29 minute read
Interviews
from Jan 2022
In Conversation With Igor Palka, MD, VNU Exhibitions Asia Pacic Co. Ltd.
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ES. As the new Managing Director for VNU's business in Southeast Asia, how are you planning for your onboarding process and what are your goals and vision for the company?
Igor Palka. Due to the current restrictions, I am having a hybrid onboarding process, firstly digitally with all internal stakeholders and team members and from the second week onwards in face-to-face meetings. For me, it is of huge importance to understand the regional and cultural differences and opportunities very fast by talking with my team and clients. Additionally, I want to get to know everyone very quickly and come up with new ideas and and a clear direction for the company as a guidance for the team. Ultimately, the short-term goals are to bring the trade fairs on the showfloor again, understanding the current and future requirements and wishes of our clients and in the mid- and longterm growing our existing shows by size and the organization by adding more to the entire portfolio.
ES. Please tell us about your introduction to the exhibition industry. Can you share with us the experiences and achievements that shaped your journey as a successful leader within this industry?
Igor Palka. Simply put, I’ ve been only working in the exhibition industry so far. After graduating from school I ended up as a student with one leading German trade fair organizer where I had the chance to get to know the beauty and diversity of trade shows. With the same organization, for which I worked in total almost 18 years, I had the chance to travel, work abroad and in several different industry sectors, meet many
different colleagues, friends and customers from around the world. The biggest achievements can be considered my 4year tenure in India with several huge trade fairs conducted year-on-year and the time back in my former headquarter where I could grow a show-portfolio from 2 to 5 events within 4 years. The most recent chapter is surely related to the high adaptability and to new, especially digital, formats, which I was contributing additional to my role in order to generate further business. ES. Can you share with us the success stories of your shows? What makes a successful show in your eyes? Igor Palka. The success stories can be told at best by our customers, the exhibitors and visitors. Their satisfaction is our satisfaction. Having received the right amount of contacts, leads, engagement, even deals versus the overall investment for the trade fair is eventually what we are being measured by. Especially with tighter budgets and a competitive trade show market, standing out with your own event, becomes a constant driver to exceed expectations. Additionally, my opinion is, that the success of a show can be measured by achieving the right quality and completeness of attendance looking at the entire value chain of a show topic, meaning that, if you manage bringing all important stakeholders of a particular domain to the show floor and enable the right matchmaking between the right target audiences, you have successfully created a platform which should be fruitful to its participants. ES. Influence has long been a requirement for successful leadership. What artistic influences have you kept with you the longest? Igor Palka. Efficiency and precision have driven me for a very long time based on my German origin, with a growing pinch of flexibility on processes and procedures, which I’ ve particularly learned in India. So artistically, the Taj Mahal is a beautiful and meaningful symbol for me as it represents not only some of my core values but also reminds me of my exciting time in India, where I grew personally and professionally a lot. ES. How many other projects do you expect to launch in the coming years? Do you have any other expansion plans? Igor Palka. At the moment, there are many ideas on the table, however we need to monitor the current situation carefully and eventually start delivering our trade fairs first. Some of our shows are new launches, which couldn ’t happen yet in a physical form.
In total we are planning 19 trade shows and event formats both online and face-to-face platforms including brands from the AgriTech, Animal Husbandry, Animal
Companion, Food, Life Sciences, Biotechnology, 5G and IoT and Disaster Resilience industries. Those topics will be very exciting to witness and see growing. But I foresee, the consolidation-phase turning into a rapid growth-phase again, where we will seek to add new verticals and shows, not only in Thailand but the entire ASEAN market. ES. As we wrap up the unprecedented 2020-2021, we are looking forward to the year 2022 with great hopes. What are your expectations for 2022?
Igor Palka. The expectations are optimistic-realistic by seeing more and more exhibitions returning to its original face-to-face format with additional digital extensions. I expect the first exhibitions in 2022 still having a certain regional limitation when it comes to its physical attendance, but I strongly believe, that we will welcome more and more international participants on our platforms towards the end of the year again. With less restrictions globally, I do hope, that we can look into running a full show-calendar without major disruption, satisfy our loyal customers and welcome them back year-on-year.
ES. South East Asia is one of the most important growth drivers of the global economy. According to you, what key trends are emerging in the MICE industry?
Igor Palka. South East Asia is indeed a very fascinating region with a very inspiring tradition and very rich cultural diversity. Hence, it is immensely interesting to conduct trade fairs in these markets, as we have here a rather young and growing, culturalinspired and digitalsavvy population with a constantly increasing economic growth, despite regional or momentary lows. But the investment in new exhibition venues such as the Queen Sirikit National Convention Center with approx. 2,80,000 sqm is clearly an introduction into a new era of MICE in this region. Such modern and attractive venues in combination with the right industry-focused exhibitions will attract pan-regional attendance to our locations and further strengthen the economic development of the ASEAN market. Alone the market value of the MICE industry in Asia Pacific is forecasted to reach $ 440bn in the upcoming years.
ES. What are your current goals and how they align with your strategy and current business environment?
Igor Palka. My current goals are definitely to regain past strength and size by organizing numerous trade fairs, which are now planned for a rather-long period. Additionally, I am very passionate about the region and diverse markets here in South East Asia, hence my ambition is to create more and more meaningful and successful platforms in several industrial sectors and become one of the leading trade show organizations in this part of the world. With my very passionate and well-experienced team, we are already on the very best way to realize my first mission, with more to come in the next years.
ES. What has the pandemic taught us about the current state of the exhibition industry? What plans do you have in regards to preventive measures to take with the rise of Omicron?
Igor Palka. The pandemic has taught us to embrace change and to higher adaptability of new and constantly changing circumstances. Weeks and months of planning can be repeatidly frustrating, when new restrictions do not allow a safe and succesful trade fair execution. However, I do believe, that there are many preventive measures in place, which we can see being followed all around the world, which allow us to travel safely and conduct our business-related trade fairs without any risk in our favourable destinations. We as an international organization will always seek for the highest standards in terms of quality and service orientation, which definitely also applies tot he health and safety regulations before, during and after an exhibition.
ES. What message would you like to share with us?
Igor Palka. I thank Exhibition Showace to giving me the opportunity sharing my thoughts through this interview and I do welcome every single reader to VNU’s trade fairs in Utrecht, China and of course the entire Asia Pacific region. I’d be glad to see some familiar faces at our trade fairs soon again.
CARRIE FERENAC Chairperson, IAEE
ES. Taking on this role at a time when the global industry is undergoing turmoil, how does it feel to be in this position? What would be on your list of priorities before stepping into this position? Carrie Ferenac. I’m honored that IAEE has trusted me with this responsibility, and I believe that with challenge comes opportunity and change. I don’t expect it to be easy, but I am an optimist, and believe that if we work together as an industry, we will figure out how to thrive. ES. The year has been an unprecedented one for businesses across the world in recent human memory. What is your way of looking at the situation? Carrie Ferenac. When I gave my speech at Expo Expo, I quoted a scene from Ted Lasso. I Believe. I believe the exhibitions and events industry drives the economy, and I believe in IAEE. It’s a community you cannot find any where else. To succeed in challenging times, we have to find new ways to do things. It’s about staying curious, and showing up. I believe that our industry is resilient, and that together, we can evolve. ES. Please tell us about your professional journey. What milestones did you reach on your way to the top which stands out as the most significant? Carrie Ferenac. Like so many of us, I ‘fell into’ this industry. I spent more than a decade as a broadcast journalist for WESH-TV in Orlando. I was a newscast producer, and then an Executive Producer for many years. When I left that position, I was freelancing when I was asked to produce content for a trade publication in the aviation industry (Aviation Industry News). We traveled to airshows producing AIN-TV. It was my first foray into tradeshows and events. From there, I met my business partner, Marcelo Zolessi, and we saw a need for content at events in other industry, and CNTV was born. Early on, we worked with Bill Peeper, who ran the Orlando CVB for many years. Bill connected us to IAEE, PCMA, and Tradeshow Executive, which turned out to be instrumental in our growth. I joined committees, volunteered, attended events, and was asked to join the board in 2017. I’ll always appreciate the people who helped us learn about the industry, and helped us get to where we are today. ES. Is there anything you can forecast when it comes to the trends shaping the world of trade shows?
Carrie Ferenac. I rely on data from the Center for Exhibition Industry Research to predict the future. CEIR’s economist has forecasted that the US B2B exhibitions industry will reach pre-covid (2019) levels. Since each trade show has unique , organizers and their teams have to continue to be agile depending on their individual industry.
One trend in the industry is Omnichannel marketing There is a new focus on delivering a consistent message across all channels – whether in person, or online. Multichannel has been in place for many years, but now the role of marketing has never been more important.
With the close relationship of the marketing and sales functions in a company, not only have the marketing people had to find new ways to connect, sales teams have had to rethink the value propositions for their products. Selling in different environments requires a different way of thinking and positioning based on whether they are communicating in-person, through video or live streaming during digital events.
The second trend is an increased emphasis on the 365 community Now, the annual event is only one stop along a year-round journey. Gone are the days where we can produce an amazing event, do business, then start planning for next year. Now, we have to engage our stakeholders throughout the year. The idea of community now is to create touchpoints through multiple channels all year long. People expect to be connected, and to do business at any time. IAEE is doing that through Memberlink, Buzz Sessions, Market Hub, Chapter MeetUps, CEIR Research, Working Groups… you name it, there’s a way to connect.
A third trend is reskilling/upskilling the workforce Organizations need to shift and adapt quickly to consumer demands for on-demand content, a truly integrated digital experience and creating a personalized experience for each user. Our team members need to understand the changing digital landscape and be educated with the professional skillset needed to adapt. We lived this at CNTV, and it’ s vital to not only survive, but to thrive.
ES. What are the top three major challenges surrounding the industry?
Carrie Ferenac. I think the largest challenge we face is uncertainty. It’s so difficult to plan for the future, when things are continually in a state of flux. At CNTV, we are trying to help our customers by being flexible, and willing to change as conditions change. That’s not always easy, but it’ s necessary in these uncertain times. Another challenge is a lack of consumer confidence. For people to attend tradeshows and events, they need to feel confident to travel. As COVID cases surge, there may be a lack of confidence in some sectors. This is where advocacy comes in. We need to make sure people know they can meet safely, and that health and safety are top priorities for destinations and organizers. We also need to continue to emphasize that exhibitions mean business. If companies cut their travel budgets, it’ s negative for tradeshows… but it’ s also negative for those companies. I believe people need to see, feel and experience new products in order to buy them, and that happens on the tradeshow floor. The third challenge I see is rebuilding our workforce. Hiring is difficult now as so many people moved out of this space. We need to reach out to a younger audience, and find ways to reskill those who are willing to
learn.
ES. What in your view are the current opportunities in this sector?
Carrie Ferenac. I think the largest opportunity is to reach new people. With the emergence of hybrid events, show oragnizers can now expand their reach exponentially. What used to be a regional event, could include people from other counties logging on to a virtual platform. Speakers can be zoomed in from anywhere in the world, and sponsors can expand their reach to potential customers.
ES. In a world of accelerated change, how have you used the crisis as a catalyst and have accelerated the change to boost your business in the coming years?
Carrie Ferenac. At CNTV, we were committed to innovation and never stopped evolving. We came up with new formats to deliver content and tell stories for our clients. In 2020, we switched completely to virtual events, created a platform, and trained our teams to produce content remotely. Now, we are positioned to work with our clients face-to-face, virtually, or in a hybrid capacity. The pandemic also served as an opportunity for CNTV to be a trusted partner committed to generating revenue for clients. At a time where it was more critical than ever for organizations to diversify revenue streams, we were alongside them and asking questions to understand business needs. This allowed us to present opportunities to produce even more custom solutions and year-round content to keep everyone moving forward. ES. As well, you are involved with the ECA Legislative Action Day and the Exhibition Means Business campaign. Please tell us about your role in promoting these two activities and how they benefit the industry? Carrie Ferenac. I served for several years as the IAEE Advocacy committee chair and worked closely with the committee. It is important to surround yourself with others that are passionate about your views and that is what we did for many years on this committee before EMB moved under the Exhibitions and Conferences Alliance in February 2021. We have built a strong network of advocates over the years and use their influence and networking to spread the word about issues affecting the US exhibitions industry at the local, state and federal level.
In addition to making a difference on the legislative level, there are so many ways to be an advocate. To me, advocacy is believing in something. Advocating for Diversity, Equity and Inclusion is believing in social change. Advocating for sustainable tradeshows is believing in the environment. Focusing on the women’s leadership initiatives is believing in equal rights and equal pay. I think it’s vital for people to get involved, and advocate for what they believe in. ES. How has CNTV been instrumental in helping clients reach a global audience and connect people who are unable to attend their events? How do you view hybrid as a solution in post-pandemic scenarios? Carrie Ferenac. At CNTV, we believe in the power of connections. That is key whether those connections are inperson or online. One silver lining is the increased adoption of hybrid events has made attending them easier than ever before. It has opened a door to reach new audiences, too. The key is producing dynamic and compelling content, especially so you can turn the audiences you may be reaching for the first time into repeat attendees. I believe hybrid approaches are here to stay and as an industry - we shouldn’t shy away from that. It doesn’t cannibalize a live event audience, it enables those who can’t attend in person to get involved. Hybrid events also create even more revenue opportunities through sponsorship. For sponsors, they are now able to reach both in-person and online participants. There’s incredible value in that. Hybrid events are also great for year-round content that you can use for marketing. We’re always reminding clients that any time we capture content on site or virtually, we are able to repurpose it throughout the year to continue to drive engagement and their business forward.
ES. On another note, what do you enjoy the most about your work? Please share your hobbies, what keeps you busy when you are away from work? Carrie Ferenac. I enjoy the people. There is nothing like seeing industry friends at Expo Expo, and reconnecting. These are people who have been through hell the past two years, and somehow still find a way to smile. I also really believe in the power of face-to-face meetings. People do business with people they know, and trust, and we build that trust by meeting in person. Outside of work, I love being on the water. I’m a Florida girl, so I enjoy the beach, the sunshine, and fishing. My favorite vacation is on the southwest coast of Florida with my husband and three kids. ES. Is there anything else you would like to add as we wrap up? Any message that you would like to share with us for the fraternity? Carrie Ferenac. I hope people will BELIEVE in the power of exhibitions and events, SHOW UP by volunteering and being an advocate, and BE CURIOUS as we embrace change for the future.
In Conversation With Kai Mangelberger, Director, Fruit Logistica
ES. Please tell us about your journey. How did it all start? What do you think it takes to succeed in this industry?
Kai Mangelberger. I have nearly 20 years of experience in the trade fair and event industry. For the past six years I was the Deputy Director for InnoTrans, the leading international trade fair for transport technology. What it takes to be successful in this industry? Identify trends and new developments in the industry and include them in the trade show and to be able to react quickly, creatively and flexibly to new challenges whenever they occur. And that is also what I enjoy so much about my job. ES. Many industry events have now been able to take place as physical events in many parts of the world. Why have you decided to postpone the dates for FRUIT LOGISTICA? What will be your main focus on the 2022 event?
Kai Mangelberger. The feedback from the fresh fruit industry is clear: We asked our exhibitors and trade visitors, and an overwhelming majority wants FRUIT LOGISTICA 2022 to be a physical event here in Berlin. That' s why this year ' s motto is “Meet onsite again
“. We expect that the situation will begin to alleviate in February. The new dates make it possible to hold a FRUIT LOGISTICA that will pay off for our international guests and exhibitors. We look forward to hosting people from around the world once more under better circumstances.
ES. How FRUIT LOGISTICA covers every single sector of the fresh produce business and provides a complete picture of the latest innovations, products and services at every link in the international supply chain? Kai Mangelberger. Based on the current registration rate, we ' re expecting over 2,000 exhibitors from 80 countries. But FRUIT LOGISTICA 2022 will not only be very international but will also reflect the entire value added chain for fresh produce across 25 halls, from producers to the point of sale, as well as key players in the industry. ES. Please throw some light on Tech Stage forum. Kai Mangelberger. Without the right technology, even the best product may end up losing half its value. That' s why on
the first two days of the trade show several exhibitors will be presenting interesting technical solutions on the Tech Stage. A wide range of areas will be represented: from cultivation equipment and post-harvest technical systems, via packaging technology and processing technology to bulk containers and tracking systems. This year for the first time there will be a new format specifically for digital topics that's called Smart Agri. In this way, FRUIT LOGISTICA aims to promote the release of innovation potential for the digital transformation of the fruit and vegetable sector. ES. What do you think World of Fresh Ideas will offer to those people in the fresh fruit and vegetable business who would normally attend FRUIT LOGISTICA in Berlin? Kai Mangelberger. This year we will focus on the major pillars of the program while the event is taking place: the Fresh Produce Forum, Future Lab, Logistics Hub, Tech Stage and the Start-Up Day on the third day of the fair. And, not to forget, the FRUIT LOGISTICA Innovation Award, which will once again present the ten most exciting innovations of the past year. The World of Fresh Ideas on the day before the fair begins will not take place in 2022. ES. People may be wondering what the future holds for Fruit Logistica itself now that the FRUIT LOGISTICA has been postponed from February to April, a point in time when the world's leading fresh produce trade fair should be safer. What are your expectations for the next few months, and what predictions can you make about the future of the event?
Kai Mangelberger. That's right! FRUIT LOGISTICA is the leading trade show for the global fresh produce business. And we will do everything in our power to remain true to this claim in the interests of our customers. That's what drives us. From 5 to 7 April, you will meet the best in the global fresh produce trade. You will receive the best insights, get to know the best innovations and benefit from the best networking opportunities. Simply put, you will be able to do the best business!
ES. Could you please highlight some points of the new entry regulations of FRUIT LOGISTICA 2022? Do you think new entry regulations will negatively affect the show?
Kai Mangelberger. Due to the current regulation situation, only fully vaccinated or recovered participants will be granted access to FRUIT LOGISTICA until further notice. Even if this means that not everyone can participate, it contributes to the overall safety of the event. ES. What key trends are emerging in the global fresh fruit industry? Kai Mangelberger. I see three key trends: the issue of sustainability, especially with regard to cultivation, packaging and transport. Also, the impact of the climate crisis on producers and, finally, the topic of digitalization. All of these trends will be addressed in the FRUIT LOGISTICA supporting program. ES. In my spare time I like to…? Kai Mangelberger. I am determined after FRUIT LOGISTICA in April to make up for all the vacations that had to be cancelled and spend some quality time with my family.
Being On IEIA Board, It Provides A Great Opportunity For Networking With big brands. Its A Recognition Of Holding Exhibitions In Tier-2 Cities
In Conversation With Rajkumar Agrawal, Managing Director, Indore Infoline Pvt. Ltd.
We have served 2500+ exhibitors and 2,00,000+
trade visitors through our 50+ exhibitions in last one decade. Each show generates multiple opportunities for MSME and local industries.
ES. Indore Infoline Private Limited has been started in year 1998, how would you describe your organisation?
Rajkumar Agrawal. Indoline Infoline is one of the leading exhibition organizers in the central india, providing the industry with a platform to connect with buyers and sellers. To the best of our abilities, we have an inherent duty to contribute to nation building. Until now, we had concentrated our shows in Tier 2 cities, providing visitors and exhibitors with a high-quality infrastructure. It provides exposure to local industries, particularly MSME, allowing them to gain confidence, grow, and compete. We are gradually expanding into metro areas. In the last decade, we have served 2500+ exhibitors and 2,00,000+ trade visitors through 50+ shows. Each exhibition creates a plethora of prospects, particularly for MSME and local industries, resulting in the growth of a traders market in these locations for many national and international manufacturers and suppliers. Indore Infoline has played a critical role in the development of various cities in Central India.
ES. Could you provide the readers with a bit more about your early life and career?
Rajkumar Agrawal. We have started our organisation from the scratch. Previously, from 1991 to 1994, I worked at Larsen & Toubro, where I learnt about multi national companies' work cultures. Then I decided to create my own business and work for myself, rather than being a job seeker - I became a job creator. Previously, everything was a battle to set up and run the firm. The only mantra for success is determination and commitment to the job, honesty, and hard effort. There is no shortcut way to success. During my journey, I did not hesitate to take on any task that came my way. You should be ready to face all kinds of challenges if you are into business.
You work 365 days a year, 24 hours a day, 7 days a week. Keep in mind that you must be prepared to perform the duties of your colleagues or employees.
ES. What was the objective behind statring publication of "Infoline yellow Pages." Please share with us how has your organisation been instrumental in providing quality information about the cities of Madhya Pradesh on a click?
Rajkumar Agrawal. The major goal of starting to publish "Infoline Yellow Pages" was to provide helpful business information to users for day-to-day ease. Those were the days when the only way to receive accurate information about different businesses in any city was to consult the Yellow Pages. We are pioneer in publishing multicolour yellow pages from year 2000. We began printing Yellow Pages in Indore and quickly expanded to include Bhopal, Raipur, Jabalapur, Gwalior, Nagpur, and other Central Indian cities. From 2003 to 2006, we were the first to deliver the BSNL Telephone Directory on CD ROM including yellow pages for Madhya Pradesh, Haryana, Punjab, and Chandigarh BSNL. Obtaining any BSNL telephone number on CD in any city was a unique concept at the time.We have also published many industrial and sector specific directory publications.
The databases which we collected while publishing the directories in every city became our asset and motivated us to start the exhibitions.Yellow pages print usage gradually started declining with both advertisers and shoppers as majority of people started turning to Internet search engines and online directories. 2014 onward, we stopped publishing directory and Yellow pages. However, our online directory is available on bharatinfoline.com.
ES. You have organized specialty business shows for the past decade, and your company has created an exhibition brand well known across the country, which has a solid visitor database. How do you explain this success?
Rajkumar Agrawal. Our exhibitions are a window to new world of growth and expansions in every city where we operate. Generating employment, turning the whole city to talk business and change in thought process. This success journey was not at all easy as it took us more than 20 years of dedication and hard work. Few years back when we were publishing yellow pages we had a huge database through which we started connecting with people in different cities for exhibitions. Our database of exhibitors and visitors is a very big asset to us. This is how we stepped into Tier 2 cities of India and still working hard. We are able to draw the attention of investors to invest in these places as well as creating investment opportunity for many units.
We started our first edition of National Expo (Steel & Power) in Raipur in year 2009 and successfully organised 11 editions till date, organised every year. Raipur is a steel city and we are catalysts in industrial automation in these industries. We also worked hard to improve the environment in these cities. Then, we organised Industrial & Engineering Expo (Indexpo) in Indore, Nagpur, Jamshedpur, Hyderbad, Nashik, Aurangabad, Jaipur, Kolkata. Already organised 50+ exhibitions in these cities. These industrial exhibitions have provided a great push in industrial automation, employment generation, exposure to latest technology and most important energised the industry and people. These exhibitions have also developed MSME sector in these cities by providing a market.
ES. Could you please give us some information about your
Expo Journey? Who all are your associates?
What are the major events that you will be organising in the near future?
Rajkumar Agrawal. The journey from 2009 to 2022 was a mixture of challenges, hard work, dedication and patience. According to a popular saying, planning an event isn't so easy, but a successful event planner always prepares for the unexpected. Initially, people will resist any change but over a time they accept you. We undertake a thorough research before entering into any city to understand the requirements of industry, segment and potential. Most important taking the support of trade associations, collecting industry data and compilation. We have been associated with many trade associations like Urla Industries Association, MIA Industries Association, FIEO, COSIA, ASSOCHAM, AIAI, AIMP, PAS, AIIFA and many other associations. Our exhibitions are also approved by MSME Ministry and approved by NSIC.
These exhibitions are being held under the most difficult conditions possible on the ground. There are no fixed
locations. As a result, organising ground exhibition is extremely difficult. There are so many administrative permissions that are required.Our vision for future is to organise world class exhibitions in India. Bringing together all B class cities on a common platform.
Business networking, investment opportunities, exposure to latest technologies and employment generation for youth. To connect with 50+ cities of the country in next 5 years for their business requirement particularly for industries. 10,000 + exhibitors and 50,00,000 + visitors under our umbrella.
ES. What are some of the challenges and advantages for organising a trade show in B cities? How have you adapted to the new reality of the meetings industry, which is much more digital and hybrid?
Rajkumar Agrawal. Primarily, we are into industrial exhibitions in these Tier- 2 cities. But there is a great opportunity in other sectors also like Agro Exhibitions, Food Processing Machineries, Printing and Packaging, Logistics, Garments, Consumers Electronics, Electricals, Interior & Exteriors, Building Materials, Fashion,Toys, Automobiles, and more than 100 sectors.
Now, there are good facilities available like aluminium hangers, octonorm booths , carpets, lights, electricity in these locations. But there are challenges also like uncertainty, permission hurdles, lack of permanent venues and also stall booth fabricators. Most important ground facilities like toilets/ waste disposal/ branding agencies impose a great issue in these ground venues.
Ÿ There is also a very big market for events like
marriages in these cities.
Ÿ Being on IEIA Board, it provides a great opportunity for networking with Big Brands, Its an recognition of doing a job in Tier-2 cities for exhibitions.
We can be facilitator or coordinator for exhibition organisers to organise more exhibitions in these cities by providing them guidance. These Tier-2 Cities have tremendous potential for business and exhibitions.
