in front of printers and brand owners in India.

The show con nues to go from strength to strength – the last edi on in 2018 reported its largest and fastest growing event to date, a rac ng almost 10,000 trade buyers of print machinery.

The 2020 edi on will be even larger, with a move to a more open-plan layout at India Expo Centre offering an enhanced visitor and exhibitor experience. This also applies to the Brand Print show floor at the venue. Collec vely, the two shows present a unique opportunity for printers to explore the synergies between different parts of the whole print industry in one place. Lisa Milburn, managing director Brand Print and Labelexpo Global Series, explained: “We are delighted to add India to our growing Brand Print por olio as what we are offering is an incredibly important business pla orm for buyers to explore the endless possibili es of large format and digital print.

India is an emerging market where a rapidly growing youth-led consumer demand, coupled with the rise of global brands choosing to invest in the region, is driving massive growth in the branded print market.” Milburn added: “The coloca on of Brand Print India will be a fantas c asset to Labelexpo India as it allows us to strategically connect the

en re print supply chain at a single loca on for the very first me in the region; from manufacturers showcasing machinery and technology, to general printers aiming to specialise, labeling and packaging specialists considering expansion, and brand owners looking to realize their vision. In doing so, we can leverage all levels of print decision-making influence, right from the factory door through to the shop floor.”

About Brand Print Global Series: Brand Print is organized by Tarsus Group, the interna onal media company with a por olio of exhibi ons, conferences, publica ons and online media. The first Brand Print event will be Brand Print Thailand 2020, scheduled to take place over 7-9 May in Bangkok, followed by Brand Print Americas 2020 between 15-17 September. This show will be co-located with Labelexpo Americas 2020. Other Brand Print shows include Brand Print Mexico 2021, to be held in Mexico City between 23-25 June.

Labelexpo India is part of the hugely successful Labelexpo Global Series, which marked its 40th anniversary at flagship show, Labelexpo Europe 2019. The Series also includes: Labelexpo Southeast Asia; Labelexpo Asia, taking place in Shanghai from 3-6 December 2019; and Labelexpo India, which took place from 22-25 November 2018.

News Buzz

India Pavilion Inaugurated At Heimtex l 2020 In Frankfurt, Germany

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ermany is the gateway of the European Union (EU) and is economically the strongest country in the EU. It is the second largest trading na on in the world and one of India’s most important trading partners in Europe. The economy of Germany is a highly developed social market economy. It has the largest na onal economy in Europe and is a founding member of the European Union and the Eurozone.

Germany is the 4th largest country where Indian handicra s are being exported.

The handicra exports to Germany during the year 2018-19 was Rs.1345.18 crore in comparison to Rs. 1136.99 crore during 2017-18.

Mr. Rakesh Kumar, Director General – EPCH informed that looking at the demand of Indian Handicra s in Germany specially the tex les and home furnishing products, Council has organized the member par cipa on in Heimtex l, 2020, Frankfurt, Germany being held from 07-10

January, 2020 in an India Pavilion with 36 member exporters from different parts of the Country. The Council’s par cipa on is under Market access Ini a ve (MAI) Scheme of Ministry of Commerce & Industry, Govt of India.

Heimtex l is the industry's most important global event for interior tex les, interior design , home furnishings and house hold tex les . With its new products and trends, this fair gives important impulses to both exhibi ng companies as well as professional visitors from all over the world.

This is the 50th edi on of the fair with major Focus on sustainability, Mr. Kumar further said. The India Pavilion was inaugurated by Shri Vijoy Kumar Singh , AS & FA, Ministry of Tex les, Govt of India, along with Shri KN Tulasi Rao, MemberCOA, Shri Sibin C, Director, Industry & Commerce, Govt. of Punjab, Dr. K N Prabhu, Chairman- HEPC, Shri Siddhartha

Rajagopal, ED- Texprocil, and member par cipants by Ribbon cu ng and lamp ligh ng. Shri Moloy Chandan Chakrabor y, Jute & Tex les Commissioner Also visited the pavilion.

Mr Singh also interacted with the par cipants and a er seeing the publicity of IHGF Delhi fair during the fair, appreciated EPCH for crea ng brand image of the world largest congrega on of Indian handicra s exporters at different Interna onal fairs and exhibi ons and wished the par cipants good luck.

Mr. Rakesh Kumar also said that the par cipa on in Heimtex l, 2020 fair will create the market integra on and help in direct market linkages with buyers thereby increasing handicra s exports to European Union. The par cipa on will also help the member exporters to present their new and innova ve products to interna onal buying community by par cipa ng in this mega tex le trade fair.

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News Buzz

PHDCCI Urges Govt To Focus On 'Demand Crea on Reforms' In Budget

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HDCCI President DK Aggarwal in a statement said that the demand crea on reforms will push the broad based recovery of the economy and create an environment of enthusiasm to become a US$ 5 trillion economy, going forward. “At this juncture, ra onalisa on of direct taxes and an income tax exemp on up to the level of income of Rs 5 lakhs will be a great breakthrough to enhance the personal disposable income of the individuals and to increase the consump on demand in the economy,” Aggarwal said.

implementa on of Rs 102 lakh crore Na onal Infrastructure Pipeline (NIP) has the poten al to push economic growth trajectory to more than 8 per cent in the next three years.

“With no personal income tax applicable up to the income of Rs 5 lakhs for the individuals, income tax slabs should be ra onalised to 10 per cent for people earning up to Rs 10 lakhs per year, 20 per cent for those with incomes of over Rs 10 lakhs and up to Rs 20 lakhs, 30 per cent for income over Rs 20 lakhs and up to Rs 2 crore and 35 per cent for individuals earning more than Rs 2 crore,” he added.

Aggarwal further said that the increased expenditure of the government to enhance consump on demand along with

Talking about liquidity crunch in MSMEs Aggarwal said that the government need to set up a dedicated fund of Rs 25,000 crore or more with no collateral being asked for the MSMEs. Around 95 per cent of MSMEs are in Proprietorship / Partnerships business. They are not ge ng any relief from the recent cut in corporate tax rates. So at this juncture we suggest a uniform tax rate of 25 per cent to such businesses, going forward, he said. Aggarwal also spoke about the exports growth trajectory and suggested

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that increase in export earnings by the exporters on the base of the previous year (year-on-year earnings) should be tax free. The PHDCCI President also urged the government to increase the spending in the public healthcare sector to at least 3 per cent of GDP with increase in annual budget each year for delivery of be er health services to the people.

“Health centres should be made available within the radius of one kilometre and hospitals within the radius of 10 km,” said Aggarwal.

“There is a need to ini ate work on inclusive and approachable educa on with a spending of at least 4.5 per cent of GDP on educa on,” he added.

A robust analysis of current skill gaps to promote effec ve skill development should be undertaken to create more and more employment opportuni es for the growing workforce in the country.

Skill Mapping must be done to scien fically plan human resource needs in the different sectors of the economy.

Exhibitions | Events | Retail | Signage | Museums | Experience Centers | Digital Content & Films

www.litmusmeroform.com Contact sanika@meroformindia.com maniayush@meroformindia.com

News Buzz

Domotex Interna onal Trade Fair, Hannover Sees India’s Par cipa on

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ndia Pavilion in Domotex Interna onal Trade Fair, Hannover (Germany) which was inaugurated on 10th January, 2020 by Shri Vijoy Kumar Singh, Addi onal Secretary & Financial Advisor, Ministry of Tex les, Government of India in the presence of Shri Madan Lal Raigar, Consulate General of India, Hamburg (Germany), Shri Sibin C, Director Industries, Government of Punjab, Shri Siddh Nath Singh, Chairman, CEPC, Shri Umesh Kumar Gupta, Shri Bodh Raj Malhotra, Shri Feroze Waziri, Shri Shree Ram Maurya, Members of Commi ee of Administra on, CEPC, Shri Sanjay Kumar, Execu ve Director, CEPC, Dr. Rajnikant, Padmashree Awardee, Expert on GI, Sh. Krishan Kumar, CEO, HCSSC, President and Vice President of Deutsche Messe, Officials of HCSSC, HEPC, EPCH, Na onal Jute Board, Par cipants and buyers, concluded successfully.

Council organized the par cipa on of its 116 Member-Exporters in the world’s largest Exhibi on of Floor coverings the Domotex Interna onal Trade Fair at Hannover. Council also arranged the live demonstra on of the different processes Carpet weaving in the theme pavilion of carpets i.e. the Charka for spinning of Yarn, Charkha for reeling of yarn, 3 looms for showing different type of carpet weaving from Bhadohi, Jaipur, Srinagar on kno ed and tu ed loom.

The main a rac on of the theme pavilion is the weaving of portrait of Shri Narendra Modi ji, Hon’ble Prime Minister of India on tu ed loom frame.

Theme Pavilion with Live demonstra on of Various Process of carpet Weaving: Council set up the theme pavilion not only to create the awareness about the different processes of carpet weaving but also to show the strength of Indian Handmade Carpet Industry to cater to the demand of the end consumer according to their taste, need and requirement.

India’s unique capability in adap ng to any type of design, colour, quality & size

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as per the specifica ons of the carpet buyers. Indian Handmade Carpet Industry uses diverse Rawmaterials from various parts of India i.e. wool, silk, manmade fibre, jute, co on and various blends of different yarns.

Industry is having immense poten al for growth both in produc on and Exports.

Industry is environment friendly and does not use scarce & perishable energy resources. Buyers and visitors visited the fair appreciated the different style of carpet weaving displayed in the theme pavilion of the Council. Geographical Indica on (GI) Pavilion : For the first me Council also set up a GI (Geographical Indica on) Pavilion to create awareness about the GI registered carpets, durries, wall hanging ( 6 products of India) which has presented by Dr. Rajnikant, Padmashree and GI Expert in front of all the delegates and share about the importance of GI with various steps and benefits across the world mainly to the original producers.

On 12th January, 2020 a delega on of Carpet Export Promo on Council headed

by Shri Madan Lal Raigar, IFS, Consul General of India, consis ng of Shri Siddh Nath Singh, Chairman, CEPC, Shri Umesh Kumar Gupta, Member COA, CEPC, Shri Maan Singh Saini, Member, Shri Sanjay Kumar, Execu ve Director, CEPC & Shri Krishan Kumar, CEO, HCSSC had a mee ng with the team of Deutsche Messe (The organizers) in their office at Messe Fair Ground i.e. Dr. Andreas Gruchow, Member of the Board, Mr. Alexander Wurst, Sr. Vice President, Ms. Sonia Wedell-Castellano, Global Director, Mr. Thilo Horstmann, Project Director, Deutsche Messe, Ms. Geeta Bisht, India

Representa ve of Deutsche Messe. Shri Madan Lal Raigar placed the demands of the Indian side forcefully and asked them to consider either to allot space to all exhibitors product-wise or Na on-wise.

Delegates also discuss the other issues for promo on of fair and Indian Exhibitors by more branding support, more complimentary services to Indian Exhibitors, waving off Marke ng Fee etc.

Being the largest par cipants Deutsche Mess assured to have further discussion to find out the solu on for mutual benefit. Chairman, CEPC and other delegates from Indian side are hopeful that the issue will be resolved amicably in the larger interest of the Indian Handmade Carpet Industry.

A mee ng was organized by Coir Board in the august presence of Shri Siddh Nath Singh, Chairman, CEPC, Shri Madan Lal Raigar, Consulate General of India, Shri Sudhir Garg, Joint Secretary, Ministry of MSME, Govt. of India & Chairman, Coir Board, Shri Sanjay Kumar, Execu ve Director, CEPC, Shri Krishan Kumar, CEO, HCSSC to discuss for extending various benefits of Scheme of Govt. of India to the Manufacturer and Exporters of Coir Carpet and Rugs. Shri Siddh Nath Singh, Chairman, CEPC assured the par cipants for best possible support from Carpet Export Promo on Council for more par cipa on in Interna onal and Domes c fairs as well as the procedural issues of the par cipants such as issues related with Customs, DGFT, GST Council.

News Buzz

Messe Muenchen India Acquires World Tea & Coffee Expo From Sen nel Exhibi ons Asia

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esse Muenchen India announces the acquisi on of World Tea & Coffee Expo from Sen nel Exhibi ons Asia Pvt Ltd. The trade fair is India's only B2B pla orm and credible avenue for all the stakeholders of the hot and cold beverage sector. It is the dedicated trade fair for tea, coffee and allied sectors.

Mr. Mitesh Kapadia of Sen nel Exhibi ons Asia Pvt Ltd commented, “World Tea & Coffee Expo aims to establish India as a hub for coffee, tea and allied beverages. I am glad to entrust Messe Muenchen India with World Tea & Coffee Expo and I am

certain that they will successfully carry forward this vision to the next level.

Sen nel Exhibi ons Asia extends full support to Messe Muenchen India to ensure this.”

Mr. Bhupinder Singh, CEO, Messe Muenchen India commented, “World Tea .& Coffee Expo will be an important addi on to our por olio of trade fairs catering to beverage and liquid food industry. With World Tea & Coffee Expo, we aim to address the extensive sector of coffee and tea beverages in India and provide a launch pad for home-grown

companies to exhibit to a global audience.”

The upcoming edi on of World Tea & Coffee Expo is scheduled in the fourth quarter of 2020 in Mumbai.

Greater Economic Coopera on Between India-Czech Business & Trade

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ddressing an Interac ve session and B2B mee ngs with the business delega on from the Czech Republic, organized by the PHD Chamber of Commerce and Industry (PHDCCI), Mr Tomáš Petříček, Minister of Foreign Affairs of the Czech Republic, traced the tradi onal es between the two na ons and said that the Czech Republic wanted to become a strategic partner of India and work jointly for its economic development.

Mr Petricek, who led a business delega on comprising representa ves from avia on, defence, aerospace, shipments, pharmaceu cals, real estate, and automobiles, said both the countries shared common values of democracy and believed commonly on issues like climate

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change. We are looking for new opportuni es and partnerships, the visi ng dignitary said. He hoped that trade, investment, and business rela ons would grow in the future. Ms Mar na Tabuerova, Deputy Minister, Industry and Trade, Czech Republic, said that trade between the two countries was growing over the years, and at present, was valued at $ 1.5 billion.

Dr D K Aggarwal, President, PHD Chamber, said the scope for mutual collabora on between the two countries was immense and poised to expand on the strength of the changing economic environment in the country today. Relaxa on of FDI norms and the dynamic policies of the government would enable the two sides to expand business coopera on, said Dr Aggarwal.

India will be inves ng US$ 1.4 trillion in infrastructure projects over the next five years, and it would give a significant push to the Indian economy, added Dr Aggarwal.

India was poised and on course to become a US$ 5 trillion economy by 2025 and a US$

10 trillion economy by 2030 and eventually a US$ 20 trillion by 2050. Now this is the me to get into India, D K Aggarwal said invi ng the Czech companies to look at the country as an investment des na on. PHD Chamber will offer every help possible to the Czech investors, promised Dr Aggarwal.

The Czech companies are emerging as significant investors in the energy and finance sector; they are also bidding for infrastructural and industrial projects in India, Dr Aggarwal noted. India and the Czech Republic have had a long history of bilateral rela ons. The economic partnership between India and the Czech Republic grew to US$ 688 million in 201819.

Mr Pradeep Multani, Vice President, PHD Chamber, Mr Radek Spicar, Vice President, Confedera on of Industry of the Czech Republic, H.E. Milan Hovorka, Ambassador of the Czech Republic to India, Mr Purusho am Bhaggeria, Chairman, Interna onal Affairs Commi ee for Europe & CIS, PHD Chamber and Mr Vikram Gera, Co-Chair, Interna onal Affairs Commi ee for Europe & CIS, PHD Chamber, were present on the dais.

News Buzz

A Year To Go, 201 Companies Confirmed Their Par cipa on In 15th PRINTPACK INDIA Exhibi on. IPAMA Marke ng Team had also been to Bangladesh, Nepal, Iran, Philippines and UAE during the last two months, not only for organising par cipa on in the exhibi ons, but also for marke ng of PRINTPACK INDIA 2021. The results are extremely well.

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he marke ng of space for PRINTPACK INDIA 2021 Exhibi on, scheduled to be held at India Expo Centre, Greater Noida from February 03-08, 2021, is progressing beyond expecta ons.

The new addi on of two more segments, Signage and Screen Prin ng, are big hits, now the exhibi on profile includes Pre-press, Press, Label Prin ng, Signage, Screen & Tex le Prin ng, Digital, Post-press, Corruga on, Conver ng, Rigid & Flexible Packaging, Service & So ware, Paper and Consumables & Spares.

During November and December, 2019, IPAMA had par cipated in number of domes c exhibi ons organised in different States for marke ng and publicity of PRINTPACK INDIA 2021

Many Indian and Foreign companies/organisa ons are also coming forward for entering into agreements with IPAMA for selling the exhibi on space on mutually agreed terms and condi ons.

Even though there are about 13 months s ll le for the curtain raising ceremony of PRINTPACK INDIA 2021, as on date i.e.

17th January 2020, 201 Indian and foreign exhibitors have already booked their Stands by remi ng the requisite space charges. The Priority Numbers generated, based on the Bank Statement indica ng the date of the remi ance, have also been conveyed to the respec ve Companies.

The Stands will be allo ed based on Priority Numbers. As the last date for availing Early Bird Discount is also

approaching fast which is 30th April 2020, the booking of space will get further swing during the coming months. It may be stated that, during PRINTPACK INDIA 2019, the en re space had been booked by the Exhibitors two months before the commencement of the Show. About 100 companies had been kept in the wai ng list for allotment of space against cancella on. However, these Companies could not get a chance as there were no cancella ons. For par cipa on in PRINTPACK INDIA 2021 the Companies are not going to take a chance.

IPAMA is expec ng to close the booking of space by end of November 2020.

Therea er, the Companies can be provided space only against cancella on.

During the previous edi on, IPAMA had reserved few Halls segment-wise for displaying machinery and other related products. This scheme was appreciated not only by the Exhibitors but also by the business visitors, who had direct entry to the respec ve Halls of their interest.

For PRINTPACK INDIA 2021, separate halls for Corruga on, Label, Screen Prin ng, Signage, Prin ng and Packaging have also been planned.

China Society For Trenchless Technology (CSTT) To Host ITTC 2020

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n 2020, the annual ITTC event will aim to strengthen the communica on with the interna onal trenchless industry, enhance interna onal par cipa on and promote the latest domes c and interna onal trenchless technology exchanges. China's domes c equipment was promoted through the event and a racted buyers from countries such as Russia, Germany, India, Japan and many more.

More than 95 per cent of the exhibitors signed purchasing and selling agreements

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during 2019's three-day exhibi on, and outcome the event hopes to achieve once again in 2020. The annual event will addi onally provide a more qualified pla orm for companies, universi es and research ins tu ons to announce and discuss products, technology and management strategies – making the conference worthwhile for all specialists in the trenchless technology industry.

ITTC 2020 will be guided by China Society of Geology – Trenchless Technology Commi ee, ISTT, American Society of Civil

Engineers (ASCE) – Pipeline Division and the Center for Underground Infrastructure Research and Educa on. The conference will be held at the China Hongdao Interna onal Conven on and Exhibi on Center in Qingdao, China.

Perspec ve

Stephan Murtagh The Exhibi on Guy

Maximising Your Impact With Colour, Graphics & Message!

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hink colour doesn't ma er in business? Well if you do a li le google search you will find a lot of ar cles on what colour says about your brand. It's probably no coincidence that 7 of the top ten companies in the world have red in their logo…think this is just coincidence?

Colours send messages both subliminally and otherwise and say a lot about your brand. This is great news for exhibi ons so you can use these colours to your advantage in your design.

COLOUR Let's look at what colours say about brands and products…

Interes ngly colours make a difference in your marke ng or on your stand at an exhibi on…this may seem like a small detail but if you are ge ng your stand designed, this should help. Small details can make a big difference as percep on is key…When your designing your stand have a think about what kind of message you are looking to portray.

The list below is based on research across different industries and should give you an edge on the real message you are trying to convey.. Ÿ Blue - Inspires trust and security Ÿ Red - Encourages urgency and impulse buying Ÿ Yellow - Promotes clarity and ease of use of product Ÿ Orange - Used as a strong call to ac on

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Ÿ Ÿ

to do something Green - Promotes healthy products Purple - Represents crea vity and quality

GRAPHICS With the developments within the print industry over the past 10 years, you can pre y much print anything to any size on anything and this has really helped Exhibitors create far more impressive stands these days. Using a big seamless graphic allows you to really expand your message/graphics and is also a great way of hiding those horrible pillars and posts you see between a lot of panels on stands.

I absolutely love the seamless graphics look as it allows your message to become alive and grab visitor's a en on whilst crea ng a WOW stand.

On a similar vein, you should look at how you can also create this for the floor of your stand. Photo Flooring is really becoming more prominent at shows and is great marke ng real estate…Its also a huge WOW factor and one I highly recommend using. Talk to your contractor about “Going Seamless!” Ÿ Ÿ Ÿ Ÿ Ÿ

The sheer scale of a graphic can be customized Looks much stronger from a visibility point of view Hides those ugly pillars and posts Stronger aesthe c look You can be much more crea ve with

your space Put very simply, your message should be visible and readable from 15-20 Feet away…. it's funny but I o en see companies who put their phone number all over their graphics and to me it just doesn't make sense to do that and waste valuable real estate with your phone number. Yes of course you want them to call you but its all about engaging them on the stand first. The message you show on your stand is what will draw them their first.

If you sell widgets then make sure they know that…If you save companies 25% on their telecom's bills, tell them that! These clear messages are what visitors want and give them a reason to stop on your stand.

Isn`t that the whole point? Some thoughts here… Ÿ Make your message Visible from 1520 away Ÿ Use strong bold colours that a ract the eye Ÿ Keep your message simple and to the point.

If your business brings them on a journey…Take them on that plane beside you with Colour, Graphics & Message! If you are an Exhibitor or an Exhibi on Organiser then get in touch as The Exhibi on Guy can help your business…get more business.

Perspec ve

People Buy From People Make sure everything you've said you can deliver, actually can be done.

Delivering means the li le things too; have you said you're going to get back to them by the end of the week? Do it.

Promised them a half-page advert in the exhibitor guide? Make sure this is communicated internally. Agreed to sending them further informa on this a ernoon? Work on it immediately a er the call, so that it can be sent over before the end of the day.

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owever, over the last ten years many sales industry leaders have come forward to denounce this par cularly well-known mantra. In fact, if you type “people buy from people” into any search engine today, you’ll see pages and pages of ar cles detailing how, actually, in this digital age, it’s less about who you’re buying from (which has no bearing whatsoever) but about the product/solu on you’re actually buying; whether this be cost, efficiency or reputa on. In fact, it’s o en the case that buyers are trending to avoid any human contact at all in making a purchase, op ng for a less tradi onal but o en equally less me-consuming digi sed approach. I don’t dispute that, in general, the above may be true.

or sponsor as per its advantages and benefits, but, you, as a salesperson, are actually part of the product. It’s up to you to use this posi on posi vely in order to maximise revenue poten al; leading to exceeding both organisa onal and individual targets.

Below is a (quickly summarised!) top 5 list of what you should do in order to make the most out of the philosophy that people buy from people. People buy from people that…

But in the events world, where business is done through networking, human connec ons and professional rela onships, people do buy from people.

I have no doubt that this will always be the case.

1. Understand their needs For those that I've worked with on any sales coaching, you will know how I swear by the discovery process. This process, if executed properly before any sales conversa on, will make sure that you understand the needs of a customer, catering to those needs in subsequent solu on-based selling and instantly demonstra ng how you've understood the buyer and their business goals. It's a win-win.

For years I’ve been working in the events (primarily trade shows and exhibi ons) industry, applying various sales techniques in order to secure business at any point over the sales cycle; whether this be upselling as an account manager, rebooking onsite, following up incoming leads or the development and closing of new business deals. What I have come to discover as a fundamental principle is that; yes it’s important that your event is an a rac ve proposi on for any exhibitor

2. Are credible Your credibility as a salesperson will increase ten-fold if you demonstrate that you know about the industry; where it's been, where it's at and where it's going. It takes simply moments of regular industry research that should eventually become habit, cemen ng your posi on as a knowledgeable and reliable professional.

3. Deliver It's important to manage expecta ons and not deliver false promises to a buyer.

4. They trust Some mes, for reasons beyond our control, things don't always go the way we planned it. In order to limit damage, make sure you communicate to your customer if you expect a delay, the event has changed, or their par cular type of desired stand build is no longer in stock and therefore unavailable. This will promote an element of trust in the rela onship; trust that can only be built over me but can be very easily lost.

5. Listen It sounds obvious, but so many salespeople are so focussed on pitching their product that they forget to actually listen to the requirements, worries and desires of the customer. Listen to what they have to say. Make notes. Revisit the content at a later date, demonstra ng your investment in their me, business and success. I promise, it won't go unno ced!

Of course, there are many other ps and techniques that can make you a more personable and successful salesperson, but the above five show us all that, whilst leading sales experts may have recently condemned the expression that “people buy from people”, we in the events industry (as such a unique sales beast) should be using the philosophy in our commercial endeavours on a daily basis.

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News Buzz

JOCHEN WITT President & CEO, jwc GmbH

jwc To Develop The Master Plan For Brussels Expo Brussels Expo Undertakes Major Study To Develop Its Venue Into A State Of The Art Exhibi on And Congress Facility

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ith 115,000 m² of exhibi on space Brussels Expo is the largest exhibi on venue in Belgium; it is located close to the world famous Atomium in Brussel at the border of Flanders . The venue is host to nearly 50 exhibi ons and trade fairs annually, as well as major congresses, concerts, fes vals and corporate events.

Situated close to the most important ins tu ons of the EU and interna onal organiza ons like NATO, Brussels Expo is the perfect site to organize interna onal events.

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The infrastructure of the halls dates back to 1935 and 1958 respec vely and requires an upgrade in order to exploit its full poten al.

various phasing op ons to secure that the running business of Brussels Expo will not be nega vely affected by the various measures.

jwc will assess the market poten al for the venue and support the development of the future strategy for Brussels Expo. In a second step, jwc will develop the Master Plan for Brussels Expo applying latest insights into modern venue func onali es, which meet future demands of organizers, exhibitors and visitors. The Master Plan will focus on quality improvements and will include

jwc is the leading management advisory firm for the global exhibi on and conference industry. The company provides advisory services in strategy, marke ng, business development, pricing as well as venue planning and opera ons.

In recent years jwc has developed Master Plans for various venues in Europe, Asia, India, Russia and the Middle East.

News Buzz

Quick No fica on Of E-Pharmacy Rules Needed: FICCI

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he growth of internet has given rise to various technology driven models to access and serve consumers in a fastpaced and most efficient way. A recent innova on that has posi oned itself as an a rac ve model in the healthcare space is e-Pharmacy, which in a span of just 4 years, is successfully catering to a huge number of consumers across the country.

Federa on of Indian Chambers of Commerce & Industry (FICCI) has been ac vely working to drive innova ve models for healthcare access. FICCI has been dynamically involved in the policy, strategy and capacity building for this very important sector.

The Chamber also supported the industry to come up with a 'Code of Conduct' for ePharmacies in the country to ensure proper compliance and high standards of opera on and ensure there is no

compromise in pa ent safety.

E-Pharmacies operate on the inspira on taken from Prime Minister Mr Narendra Modi's vision of 'Digital India'.

Currently, there are 50+ start-ups opera ng in e-Pharmacy space in the country, which provides quality and affordable medicines to about 50 lakh pa ents per month across the country and has served pa ents across 19000 + PIN codes.

About 30,000 skilled professionals are employed by the sector. E-Pharmacy sector has a racted Rs 4000 crore plus in FDI from some of the top global investors, and another Rs 2000 crore is expected in the next 2 to 3 years.

Thus, the sector has huge poten al to a ract FDI, which directly contributes towards the economic development of

the country. Moreover, in e-Pharmacies, all transac ons have a complete digital trail and can be fully tracked bringing transparency in pharma supply chain.

Every order dispensed through ePharmacy is against a prescrip on and has a valid bill; therefore, tax to the government is paid in full. E-Pharmacy is well covered under exis ng laws. There is no viola on of any exis ng act and rules in current e-Pharmacy model. However, there are certain difficul es that the sector has been facing towards ease of doing business due to regulatory uncertainty. This is because of the pending Dra e-Pharmacy Rules. EPharmacy Dra Rules Provide Sector Specific e-Commerce regula ons - aim to harmonize exis ng laws/guidelines. This is similar to other sectors like FSSAI Guidelines for e-Commerce Food Operators. The delay in the no fica on of e-Pharmacy dra rules is causing confusion and anxiety for all the stakeholders involved in digital health ecosystem. E-Pharmacies in the country align very well with the na onal development objec ves.

It has also been observed that growth of e-Commerce and retail are complementary and reinforce each other.

By leveraging the technology in a smart way and under appropriate regulatory control, the-Pharmacy sector has scope of adding immense value to the exis ng pharmacy retail industry, and also the overall healthcare sector. However, the delay in no fying the e-Pharmacy rules is causing a lot of issues for the e-Pharmacy players in terms of ease of doing business, as a simple and clear regulatory pathway is a prerequisite for innova on to thrive in this important sector.

FICCI is commi ed towards working with the government for ensuring that pa ents across the country have access to quality and affordable medicines and healthcare through a very efficient supply chain.

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News Buzz

1st Session Of India-Norway Dialogue On Trade And Investment Held In New Delhi

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he first Session of India-Norway Dialogue on Trade & Investment (DTI) was convened in New Delhi on 15-16 January, 2020. The session was based on the Terms of Reference (ToR) signed between India and Norway on 8th January, 2019 in New Delhi, during the visit of Prime Minister of Norway. This was the first mee ng a er the signing of DTI. The first Session was preceded by an industry interac on on 15th January, 2020 with the representa ves from Indian industry, where discussions were held on various areas of mutual interest like blue economy, shipping & mari me, ICT, renewable energy, fisheries and MSME. Both sides exchanged views on investment opportuni es available in the respec ve countries as also the facilita ons being extended by respec ve Governments for crea ng a rac ve investment environments. Presenta ons were also made by the Delhi Mumbai Industrial Corridor Development Corpora on (DMICDC) and Invest India.

Representa ves from the Federa on of

Indian Chambers of Commerce and Industry (FICCI), Confedera on of Indian Industry (CII), fisheries, ICT, renewable energy, electrical equipment, IT and solar energy sectors par cipated in the industry interac on.

The Department for Promo on of Industry and Internal Trade (DPIIT) and the Department of Economic Affairs highlighted various policy ini a ves of the Government for promo ng investment in the country. The main session on 16th January, 2020 was co-chaired by Joint Secretary, Department of Commerce, Nidhi Mani Tripathi, and Director General, Ministry of Trade, Industry and Fisheries, Mr. ErlingRimestad.

The Indian side was represented by officers from Departments of Commerce, DPIIT, Fisheries, Chemicals & Petrochemicals, Economic Affairs, Ministries of External Affairs, Food Processing, Micro, Small and Medium Enterprises, New and Renewable Energy, Power, Science and Technology, Shipping,

Tourism and Skill Development & Entrepreneurship. Cumula ve FDI equity inflows to India from Norway during April, 2000 to September, 2019 were around USD 257 million. While economic exchanges between India and Norway remain sa sfactory, there are ample opportuni es for further intensifica on and diversifica on in mutually beneficial areas and their complementari es.

Both sides noted that the dynamic nature of commercial exchange between the two countries will result in increasing number of companies interested in establishing and gaining access to the markets in India and Norway.

Italian Tex le Machinery Delega on To Display At ITME Africa 2020 ACIMIT

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he ACIMIT (Associa on of Italian Tex le Machinery Manufacturers) has announced that an Italian tex le machinery delega on will be on hand at the ITME Africa exhibi on, organised by India ITME Society, at Addis Ababa from February 14-16, 2020. ACIMIT represents an industrial sector that comprises roughly 300 manufacturers producing tex le machinery.

Ethiopia is an emerging produc on hub for the global tex le and garments industry. Cheap labour costs, free trade agreements with major Western markets, and a constantly growing economy have made the Sub-Saharan African country an important des na on for the manufacturing of garments by major fashion brands. Given the necessary upgrade in technology required, the demand for tex le machinery is growing consequently, supported by incen ve schemes provided by the local authori es to support and develop Ethiopian tex le sector.

The first edi on of ITME Africa trade fair will feature 22 Italian tex le machinery

manufacturers at the Italian pavilion organised by the Italian Trade Agency.

“Our exports to Ethiopia have grown significantly over the past five years, although their overall value remains quite modest (€2.8 million in 2018). In 2019 January-July period, Italian exports towards Ethiopian market reached a value of €3.3 million. The quality of our machine technology is superior to that of our compe tors currently opera ng in this market.

Our focus is on ge ng poten al buyers to get to know and appreciate the quality of our technology, through opportuni es such as ITME Africa,” ACIMIT president Alessandro Zucchi said.

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News Buzz

28th Convergence India 2020 To Include Fintech India Expo

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iding high on the success of Convergence India 2019 expo, organisers India Trade Promo on Organisa on (ITPO) and Exhibi on India Group have launched the Fintech India expo in the 28th edi on of Convergence India expo. The 28th edi on of the expo will be held from 19 -21 February 2020, at Praga Maidan, New Delhi.

Since the Internet revolu on, financial technology has grown at a fast pace and moved out of back offices of banks and trading firms to the forefront. The FinTech India expo, with the theme “Exploring the era of Digital Money,” will provide an opportunity for fintech leaders, start-ups, professionals and industry experts to engage and explore the latest ac vity in the realm of emerging, new-age financial technologies.

‘Fintech' encompasses a variety of technological ac vi es such as money

transfers, deposi ng a check with your smartphone, physically bypassing the bank to apply for credit, raising money for a business start-up, or managing your investments without the assistance of a person. Today, fintech innova ons are impac ng tradi onal trading, banking, financial advice and products.

The Fintech India expo will display applica ons and innova ons in fields such as cryptocurrency, e-wallets, mobile banking and smartphones, cyber security and electronic trading. Also showcased will be latest developments in risk management, financial/capital markets, start-ups/financial investors, banks/insurance etc.

Convergence India 2020 expo is an interna onal pla orm for overseas and Indian exhibitors to showcase cu ngedge innova ons and latest digital technologies on: Broadcast & digital media; wire/wireless technologies

(broadband, 4G, 5G); IoT; Cloud & Big Data; AR/VR; M2M; ar ficial intelligence; robo cs; drones, and much more.

The three-day event provides an opportunity for professionals, digital innovators, interna onal businesses, telecom and broadcas ng players, as well as leaders from IT, internet, IoT, & Embedded Technology industries to interact and do business with each other.

There will be a congrega on of more than 25,000 trade visitors, 750+ exhibitors from 30 countries, 1,500 delegates, and over 200 speakers. Launched in 1992, the Convergence India series of expo is credited as India's leading Technology Show. With theme of 'Digital IndiaConnec ng the Unconnected', Convergence India expo creates a pla orm for players to promote Brand India, and extend the impact of 'Make in India' and 'Digital India' campaigns globally.

Deutsche Messe And Composites United To Launch New Lightweight Construc on Fair In 2020 In Hannover, Germany

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new trade fair for lightweight construc on will be launched in June 2020 in Hannover. Named "LightCon", the new fair will showcase the latest trends and solu ons in the field of lightweight construc on, spanning all materials, technologies and sectors of industry. The event will ini ally run as a two-day conference and suppor ng trade fair on the theme of lightweight construc on, taking place every year therea er.

The new fair's organizer is Deutsche Messe, with Composites United as the technology sponsor. Both partners have already formalized their plans in a joint Memorandum of Understanding.

LightCon will kick off next year with a conference and suppor ng exhibi on on 23 and 24 June. From 2021 onward, LightCon will evolve into a full-fledged trade fair, with the conference remaining

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an integral component. In addi on to Composites United, related networks and associa ons from other technology fields have confirmed their par cipa on, allowing LightCon to cover the en re spectrum of lightweight construc on themes.

As a ver cal trade fair, LightCon covers the en re supply chain for lightweight construc on cu ng across all materials – from applied research, materials, engineering design and development tools to prototyping, component tes ng, produc on technology, joining and fastening technology and recycling. At the same me, a high-caliber conference will provide original insights into cu ng-edge mul -material lightweight design.

Composites United will contribute its broad, forward-looking technical exper se to the conference por on of LightCon, thus establishing LightCon as an industry

event for the en re lightweight construc on market. The previous conference formats of Composites United and its two founding associa ons, Carbon Composites and CFK Valley, will be discon nued in favor of LightCon. On the a endance side, LightCon is aimed at developers, design engineers, designers, buyers and management at all levels of user industries such as transport and mobility (road and rail), aerospace, mechanical engineering, shipbuilding, construc on, wind energy and the sports and recrea on industry.

With the staging of LightCon, Deutsche Messe is significantly expanding its commitment to lightweight construc on.

In addi on to the annual conference plus trade fair in Germany, the new brand is going to be rolled out worldwide.

News Buzz

NürnbergMesse India Acquires SCaT INDIA NürnbergMesse India acquires SCaT INDIA – India's leading show dedicated to the Cable TV,Satellite, Broadband, DTH & IPTVindustry, a er acquiring the Broadcast India Show 3 years ago.

Launch of A.B.I.S - Asia's Broadcas ng & Infotainment Show - the singular pla orm forthe produc on, post produc on, management, delivery, satellite and content industry.

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ürnbergMesseis pleased to announce the acquisi on of the SCaT India Tradeshow, India's largest exhibi on exclusively for the Indian Satellite, Cable TV, DTH, Broadband and IPTV industry.

The Broadcast India Show, celebra ng 30 years in 2020, with a substan al year-onyear growth, in terms of size and foo alls and SCaT India, currently in its 29th edi on, are stalwart shows with a historic legacy.

Along with first edi on of Content India Show they will come together under the umbrella of A.B.I.S (Asia's Broadcas ng & Infotainment Show) to create a one-stop pla orm for the media & infotainment industry in India.

Speaking on the occasion, Peter O mann, CEO, NuernbergMesse GmbH said, “We are delighted to consolidate our infotainment por olio in the Indian market. The acquisi on of SCaTand the launch of Content India Show is part of our well rounded strategy to create an allencompassing experience for the Exhibitors and visitors of this rapidly growing Industry.” The sen ment is also echoed by Dr. Roland Fleck, CEO, NuernbergMesse GmbH “The acquisi on represents yet another chapter in the success story of NuernbergMesse India.

With this latest member in our trade fair por olio, our Indian subsidiary is once again reinforcing its posi on as one of the

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leading exhibi on organizer of the Indian subcon nent.”

This cluster of shows will encapsulate the en re infotainment ecosystem – from produc on, post produc on to management, delivery and content distribu on. It will showcase new innova on and disrup ve technologies in the infotainment and media sector by converging industries.

Sudeep Malhotra and Dinyar Contractor, Promoters of the SCaT India Tradeshow and the Satellite & Cable TV magazine , are convinced of the excellent synergy the three events derive and present, “India is the world's 2nd largest CATV market with 197 million TV homes and over 120 Million Cable TV & DTH homes, and is growing at 6% per annum. The ScaT India Tradeshow covers an important sub-segment of the broadcast & broadband industry and by being integrated under the A.B.I.S. umbrella, the audience will have an opportunity to experience the latest in their respec ve sector and get a broader overview of the latest trends and innova ons in the Industry at large.

Furthermore we are confident that NuernbergMesse India will carry forward the legacy of the event to greater and newer heights, ” they said.

The Indian Media & Entertainment industry is projected to grow at a pace of 14% over the period of 2016 to 2021, outshining the global average of 4.2% CAGR (Compounded Annual Growth Rate).

India is the second largest Internet consumer (behind China) and third largest Cable TV market (following China and USA) in the world, with adver sing revenues expected to have the highest

CAGR of 30.2%. With the Indian media market expected to reach USD 33.7 billion in 2020 and foreign investment in the sector at an all- me high, India is the place to be. “The idea of A.B.I.S. took shape because of the interes ng posi on the Indian broadcast and infotainment industry holds on the global forum. It will integrate the fragmented sectors within the broadcast, cable, satellite, content, broadband, media and infotainment industry onto a single pla orm, thus crea ng an excep onal proposi on” said Sonia Prashar, Chairperson of the Management Board & Managing Director, NürnbergMesse India Pvt Ltd. Founded in 1993, the SCaT India Tradeshow and the SATELLITE & CABLE TV magazine, both of which have grown to be industry leaders over the past 27 years.

Now in its 27th year of publica on, the Satellite & Cable TV magazine published bilingually, in English & Hindi, is India's most respected monthly trade magazine for the industry, whose readers are all directly connected to the cable, Broadband, iPTV andsatellite industry in India.The magazine also organisesand conducts training seminars plus workshops for satellite channels and cable operators & broadband ISPs in various ci es across the country.

Products and services across categories, genres and technology would be showcased during the event, through the latest innova on in produc on, postproduc on, management, syndica on, licensing, and distribu on.

Expecta plethora of workshops, conferences, seminars, exhibits, product launches, live demos, networking pla orms, panel discussions and knowledge exchange forums, all under one roof at the in Mumbai, from 29 – 31 October 2020.

INDUSTRY WILL CELEBRATE ITS ACHIEVEMENTS AT THE EXHIBITION EXCELLENCE AWARDS 2020 “The Hong Kong Convention & Exhibition industry Association is pleased to support the Exhibition Excellence Awards 2020. It is important for our industry to recognise best practices and to celebrate the success of trade exhibitions and conferences which go above and beyond in terms of delivering on their promise to connect buyers with suppliers. I would like to congratulate all of the winners of these important awards and I hope that we can all take some examples of where standards have been raised in our industry and implement them in our own businesses. Our thanks to Exhibition Showcase magazine for including Hong Kong in this important initiative. As a leading destination for exhibitions and conferences in Asia we are pleased participate and create stronger links between India and Hong Kong,” Stuart Bailey, Chairman, Hong Kong Exhibition & Convention Industry Association

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he 5th edi on of India’s one & only dedicated awards ini a ve for the exhibi on industry – The Exhibi on Excellence Awards will be held on Saturday, March 28, 2020 at the CIDCO Exhibi on & Conven on Center, Mumbai, India. Over 500 exhibi on & Conven on leaders from across India will witness the gala event. Organised by Exhibi on Showcase, the awards have been successful in promo ng the champions of Indian exhibi ons at a global level. There is a supremely experienced and accomplished jury panel and interna onally renowned exhibi ons advisory firm jwc Consul ng has been roped in as Process Adviser for EEA 2020.

EEA gets an unprecedented par cipa on from the government bodies and the interna onal community. The event will also be broadcast on Na onal Television. The event will be further amplified many mes through thousands of footprints on the social media and trade publica ons. At the EEA2020, a special awards segment is being incorporated to acknowledge the contribu on of corporate and PSU exhibitors. The event will also witness the debut of Exemplary Associa on Awards alongside. In every sense, the 5th Exhibi on Excellence Awards will be a glorious extravaganza like never before!

The Exhibi on Excellence Awards Have Transpired Into A Mega Pla orm For Industry Glory, Honour, Celebra on & Business Networking.

Special Sessions By International Stalwarts

Large Venues For Exhibitions Jochen Witt President & CEO, jwc GmbH

Skill Development Karla Juegel Trainer, Messe, Germany

Digital Innovation In Industry Matthias Tesi Baur Director, MBB Media Group

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Glimpses of

EEA 2019

ESTEEMED JURY PANEL AT EEA 2020 Advisory Partner

Jochen Witt

ALEXANDER STEDTFELD

MATTHIAS TESI BAUR Director, MBB Media Group

CEO, Melbourne Conven on

PAUL WOODWARD Chairman, Paul Woodward Advisory

RENU SHARMA Vice President, PIOCCI

Economic Counselor, Embassy of The Federal Of German Republic

NAAZNIN HUSEIN President, Indian Diete c Associa on

LEIGHTON WOOD

KARLA JUEGEL Trainer - Messe

& Exhibi on Centre

STUART BAILEY Chairman, Hong Kong Exhibi on & Conven on Industry Associa on

VINOD ZUTSHI Former Secretary, Ministry of Tourism

SIDDHARTH GAUTAM Advisor, ASSOCHAM

SANJAY DATTA President, Skal Interna onal Asia

RAJNISH GOENKA Natonal Convener, MSME Cell

SANJOY ROY President, Event &

HH MAHARAJA GAJSINGH President, Indian Heritage Hotels Associa on

ASIF IQBAL President, Indian

Entertainment Mgt. Associa on

MANJULA MISHRA Special Invitee Na onal Board on MSME

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Economic Trade Organiza on

DR. MAHAVIR SINGH

MAHENDRA VAKHARIA

Sr. Principal Scien st & Head, Acoustics & Vibra on Metrology

President, Outbound Tour Operators Associa on of India

TARANG KHOSLA Special Editor, Exhibi on Showcase

ASHISH GUPTA Consul ng CEO, Federa on of Associa ons in Indian Tourism & Hospitality

DOLLY AWATI Chairperson Program Deviprasad Goenka Mgt. College of Media

A MEGA INITIATIVE FOR THE INDUSTRY 28 March 2020 CIDCO Exhibi on & Conven on Center, Mumbai

Supported By Leading Industry Associa ons & Government bodies

Introducing

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Categories For Corporate & PSU Exhibitors

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Massive Media Coverage & Global Visibility For The Indian Exhibi on Industry

Award Categories for Exhibi on Organisers

Process Partner

TM

jwc consul ng & Supremely Accomplished

500 Exhibi on Professionals A end From Across India

Jury Panel

17 Award Categories for Event Service Providers & Event Venues

Debut of Exemplary Associa on Awards

Special Sessions By interna onal Stalwarts - Jochen Wi , Ma hias Tesi Baur, Karla

Exclusive Interview ES. Please throw some light on the status of redevelopment plan of IECC? LC Goyal. Redevelopment of Praga Maidan is a huge project.

The total built up area is 4.2 million sq. . and added to this the area of hotel which is coming up in about 7 lakh sq. ., which makes it a total of approx. 5 million sq. . Hence, it is a project of huge scale & magnitude and it is obvious that it'll t ake me to complete. The IECC Project has as many as 16 segments. It has a state of the art, iconic conven on center of 53,000 sq.mtrs. with a capacity of 7000 pax in a single format, six modern exhibi on halls comprising a total exhibi on area of 150, 000 sq.mtrs., huge single level basement parking for 4800 vehicles and an administra ve block. As far as exhibi on halls are concerned, out of six exhibi on halls, three are comprised in one con nuous Block or complex, which is called A-3, A-4, A5 Complex. It is of two levels, comprising of 50,000 sq. meters of exhibi on space. This complex could not be completed mainly due to ban on construc on. However, since the events had been scheduled in this complex from the end of November onwards, we decided to start holding some events in Hall A3, 4A, 4B & ground floor of Hall A-5. All the services were put in place.

commission it even though par ally, mainly to give a strong message to the industry and the people around that the project is progressing at a fast speed in spite of so many challenges that I come across on a daily basis and the en re project will be delivered by the end of December, 2020. Hall A6 will take a li le longer me, a couple of months beyond December, 2020, because 60% of tunnel is passing under this Hall and hence the pace of construc on of this Hall is slow.

“In terms of exhibi on area, IECC will be one of the largest Exhibi on & Conven on Centres in the world, once fully commissioned and it will be on par with the bes t centres in the world”.

ES. How do you view digitaliza on?

LC Goyal. When I joined ITPO in September, 2015 I found that the use of IT and Tech in various facets of ITPO's func ons was almost zero. We were not even doing e-tendering, even for small purchases, let alone big ones. Then we took on a massive program to increase the use of IT in func ons. We are not only doing e-tendering now but also booking exhibi on halls for ITPO events and will soon start the same for third party events.

We have refurbished our corporate website as well. And as I told you, we have also implemented the Single Point Contact (SPC) mechanism successfully in ITPO that has benefi ed exhibitors/event organisers in a big way.

The first event was of PAPEREX, the largest paper show in the world. That was held in Hall A3, A-4 A-4B and a part of it on the ground floor of Hall A-5. This was held from December 3, 2019 for 4 days followed by 3 events held from 12th December, 2019 for 4 days. The feedback received from exhibitors and exhibi on organizers has been very posi ve in that these are world class exhibi on Halls, well-conceived and designed to facilitate mul ple events. Therefore, I can say that we have been able to substan ally commission this complex which comprises of 50,000 sq. meters of indoor exhibi on space with pre func on area of 25,000 sq.mtrs. space. We would deliver this en re complex in all respects before the end of March 2020. Two more events are also likely to be held in this Complex in coming two weeks. ITPO is helping the organisers to take all the desired approvals and extra care has been taken for safety of all.

ES. We see in developed countries like Germany which have a large exhibi on centre in every major city and it becomes a centre of business for the local economy. What according to you is the impact of having an exhibi on venue in a city and can this model be replicated in India?

LC Goyal. The cri cality and importance of exhibi on industry must be understood in all seriousness. I don't think any other industry has a more mul plying impact on the country's economy than this industry. It's even more cri cal than tourism industry because this industry contributes to tourism along with other sectors. I totally agree that we need world class conven on facili es across all regions as exhibi ons serve as a huge catalyst to the economic growth.

People have appreciated par al commissioning of these halls and it has sent a posi ve message to the en re exhibi on industry locally as well as interna onally that the project of redevelopment of Praga Maidan is on track and we have been in a posi on now to deliver a part of that. The load bearing capacity of all the Halls is as per the interna onal standards, for five Halls it is 10 KN (there is a basement level below these halls so the load bearing is set accordingly) and for Hall No. A6 it is 20 KN. Hall No. A6 is having load capacity of 20 KN, because it has been designed to have heavy machinery & structures, having a clear height of 18.5 meters, where as other five Halls are having a height of 10 meters. Many people were of the opinion that this project will take years; so I was keen to

Unfortunately, ll 2015 the realisa on was not there that we need State of the Art, world-class exhibi on and conven on centres in Delhi. The first me our Prime minister, Mr. Narendra Modi took a mee ng in December 2015 and directed that both redevelopment of Praga Maidan and Dwarka project must be taken up in a fast-track mode.

This realisa on in terms of modern infrastructure has come and venues are now coming up in Mumbai, Bangalore, and certainly such venues are also needed at the district level. ITPO has two subsidiaries in Chennai and Bangalore; where we have Exhibi on venues including the conven on facility. We have approved two more subsidiaries at Pampore near Srinagar in the Union Territory of J&K and at Kochi in Kerala. Both Chennai

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Exclusive Interview and Bangalore expansion plans have also been approved and are in implementa on. ITPO is open to se ng up similar venues at other places as well.

ES. How has been the growth of ITPO's own shows, both organic and inorganic? And are we going to see some new shows in the near future in the domes c and Interna onal Market?

LC Goyal. We have 16 shows every year that we conduct directly including one or two shows in the North east, one leather exhibi on each in Calcu a and Chennai each. We used to hold around 32 events overseas, that number has increased to more than 50 this year. We have a posi ve trend there and we'll con nue with it.

As far as the new events are concerned, we are thinking of having 1 or 2 events in suitable loca ons especially in South African region, centred around the leather industry, where we will have a collabora on with the Confedera on of Indian Footwear Industries.

Let's say we start with Kenya. I am being told that there will be a tremendous response in the footwear industry that we can very well compete with China in terms of quality and price. We want to expand this idea and increase the number of overseas events s ll further so that we can help domes c industries to grow their businesses and expand our exports. We have also decided to rope in other Trade Related bodies in terms of holding overseas events.

ES. You are promo ng Make In India, Brand India and other govt. ini a ves. Is the government giving you any direc ons or

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mandate for the same?

LC Goyal. What's ITPO's basic mandate? ITPO's basic mandate is to promote trade both na onally and interna onally. We are a nodal agency as a part of the Department of Commerce, Government of India. It is my mandate and I don't need any further direc ons on that, it all depends on my organisa on as to how eec vely I discharge my mandate. This mandate has been there for so long, it's only a ques on of taking it to the next level. And I earnestly desire to work in this direc on.

ES. A few candid ques ons for you, so that our readers can get to know more about you: Q: What are your hobbies?

LC Goyal: I have three hobbies : work, work and work. Work is the only source of sa sfac on for me. Once when I was on a leave of two months for my daughter's wedding from my work in Finance Department with the Government of Kerala, I couldn't sleep because of a lack of work and had to go to a doctor for the same (laughs). This is a very easy job in comparison to my previous assignments.

Q. Your Favourite Business Loca ons?

LC Goyal. I like to stay in India and rather my oďŹƒce and my home are my favourites. Unlike the nature of this industry, I am not a travel person and like to be in my own space.

Q. Secret to Success?

LC Goyal. I have always believed and pursued that work is worship. And that leading by example is the best form of leadership. I take immense pride and sa sfac on in driving these projects which, I am certain, will serve as a rich legacy for the country when fully commissioned.

Exclusive Interview

Exhibi on Showcase Talks To Leighton Wood, Chief Opera ng Officer, Melbourne Conven on And Exhibi on Centre It is such an honour to be involved in India's 2020 Exhibi on Excellence Awards. Having been lucky enough to visit India a number of mes, I am excited to see the country's con nued growth within the global exhibi on industry which is why it's so important to have a pla orm like this award program, to recognise and celebrate best prac ce in a sector that con nues to go from strength to strength. Well done to EEA2020 on leading this ini a ve, and my congratula ons to all those who have been recognised. With the right investment in infrastructure, India will no doubt succeed as its economy con nues to grow and commerce flourishes. Partnerships and rela onships will assist in this growth, for while it is important to be pioneers, it is also important to learn from the successes and failures of others. As such, I look forward to seeing more of India's industry leaders at global gatherings such as UFI Asia Pacific Congress and UFI Global Congress in future years.

I would also like to extend an invita on to anyone who wishes to tour Melbourne Conven on and Exhibi on Centre; our doors are always open and you would be most welcome.

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Exclusive Interview ES. You hold many key posi ons in various associa ons, and are COO of the Melbourne Conven on and Exhibi on Centre. Please tell us something about yourself & the various hats that you don, so that our readers can understand you be er?

Leighton Wood. I have always enjoyed the events industry, having worked in spor ng events before joining the business events sector. I was CEO of Melbourne's 2006 Commonwealth Games, before we handed the Games over to Delhi.

I enjoy being involved in ac vi es that deliver a greater good.

Business events do this in many ways, whether it be through fostering economic and social benefits, or encouraging innova on. I have pursued opportuni es to further this impact by becoming a board member and Vice President of the Exhibi on and Events Associa on of Australasia (EEAA), where I have chaired the Sustainability Working Group which is se ng new standards for our industry. I am also a board member of the Venue Management Associa on of Asia Pacific, where I Chair the Professional Development Commi ee, assis ng industry members to grow their capabili es and careers.

ES. Please share with us some facts and figures about the exhibi on industry in Australia. How important is the Australian Exhibi on Industry to its economy?

Leighton Wood. The Australian exhibi on industry is a key business sector for Australia's conven on and exhibi on venues, represen ng about half of their turnover. Increasingly, conven on and exhibi ons are merging, meaning that the exhibi on side of our business is becoming even more intrinsic to our success. The proximity and func onality of great exhibi on space to conven on space is now fundamental to growing business.

The Melbourne Conven on and Exhibi on Centre alone generates AUD$1.1b of economic impact annually. In 2019 we hosted 210 events that had an exhibi on component, including our largest events.

ES. What are the upcoming trends in the Australian exhibi on industry in 2020?

Leighton Wood. I predict that the merging of conven ons and exhibi ons with con nue, along with further investment and

innova on, to help make the experience of a ending a truly unique and interac ve one. Technology will be an important enabler of this new kind of experience. Following on from Australia's recent bushfire catastrophe, sustainability can't help but be at the forefront of industry thinking. Also, China's presence in the Australian conven on and exhibi on industry will con nue to grow.

ES. What according to you are the challenges ahead of our industry and that can cause disrup on Leighton Wood. Clearly, many marketplaces are going online and this is a challenge. However, for many companies, it is s ll important for customers to touch and feel their product, have meaningful conversa ons with experts and develop face to face rela onships. An example of this is the gaming industry. Most of the commercial side of gaming is done online, however, gamers s ll seek out opportuni es to come together as a community.

Our biggest consumer exhibi on of the year is Reed's PAX, where gamers come together to learn about what's new in the world of gaming. It's basic human nature for people to seek out a likeminded community.

ES. MCEC is one of the well-established venues for exhibi on and conferences in Australia. What state of the art services and infrastructure does it provide that makes it different from other venues?

Leighton Wood. Two key points of difference for MCEC are our food and technology. Our food is five star and customers are o en astounded by our crea vity and quality. Our Execu ve Pastry Chef, for example, is to represent Asia Pacific in an interna onal chocola er compe on in March in Singapore. Our technology is embedded into our buildings, meaning there are inbuilt cameras in each mee ng room, along with intelligent lecterns from which the speaker can control ligh ng, sound and visuals. Our rooms are connected through networks, so it's easy to broadcast to an overflow space if needed. We have a dedicated conven on centre, an adjacent exhibi on centre and our expansion, which opened in July 2018, features addi onal exhibi on space, mee ng rooms, a 1,000 seat plenary and a 500 seat banquet room.

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Exclusive Interview ES. What are some of the events that were held in MCEC in 2019?

Leighton Wood. Our recurring major events include: PAX, Melbourne Gi Fair, Cisco Live! and Telstra Vantage. Some inaugural events for 2019 included: Developmental Origins of Health and Disease (DOHaD) a large interna onal congress and we hosted the Melbourne Interna onal Film Fes val opening gala.

ES. What are your upcoming plans in 2020?

Leighton Wood. From an opera ons perspec ve, our focus is on developing and suppor ng our employees while con nuing to build on the customer experience.

MCEC has won Employer of Choice status for the last three years running and believe this status is crucial to a rac ng and retaining the very best talent.

Beyond this, we'll con nue to learn how to u lise our recent expansion in the best way possible.

ES. What are your thoughts on sustainability in the Events and Exhibi on sector? How can we embrace it in events?

Leighton Wood. Events by their nature are unsustainable; everything is focussed on just a few days and not much thought is given to beyond that. Something must be done, for the waste currently being sent to landfill through lack of thought and planning cannot con nue. To respond to this, we need to start at the top, through leading by example. If the CEO and Execu ve Team cares, the rest of the organisa on will care.

Secondly, we need to measure the impact we're having and use that as a benchmark upon which to improve. Thirdly, we need educa on. There is evidence to suggest that many organisers, exhibitors and suppliers want to do the right thing but don't know where to start.

ES. What state of the art innova ons does your venue provide to the organisers and par cipants?

Leighton Wood. We offer infrastructure that is designed with sustainability in mind, from sensor ligh ng and water, to large windows that facilitate natural light. We source energy from a

58 | January | www.exhibi onshowcase.com

wind farm that was built through the commitment of MCEC and 13 other leading organisa ons within Melbourne. This year we will finalise there placement of all halogen ligh ng across our venue with LED lights. We have reduced our carbon emissions by 16 per cent over the past three years and have plans in place to repeat that over the next three. We also minimise food miles by sourcing most of our produce from within 200km of Melbourne. Further with regard to food we donate 70,000 le over meals p.a. to local chari es and have invested in an organic dehydrator, the output of which goes to a waste to energy plant to ensure we achieve zero food waste to landfill.

We have just commenced a program to reduce so plas cs coming into our business.

ES. What kind of partnership opportuni es exist between India and Australia?

Leighton Wood. Melbourne has a burgeoning Indian popula on.

Through a shared love of all things sport, especially cricket, and common language, Australia and India have a natural rela onship. The growing economy of India brings with it great opportuni es for our industry. In par cular, I can see exper se being shared and partnerships forming between centres within our regions. India is home to some of the great commercial hubs of the world including Mumbai, Delhi and Kolkata, as well as its educa onal hub in Bangalore and technology hub in Hyderabad – we can both benefit from one another's entrepreneurism' in these spaces. Melbourne is one of the top biotech and educa on ci es, by investment, in the world.

ES. What is your opinion about the India region and its prospects?

Leighton Wood. Having visited India on numerous occasions, I can only see growth and ul mate prosperity for this beau ful and diverse country. Just as its cricket team has come to be a powerhouse, with the right governance and investment, so too will its economy.

The challenge for India will be to grow sustainably, and that's where, with the right leadership, our industry can play its part.

Exclusive Interview

“

Overall, visitor arrivals from India to Singapore have seen good growth in the past 5 years, from about 935,000 in 2013 to cross the 1 million mark in 2019. Our MICE arrivals have mirrored this positive growth. In the past few years, meetings and incentive travellers have formed the bulk of Singapore's MICE visitors from the India market.

”

Exhibi on Showcase Talk To Raymond Lim Area Director, Indonesia (Jakarta) ES. What is new in Singapore for Indian business and MICE visitors to look forward to in 2020?

Raymond Lim. Singapore offers a diverse range of venue offerings with versa le facili es to meet different needs, as well as service excellence to foster the development of great ideas and connec ons. Event organisers can choose from over 1,000 awardwinning venues, unique event spaces and green venues with versa le facili es to foster the development of great ideas and connec ons. Ÿ Changi Airport recently opened Jewel, a world-class lifestyle des na on with retail, dining, accommoda on and avia on facili es in April 2019. It boasts a unique event plaza that can cater to MICE events for up to 500 people with a spectacular view of the world's tallest indoor waterfall at 40 meters high. Ÿ Singapore offers a wide range of unique mee ng spaces and social venues that are available for various MICE func ons and side events. Venues such as Marina Bay Sands, Resorts World Sentosa, Suntec Singapore and the Singapore EXPO are all suitable for large-scale interna onal exhibi ons and conferences, while smaller venues are also available for in mate gatherings. Ÿ Unconven onal venues in Singapore can meet business and MICE travellers' needs for interes ng and exci ng experiences outside of conven onal mee ng facili es – some examples

32 | December | www.exhibi onshowcase.com

include: Huone Singapore, ArtScience Museum, Gardens by the Bay, Marina Bay Cruise Centre Singapore, Night Safari, Royal Albatross, S.E.A. Aquarium™ and Singapore Sports Hub. Ÿ Expansion plans for Marina Bay Sands and Resorts World Sentosa will add more MICE facili es. The Singapore Expo will also renew its venue offerings and strengthen programming.

Other upcoming leisure developments include: Ongoing transforma on of Orchard Road into a lifestyle des na on Ÿ New leisure and lifestyle hub along Pulau Brani, Sentosa and the waterfront along Tanjong Pagar Ÿ New integrated tourism development with a rac ons, hotel and complementary lifestyle offerings at Jurong Lake District Ÿ Integrated nature and wildlife des na on in Mandai area Ÿ

Ÿ

To capitalise on our strengths as a business events hub, STB collaborates with relevant government agencies to programme events that amplify Singapore's economic strengths, such as in Urban Solu ons, Medical, FinTech, Advanced Manufacturing, Media & Digital Services. These events a ract interna onal experts, as well as a mix of clients, buyers and ideas to Singapore, which could catalyse further developments. Execu ves a ending these events can also link

Exclusive Interview returning to Singapore in 2021. Last held in Singapore in 2015, the event saw over 8,000 delegates in its largest Asia Pacific edi on to date then. Ÿ In 2022, Singapore and Southeast Asia will host for the first me, the Interna onal Conference on Medical Image Compu ng and Computer-Assisted Interven on (MICCAI), earmarked as the world's largest gathering of professionals in its field, with an expected visitorship of 2,000 delegates Ÿ Singapore was recently selected to host the 25th World Congress of Dermatology in 2023, which will be the largest medical conven on to take place in the city, with an es mated 15,000 par cipants

up with businesses, experts and R&D ins tutes (where applicable) in Singapore. Some key clusters that may interest Indian visitors in 2020 include: Ÿ FinTech and E-Commerce: Money 20/20 Asia (March), eTail Asia (March), Singapore Fintech Fes val (Nov) Ÿ Media and Digital services: gamescom Asia (October), ConnecTech Asia (June) Ÿ Travel and Hospitality: digital travel APAC 2020 (April), ITB Asia (October), CruiseWorld Asia (2H 2020)

ES. Why is the MICE travel segment important to Singapore and STB? How does Singapore add value for Indian MICE travellers?

Raymond Lim. Overall, visitor arrivals from India to Singapore have seen good growth in the past 5 years, from about 935,000 in 2013 to cross the 1 million mark in 2019. Our MICE arrivals have mirrored this posi ve growth. In the past few years, mee ngs and incen ve travellers have formed the bulk of Singapore's MICE visitors from the India market. Ÿ Singapore remains a top business and MICE events des na on in the world – we've been ranked Top Asia-Pacific Mee ng City for 17 consecu ve years at the Interna onal Congress and Conven on Associa on (ICCA) Rankings 2018, and ranked Top Interna onal Mee ng Country on the Union of Interna onal Associa ons (UIA) Global Rankings 2018. Singapore also topped the Cvent 2019 List of Top Mee ng Des na ons in Asia, for the fourth year in a row.

Notable events to be held from 2020 onwards include: For the first me Singapore will welcome an expected 8,000 par cipants a ending Interna onal Trademark Associa on's 142nd Annual Mee ng, the world's largest gathering of intellectual property professionals Ÿ Sibos, a global financial services event by SWIFT, is also Ÿ

32 | December | www.exhibi onshowcase.com

ES. How does the Singapore Tourism Board support MICE movements from India?

Raymond Lim. To remain compe ve and a ract more quality MICE events from India to Singapore, STB offers subven on and incen ve schemes such as: In Singapore Incen ves & Rewards (INSPIRE) scheme STB recently refreshed the INSPIRE programme in September 2019. INSPIRE is an incen ve programme which offers mee ngs and incen ve groups a selec on of over 60 complimentary experiences. These experiences fall under four categories: dining, entertaining and lifestyle; thema c and learning tours; a rac on-based experiences and team-building ac vi es. Ÿ The wide range of experiences offered allows mee ng planners to select suitable ac vi es for their groups based on interest, size and objec ves. Examples include a private a erhours Garden Rhapsody show at Gardens by the Bay or a tour of the one-north research and business park, inclusive of fireside sharing sessions by successful business owners. Ÿ More informa on on INSPIRE can be found at www.visitsingapore.com/mice/inspire. Ÿ

Business Events in Singapore (BEiS) scheme Ÿ The scheme seeks to encourage the business events industry to anchor and grow quality events and catalyse innova on of new content. It also supports ac vi es that will lay the founda on towards bringing events to Singapore in the long term. Ÿ To provide an unforge able business event experience, STB offers customised support that may include facilita on in securing venues; introduc ons with leading government agencies, local associa ons and business partners as well as marke ng and publicity support. Funding support is also given through this BEiS scheme on fulfilment of its evalua on criteria and deliverables.

Exclusive Interview Singapore MICE Advantage Programme (SMAP) Ÿ SMAP is a partnership by STB with our Singapore partners to provide business events organisers and MICE delegates with greater value such as savings on air ckets, enhanced event planning and delegate experiences, among other benefits. It is intended to complement the BEiS incen ve scheme. Ÿ I cannot emphasise this enough - it is cri cal for interested par es to approach STB as early as possible, when they are s ll at the considera on stage for their MICE event/movement.

Please contact STB India's offices at delhi@stb.gov.sg and mumbai@stb.gov.sg if you are keen.

ES. What are some trends in India's MICE market that you have observed?

Raymond Lim. Indian MICE travellers seek value for money, and Singapore's diverse range of accommoda on, dining and retail op ons are able to cater to their needs.

32 | December | www.exhibi onshowcase.com

The evolved Indian MICE traveller tends to seek out more unique experiences. Indian corporates and MICE players are also known to be progressive in their i neraries, having ac vely pushed the concepts of wellness and thought leadership, as well as out-of-the-box experiences to their clientele. Ÿ In these aspects, Singapore can fulfil Indian visitors' needs – we are an ideal 'bleisure' des na on, home to a diverse range of event and MICE venues, including unconven onal venues which provide crea ve solu ons for event owners. Ÿ Beyond the mee ng room, business travellers and delegates in Singapore can enjoy a wide range of leisure experiences and live up their travel passions. One example of how we are seeing this happen is that we're seeing more MICE groups embark on cruises out of Singapore, leveraging our posi on as Southeast Asia's key cruise hub, while also weaving in land experiences to augment their overall me to Singapore. Ÿ

Exclusive Interview

Exhibi on Showcase Talks To Nilay Jani, Managing Director, Expo Lab ES. When did you start your journey in the exhibi on industry?

What inspired you to opt for this industry?

Nilay. A er comple ng my masters in USA and later working on Associa on Management for a few years, I realised that in India, Associa on management is a completely untapped and overlooked sector. So with the inten on of crea ng India's first Associa on Management company we started this company in 2009. Ini ally we started working with many Associa ons in terms of digi sing them. But If you look at Event industry globally, then you will realise that it is very closely linked with Associa ons. On the other hand, Associa ons are the largest set of Event organisers across the globe. And organising events is one On the other hand, the technology is evolving every day and with of the most cri cal ac vi es for most Associa ons. So soon, it each edi on of an event the expecta on of all the stakeholders wasn't before too long that our clients, who also organised go up. So over the years we also re-invented ourselves from Exhibi ons and Conferences, started asking us to help them with So ware providers to Technology Enabled solu ons provider. technology for their events. One referral led to another and soon Today we help our clients to improve their event, and technology we realised the need to create a separate division is just one of the enablers. for Exhibi ons (it is called ExpoLab Solu ons) Today our company has two divisions, nGauge, Organising an Exhibi on ES. Can you share with us what all services you which works on Associa on Management and specialise in and how are they different from your is not a 'One me' Expolab which on providing technologies for compe tors? effort. Once the shows Events.

Nilay. We offer primary 4 services,

”

ES. What was your ini al impression about this industry and how have those thoughts evolved over the me?

Nilay. Our understanding of the industry has evolved in 2 dimensions. Firstly, ini ally we were looking at the Exhibi ons as 'one project at a me' deal. But soon we realised that scope and the need was large enough to merit a dedicated team. In fact, we were fortunate that the very first set of clients we worked with were some of the biggest shows in the country. And right of the bat, that gave us the opportunity to tackle some of the most complex problems faced by an Organiser. Secondly, we realised that this industry required an approach where we had to play the role of more than just a Service provider but like a 'Technology Solu ons partner.' Organising an Exhibi on is not a 'One me' effort. Once the shows are established they are organised regularly. So every year the show organisers need to be in a posi on to offer something new to their par cipants. And that's where we see our role.

56 | January | www.exhibi onshowcase.com

are established they are organised regularly. So every year the show organisers need to be in a posi on to offer something new to their par cipants. And that's where we see our role.

On the other hand, the technology is evolving every day and with each edi on of an event the expecta on of all the stakeholders go up. So over the years we also re-invented ourselves from So ware providers to Technology Enabled solu ons provider.

”

Stall Booking and Billing Solu ons Exhibitor Service request So ware 360 Visitor registra on services (online + onground) Ÿ Show Apps and Website Ÿ Ÿ Ÿ

We have 3 unique advantages over our peers (we prefer using the word 'peers' as opposed to 'compe tors') One, we have a very strong understanding of the needs. Having worked with some of the biggest shows in India, we have tackled some of the most complex issues. Plus, we have a very strong founda on of Technology.

We are able to leverage this combina on of 'domain knowledge and technology mindset.'

Two, coming from a process mind-set we are all about efficiency. We always recommend solu ons that work. Technology for the sake of technology never works. Third, we don't take a 'Cookiecu er' approach. Something may work for someone, some- me or in some situa on, but that doesn't mean it is necessary that it will work every- me, everywhere and for

Exclusive Interview

everyone. For example in our onsite registra on services we have re-imagined the way visitor registra on is done.

ES. What is the USP of your registra on services? Can you give some real event example to make our readers understand the impact / efficiency of your services?

Nilay. In Printpack 2019, this year, using a combina on of Technology and Process management we are able to do some significant changes to the visitor registra on. In one of the most recent implementa on we were able to create some real-value addi on.

Firstly, we had implemented a 360 Degree-registra on approach.

That means whether the registra ons were done online or at the venue, all the data was synchronised at all mes. This also meant that pre-registra ons did not have to be stopped at the me of the event. In fact we were able to add 80% more pre-registra ons during the show days. Secondly, we had deployed a spot registra on process, which is different from the tradi onal registra on process. This new process management reduced the spot registra on me by more than half. The impact was so obvious that we had many regular visitors who came and thanked us and the organisers for the same. Thirdly, Exhibitors were able to connect and exchange informa on with each other over a simple QR code. The tradi onal process of Exhibitors collec ng business cards, pu ng in a fish bowl or a box, then crea ng an excel post the show to send a Thank you email, which usually is a 2-3 days post the sho. That was reduced to a few seconds.

ES. What do you feel is the role of technology in the events and exhibi on industry?

Nilay. Technology has a massive role to play in the Events and Exhibi on industry. If you look at Conference Management, technology has definitely made a very heavy impact on the how the events are planned and Executed but the exhibi on industry has a lot of untapped areas. If you look at domes c, or even the Global Exhibi on industry and look for Technology oriented companies, you will find very few. That's because Exhibi on has a lot more moving parts than a conference. In fact, that's what is so exci ng, I feel there so much more to do.

ES. What have been your biggest hurdles in your journey?

Nilay. I prefer not to look at these things as hurdles. I look at them as learning. And one of the biggest has been that this industry is like a Big Old Indian family. There are people and rela onships which are years old. Everyone knows everyone and just technical superiority is not enough for people wan ng to work with you. So I always tell my team jokingly, we are like the 'Chho Bahu' in the family, who just got married and has joined the family. One by one, we have to get family members to like us.

ES. What kind of analy cs can you provide and what is your take on BIG DATA ?

Nilay. Using our unique approach we are able to give live analy cs to the client. We provide real me data and analy cs about standard informa on, such as daily foo all. But on top of that we also provide the trend of interac on between exhibitors and visitors, which allows the organisers to plan their future shows be er. As, for BIG data, quite honestly speaking, I feel that our industry needs to feel more comfortable and confident. Today a huge number of people are s ll not able to accept and embrace things like 'Cloud based' registra on system. All the good thing such as Big Data analy cs etc can be built on the founda on of 'central data collec on'. And for that, the mindset in our industry needs to go through a change. So, if you ask me this ques on a er a year or two may be /hopefully I will have a different answer.

ES. What is your take on the role of AI in our industry and where all can it be used?

Nilay. I am definitely more posi ve and op mist about AI. AI can definitely be used to automate many repe ve Tasks that are required by show organisa on. AI can be very effec ve, in simple things such as guiding a visitor to see the Exhibitors most relevant to them. Or even the other way round. In the future (not so far) a combina on of registra on data and foo all might also be able to give insights to organisers on the most op mal layout.

57 | January | www.exhibi onshowcase.com

Exclusive Interview ES. What have been the landmark milestones in your journey?

Nilay. There have been many fond memories. But there are 3 big milestones that has shaped this journey. Most definitely, the first landmark of this journey was at Drexel University in Philadelphia, where I won the business plan compe on and started my entrepreneurial journey. If it had not been for this then I would have joined our family business or taken up a job somewhere.

Later I came to India and set up my first office. Our foray into registra on services was definitely a big milestones for us.

ES. What are your upcoming plans for 2020?

Nilay. In 2020 we want to focus on our registra on services ver cal. Over the last one year we have managed to create a unique registra on approach, which is far be er than the tradi onal process which everyone is using. We would like to reach out to more and more people in the industry to adopt this, along with our suite of technology services.

So yeah! In that sense the plan is simple; do a lot more of what we did in last couple of years.

ES. What do you think are the biggest challenges surrounding the growth of our industry today?

Nilay. I want to speak from point of view of Technology. I feel the biggest challenges is mindset. Many people s ll want to operate in their sphere of comfort. It's like what Darwin said “It is not the strongest that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.

ES. You work closely with many industry associa ons. Can you

58 | January | www.exhibi onshowcase.com

share what dynamics to they operate in and what is their perspec ve on technology Nilay. Yes, we are working with more than 50 Associa ons. And our experience working with Associa on has been very good. The Associa ons are far more open to using technologies. In fact even be er than Private companies at mes. We have seen Associa ons far more open to using technologies for everything, including their events. And the reason for that is also quite obvious. When an Associa ons undertakes any ac vity like a big conference or an exhibi on, the primary objec ve is not 'profits'.

So the decisions are based more on the 'Value addi on' than Cost. So we have seen Associa ons to be far more open to inves ng in Technology than Private companies.

ES. How do you compare the exhibi ons in India vis-à-vis its global counterparts?

Nilay. Again, I will s ck to the Technology aspect. I feel global counterparts focus more on planning and process. We focus more on being 'Service oriented' than being 'Process oriented' The other no ceable difference is appe te to take risks and invest for the future. I feel, as a country we have seen wealth very recently.

For the long part of our existence we were a struggling economy and being conserva ve was engraved in our DNA, which reflected in the way we do business also. But that's changing very fast. The younger genera on, I feel, is very different especially the ones born a er 1992-post liberalisa on. They do not carry the baggage of olden mes. They have only seen growth, first hand. Overall I feel there is a long way for Indian and Indian business to go and I feel we are at the right place at the right me.

Reshma

Deepak Sakpal

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Focus On Asia

ASIAWATER 2020 Returns in Kuala Lumpur from 31 March - 2 April

Korea To Host Interna onal Exhibi on & Conference On Hydrogen Mobility

Singapore Motorshow 2020 Concludes With Largest Ever Edi on

ASIAWATER 2020 is the leading water and wastewater event in the region focusing on ASEAN water needs, including water supply, water resources, sanita on and purifica on.

The 11th edi on of ASIAWATER Expo & Forum, the leading water and wastewater event for developing Asia, will take place at Kuala Lumpur Conven on Centre from 31 March - 2 April 2020. With the central theme, "Embracing Change, Pursuing Excellence", ASIAWATER 2020 has the support of the Malaysian Government in the efforts to transform and improve the country's water supply and resources. "To protect our water resources, more advanced management skills and innova ve technologies are required, and ASIAWATER 2020 plays an important role and acts as a pla orm for all water industry players in providing a unique opportunity to explore, share and showcase the latest solu ons and technologies," said Malaysia's Prime Minister, Tun Dr. Mahathir Bin Mohamad. Dato' Teo Yen Hua, Advisor of ASEAN Water Series, said, "I believe with the impressive lineup of interna onal and regional speakers sharing and presen ng, it will certainly benefit not just the private sector but also the Federal and State Governments of Asia." Mrs. Eliane van D o o r n , Re g i o n a l D i r e c t o r B u s i n e s s Development -- ASEAN, Informa Markets commented: "ASIAWATER has always been upda ng its content from year to year as the 11th edi on will be seeing fresh and new content. Besides the usual conference and seminars, ASIAWATER 2020 will have the new WATER TALKS where thought leaders in the field can find inspira on, share big or small ideas." ASIAWATER 2020 is an cipated to host more than 1200 exhibitors from 32 countries/regions and will have 11 major interna onal and regional pavilions.

The H2 Mobility+ Energy Show Organizing Commi ee will host the H2 Mobility + Energy Show 2020 at KINTEX, in Goyang City from March 18 to March 20, 2020. The H2 Mobility+ Energy Show 2020 is the largest exhibi on and conference for the hydrogen industry in Korea that will be jointly hosted by KAMA (which also hosts the biannual Seoul Motor Show), H2KOREA (who manages and promotes the hydrogen industry in Korea), and the Hydrogen Energy Network (HyNet, which is a special-purpose corpora on (SPC) organized for the construc on of hydrogen charging sta ons). This event will be sponsored by the Ministry of Trade; Ministry of Industry and Energy; Ministry of Land, Infrastructure and Transport; Ministry of Environment; Ministry of Science and ICT; Ministry of SMEs and Start-ups; Ministry of Foreign Affairs; and the Na onal Assembly Hydrogen Economy Forum. The goal of this event is to prepare a founda on for the hydrogen industry as a poten al growth engine in Korea, and in turn, enable the country to contribute globally to the field.

The Hyundai Motor Group, which is the largest finished car corpora on in Korea, will par cipate in this event and, reportedly, has been preparing to introduce new and diverse technologies. Hyundai is also scheduled to introduce fuel ba ery technology of Hyundai Mobis and a hydrogen tram that is produced

by Hyundai Rotem. In addi on, energy corpora ons including the KEPCO (Korea Electric Power Corpora on) and KOGAS (Korea Gas Corpora on), as well as the administra ons of Gyeonggi Province, Ansan City, Pyeongtaek City, and Hwaseong City, to name a few, will par cipate. Also scheduled is par cipa on by overseas corpora ons in the United States, Great Britain, Canada, Australia, and China.

The Singapore Motorshow 2020 concluded its largest show to date, held at the Suntec Conven on and Exhibi on Centre from 9 to 12 January. Visitors were treated to a display of more than 100 vehicles from 36 automo ve brands split across two floors, as well as exci ng stunt-driving performances by crowd-favourite Russ Swi , sponsored by Subaru.“The Singapore Motorshow 2020 was our largest edi on yet, with more brands in par cipa on than ever before. I am happy that even a er six years, this con nues to be the main automo ve event here. I would like to thank everyone who has contributed to its success, and we will con nue working hard to raise the bar in the coming years,” said Mr Glenn Tan, President of the Motor Traders Associa on of Singapore (MTA). Ms Irene Lim, Chief Customer Officer, Mediacorp said, “We are thrilled to partner MTA once again to stage an even bigger and be er Singapore Motorshow. The 2020 edi on demonstrated a strong showing among car enthusiasts, their families and friends with the largest number of brands showcasing their latest and most technologically advanced cars.

Harnessing Mediacorp's mul ple pla orms and star power, we successfully appealed to audiences, who not only manage to acquaint themselves with the latest car models, but also found the opportunity to interact with their favourite Mediacorp celebri es and deejays at the fun-filled weekend carnival.”

Organised by the Motor Traders Associa on o f S i n ga p o re ( M TA ) , t h e S i n ga p o re Motorshow is Singapore's largest and most pres gious annual motoring event. Since its inaugural show in 1992, the Singapore Motorshow has grown to become the top pla orm for automo ve brands to launch new models and display their latest products.

60 | January | www.exhibi onshowcase.com

Focus On Asia

The Penang Conven on & Exhibi on Bureau Launches Its Annual Roadshow To India

Margaret Ma Connolly Appointed President - Asia, Informa Markets

World's Largest Gas, LNG & Energy Event, Gastech, Returns To Singapore This September

The Penang Conven on & Exhibi on Bureau (PCEB) launched its annual roadshow to India in Mumbai at the Four Seasons Hotel as part of the Penang Roadshow to India 2020.

Beginning the roadshow in Mumbai on 13th Jan, the Penang delega on will con nue on to New Delhi on 15 Jan, Chennai on 17 Jan and Kochi on 20 Jan with the objec ve of promo ng Penang as the preferred des na on for corporate and associa on mee ngs, conferences, and incen ves, and leisure travel. Penang is world-class travel des na on, one that is famed for its unique offerings of a modern interna onal island city, a UNESCO World Heritage Site, lush rainforests, beau ful hill sta on, shopping galore and fabulous food. Led by The Hon. Mr Yeoh Soon Hin, Penang State Minister for Tourism, Arts, Culture and Heritage, and Mr. Ashwin Gunasekeran, Chief Execu ve Officer of PCEB, the roadshow is supported by a Penang delega on of 14 partners, including hotels, des na on management companies, a rac ons, professional conference organisers and event experts. “The number of Indian travellers to Penang has also increased in recent years. The Penang Immigra on Department reported that for the period between Jan to Dec 2019, 61,847 Indian travellers visited via the Penang Interna onal Airport and Penang Swe enham Port (cruise liners) compared to 43,537 in the same period in 2018. This is a 42% increase, making it one of the healthiest growths we have experienced. India is one of the top five markets for Business Events in Penang, and over the past years, we have received encouraging interest from event planners and conference organisers. In 2019, 4% of Business Events of Asia Pacific origin was from India, contribu ng RM268.6 million (USD 65.89 million in es mated economic impact." said Mr Ashwin Gunasekeran, Chief Execu ve Officer of PCEB.

Informa Markets has announced the appointment of Margaret Ma Connolly as President – Asia, Informa Markets, effec ve 1 January 2020. The Informa Markets business in Asia delivers over 300 exhibi ons across China, India, Japan, Korea, Taiwan and South East Asia, which include FURNITURE CHINA, COSMOPROF ASIA and CPhICHINA. Ma Connolly joined UBM in 2008, which combined with Informa in 2018, and successfully grew the business in China through strategic joint-venture partnerships a n d o rga n i c d eve l o p m e nt . S h e wa s appointed CEO of Asia in July 2018, and has since grown the business, strengthened the partnerships, invested in training and development and brought to market addi onal ser vices such as content programmes, digital, roadshows and research reports that connect communi es in specialist markets all year round. Prior to joining UBM, Ma Connolly held senior management posi ons at TNT and Global Sources. Informa Markets CEO, Charlie McCurdy, said: “Margaret has been instrumental in the growth of our business across Asia and I'm confident that she will con nue to strengthen our presence in a region that is very important to our global business” Ma Connolly said: “The Informa Markets business in Asia has grown significantly over recent years to become the largest exhibi ons company both in the region – and worldwide. I'm proud that we have a young and dynamic team that reflects the cultural and linguis c diversity across Asia, allowing us to con nue delivering a local service to our customers, while leveraging our global scale. A key focus for me in my role as President for the region is to nurture our talent and invest in developing new skills, par cularly in the areas of digital and data, so that we can con nue to meet the ever-evolving needs of our customers.”

Gastech, which takes place annually in a different loca on, is the world's largest gas, LNG and energy event and draws 35,000 interna onal visitors from across the gas, LNG and energy value chains. A endees range from heads of states, government officials, ministerial and execu ve-level people through to management and opera onal level people as well as students.

Gastech will take place in the Singapore EXPO, across halls 1 to 6. It features an interna onal exhibi on alongside its acclaimed conference, with 55,000sqm of exhibi on showcasing innova ons and services from 700 exhibitors. Dedicated industry zones will create a focus on key industry sectors and country pavilions will showcase regional companies as well as SMEs. “We are thrilled to bring the event back to Asia,” said Nick Orns en, Vice President Energy for dmg events. “Singapore is one of the most important energy and financial hubs in the world and an epicentre for important players in the gas, LNG and energy space to engage the emerging, buoyant economies of Asia with the rest of the world.” “Hos ng Gastech for the second me is testament to Singapore's reputa on as a leading business events des na on where event planners can draw on our ecosystem of opportuni es, networks and ideas. Our strategic loca on, coupled with a suppor ve pro-business environment, con nues to bring together people and ideas from around the world. We also expect Gastech to strengthen our efforts to posi on Singapore as a top-of-mind LNG Trading Hub. We look forward to welcoming the event and delegates to Singapore,” said Andrew Phua, Director of Exhibi ons and Conferences, Singapore Tourism Board.

61 | January | www.exhibi onshowcase.com

Global News

CES 2020 Revealed Ho est Tech Gadgets Around

Ballie comes with the capability to control homes, func on as fitness assistant, remote control and connects with all smart devices at home. It captures or records moments and works as a photo album. But the key thing is that Ballie maintains stringent data protec on and privacy standards. Samsung also

highlighted that its core vision lies in saving energy, cu ng down emissions and achieving sustainability as popula ons grow.

Samsung has also revealed Neon. It is a 'computa onally created virtual being' that behaves like a real human. Neon will have its own personality and emo ons.

Also, Sony surprised everyone by showcasing its Vision-S concept electronic car which comes with 33 sensors that will monitor both inside and outside of the car. Sony also disclosed the new logo for the PlaySta on 5 next-genera on console.

It was revealed by PlaySta on head Rim Jyan. It will feature ultra Blu-ray drive, 3D audio sound, and ultra fast SSDs. Sony has sold over 106 million PS4s. It is the second best selling console a er the PlaySta on 2.

LG is also ready to bring the rollable TV to the market by the end of 2020. The

highlight of the TV was its design and the rollable display. LG's OLED TV R is seen as the future of television.

Also, Lenovo is all set to ship its 13-inch laptop with a seamless screen. It can be laid like a tablet or can be propped up at a right angle. It will a ract the consumers who need the power of a Windows 10 Pro computer but don't want a proper laptop.

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C

ES 2020 trade show began with the tech companies like Samsung, Lenovo and Sony showcasing their newest and trendiest gadgets. Lenovo, HP and Dell have updated their line of devices. Asus has revealed the world's first 360 Hz gaming monitor designed for eSports.

Sony has revealed the Vision-S car which is built in partnership with auto manufacturer Magna and filled with gear from companies like BlackBerry and Bosch. Samsung, the South Korean smartphone manufacturer has announced a personal care robot, Ballie, AI-powered home for the future, and a smart city driven by IoT and 5G.

CES is the world's gathering place for all those who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-genera on innova ons are introduced to the marketplace.

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Owned and produced by the Consumer Technology Associa on (CTA), it a racts the world's business leaders and pioneering thinkers.

63 | January | www.exhibi onshowcase.com

Global News

UFI Releases Second Edi on Of Report On The Exhibi on Industry's Contribu on To UNSDGs

U

FI – the Global Associa on of the Exhibi on Industry – has updated its database of ini a ves and projects from the exhibi on industry that support the Sustainable Development Goals of the United Na ons. This resource showcases work done by organisers, venues, and service providers alike. It was ini ated by the UFI Working Group on Sustainability and put together in collabora on with Greenview, a member of this working group.

The whole concept was also shared for use by the Joint Mee ngs Industry Council, to expand the compila on to other segments of the event industry. The report “The Exhibi on Industry and the UN SDGs: Connec ng People, Mul plying Impact” is available at www.ufi.org/unsdg where details of the 25 submissions are also available.

These submissions cover the following 14 countries: Australia, Brazil, Canada, China, France, Germany, India, Mexico,

64 | January | www.exhibi onshowcase.com

Singapore, South Africa, Sweden, the Netherlands, the UK and the US. Each contribu on falls in one of the three following categories: Type I: Exhibi on Theme: How the theme of the exhibi on contributes to the SDGs Ÿ Type II: Exhibi on Opera on: How the operator of the exhibi on contributes to the SDGs Ÿ Type III: Company's Opera ons: How a company's opera ons contribute to the SDGs. Ÿ

In this collec on of 25 case studies, five leading areas of best prac ces for the exhibi on industry were iden fied: Ÿ Spreading awareness about SDGs and advancing sustainable industries Ÿ Taking consump on seriously and priori sing local suppliers Ÿ Comba ng waste with collabora ve efforts Ÿ Pu ng it down in ink – s pula ng environmental terms in contracts Ÿ Unveiling the secret to affordable and

clean energy Sixty-eight per cent of submissions cited a contribu on to SDG 12 on Responsible Consump on and Produc on. Ac ons taken include purchasing from local suppliers where possible, reducing the usage of single-use plas c, reducing food wastage through compos ng or redistribu on.

“Making our industry more sustainable in all aspects of the word is vital not only for our future but is also a moral obliga on to the survival of our planet. The United Na ons' Sustainable Development Goals provide a framework where all businesses can show their respec ve contribu ons, and UFI is very happy to posi on the exhibi on industry in this exercise,” says UFI President Mary Larkin. The programme of the UFI 9th Forum on Sustainability, a special UFI event on the issue scheduled in Paris (France) on 13-15 May 2020 will include discussions with experts on UNSDGs.

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